Presto
Issue: 1927 2156 - Page 10
10
November 26, 1927
PRESTO-TIMES
HOBART M. CABLE WINS
IN SAN DIEGO, CALIF.
Thearle Music Company Achieves Great Suc-
cess in a Special Sale Featuring Instru-
ments of The Hobart M. Cable Co.
and through window displays. Thearle's offered the
pianos on term?.
The Thearle Music Co. has received its first car-
load of Everett Art Grands. Two samples which
were shipped to the company some time ago sold the
first day they were on the floor. A. D. La Motte,
manager, says the whole force has been awaiting
their arrival, as all are interested in getting a real
stock of these grands to sell from.
September, 1927, was an exceptionally good month
for the store, showing a great gain over last year.
DE PACHMANN'S RECEPTION
AT ROYAL ALBERT HALL
In Letter to W. C. Heaton Great Pianist Says He
Would Like to Tour U. S. Once More.
The press of this country and that of Europe has
informed the musical world of Vladimir De Pach-
mann's return from retirement, but in the compara-
Following the policy which the Thearle Music
tively brief articles upon it they did not convey to
Co., San Diego, Calif., has held for over forty years,
their readers what a tremendous sensation this i30-
of never running sales except on unusual occasions
year-old master pianist made with his audience in
when extraordinary values are given, the company
England where he gave thirty concerts.
has been staging a piano sale as an unusual feature.
De Pachmann has always been noted for his ex-
The sale has been a great success.
tremely interesting and amusing flow of conversa-
While in the east at the national music dealers'
tion while upon the concert platform. In the past
Piano Man of Artistic Fame Stops Off En Route
convention. A. D. La Motte, president of the com-
some of the more conservative music lovers criticized
from Budapest to California.
pany, bought a group of Hobart M. Cable pianos of
De Pachmann for his by-play, saying that it de-
Arnold Somlyo, of Budapest, Hungary, stopped in
a very desirable kind. Every piano carries the ten-
tracted from his marvelous performance. The old
Chicago a few days this week to visit friends. This
musician recently made the statement that he was
year guaranty of the manufacturer and also the
made a pleasant break in his journey from Europe
not going to talk to his audience in the future. Hap-
guaranty of the store.
to the California coast where he expects to spend
pily he changed his mind, for the large audiences who
When the first shipment of these pianos came in
the winter.
have heard him during this tour heard the real De
the response was so great that the company wired
Pachmann—the temperamental, humorous, informal
Mr.
Somlyo
was
with
the
Baldwin
Piano
Company
for another shipment to be sent immediately. When
virtuoso.
for several years, serving mostly in an artistic capac-
the sale had been on only one week the greater part
ity. He is a man of fine personality and an artist at
of the four-carload shipment had been disposed of.
Criticisms show that the veteran is still a wizard
the piano. It will be remembered that he went to at the keyboard. He gave convincing proof that he
O. E. Nobles, publicity manager for the store, who
Paris for the Baldwin Piano Company at the time
retained the delicacy of touch and subtle sense of
handled all of the advertising for the sale, said: "The
of the Paris Exposition, and the good work he did tone value which forty years ago made him the great-
response which we received proves the contention
there was appreciated by the house.
est pianist in the world.
which we have always held, that the people will
The work of men like Mr. Somlyo is just as neces-
respond to extraordinary values. Others have told
In a letter to W. C. Heaton, president of the Auto
sary as the work of the builders of fine instruments,
us that sales are so frequent that the public does
Pneumatic Action Company, New York, for whom
for the work of the artist gives the piano its full
not pay any attention to advertising, but we have
De Pachmann has recorded many Welte-Migncn
voice—shows what it can do.
found this to be wrong."
