Presto
Issue: 1927 2136 - Page 11
July 9, 1927.
11
PRESTO-TIMES
TEACHERS ACTIVE IN
BALTIMORE CONTEST
Enrollment of Piano Classes Continue in
Maryland City and Stimulation Is Cred-
ited to Piano Player Instrument.
Music teachers are enrolling their entire piano
classes in the Greater Baltimore Piano Playing Con-
test to be conducted by the Baltimore Music Trades'
Association. The latest class to enroll is that of the
Kaspar School of Music, Inc., 1820 Ashland avenue.
John W. Kaspar, head of the school, said the con-
test is one of the greatest aids for the advancement
of music ever attempted in Baltimore, that he was
heartily in favor of it and wanted every pupil in his
class enrolled.
In Baltimore, Md., nine hundred and eighty pupils
are attending the summer school of the Peabody Con-
servatory of Music, which opened for the term dur-
ing the week. Frederick R. Huber, municipal direc-
tor of music and director of the summer school, and
eight secretaries of the school worked overtime on
the opening day registering the new pupils. The
enrollment is the largest in the history of the sum-
mer school and nearly every State in the United
States is represented.
A staff of instructors as large as the regular fac-
ulty will teach all grades and branches in the ele-
mentary, preparatory and advanced departments. The
school will continue in session six weeks.
A new feature this year is the musical appreciation
class under the direction of Miss Virginia Blackhead.
It is open to all laymen and consists of a course of
twelve informall ectures on Tuesday and Friday after-
noons.
The first of the public" recitals to be given in con-
nection with the summer school was given by Aus-
tin Conradi, pianist, of the piano department of the
Peabody. He offered a program of solid worth as
well as compelling interest.
After the recital a reception to the faculty and
students was held, following which refreshments were
served in the north hall if the conservatory. A weekly
concert or recital will feature the summer session.
RALPH B. WAITE'S
LUCKY VACATION
With Mrs. Waite He Caught the Biggest
Fishes at Eagle River, Wis., and Ended
by Selling Three Pianos.
Ralph B. Waite, of the Ralph B. Waite Piano Co.,
215 South Wabash avenue, Chicago, spent the Fourth
fishing at Eagle River, Wis., but the perfect end of
the perfect time came on July 6 when he and Mrs.
Waite had returned to Chicago.
On reaching the store "over Brentano's" on that
day he found a grand piano prospect who declared
himself ready to transform himself into an actual
customer. The man was accompanied by his wife,
who was equally eager to buy.
They said that they had decided to forego a sum-
mer vacation and put the vacation expense money
into a piano. It did not take long to close the
cash sale and deliver the goods.
Hardly had Mr. Waite finished his after-lunch
cigarette when old-time customer number two came
in and said that the decision was to be made that
day as to whether it would be a piano from "over
Brentano's" or one from the ground floor further
along piano row. Mr. Waite, fresh from the pine
The LEADING LINE
WEAVER PIANOS
Qrandu, Upright* and Players
Finest and most artistic
piano in design, tone and
construction that can be
made.
Y O R K PIANOS
Uprights ar»4 Player Pianos
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— UprlfhU aiul Playar Pianos
A popular piano at a popular price.
Over 70.000 instruments made by thk company are sing*
Ing their own praises in all parts of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will make you a proposition If you are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, PA.
Established 1S70
woods of the north, accepted the challenge. This
sale, also a grand, was soon terminated.
To provide a climax to the day a third sale was
made of a piano well "adapted to jazz music," as
the customer insisted it must be. It helped to deci-
mate the Waite piano parlors "over Brentano's" of
a usable used piano.
But the event of the fishing trip should not be
lost sight of in the good piano incidents. Mrs. Waite,
as well as Mr. Waite, is also lucky with the rod and
line, and the result was that several good strings
of wall-eyed and northern pike and some bass were
sent on to friends in Chicago, giving them the
opportunity of a real fish dinner on the Fourth. On
Wednesday night, at a family home gathering, din-
ner was served to friends and relatives at the Waite
home, celebrating their unusually successful firs't
catch of the season.
