Presto
Issue: 1927 2151 - Page 8
October 22, 1927
PRESTO-TIMES
CHAS. S. ONDERDONK WITH
MASON & HAMLIN CO.
BALDWIN PIANOS FOR SCHOOL
Fills New Office in Company Named and Suc-
ceeded by Herman C. Spain as Vice-Presi-
dent of Chickering & Sons.
At the directors' meeting of September 28, the
Mason & Hamlin Company, Boston, elected Charles
S. Onderdonk, formerly vice-president of Chickering
& Sons, to the vice-presidency. Mr. Onderdonk for
many years was sales manager of the Denver Music
Company, which represents the Mason & Hamlin in
the state of Colorado, so that in joining the Mason
& Hamlin organization he does so with a thorough
knowledge of its product and of its merchandising
policies. With the growing importance of the Mason
& Hamlin retail operations in the New York Metro-
politan district, Mr. Onderdonk as vice-president as-
sumes charge of these activities.
Mr. Onderdonk became associated with American
Piano Company properties some two years ago and
his rise has been rapid. For several months he was
actively upon the tiring line in the Chickering retail
store in New York and was almost immediately ad-
vanced to the managership. Mr. Onderdonk has
already assumed his new duties.
The directors of Chickering & Sons, Boston, at
The Western Kentucky state normal school at
their meeting of September 23 elected Herman C. Bowling Green, Ky., has recently installed a Baldwin
Spain vice-president in charge of its wholesale sell- concert grand in the auditorium which is shown
ing and promotional activities, to succeed Charles (right) in the accompanying picture. The other pic-
Yardman, Veck, Gf Co.
make
a Fine Piano
for every pocket bo ok
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
85 Years of Fine Piano Making
A V /
• »
for catalog and prices
W Kite of pianos
Made and guaranteed by
Hardman, Peck &f Co.
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Piano*
138th Street and Walton Avenue
NEW YORK
S. Onderdonk, who has become vice-president of the
Mason & Hamlin Company.
Mr. Spain is the son of Herman S. Spain, who for
many years was affiliated with Chickering & Sons
in their wholesale department. The new vice-presi-
dent became associated w y ith the Chickering house
nearly three years ago, where he devoted his time to
wholesale sales. More recently he became regional
sales director of the American Piano Company, from
which post he now returns to the Chickering house
as its vice-president.
ture (left) shows I'tot. I- ran/ J. Strahm, demon-
strating to his class the new Ellington Grand recently
added to the already large equipment of Baldwin-
Built Pianos used hy this outstanding school.
NEW LAGONDA FOLDER
STRONG AID IN SALES
Powerful Bit of Advertising Literature for Dealers
Issued by Jesse French & Sons Piano Co.
A handsome new folder for the use of dealers has
been issued by the Jesse French & Sons Piano Co.,
New Castle, Ind. It is devoted to the fine line of
Lagonda pianos and shows the Style 38 in a suitable
setting in the home.
Other styles shown are "40," "42," "44" and "45,"
ADVERTISING EXPERTS FEATURE
and with each cut is a full description of the piano.
folder emphasizes the relation of the piano to
THE GULBRANSEN CO.'S DISPLAY The
happiness in the home, a theme which impresses
prospective buyers.
"There is no one thing which is able to contribute
Particular Prominence Given to Printed Matter at
so much pleasure to the home as a good piano at
Exhibit at Stevens Hotel This Week.
which all may practice and play, each rendering ac-
The International Direct Mail Advertising Asso-
cording to his or her proficiency," says the folder.
ciation Convention and Exposition was held in Chi- "The piano is not merely furniture. It delights the
cago October 19, 20 and 21. Just outside the con- ear and keeps the fingers nimble; it also provides
vention hall in the Stevens Hotel were exhibits which
mental relaxation. Where is it better to meet friends
the direct mail experts have picked as the outstand-
than within your own home walls? This being so,
ing pieces of literature of the year, which have been
make your home attractive to all comers. Music is
given the place of honor on the bulletin boards.
an attraction beyond comparison and the piano is the
Among these are found several publications from the
best musical instrument.
house of Gulbransen, namely, the American Maga-
"The Lagonda piano would be at home with you.
zine reprint of the life story of A. G. Gulbransen; the
Would it not he well worth your while to arrange to
4-page rotogravure broadside, and the Art Mode!
be at home with it?"