(Licensee) records, the artist said: "Owing to hun-
dreds being unable to obtain admission, I have de-
Mr. Nobles prefaced the newspaper campaign by
to give another recital at the Royal Albert
a direct mail letter to all of the music teachers of
WURLITZER GRAND TRADE GAINING. cided
Hall. * * * I am feeling so happy and well, and
San Diego. He called their attention to the sale and
Gordon Laughead, sales manager of the Wur- if it were not for the very long journey on the sea,
the unusual values being offered. An invitation to a litzer Grand Piano Company, De Kalb, 111., with
nothing would give me greater pleasure than to once
two-day pre-view of the stock for the teachers, their
offices at 329 South Wabash avenue, Chicago, reports more give a tour through the L T nited States, but,
pupils and their friends was offered and a proof copy
activity all along the line among the traveling men
thanks to the wonderful Welte-Mignon reproducing
of the first newspaper advertisement which was to who are in the field for the big house at the present
records, my many American admirers will have the
run was enclosed to give exact data on the scheme. time. In short, he admits that Wurlitzer grand trade
opportunity of hearing me just the same."
is developing rapidly, due to the instruments which
From this direct mail advertising the company sold
meet the discriminating exactions of the class of
during these two pre-view days almost one-fourth
people who buy them as well as to the rational
of the shipment on hand. And this was before the
Plans for the erection of a new store building have
policy of the company in building up a cohesive dis- been prepared by Silas Maxon, the New London,
sale was ever publicly announced. The remainder
of the advertising was done through the newspapers tribution of its grands throughout the country.
Conn., piano dealer.
ARNOLD S0MLY0 VISITS
HIS FRIENDS IN CHICAGO
THE IDEAL GIFT FOR YOUR SALESMEN
There Could Be No Better
Helper for the Salesmen In Closing Piano Sales Than
PRESTO BUYERS' GUIDE
It is used by hundreds of Piano Dealers and Salesmen, and is in
the hands of a large proportion of the General Music Merchants.
The 1927 issue of the Buyers' Guide, like all past editions,
is entirely sold out. Orders for the 1928 edition should be
placed now to insure prompt delivery when off the press.
Price 50 cents per copy; $5 per dozen.
PRESTO BUYERS' GUIDE: The Invaluable Aid to Dealers and Salesmen.
Address all communications to
Presto Publishing Co.
417 South Dearborn Street
Buyers' Guide Division
Chicago, Illinois, U. S. A.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 26, 1927
PRESTO-TIMES
HOBART M. CABLE WINS
IN SAN DIEGO, CALIF.
Thearle Music Company Achieves Great Suc-
cess in a Special Sale Featuring Instru-
ments of The Hobart M. Cable Co.
and through window displays. Thearle's offered the
pianos on term?.
The Thearle Music Co. has received its first car-
load of Everett Art Grands. Two samples which
were shipped to the company some time ago sold the
first day they were on the floor. A. D. La Motte,
manager, says the whole force has been awaiting
their arrival, as all are interested in getting a real
stock of these grands to sell from.
September, 1927, was an exceptionally good month
for the store, showing a great gain over last year.
DE PACHMANN'S RECEPTION
AT ROYAL ALBERT HALL
In Letter to W. C. Heaton Great Pianist Says He
Would Like to Tour U. S. Once More.
The press of this country and that of Europe has
informed the musical world of Vladimir De Pach-
mann's return from retirement, but in the compara-
Following the policy which the Thearle Music
tively brief articles upon it they did not convey to
Co., San Diego, Calif., has held for over forty years,
their readers what a tremendous sensation this i30-
of never running sales except on unusual occasions
year-old master pianist made with his audience in
when extraordinary values are given, the company
England where he gave thirty concerts.
has been staging a piano sale as an unusual feature.
De Pachmann has always been noted for his ex-
The sale has been a great success.
tremely interesting and amusing flow of conversa-
While in the east at the national music dealers'
tion while upon the concert platform. In the past
Piano Man of Artistic Fame Stops Off En Route
convention. A. D. La Motte, president of the com-
some of the more conservative music lovers criticized
from Budapest to California.
pany, bought a group of Hobart M. Cable pianos of
De Pachmann for his by-play, saying that it de-
Arnold Somlyo, of Budapest, Hungary, stopped in
a very desirable kind. Every piano carries the ten-
tracted from his marvelous performance. The old
Chicago a few days this week to visit friends. This
musician recently made the statement that he was
year guaranty of the manufacturer and also the
made a pleasant break in his journey from Europe
not going to talk to his audience in the future. Hap-
guaranty of the store.
to the California coast where he expects to spend
pily he changed his mind, for the large audiences who
When the first shipment of these pianos came in
the winter.
have heard him during this tour heard the real De
the response was so great that the company wired
Pachmann—the temperamental, humorous, informal
Mr.
