Presto
Issue: 1927 2155 - Page 3
MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, NOVEMBER 19, 1927
STEINWAY FOREIGN
BUSINESS GROWS
the Steinway piano abroad, on the continent, as well as
in England where it has been a leader for years.
Many great artists now use the Steinway over there,
seme of whom are coming to the United States this
$2 The Year
TRIPLE MEMBERSHIP
DRIVE ANNOUNCED
Ernest Urchs, Manager of Wholesale and
Artist Departments of Steinway & Sons,
Returned from Abroad, Tells of Arrazing
Developments of Hamburg Factory.
National Association of Music Merchants,
National Piano Travelers' Association and
Individual Dealers Included in Prom-
ising Scheme for Purpose.
MEETS GREAT ARTISTS
PRIZES ARE OFFERED
Mr. Urchs Tells of Interesting Meetings with Widely
Known Pianists While Traveling in
Europe This Year.
But
Besides interesting ex-
periences in m e e t i n g
celebrities in the world
of music while abroad
during r e c e n t months,
Ernest Urchs, manager
of t h e wholesale and
a r t i s t departments of
Steinway & Sons, also
had the opportunity of
viewing the a m a z i n g
growth of Steinway busi-
ness in Europe and else-
w h e r e . The Steinway
goes to all parts of the
world from the Ham-
burg factory, which fac-
tory has been greatly en-
larged from time to time
and a large second fac-
tory building has recent-
ly been erected.
AT I'ADKREWSKI HO]\IE.
This year is the largest
in units of Steinway pianos made at their Hamburg
factory, and the business there is constantly increas-
ing. In fact, the business is greater than that ever
before experienced in the Hamburg factory. It is
interesting to hear Mr. Urchs tell of increasing in-
Announcement was made this week by Delbert L.
Loomis, executive secretary of the National Asso-
ciation of Music Merchants of what will constitute
a triple membership drive. Through the courtesy
and cooperation of members of the National Piano
Travelers' Association the good offices of the mem-
bers have been enlisted to secure new members for
the national association and in states where there
are chartered state associations for new members in
these state and district associations.
The triple character of this drive is shown in this
way: The Travelers' Association is making a drive
for new members and all of the members of the
National Association of Music Merchants will be
asked to cooperate in this drive and to urge every
traveling man who calls on them to join the National
Piano Travelers' Association.
SIEGFRIED WAGNER AND MRS. WAGNER ON
EITHER SIDE OF ERNEST URCHS.
season. One in particular, Vladimir Horowitz, the
Russian artist, will create a sensation as a great
pianist here during the 1927-28 season.
Mr. Urchs' acquaintance among the great artists
of the world occasions very many pleasant meetings
with piano celebrities on his visits to Europe. Three
cuts with this article picture him interestingly.
In the Pictures.
The little cut (No. 1) was made from a photograph
taken at the home of Ignatz Paderewski in Morges,
Switzerland, one pleasant day during September.
Reading from left to right are Mrs. Paderewski, Mr.
Paderewski, and Mr. Urchs.
In cut 2 the newly engaged conductor of the St.
Louis Symphony Orchestra for the season of 1927-28
is shown with Mr. Urchs at left. Mr. Schuricht is
from Wiesbaden, where he has conducted the great
orchestra at that city for the past fifteen years. This
picture was taken at Wiesbaden this autumn during
Mr. Urchs' trip to Europe.
In cut 3 are seen standing Siegfried Wagner and
his wife on either side of Mr. Urchs. This picture
was taken at Reyreuth in August during the Wagner
Nebelungen festival.
OLD ADAM SCHAFF DEALER
DIES IN KINGS MOUNTAIN, N. C.
H. T. Fulton Is Succeeded by His Son in Porsperous
Music Business.
RIGHT—CARL, SCHURICHT, CONDUCTOR, ST. LOUIS
SYMPHONY ORCHESTRA. L E F T - E R N E S T URCHS.
terest in pianos in Germany and the activity in piano
factories, when there is apparent depression in many
piano industries here.
Mr. Urchs speaks of the great strides being made by
H. T. Fulton, Kings Mountain, N. C, who died
recently, is succeeded by his son, H. T. Fulton, who
lias been associated with his father in the prosperous
piano and undertaking business.
