Presto
Issue: 1927 2157 - Page 8
December 3, 1927
PRESTO-TIMES
CHICAGO TRADE HOLDS
MEETING TO BOOM SALES
Manufacturers and Merchants at Meeting This
Week Asked to Contribute Liberally to
Continue Piano Playing Contests.
The most important piano trade meeting of the
year at Chicago was held at 10 a. m. on Thursday
of this week in Lyon & Healy Music Hall, Wabash
avenue and Jackson boulevard. Herman H. Fleer
of Lyon & Healy presided.
The first speaker was Mr. Pratt of the Chicago
Herald-Examiner, who said that he believed that
about 95 per cent of the piano trade in Chicago dur-
ing the last year was due to the piano playing con-
test. In 1921 the automobile business spent over
eight million dollars in fifteen magazines; in 1927 it
is estimated that General Motors alone will spend
$37,000,000. The piano and musical business in 1924
spent a total of $903,000. There had been a lack
on the part of the piano business to keep advertised
before the public, as compared with rival lines of
business.
The future of this business in pianos rested with
interesting the children, Mr. Pratt contended. The
president of the wheat pool came to the office of
Mr. Pratt last Friday to get a line on a book he
wanted for the children of Canada; a book to educate
them about wheat. "You piano men can learn from
him that the message now is to the children, and the
Herald-Examiner stands ready to support you," was
the final word of Mr. Pratt.
Chas. E. Byrne of Steger & Sons Piano Mfg. Co.
said that if this contest had been started ten years
ago it would not be so hard to sell pianos today.
"You can't tell me,'' said Mr. Byrne, that those
15,000 children in Chicago that joined our contests
last year have not been a very powerful aid in sell-
ing pianos during this year. Men whose salaries
were $50,000 a year had boasted proudly of their
children winning in these contests."
A man had ridden down in the train with Mr.
Byrne that morning and had deplored the "effects
of radio on the p'ano trade," and talked as though
the piano was a thing of the past To get that idea
out of the heads of the general public it was neces-
sary to interest the children. It would require per-
haps $15,000 or, say, possibly $20,000, from the Chi-
cago trade to do this; but what of it? It would
mean only the price of one grand to any big house.
The 15,000 children interested last year cost less
than $1 each to get them in.
Eugene Whelan and others spoRtew^. The estimates
of cost was left to the budget committee.
Prominent men of the trade at the meeting in-
eluded Adam Schneider, C. G. Steger, C. E. Byrne,
Percy Tonk, J. T. Bristol, Eugene Whelan, H. H.
Fleer, H. C. Dickinson, F. P. Whitmore, R. J. Cook.
LATE MUSIC TRADE NEWS
FROM PORTLAND, ORE.
Reed, French Piano Co., Portland, Adds Floor Space
to Facilitate an Increasing Piano Business.
The Reed, French Piano Co. of Portland, Ore., has
added additional floor space to their store so as to
take care of its increasing piano trade. The com-
pany makes a specialty of grand pianos and are fea-
turing the Knabe and the Ampico. It has also re-
cently added a radio department, placing W. L. Hor-
rell, formerly with the G. F. Johnson Piano Co., in
charge. They will feature the Stewart-Warner line
of radios.
George C. Will of. Salem, Ore., one of the oldest
music merchants in the state of Oregon, has recently
added the Brunswick line to his stock, according to
the report of the Portland headquarters of the Bruns-
wick.
Ignaz Friedman, Polish pianist and exclusive Duo
Art artist, was the guest artist of the Portland Sym-
phony Orchestra at their second concert this season,
November 21. The principel offering was Chopin's
Concerto in E minor, which was enthusiastically re-
ceived by the large audience. Sherman. Clay & Co.
took advantage of the artist's appearance by featuring
the Steinway piano and the Duo Art in a dual win-
dow display, giving the public the endorsements of
the instrument by the famous pianist, who is an
exclusive Duo Art recorder.
Among the visitors to the Portland, Ore., trade the
the last half of November was O. N. Kruschke of
San Francisco, Pacific Coast representative of the
Wurlitzer company of Chicago.
PIANO CLUB DRIVE.
The Piano Club of Chicago has launched a drive
for additional members and all members have been
asked to join hands and heart in this membership
drive. We've got about 300 real live members now.