Mr. Waite believes there will be a "turn for the
better" in the piano business gradually from now on.
E. H. DROOP AGAIN SHOWS
A KEEN SENSE IN ADVERTISING
On Memorable Occasion Recently, Washington
Music Merchant Gives Evidence of His Alertness.
Ed Droop, head of the E. F. Droop & Sons Co.,
Washington, D. C, admittedly is one of the most
progressive dealers in the piano industry. A con-
vincing proof of his alertness and sense of timeliness
in his advertising themes is a display that appeared
recently in Washington newspapers.
The national capital, like the rest of the world, was
recently all agog with the reception accorded Col.
Lindbergh following his epochal non-stop flight from
New York to Paris. Interest in 'things aeronautic
was at a fever heat. Mr. Droop saw in the occasion
a splendid opportunity for a tie-up. Then one morn-
ing there appeared a large advertisement of the
Droop music house featuring pianos shipped by aero-
plane.
In the advertisement attention is immediately ar-
rested by the headline, "Hail, Lindbergh." The illus-
tration and copy then goes on to tell of two Brambach
baby grands which were sent in 1925 from the Bram-
bach factory in New York to the Droop store in
Washington. These were the first pianos ever to be
shipped by air and the event caused a veritable sensa-
tion.
Taking this memorable incident as his theme, Mr.
Droop successfully cashes in on the worldwide inter-
est occasioned by the intrepid Lindbergh. Only
through such co-operation can the distributor of any
nationally advertised product reap the full benefit
of the time, thought and money expended in his
behalf by the manufacturer.
PACKARD PIANOS FOR
GOVERNMENT SCHOOLS
Nine Packard Instruments Just Bought for
U. S. District Training School and Indian
Service Schools at Agencies.
The Packard Piano Company was very much
pleased recently to receive an order from the United
States District Training School, District of Colum-
bia, for four Packard pianos, and from the United
States Indian Service for five Packard pianos to be
sent to different agencies.
To receive these orders from the Government is
very gratifying to the Fort Wayne industry, espe-
cially as it is a recognition in spite of competition that
fine merchandise is produced in the big plant. This
recognition of value comes to the Packard company
after their successful experience in producing air-
plane blades during the Great War.
The fact draws attention to the success of the
methods of the Packard Piano Company, which pre-
sents the ideal example of a harmonious industry.
Every Packard piano represents the loyalty of the
workers who put their best effort into every job.
BUYERS FAVOR THE
BRAMBACH GRANDS
How Stability May Be Imparted to Designs
Told by Mark P. Campbell, Who
Cites an Instance.
In discussing the trend of trade expressed in the
favor of piano buyers for the correct designs in art
model grands, Mark P. Campbell, president of the
Brambach Piano Co., New York, this week said:
"For instance, the Brambach Piano Co. has been
manufacturing art models since 1915, producing at
that time the very beautiful, although elaborate,
Louis XV model. We discovered by modifying these
graceful lines and simplifying them—substituting the
Queen Anne model, the demand was very much in-
creased, and its stability as a piece of merchandise
was desired by the dealers.
"The Brambach Piano Co. in creating models for
their dealers, as well as for display, adhere to the
policy of producing an instrument beautiful in every
design, away from the severe straight lines of the
case design that is now on the wane.
"Our style 'B' has had substituted curved mould-
ings wherever it was possible to do away with sharp,
angular lines in order to add gracefulness and beauty
to the case, and we have endeavored to follow the
trend that has been so successful in furniture for the
past three or four years, which is the adoption of a
little color to liven up the mahogany effect. If I were
PIANO PROMOTION COMMITTEE.
to operate a retail room I'd be sure to have present
The Piano Promotion Plan Committee of the Na- among the pianos bright colorings, in the form of
tional Piano Manufacturers' Association held a meet- fresh flowers, bright shawls or scarfs, highly colored
ing on Thursday of this week in which the plans lamps, etc. The presence of only mahogany in rows
formulated at the Chicago convention were put under and rows of pianos is very depressing in its effect,
way. The members of the committee, of whom all unless livened up with bright hues."
were present, were optimistic of the success of bring-
ing the piano before the public through the various
advertising mediums, selected W. E. Guylee, presi-
dent of the manufacturers' association, in an inter-
view this week, stated that the meeting was one of
a series of meetings in which piano promotion would
UPRIGHTS, GRANDS, PLAYERS
be discussed by the committee.