The energetic North Carolina house carries the
Adam Schaaf line of pianos and players exclusively
and has featured the instruments in a highly success-
ful way for the past fifteen years. In a wide terri-
tory the Fulton firm has made a large circle of well-
pleased Adam Schaaf owners.
Enthusiasm for Furtherance of Association
Cause Considered Greatest Stimulus to
Persistent Efforts,
Will Tell Travelers.
Formal announcement of the membership drive
will be made to the travelers by Gordon Laughead,
president of the travelers' association. Announce-
ment of the travelers' membership drive will be made
to the members of the merchants' national associa-
tion by President C. G. Roberts of that association.
A series of prizes as follows will be offered by the
music merchants' association to members of the trav-
elers' association:
First Prize—Howard w?tch of the value of $100,
or $100 in cash.
Second Prize—Howard watch of the value of $75,
or $75 in cash.
Third Prize—Howard watch of the value of $50,
or $50 in cash.
Fourth Prize—Silver flask, or $25 in cash.
Fifth Prize—$15 in cash.
Sixth Prize—$10 in cash.
Total, $275.
Announcement of the winners of the prizes will be
made at the annual dinner of the National Piano
Travelers' Association during convention week in
New York next June. In the event of a tie, the con-
testants will be given an award identical with the
one in the division in which they qualify.
No one in the entire industry knows better than
the piano traveling man the value and importance of
trade associations, and no one is better equipped to
present these arguments to the retail merchants.
To Arouse Somnolent Dealers.
There are several thousand merchants in the United
States who are not members of any trade association.
To augment the work done by the travelers, litera-
ture will be sent to this prospect list from the offices
of the National Association of Music Merchants.
Within the next week or ten days members of the
Iravelers' association will be supplied with material
for use in the membership drive.
It is the belief of executives of the National Music
Merchants' Association that a drive of this kind will
assist materially in building up the membership in
some state associations and that additional active
members, in states where there are no chartered
state associations at this time will be very advan-
tageous in the organizing of new state bodies. It is
believed also that it will be of very great assistance
in bringing about a larger and more representative
attendance at the annual convention, to be held dur-
ing the week of June 4th next in New York.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, NOVEMBER 19, 1927
STEINWAY FOREIGN
BUSINESS GROWS
the Steinway piano abroad, on the continent, as well as
in England where it has been a leader for years.
Many great artists now use the Steinway over there,
seme of whom are coming to the United States this
$2 The Year
TRIPLE MEMBERSHIP
DRIVE ANNOUNCED
Ernest Urchs, Manager of Wholesale and
Artist Departments of Steinway & Sons,
Returned from Abroad, Tells of Arrazing
Developments of Hamburg Factory.
National Association of Music Merchants,
National Piano Travelers' Association and
Individual Dealers Included in Prom-
ising Scheme for Purpose.
MEETS GREAT ARTISTS
PRIZES ARE OFFERED
Mr. Urchs Tells of Interesting Meetings with Widely
Known Pianists While Traveling in
Europe This Year.
But
Besides interesting ex-
periences in m e e t i n g
celebrities in the world
of music while abroad
during r e c e n t months,
Ernest Urchs, manager
of t h e wholesale and
a r t i s t departments of
Steinway & Sons, also
had the opportunity of
viewing the a m a z i n g
growth of Steinway busi-
ness in Europe and else-
w h e r e . The Steinway
goes to all parts of the
world from the Ham-
burg factory, which fac-
tory has been greatly en-
larged from time to time
and a large second fac-
tory building has recent-
ly been erected.
AT I'ADKREWSKI HO]\IE.
This year is the largest
in units of Steinway pianos made at their Hamburg
factory, and the business there is constantly increas-
ing. In fact, the business is greater than that ever
before experienced in the Hamburg factory. It is
interesting to hear Mr. Urchs tell of increasing in-
Announcement was made this week by Delbert L.
Loomis, executive secretary of the National Asso-
ciation of Music Merchants of what will constitute
a triple membership drive. Through the courtesy
and cooperation of members of the National Piano
Travelers' Association the good offices of the mem-
bers have been enlisted to secure new members for
the national association and in states where there
are chartered state associations for new members in
these state and district associations.
