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Presto

Issue: 1927 2135 - Page 11

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July 2, 1927.
11
PRESTO-TIMES
AMPICO GRAND FOR BIG HOTEL
In the accompanying cut
is shown a corner in the
lounge room of the new
Commodore Perry Hotel,
Toledo, Ohio, with the
beautiful
period
model
Chickering Ampico Grand
recently installed in this
finest
of
Northwestern
Ohio's hostelries. Through-
out the hotel are three
other Chickering Grands;
in the dining room, ball
room, and other places. The
credit for the sale of these
four Chickerings goes to
the J. W. Greene Com-
pany, Chickering repre-
sentative at Toledo and
one of the most active pro-
moters of dickering sales.
Schumann Piano Company, Rockford, 111.,
Gives Wise Suggestions to Dealers in
Announcing New Models.
EXHIBIT RESULTS BY
KOHLER INDUSTRIES
Reaction from Display of Pianos, Players and
Reproducing Instruments Most Marked
and on "Juniors" Amazing.
The little pianos of the Kohler Industries shown at
the recent convention in Chicago created an effect
highly desirable to men in the sales department. Cor-
respondingly, the added stimulation to sales of the
little instruments has made a bigger output an im-
mediate necessity in all companies.
The extent and importance of the line is shown at
the recent convention in Chicago, where Kohler In-
dustries occupied a large space on the fifth floor of
the Hotel Stevens. In Suite 504A, where the Kohler
Industries exhibits were shown, the attendance of
dealers was continuous. The place was a constant
attraction for artists. Dorothy Miller Duckwitz,
noted concert pianist and Welte-Mignon Licensee re-
cording artist, wandered in and regaled the crowd
with an unsolicited interpretation that pleased her
listeners so much they applauded with enthusiasm.
Distinguished Visitors.
Among those who inspected these pianos with
lively interest was W. Otto Miessner, author of the
Melody Way Plan of piano playing instruction, who
asked for the use of four of them in conducting his
group piano instruction class, given as a demonstra-
tion of the Melody Way for the delegates to the
Convention. Four of the instruments were 'trans-
ferred to the North Ballroom of the Stevens for that
purpose, and the delight manifested by the small
pupils in these pianos was spontaneously frank.
These new little pianos shown by 'the Kohler In-
dustries have been named the "Juniors." They are
only 40y 2 inches high, 22 inches deep, and 32]/ 2
inches wide. They are right up-to-the-minute in
decorative scheme, done in a variety of colors that
conform to the present day vogue in colors for fur-
niture.
With full recognition of the ornamental value of
The LEADING LINE
WEAVER PIANOS
Orandu, Uprights and Players
Pinest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Upright* and Player Pianos
A high grade piano of great
vaiue and with charming tone quality.
Livingston Pianos— Uprights and Player Pianos
A popular piano at a popular price.
Over 70,000 instrument* made by thlt company are sing-
ing their own praises in all parts of the civilised world.
Write tor catalogues and state on what terms yoo would
like to deal, and we will make you a proposition it you are
located in open territory.
WEAVER PIANO CO., Inc.
UPRIGHT AND GRAND
Factory: TORK, PA.
Established 1870
these little pianos and the convenience of their ex-
traordinarily small size, the feature that is of chief
importance is their musical value, as each of them is
a real piano and very far from being a toy.
Several of the divisions of the Kohler Industries
are now planning production on the new "Junior"
line and are already filling the many orders taken at
the convention. These small instruments are going
to be much in demand this fall and will undoubtedly
greatly stimulate Christmas business. For that rea-
son every effort is being made to take care of orders
as fast as they come in. Production will be greatly
increased during the next few weeks so that demands
of dealers may be properly taken car of. The Ad-
vertising Department is also shaping up promotional
literature so that the beauty and convenience of these
small pianos may be presented as they should be,
in a colorful and interesting manner.
A Comparison.
The Kohler Industries, which it is said corresponds
with what General Motors is in the automobile busi-
ness, demonstrates the active part it plays in the
manufacture of pianos it controls. The enterprise
and leadership of General Motors is being closely
paralleled today by Kohler Industries, an affiliation
of several of the best known companies, in the piano
business.