Minuet circular. These pieces of literature attracted
attention because of their unusual character and
modern handling.
The American Magazine reprint is in actual size
of the publication in which it oroginally appeared.
The Art Model Minuet circular naturally attracted
interest, with its four-color title page. The color
PIANOS and PLAYER PIANOS
plates used on the title page were made through a
GRANDS and UPRIGHTS
color-photography process, directly from the piano
itself and not by the ordinary process of a color
Have no superiors in appearance, tone
illustration reproduced by four-color process.
power
or other essentials of strictly
The third piece, the Rotogravure Broadside, is
leaders in the trade.
actually making advertising history. Never in the
history of the Gulbransen Company has a bit of liter-
ature been issued that has met with such quick ac-
ceptance on the part of the dealers.
Schumann
Warning to Infringers
R. K. MAYNARD BUSY.
R. K. Maynard's time in Chicago recently was
closely applied to attending to business. In fact, re-
sponding to telegrams and letters sent out by him
while in Chicago orders came in from his territory
for several carloads of pianos, one of them being for
practically a carload of grands. This activity in
trade would indicate that the piano business was get-
ting back into its former very lively strides.
HADLEY WORKED FOR ATTENDANCE.
E. L. Hadley, of The Cable Company, Chicago,
has been quite active this week during the sessions
of the tenth international convention of advertising
men at the Stevens Hotel, Chicago. He has been
chairman of the Attendance Committee of the music
group. Mr. Hadley is a close student of advertising
problems and has taken part in many conventions of
the advertising men of the country.
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Beware
of imitations such as Schu-
mann A Company, Schu-
mann & Son, and also
Shuman. as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of th« law.
New catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
CHAS. S. ONDERDONK WITH
MASON & HAMLIN CO.
BALDWIN PIANOS FOR SCHOOL
Fills New Office in Company Named and Suc-
ceeded by Herman C. Spain as Vice-Presi-
dent of Chickering & Sons.
At the directors' meeting of September 28, the
Mason & Hamlin Company, Boston, elected Charles
S. Onderdonk, formerly vice-president of Chickering
& Sons, to the vice-presidency. Mr. Onderdonk for
many years was sales manager of the Denver Music
Company, which represents the Mason & Hamlin in
the state of Colorado, so that in joining the Mason
& Hamlin organization he does so with a thorough
knowledge of its product and of its merchandising
policies. With the growing importance of the Mason
& Hamlin retail operations in the New York Metro-
politan district, Mr. Onderdonk as vice-president as-
sumes charge of these activities.
Mr. Onderdonk became associated with American
Piano Company properties some two years ago and
his rise has been rapid. For several months he was
actively upon the tiring line in the Chickering retail
store in New York and was almost immediately ad-
vanced to the managership. Mr. Onderdonk has
already assumed his new duties.
The directors of Chickering & Sons, Boston, at
The Western Kentucky state normal school at
their meeting of September 23 elected Herman C. Bowling Green, Ky., has recently installed a Baldwin
Spain vice-president in charge of its wholesale sell- concert grand in the auditorium which is shown
ing and promotional activities, to succeed Charles (right) in the accompanying picture. The other pic-
Yardman, Veck, Gf Co.
make
a Fine Piano
for every pocket bo ok
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
85 Years of Fine Piano Making
A V /
• »
for catalog and prices
W Kite of pianos
Made and guaranteed by
Hardman, Peck &f Co.
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Piano*
138th Street and Walton Avenue
NEW YORK
S. Onderdonk, who has become vice-president of the
Mason & Hamlin Company.
