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Presto

Issue: 1927 2152 - Page 12

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October 29, 1927
PRESTO-TIMES
12
BALDWIN PIANOS FOR FLEET
LANG BROS. IN PROGRESSIVE
SOUTH BEND, IND. MUSIC FIRM
Fine Line of Pianos and Other Music Goods Carried
in New Store Recently Occupied.
The Merchants and
Miners' Transportation
Company, which plies
the finest fleet of pas-
senger steamships along
the Atlantic Coast from
Boston down to Jack-
sonville, Florida, is cele-
brating its Diamond
Jubilee. The Baldwin
pianos installed in the
four new palatial steam-
ers recently added to
the great fleet, are typi-
cal of the fine equip-
ment and interior ap-
pointments throughout.
T h e d i s c r i in i n a t-
ing standards of this
long-established com-
pany required that noth-
ing less than Baldwin
quality and prestige be
selected.
Lang Brothers, South Rend, Incl., composed of J. E.,
A. C. and W. L. Lang, which recently opened a new
three-story music store at 119 West Washington ave-
nue, has made an outstanding success of the business
since its inception in 1921 when the first store was
opened at 112 Hast Wayne street. The business rap-
idly expanded and soon the firm was in a new and
larger location at 439 South Michigan street where it
remained for live years until the need for more space
again forced them to move to the present address at
119 West Washington avenue.
J. E. Lang, who established the business, studied
music in Liepsig, Germany, where he won a scholar-
ship to play in the celebrated Gewandhaus orchestra.
He later came to Pittsburgh and became a member
of the Pittsburgh Symphony Orchestra. He has
toured Europe and has visited a great number of the
larger cities of this country in the pursuit of his mu-
sical career. The other brothers were successful sales-
men in other lines when they joined the founder in
His venture.
The piano department of the new Lang Brothers
Music Store is under the management of E. A. Duker,
who has had a great deal of experience in the piano
field, both from a retail and manufacturers" standpoint.
THE S. S. CHATHAM AND VIEW OF MUSIC ROOM.
Mr. Duker formerly owned a music store at 120 West
Colfax avenue, which he sold to Lang Brothers in
fact that this is a constructive bit of piano propa- August. He then joined the Lang organization. The
piano line includes the Chickering, Kohler & Camp-
ganda without any featuring of prices whatever.
bell, Kimball, Haines Bros, and Lester.
The tuning and piano repair work is in charge of
LEVY NOT WITH CHICKERING.
P. F. King, who is an expert in the mechanics of the
Unique Piece of Advertising Literature Is a Four-
Reports have come to Chickering & Sons of New piano. Mr. King joined the Lang organization a
York that David D. Levy, formerly of the radio de- year ago. He came to South Bend from Philadel-
Page Spread for Use of Dealers.
partment of Chickering & Sons retail store, has repre- phia, Pa.
One of the most unique pieces of literature ever
sented himself throughout the country as still being
issued in the piano industry has come from the Gul-
associated with his former employers, thereby en-
bransen Company, Chicago. It is in the form of a
abling him to cash checks which do not appear to be
four-page rotogravure broadside for the use of the good in all cases. Chickering & Sons wish the trade
dealer through the mails, personal distribution or in to know that Mr. Levy has not been connected with
local newspapers as a rotogravure supplement.
them for some months.
The rotogravure broadside has registered imme-
diate success. It is being used in every part of the
country and a large number of newspapers have
DEALER BUYS PROPERTY.
The policy of the Williams House is and always
already made arrangements to run it as a supplement.
The William J. Davis Music Co., Saginaw, Mich.,
has been to depend upon excellence of product
The first page is of general nature, with only one pic-
has purchased the property at 118-120 North Wash-
instead of alluring price. Such a policy does not
ture specifically applying to the Gulbransen. The
ington avenue. Although no definite plans have been
attract.bargain hunters. It does, however, win the
center spread and the last page are specifically given
made for the use of the property, it is expected that
hearty approval and support of a very desirable
over to the dealer's message and to information about
a new building will be erected in the near future.
•nd substantial patronage.
the Gulbransen product.
M k
Mr. Davis said. He said he had no intention of mov-
WIMIAMS
"» h o* Pianos
William.
WILLIftlTIJ E p * Wort
and Pianos.
Organs
ing his business to the new location, but expected to
Rotogravure lends itself particularly to a high-
continue to operate his store on Court street.
class piano advertising appeal such as is contained in
this piece of literature. Aside from its unique and
effective character, it is well to call attention to the
GULBRANSEN CO. PROVIDES
ROTOGRAVURE BROADSIDE
WILLIAMS
PIANOS
BRINKERHOFF
Grands - Reproducing Grands
THE KOHLER INDUSTRIE
^
of NEW YORK
AFFILIATED
Player-Pianos
and Pianos
COMPANIES
anufacturing for the trade
The Line That Sells Easily
and Satisfies Always
Upright and Grand Pianos
Plaver Pianos
Welte Mignon (Licensee) Repro-
ducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Repro-
ducing Actions
Expression Player Actions
Piano Hammers
Bass Sti ings
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
Wholesale Chicago Office and Service ''Departments
San Francisco Office
458 Vhelan building
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
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