Somlyo
was
with
the
Baldwin
Piano
Company
for another shipment to be sent immediately. When
virtuoso.
for several years, serving mostly in an artistic capac-
the sale had been on only one week the greater part
ity. He is a man of fine personality and an artist at
of the four-carload shipment had been disposed of.
Criticisms show that the veteran is still a wizard
the piano. It will be remembered that he went to at the keyboard. He gave convincing proof that he
O. E. Nobles, publicity manager for the store, who
Paris for the Baldwin Piano Company at the time
retained the delicacy of touch and subtle sense of
handled all of the advertising for the sale, said: "The
of the Paris Exposition, and the good work he did tone value which forty years ago made him the great-
response which we received proves the contention
there was appreciated by the house.
est pianist in the world.
which we have always held, that the people will
The work of men like Mr. Somlyo is just as neces-
respond to extraordinary values. Others have told
In a letter to W. C. Heaton, president of the Auto
sary as the work of the builders of fine instruments,
us that sales are so frequent that the public does
Pneumatic Action Company, New York, for whom
for the work of the artist gives the piano its full
not pay any attention to advertising, but we have
De Pachmann has recorded many Welte-Migncn
voice—shows what it can do.
found this to be wrong."
(Licensee) records, the artist said: "Owing to hun-
dreds being unable to obtain admission, I have de-
Mr. Nobles prefaced the newspaper campaign by
to give another recital at the Royal Albert
a direct mail letter to all of the music teachers of
WURLITZER GRAND TRADE GAINING. cided
Hall. * * * I am feeling so happy and well, and
San Diego. He called their attention to the sale and
Gordon Laughead, sales manager of the Wur- if it were not for the very long journey on the sea,
the unusual values being offered. An invitation to a litzer Grand Piano Company, De Kalb, 111., with
nothing would give me greater pleasure than to once
two-day pre-view of the stock for the teachers, their
offices at 329 South Wabash avenue, Chicago, reports more give a tour through the L T nited States, but,
pupils and their friends was offered and a proof copy
activity all along the line among the traveling men
thanks to the wonderful Welte-Mignon reproducing
of the first newspaper advertisement which was to who are in the field for the big house at the present
records, my many American admirers will have the
run was enclosed to give exact data on the scheme. time. In short, he admits that Wurlitzer grand trade
opportunity of hearing me just the same."
is developing rapidly, due to the instruments which
From this direct mail advertising the company sold
meet the discriminating exactions of the class of
during these two pre-view days almost one-fourth
people who buy them as well as to the rational
of the shipment on hand. And this was before the
Plans for the erection of a new store building have
policy of the company in building up a cohesive dis- been prepared by Silas Maxon, the New London,
sale was ever publicly announced. The remainder
of the advertising was done through the newspapers tribution of its grands throughout the country.
Conn., piano dealer.
ARNOLD S0MLY0 VISITS
HIS FRIENDS IN CHICAGO
THE IDEAL GIFT FOR YOUR SALESMEN
There Could Be No Better
Helper for the Salesmen In Closing Piano Sales Than
PRESTO BUYERS' GUIDE
It is used by hundreds of Piano Dealers and Salesmen, and is in
the hands of a large proportion of the General Music Merchants.
The 1927 issue of the Buyers' Guide, like all past editions,
is entirely sold out. Orders for the 1928 edition should be
placed now to insure prompt delivery when off the press.
Price 50 cents per copy; $5 per dozen.
PRESTO BUYERS' GUIDE: The Invaluable Aid to Dealers and Salesmen.
Address all communications to
Presto Publishing Co.
417 South Dearborn Street
Buyers' Guide Division
Chicago, Illinois, U. S. A.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).