Each as a unit of Kohler Industries receives the
benefit of the enormous purchasing power of raw
material as do the units of General Motors. The ag-
gregation of factories under the control of these
affiliated companies is a gigantic source of piano
production. In single buildings, and in huge build-
ings shared by more than one company, these various
factories, located in the area from 50th street to 55th
street and from 11th avenue to the Hudson River in
New York, produce together an output of pianos.
Like General Motors, Kohler Industries conducts
tests of raw materials, investigations of sound produc-
tion and acoustical properties, and makes exhaustive
studies of decorative and period designs.
All Units Share Benefit.
Each division of Kohler Industries partakes of the
benefits derived from all this preliminary work, too
expensive for a single company to conduct, which
gives to each exceptional advantages in the piano
business. The companies comprising the Kohler In-
dustries are of long standing and make pianos of es-
tablished quality and name-value. As each became
affiliated with Kohler Industries, it was provided with
factory facilities within the area above mentioned to
facilitate production and handling. While each shares
alike in the advantages mentioned, it continues in
the production of its pianos with all individual merits
its name stands for, because each has continued to
operate as individual companies. The affiliation has
given them new resources, and therefore they became
better able to maintain the integrity and good name
of their instruments. The companies are in lively
competition with each other just as are the various
companies of General Motors. As a Chevrolet dealer
in one block is competing with a Pontiac dealer on
the next block, so is a Kohler & Campbell dealer
competing with a Milton dealer, each with as many
points of differences in pianos as there are differences
in cars of General Motors.
Denton, Cottier & Daniels, of Buffalo, one of the
oldest firms in the country, has undertaken an ex-
tensive remodeling program, which will be completed
early in the fall.
In anouncing the Schumann Parlorette upright
and grand, which the Schumann Piano Co., Rockford,
111., will soon present to the trade, Iwantokno, the
bright little house organ of the company, prints this
appropriate bit of comment:
"Giving the public what it wants," is the first les-
son in prosperous merchandising.
Perhaps in no other time in the history of piano
building have manufacturers shown such marked
aptitude in this respect than when they first began
to sense the importance of a vast field of endeavor
that was heretofore out of the running because of a
prevailing belief that pianos had to be of such size
as to be practically prohibitive in small, modern liv-
ing quarters. The call of small apartment dwellers,
kitchenetters, three-room suiters. Thousands of them,
rapidly expanding in numbers.
Check up. How many prospects have you had in
the past who've told you they intended buying a
piano, but who've been waiting until they could move
into a home of sufficient size to warrant it?
The bantam upright has already asserted itself.
Let's get through laughing at it from the standpoint
of its competing with the sale of large instruments.
That is never what it was meant for. The point is
that its reduced size is decidedly in its favor from a
marketable standpoint. Its size alone has proven
that it is a product which these folks were openly
waiting for. But from now on you're going to find
a much wider expansion of the field through im-
proved design that answers the further requirement
of which many of these same folks have been re-
servedly waiting for. Refinement, volume and res-
onance of tone, improved performance.
The upright measures 44 inches high, 56 inches
wide, 24 inches depth, and is 88 note.
The grand measures 49 inches long. 46 inches wide,
and 35 inches high.
LYON & HEALY IS WINNER.
The first award, a silver trophy on an ebony case,
in the National Music Week Window Display Con-
test, promoted by the Music Industries Chamber of
Commerce, was given to Lyon & Healy, Chicago.
The second and third prizes, announced at the closing
session of the convention of the National Music Mer-
chants Association, were awarded to the Copp Music
Shop, South Bend, Ind., and the Daynes-Beebe Music
Co., Salt Lake City, Utah.
BRAMBACHS FOR HOTEL.
The great Mark Hopkins Hotel, the beautiful
edifice on the top of San Francisco's famous Nob
Hill, now has ten Brambach baby grands within its
walls. This is one of the few hotels in the country
that boasts of a grand piano in many of their private
suites. Harold Pracht, the popular and energenic
sales manager of Sherman, Clay & Company, is re-
sponsible for the sale of the Brambachs to the hotel.
CHRISTMAN
UPRIGHTS, GRANDS, PLAYERS
AND REPRODUCING PIANOS
THE FAMOUS "STUDIO GRAND"
"The First Touch Tells"
(Reg. U. S. Pat. Off.)
CHRISTMAN PIANO CO., Inc.
597 East 137th Street.
NEW YORK
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W\ Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
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