If you get a new one and see to it that every other
member gets one new one, oh! boy, what a club we
will have. What CAN'T we do with such an organi-
zation in the Chicago market?" says an appeal signed
by Roger O'Conner, chairman of the membership
committee.
Two of the largest dealers in Buenos Aires carried
on, at the beginning of last year, lively propaganda
for the sale of uprights and .grands on easy monthly
payments. The result was immense, and fifteen to
twenty instruments were sold daily in both houses.
The instruments most favored were those with a
highly polished appearance.
BROADCASTING WITH A BALDWIN
Hardman, Peck & Co.
make
a Fine Piano
for every pocket bo ok
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
worlds most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
55 Years of Fine Piano Making
W/r
iia of
*° r p cata
'°8 anc * P rices
VV fll&
ianos
Made and guaranteed by
Wardman^ Peck $f Co
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is oast
In tb« plate and alto ap-
pears upon the fall board
or all genuine Schumann
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations such as Schu
niana & Company, Schu-
mann & Son, and also
Shuman. as all stencil
shops, dealers and users of
pianos bearing a name in
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of tb» law
Kmiueni
Schumann Piano Co.
W N. VAN MATRE, Presid.nl
Rockford, 111.
W. P. Haines & Co.
HENRY K DAHNERS. PRESIDENT AND ANNOUNCER OK STATION KGCU. MANDAN, N. D., AND HIS FIVE
POPULAR ENTERTAINERS.
The promotional activities of Henry L. Dahners.
Baldwin dealer at Mandan, North Dakota, include the
operation of Station KGCU, of which he is president
and announcer. This connection gives Mr. Dahners
opportunity to feature both the Baldwin piano and
The Music Shop, of which store he is the hustling
proprietor.
"We get from 300 to 500 letters a day," writes
Henry, "all having a good word for Baldwin, and
when you come out here we will give you an easy
chair and let you read over a few thousand of them.
"'In a recent Sunday program 1 announced that we
would mail a picture of our Baldwin and the orches-
tra to any one asking for it, and so far we have
received 341 requests, and they are still coming in."
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES A CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Arena*
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
CHICAGO TRADE HOLDS
MEETING TO BOOM SALES
Manufacturers and Merchants at Meeting This
Week Asked to Contribute Liberally to
Continue Piano Playing Contests.
The most important piano trade meeting of the
year at Chicago was held at 10 a. m. on Thursday
of this week in Lyon & Healy Music Hall, Wabash
avenue and Jackson boulevard. Herman H. Fleer
of Lyon & Healy presided.
The first speaker was Mr. Pratt of the Chicago
Herald-Examiner, who said that he believed that
about 95 per cent of the piano trade in Chicago dur-
ing the last year was due to the piano playing con-
test. In 1921 the automobile business spent over
eight million dollars in fifteen magazines; in 1927 it
is estimated that General Motors alone will spend
$37,000,000. The piano and musical business in 1924
spent a total of $903,000. There had been a lack
on the part of the piano business to keep advertised
before the public, as compared with rival lines of
business.
The future of this business in pianos rested with
interesting the children, Mr. Pratt contended. The
president of the wheat pool came to the office of
Mr. Pratt last Friday to get a line on a book he
wanted for the children of Canada; a book to educate
them about wheat. "You piano men can learn from
him that the message now is to the children, and the
Herald-Examiner stands ready to support you," was
the final word of Mr. Pratt.
Chas. E. Byrne of Steger & Sons Piano Mfg. Co.
said that if this contest had been started ten years
ago it would not be so hard to sell pianos today.
"You can't tell me,'' said Mr. Byrne, that those
15,000 children in Chicago that joined our contests
last year have not been a very powerful aid in sell-
ing pianos during this year. Men whose salaries
were $50,000 a year had boasted proudly of their
children winning in these contests."
A man had ridden down in the train with Mr.
Byrne that morning and had deplored the "effects
of radio on the p'ano trade," and talked as though
the piano was a thing of the past To get that idea
out of the heads of the general public it was neces-
sary to interest the children. It would require per-
haps $15,000 or, say, possibly $20,000, from the Chi-
cago trade to do this; but what of it? It would
mean only the price of one grand to any big house.
