Presto

September 10, 1927
PRESTO-TIMES
WELLINGTON IN WINDOW SHOW
JESSE FRENCH & SONS
**Make Homes Happy "
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® SONS
£Vff?s.of ^Pianos/PIaijers &Granc
Write for Catalog*
!N "THE HOUSE OF GRANDS"
Concert, Parlor ana Small Grands
Period and Modern Designs
A novel window display presented by the Cable
Piano Company of Chicago has attracted consider-
able attention to their new Wellington piano of Art
Nouveau design.
One of these pianos was recently purchased by
Chas. E. Sorensen, general manager of the Ford
Motor Company, River Rouge plant, for the music
room of his yacht, the Helene. This window display
is built around an illuminated, photographic enlarge-
ment of the Helene, together with an interior scene
showing the Wellington installed in the music room
of the yacht. A letter of appreciation from Mr.
Sorensen, which read as follows, was also shown:
"The Wellington piano which 1 purchased from you
for my yacht 'Helene' has proved satisfactory beyond
all my expectations, both as to musical quality and
appearance. The lines of the Art Nouveau case are
especially pleasing. The simplicity of the design and
the graceful, slender posts appeal to me. As for the
tone of the Wellington, it is lovely beyond words.
Almost never before have I found such rich, pure
tone and such a delightfully responsive action in an
upright piano."
The advertising department of The Cable Company
is preparing a folder containing this material, which
will soon be ready for distribution among its dealers.
LATE TRADE ITEMS
FROM INDIANAPOLIS
man who got the business. "People are now realizing
that it takes hard work to make a success of one's-
self, which is becoming more evident every day, and
the piano business is no place for a man who isn't
given to hard work," he said.
Leonard Carlin of the Carlin Music Company re-
ports an improved condition in the piano department
of his concern. "We are having excellent success
with the Cable line of instruments, especially the
Kingsbury piano. The prospects for fall are very
encouraging and the indications are that more better
pianos will be sold from now on than ever before," he
said this week.
H. G. Hook, manager of the Starr Piano Company,
is dividing his time between the Indiana State Fair
and the local house of the Starr Piano Company.
Roy Coverdill, manager of the Kimball Piano
Company, is putting it over at the State Fair with a
full line of the Kimball products. Aside from the
usual souvenir hunters there are some live prospects
visiting the fair, and Coverdill is on the job.
George Schaeffer, representing the Lester Piano
Company, was a caller of the past week at the Pear-
son Piano Company local distributors for the Lester
piano.
Displays at State Fair Made by Local Music
Houses Are Alluring Pleas for
the Farmer's Money.
Manufacturers of the
Grand in Uprignt Form
Grand toije and quality in the Upright Piano
is exclusively Bush df Lane
(PaUnud)
Reproducing and Player Pianos—
AVelte-Mignon {Licensee) and Cecilian
Write for our Art Catalog
Busk & Lane
Piano Co.
Holland. Michigan
EM=
.IE
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICE:
Mute and Ailamx Sts.
922 Republic Bids.
NEW YOKK OFFICE:
130 W. 42nd St.
Bush Terminal Bide
Harry Wert, manager of the Pearson Piano Com-
pany, Indianapolis, resigned from his post on Septem-
ber 1. His resignation came very unexpectedly, and
it can be safely said with much regret to the trade
in that city, where he had made many friends. He
was the president of the Indianapolis Music Mer-
chants Association, and the Pennsylvania Street Mer-
chants Association.
Mr. Wert deserves much credit for the work he
did in the organization of the State Music Merchants
Association, and, in fact, was one of the promoters
of that organization. He was ever ready to assist
in anything for the good of the music industry, and
his friends and associates will greatly miss him. His
future plans have not been laid, and for the coming
three weeks he will take a much needed rest. The
officials of the Pearson Piano Company up to this
time have made no announcement as to who will be
his successor.
Herbert Teague of the Christena-Teague Piano
Company reports the display at the Indiana State
Fair very profitable. Mr. Teague declares that the
success depends upon the experience of the man in
charge in that line of work. Earl Stephens, who had
charge of the exhibit, has had a lot of valuable
experience in that line, and the company feels that
he is the man capable of putting it over. During
several days of the week Ted Perkins, representative
of the Gulbransen Piano Company, will be present
at the exhibit and demonstrate the Gulbransen in-
strument.
Frank Wi'king of the Wilking Music Company
reports some excellent business with the Jesse French
& Sons line during the past week, with future pros-
pects looking very good. The month of August
was far ahead of last year in the sales of all lines
sold by the company.
Joseph Ryde, president of the Indiana State Music
Merchants Association, called a meeting of the ex-
ecutive board for this week, when the general out-
line of the program for the coming convention will
be discussed. Mr. Ryde will leave Friday evening
for Cleveland, O., to attend the Ohio state meeting,
and also arrange for some of the speakers for the
Indiana state meeting.
The Presto-Times correspondent met Fred Carter
of Toledo, O., where he is associated with The Whit-
ney- Blain-Wildermuth Company at the store of,
Christena-Teague Piano Company, and incidentally
inquired about business conditions in Toledo. Mr.
Carter was frank enough to say that they compared
with general conditions over the country, but in
Toledo it was like in every other city, in that the
salesman who worked and worked hard was the
FREE LESSONS ADVERTISED
BY PACKARD MUSIC HOUSE
Aggressive Ft. Wayne, Ind., Firm Publishes Facts of
Its Free Courses in Booklet.
Another evidence of the practical advertising meth-
ods of the Packard Music House, Ft. Wayne, Ind.,
is a folder describing the free lessons on any kind
of instrument. Twenty thousand copies of the folder
has just been distributed in Ft. Wayne and vicinity
and the result already are amazing.
"You do- not need to buy an instrument here and
the lessons are free. If you have any kind of instru-
ment and have not previously taken lessons, enroll
in our free classes" is the invitation.
"No piano is needed to enter the free piano class-
es" is the inducement in the folder, which adds:
"'The piano is the basic musical instrument—every
child should learn to play the piano first, regardless
of what instrument is to be taken up later on." The
Packard Music House has arranged for a series of
ten lessons to be given free to any boy or girl 7
years old or older, who wishes to study the piano,
and who has not previously taken lessons. Miss
Helen Curtis, director of class piano mtehods at Bush
Conservatory of Music in Chicago, has arranged for
both of the present teachers. Miss Mildred L. Balow
and Miss Esther Pohlmann, to continue the work
with the children in Ft. Wayne and neighboring
cities.
Joseph M. Priaulx, manager of the sheet music
department in the store of the Chas. H. Ditson Co.,
New York, left on an extended trip to the Pacific
Coast recently.
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