AND REPRODUCING PIANOS
THE FAMOUS "STUDIO GRAND"
PIANO CLUB PICNIC.
"The First Touch Tells"
The annual outing of the Piano Club of New York
(Reg. U. S. Pat. Off.)
will be held on Thursday, July 21, at Karatsonyi's,
CHRISTMAN PIANO CO.. Inc.
Glenwood, L. I. Those participating will be taken
597 East 137th Street.
NEW YORK
to the resort in large busses, which will start from
the club's building at 137th street and Third avenue,
the Bronx, at 11 a. m. After arrival at Glenwood
there will be abundant time for swimming, baseball
and miscellaneous sports. The committee in charge
is made up as follows: Albert Behning, chairman;
Joseph D. McGeveran, R. H. Schroeder, Jacob
Schorosch, H. Walter Maass and Otto M. Heinzman.
CHRISTMAN
KREITER
PLATT P. GIBBS' VACATION.
Platt P. Gibbs, Chicago, leaves tomorrow (July 10)
for Colorado, where he will spend several weeks on
a vacation. His headquarters will be at Gunnison,
from which point Mr. and Mrs. Gibbs will travel by
automobile, railroad train and otherwise, as well as
hike through the state. Mr. Gibbs says he and Mrs.
Gibbs are in for a grand and glorious month of July
and August.
OPENS IN CHICAGO.
The opening of the Summerdale Music Shop, 5234
North Robey street, Chicago, was held on Saturday,
June 11. The company features pianos, phonographs,
radios and accessories.
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these m-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wia.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
11
PRESTO-TIMES
TEACHERS ACTIVE IN
BALTIMORE CONTEST
Enrollment of Piano Classes Continue in
Maryland City and Stimulation Is Cred-
ited to Piano Player Instrument.
Music teachers are enrolling their entire piano
classes in the Greater Baltimore Piano Playing Con-
test to be conducted by the Baltimore Music Trades'
Association. The latest class to enroll is that of the
Kaspar School of Music, Inc., 1820 Ashland avenue.
John W. Kaspar, head of the school, said the con-
test is one of the greatest aids for the advancement
of music ever attempted in Baltimore, that he was
heartily in favor of it and wanted every pupil in his
class enrolled.
In Baltimore, Md., nine hundred and eighty pupils
are attending the summer school of the Peabody Con-
servatory of Music, which opened for the term dur-
ing the week. Frederick R. Huber, municipal direc-
tor of music and director of the summer school, and
eight secretaries of the school worked overtime on
the opening day registering the new pupils. The
enrollment is the largest in the history of the sum-
mer school and nearly every State in the United
States is represented.
A staff of instructors as large as the regular fac-
ulty will teach all grades and branches in the ele-
mentary, preparatory and advanced departments. The
school will continue in session six weeks.
A new feature this year is the musical appreciation
class under the direction of Miss Virginia Blackhead.
It is open to all laymen and consists of a course of
twelve informall ectures on Tuesday and Friday after-
noons.
The first of the public" recitals to be given in con-
nection with the summer school was given by Aus-
tin Conradi, pianist, of the piano department of the
Peabody. He offered a program of solid worth as
well as compelling interest.
After the recital a reception to the faculty and
students was held, following which refreshments were
served in the north hall if the conservatory. A weekly
concert or recital will feature the summer session.
RALPH B. WAITE'S
LUCKY VACATION
With Mrs. Waite He Caught the Biggest
Fishes at Eagle River, Wis., and Ended
by Selling Three Pianos.