The 15,000 children interested last year cost less
than $1 each to get them in.
Eugene Whelan and others spoRtew^. The estimates
of cost was left to the budget committee.
Prominent men of the trade at the meeting in-
eluded Adam Schneider, C. G. Steger, C. E. Byrne,
Percy Tonk, J. T. Bristol, Eugene Whelan, H. H.
Fleer, H. C. Dickinson, F. P. Whitmore, R. J. Cook.
LATE MUSIC TRADE NEWS
FROM PORTLAND, ORE.
Reed, French Piano Co., Portland, Adds Floor Space
to Facilitate an Increasing Piano Business.
The Reed, French Piano Co. of Portland, Ore., has
added additional floor space to their store so as to
take care of its increasing piano trade. The com-
pany makes a specialty of grand pianos and are fea-
turing the Knabe and the Ampico. It has also re-
cently added a radio department, placing W. L. Hor-
rell, formerly with the G. F. Johnson Piano Co., in
charge. They will feature the Stewart-Warner line
of radios.
George C. Will of. Salem, Ore., one of the oldest
music merchants in the state of Oregon, has recently
added the Brunswick line to his stock, according to
the report of the Portland headquarters of the Bruns-
wick.
Ignaz Friedman, Polish pianist and exclusive Duo
Art artist, was the guest artist of the Portland Sym-
phony Orchestra at their second concert this season,
November 21. The principel offering was Chopin's
Concerto in E minor, which was enthusiastically re-
ceived by the large audience. Sherman. Clay & Co.
took advantage of the artist's appearance by featuring
the Steinway piano and the Duo Art in a dual win-
dow display, giving the public the endorsements of
the instrument by the famous pianist, who is an
exclusive Duo Art recorder.
Among the visitors to the Portland, Ore., trade the
the last half of November was O. N. Kruschke of
San Francisco, Pacific Coast representative of the
Wurlitzer company of Chicago.
PIANO CLUB DRIVE.
The Piano Club of Chicago has launched a drive
for additional members and all members have been
asked to join hands and heart in this membership
drive. We've got about 300 real live members now.
If you get a new one and see to it that every other
member gets one new one, oh! boy, what a club we
will have. What CAN'T we do with such an organi-
zation in the Chicago market?" says an appeal signed
by Roger O'Conner, chairman of the membership
committee.
Two of the largest dealers in Buenos Aires carried
on, at the beginning of last year, lively propaganda
for the sale of uprights and .grands on easy monthly
payments. The result was immense, and fifteen to
twenty instruments were sold daily in both houses.
The instruments most favored were those with a
highly polished appearance.
BROADCASTING WITH A BALDWIN
Hardman, Peck & Co.
make
a Fine Piano
for every pocket bo ok
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
worlds most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
55 Years of Fine Piano Making
W/r
iia of
*° r p cata
'°8 anc * P rices
VV fll&
ianos
Made and guaranteed by
Wardman^ Peck $f Co
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is oast
In tb« plate and alto ap-
pears upon the fall board
or all genuine Schumann
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations such as Schu
niana & Company, Schu-
mann & Son, and also
Shuman. as all stencil
shops, dealers and users of
pianos bearing a name in
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of tb» law
Kmiueni
Schumann Piano Co.
W N. VAN MATRE, Presid.nl
Rockford, 111.
W. P. Haines & Co.
HENRY K DAHNERS. PRESIDENT AND ANNOUNCER OK STATION KGCU. MANDAN, N. D., AND HIS FIVE
POPULAR ENTERTAINERS.
The promotional activities of Henry L. Dahners.
Baldwin dealer at Mandan, North Dakota, include the
operation of Station KGCU, of which he is president
and announcer. This connection gives Mr. Dahners
opportunity to feature both the Baldwin piano and
The Music Shop, of which store he is the hustling
proprietor.
"We get from 300 to 500 letters a day," writes
Henry, "all having a good word for Baldwin, and
when you come out here we will give you an easy
chair and let you read over a few thousand of them.
"'In a recent Sunday program 1 announced that we
would mail a picture of our Baldwin and the orches-
tra to any one asking for it, and so far we have
received 341 requests, and they are still coming in."
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES A CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Arena*
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).