Mr. Spain is the son of Herman S. Spain, who for
many years was affiliated with Chickering & Sons
in their wholesale department. The new vice-presi-
dent became associated w y ith the Chickering house
nearly three years ago, where he devoted his time to
wholesale sales. More recently he became regional
sales director of the American Piano Company, from
which post he now returns to the Chickering house
as its vice-president.
ture (left) shows I'tot. I- ran/ J. Strahm, demon-
strating to his class the new Ellington Grand recently
added to the already large equipment of Baldwin-
Built Pianos used hy this outstanding school.
NEW LAGONDA FOLDER
STRONG AID IN SALES
Powerful Bit of Advertising Literature for Dealers
Issued by Jesse French & Sons Piano Co.
A handsome new folder for the use of dealers has
been issued by the Jesse French & Sons Piano Co.,
New Castle, Ind. It is devoted to the fine line of
Lagonda pianos and shows the Style 38 in a suitable
setting in the home.
Other styles shown are "40," "42," "44" and "45,"
ADVERTISING EXPERTS FEATURE
and with each cut is a full description of the piano.
folder emphasizes the relation of the piano to
THE GULBRANSEN CO.'S DISPLAY The
happiness in the home, a theme which impresses
prospective buyers.
"There is no one thing which is able to contribute
Particular Prominence Given to Printed Matter at
so much pleasure to the home as a good piano at
Exhibit at Stevens Hotel This Week.
which all may practice and play, each rendering ac-
The International Direct Mail Advertising Asso-
cording to his or her proficiency," says the folder.
ciation Convention and Exposition was held in Chi- "The piano is not merely furniture. It delights the
cago October 19, 20 and 21. Just outside the con- ear and keeps the fingers nimble; it also provides
vention hall in the Stevens Hotel were exhibits which
mental relaxation. Where is it better to meet friends
the direct mail experts have picked as the outstand-
than within your own home walls? This being so,
ing pieces of literature of the year, which have been
make your home attractive to all comers. Music is
given the place of honor on the bulletin boards.
an attraction beyond comparison and the piano is the
Among these are found several publications from the
best musical instrument.
house of Gulbransen, namely, the American Maga-
"The Lagonda piano would be at home with you.
zine reprint of the life story of A. G. Gulbransen; the
Would it not he well worth your while to arrange to
4-page rotogravure broadside, and the Art Mode!
be at home with it?"
Minuet circular. These pieces of literature attracted
attention because of their unusual character and
modern handling.
The American Magazine reprint is in actual size
of the publication in which it oroginally appeared.
The Art Model Minuet circular naturally attracted
interest, with its four-color title page. The color
PIANOS and PLAYER PIANOS
plates used on the title page were made through a
GRANDS and UPRIGHTS
color-photography process, directly from the piano
itself and not by the ordinary process of a color
Have no superiors in appearance, tone
illustration reproduced by four-color process.
power
or other essentials of strictly
The third piece, the Rotogravure Broadside, is
leaders in the trade.
actually making advertising history. Never in the
history of the Gulbransen Company has a bit of liter-
ature been issued that has met with such quick ac-
ceptance on the part of the dealers.
Schumann
Warning to Infringers
R. K. MAYNARD BUSY.
R. K. Maynard's time in Chicago recently was
closely applied to attending to business. In fact, re-
sponding to telegrams and letters sent out by him
while in Chicago orders came in from his territory
for several carloads of pianos, one of them being for
practically a carload of grands. This activity in
trade would indicate that the piano business was get-
ting back into its former very lively strides.
HADLEY WORKED FOR ATTENDANCE.
E. L. Hadley, of The Cable Company, Chicago,
has been quite active this week during the sessions
of the tenth international convention of advertising
men at the Stevens Hotel, Chicago. He has been
chairman of the Attendance Committee of the music
group. Mr. Hadley is a close student of advertising
problems and has taken part in many conventions of
the advertising men of the country.
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Beware
of imitations such as Schu-
mann A Company, Schu-
mann & Son, and also
Shuman. as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of th« law.
New catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).