Ralph B. Waite, of the Ralph B. Waite Piano Co.,
215 South Wabash avenue, Chicago, spent the Fourth
fishing at Eagle River, Wis., but the perfect end of
the perfect time came on July 6 when he and Mrs.
Waite had returned to Chicago.
On reaching the store "over Brentano's" on that
day he found a grand piano prospect who declared
himself ready to transform himself into an actual
customer. The man was accompanied by his wife,
who was equally eager to buy.
They said that they had decided to forego a sum-
mer vacation and put the vacation expense money
into a piano. It did not take long to close the
cash sale and deliver the goods.
Hardly had Mr. Waite finished his after-lunch
cigarette when old-time customer number two came
in and said that the decision was to be made that
day as to whether it would be a piano from "over
Brentano's" or one from the ground floor further
along piano row. Mr. Waite, fresh from the pine
The LEADING LINE
WEAVER PIANOS
Qrandu, Upright* and Players
Finest and most artistic
piano in design, tone and
construction that can be
made.
Y O R K PIANOS
Uprights ar»4 Player Pianos
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— UprlfhU aiul Playar Pianos
A popular piano at a popular price.
Over 70.000 instruments made by thk company are sing*
Ing their own praises in all parts of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will make you a proposition If you are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, PA.
Established 1S70
woods of the north, accepted the challenge. This
sale, also a grand, was soon terminated.
To provide a climax to the day a third sale was
made of a piano well "adapted to jazz music," as
the customer insisted it must be. It helped to deci-
mate the Waite piano parlors "over Brentano's" of
a usable used piano.
But the event of the fishing trip should not be
lost sight of in the good piano incidents. Mrs. Waite,
as well as Mr. Waite, is also lucky with the rod and
line, and the result was that several good strings
of wall-eyed and northern pike and some bass were
sent on to friends in Chicago, giving them the
opportunity of a real fish dinner on the Fourth. On
Wednesday night, at a family home gathering, din-
ner was served to friends and relatives at the Waite
home, celebrating their unusually successful firs't
catch of the season.
Mr. Waite believes there will be a "turn for the
better" in the piano business gradually from now on.
E. H. DROOP AGAIN SHOWS
A KEEN SENSE IN ADVERTISING
On Memorable Occasion Recently, Washington
Music Merchant Gives Evidence of His Alertness.
Ed Droop, head of the E. F. Droop & Sons Co.,
Washington, D. C, admittedly is one of the most
progressive dealers in the piano industry. A con-
vincing proof of his alertness and sense of timeliness
in his advertising themes is a display that appeared
recently in Washington newspapers.
The national capital, like the rest of the world, was
recently all agog with the reception accorded Col.
Lindbergh following his epochal non-stop flight from
New York to Paris. Interest in 'things aeronautic
was at a fever heat. Mr. Droop saw in the occasion
a splendid opportunity for a tie-up. Then one morn-
ing there appeared a large advertisement of the
Droop music house featuring pianos shipped by aero-
plane.
In the advertisement attention is immediately ar-
rested by the headline, "Hail, Lindbergh." The illus-
tration and copy then goes on to tell of two Brambach
baby grands which were sent in 1925 from the Bram-
bach factory in New York to the Droop store in
Washington. These were the first pianos ever to be
shipped by air and the event caused a veritable sensa-
tion.
Taking this memorable incident as his theme, Mr.
Droop successfully cashes in on the worldwide inter-
est occasioned by the intrepid Lindbergh. Only
through such co-operation can the distributor of any
nationally advertised product reap the full benefit
of the time, thought and money expended in his
behalf by the manufacturer.
PACKARD PIANOS FOR
GOVERNMENT SCHOOLS
Nine Packard Instruments Just Bought for
U. S. District Training School and Indian
Service Schools at Agencies.
The Packard Piano Company was very much
pleased recently to receive an order from the United
States District Training School, District of Colum-
bia, for four Packard pianos, and from the United
States Indian Service for five Packard pianos to be
sent to different agencies.