The triple character of this drive is shown in this
way: The Travelers' Association is making a drive
for new members and all of the members of the
National Association of Music Merchants will be
asked to cooperate in this drive and to urge every
traveling man who calls on them to join the National
Piano Travelers' Association.
SIEGFRIED WAGNER AND MRS. WAGNER ON
EITHER SIDE OF ERNEST URCHS.
season. One in particular, Vladimir Horowitz, the
Russian artist, will create a sensation as a great
pianist here during the 1927-28 season.
Mr. Urchs' acquaintance among the great artists
of the world occasions very many pleasant meetings
with piano celebrities on his visits to Europe. Three
cuts with this article picture him interestingly.
In the Pictures.
The little cut (No. 1) was made from a photograph
taken at the home of Ignatz Paderewski in Morges,
Switzerland, one pleasant day during September.
Reading from left to right are Mrs. Paderewski, Mr.
Paderewski, and Mr. Urchs.
In cut 2 the newly engaged conductor of the St.
Louis Symphony Orchestra for the season of 1927-28
is shown with Mr. Urchs at left. Mr. Schuricht is
from Wiesbaden, where he has conducted the great
orchestra at that city for the past fifteen years. This
picture was taken at Wiesbaden this autumn during
Mr. Urchs' trip to Europe.
In cut 3 are seen standing Siegfried Wagner and
his wife on either side of Mr. Urchs. This picture
was taken at Reyreuth in August during the Wagner
Nebelungen festival.
OLD ADAM SCHAFF DEALER
DIES IN KINGS MOUNTAIN, N. C.
H. T. Fulton Is Succeeded by His Son in Porsperous
Music Business.
RIGHT—CARL, SCHURICHT, CONDUCTOR, ST. LOUIS
SYMPHONY ORCHESTRA. L E F T - E R N E S T URCHS.
terest in pianos in Germany and the activity in piano
factories, when there is apparent depression in many
piano industries here.
Mr. Urchs speaks of the great strides being made by
H. T. Fulton, Kings Mountain, N. C, who died
recently, is succeeded by his son, H. T. Fulton, who
lias been associated with his father in the prosperous
piano and undertaking business.
The energetic North Carolina house carries the
Adam Schaaf line of pianos and players exclusively
and has featured the instruments in a highly success-
ful way for the past fifteen years. In a wide terri-
tory the Fulton firm has made a large circle of well-
pleased Adam Schaaf owners.
Enthusiasm for Furtherance of Association
Cause Considered Greatest Stimulus to
Persistent Efforts,
Will Tell Travelers.
Formal announcement of the membership drive
will be made to the travelers by Gordon Laughead,
president of the travelers' association. Announce-
ment of the travelers' membership drive will be made
to the members of the merchants' national associa-
tion by President C. G. Roberts of that association.
A series of prizes as follows will be offered by the
music merchants' association to members of the trav-
elers' association:
First Prize—Howard w?tch of the value of $100,
or $100 in cash.
Second Prize—Howard watch of the value of $75,
or $75 in cash.
Third Prize—Howard watch of the value of $50,
or $50 in cash.
Fourth Prize—Silver flask, or $25 in cash.
Fifth Prize—$15 in cash.
Sixth Prize—$10 in cash.
Total, $275.
Announcement of the winners of the prizes will be
made at the annual dinner of the National Piano
Travelers' Association during convention week in
New York next June. In the event of a tie, the con-
testants will be given an award identical with the
one in the division in which they qualify.
No one in the entire industry knows better than
the piano traveling man the value and importance of
trade associations, and no one is better equipped to
present these arguments to the retail merchants.
To Arouse Somnolent Dealers.
There are several thousand merchants in the United
States who are not members of any trade association.
To augment the work done by the travelers, litera-
ture will be sent to this prospect list from the offices
of the National Association of Music Merchants.
Within the next week or ten days members of the
Iravelers' association will be supplied with material
for use in the membership drive.
It is the belief of executives of the National Music
Merchants' Association that a drive of this kind will
assist materially in building up the membership in
some state associations and that additional active
members, in states where there are no chartered
state associations at this time will be very advan-
tageous in the organizing of new state bodies. It is
believed also that it will be of very great assistance
in bringing about a larger and more representative
attendance at the annual convention, to be held dur-
ing the week of June 4th next in New York.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).