To receive these orders from the Government is
very gratifying to the Fort Wayne industry, espe-
cially as it is a recognition in spite of competition that
fine merchandise is produced in the big plant. This
recognition of value comes to the Packard company
after their successful experience in producing air-
plane blades during the Great War.
The fact draws attention to the success of the
methods of the Packard Piano Company, which pre-
sents the ideal example of a harmonious industry.
Every Packard piano represents the loyalty of the
workers who put their best effort into every job.
BUYERS FAVOR THE
BRAMBACH GRANDS
How Stability May Be Imparted to Designs
Told by Mark P. Campbell, Who
Cites an Instance.
In discussing the trend of trade expressed in the
favor of piano buyers for the correct designs in art
model grands, Mark P. Campbell, president of the
Brambach Piano Co., New York, this week said:
"For instance, the Brambach Piano Co. has been
manufacturing art models since 1915, producing at
that time the very beautiful, although elaborate,
Louis XV model. We discovered by modifying these
graceful lines and simplifying them—substituting the
Queen Anne model, the demand was very much in-
creased, and its stability as a piece of merchandise
was desired by the dealers.
"The Brambach Piano Co. in creating models for
their dealers, as well as for display, adhere to the
policy of producing an instrument beautiful in every
design, away from the severe straight lines of the
case design that is now on the wane.
"Our style 'B' has had substituted curved mould-
ings wherever it was possible to do away with sharp,
angular lines in order to add gracefulness and beauty
to the case, and we have endeavored to follow the
trend that has been so successful in furniture for the
past three or four years, which is the adoption of a
little color to liven up the mahogany effect. If I were
PIANO PROMOTION COMMITTEE.
to operate a retail room I'd be sure to have present
The Piano Promotion Plan Committee of the Na- among the pianos bright colorings, in the form of
tional Piano Manufacturers' Association held a meet- fresh flowers, bright shawls or scarfs, highly colored
ing on Thursday of this week in which the plans lamps, etc. The presence of only mahogany in rows
formulated at the Chicago convention were put under and rows of pianos is very depressing in its effect,
way. The members of the committee, of whom all unless livened up with bright hues."
were present, were optimistic of the success of bring-
ing the piano before the public through the various
advertising mediums, selected W. E. Guylee, presi-
dent of the manufacturers' association, in an inter-
view this week, stated that the meeting was one of
a series of meetings in which piano promotion would
UPRIGHTS, GRANDS, PLAYERS
be discussed by the committee.
AND REPRODUCING PIANOS
THE FAMOUS "STUDIO GRAND"
PIANO CLUB PICNIC.
"The First Touch Tells"
The annual outing of the Piano Club of New York
(Reg. U. S. Pat. Off.)
will be held on Thursday, July 21, at Karatsonyi's,
CHRISTMAN PIANO CO.. Inc.
Glenwood, L. I. Those participating will be taken
597 East 137th Street.
NEW YORK
to the resort in large busses, which will start from
the club's building at 137th street and Third avenue,
the Bronx, at 11 a. m. After arrival at Glenwood
there will be abundant time for swimming, baseball
and miscellaneous sports. The committee in charge
is made up as follows: Albert Behning, chairman;
Joseph D. McGeveran, R. H. Schroeder, Jacob
Schorosch, H. Walter Maass and Otto M. Heinzman.
CHRISTMAN
KREITER
PLATT P. GIBBS' VACATION.
Platt P. Gibbs, Chicago, leaves tomorrow (July 10)
for Colorado, where he will spend several weeks on
a vacation. His headquarters will be at Gunnison,
from which point Mr. and Mrs. Gibbs will travel by
automobile, railroad train and otherwise, as well as
hike through the state. Mr. Gibbs says he and Mrs.
Gibbs are in for a grand and glorious month of July
and August.
OPENS IN CHICAGO.
The opening of the Summerdale Music Shop, 5234
North Robey street, Chicago, was held on Saturday,
June 11. The company features pianos, phonographs,
radios and accessories.
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these m-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wia.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).