Presto
Issue: 1927 2133 - Page 1
Eighty-seven Years in the Service of the Music Trade and Industry
Established 1884-THE AMERICAN MUSIC TRADE WEEKLY-Established 1881
N I I M R F R 51 in
m
Entered as second class matter Jan. 29, 1896, at
Post Office, Chicago, under Act of Mar. 3. 1879.
CHICAGO, JUNE 18, 1927
Published weekly by Presto Publishing
Co., 417 S. Dearborn St., Chicago, 111.
•2ND YEAR
STEINWAY
The Instrument of the Immortals
CAREFUL BUYERS CONSIDER PRICE,
BUT NEVER PRICE ALONE
A careful buyer considers price, but few base their deci-
sions upon it. What do I get in return for this money
is an intelligent question answered completely and satis-
factorily by the facts about the
STEINWAY PIANO
Every Steinway makes a generous return to its owner. To find a Steinway
piano that has been used by a family through three generations is not un-
usual. For the Steinway is built, literally, for a lifetime of pleasure and
delight. Its durability alone places it definitely among the least expensive
of all pianos. There are many pianos whose initial cost is less, but there
are few that cost so little in the end. Upon this basis of true economy, the
great majority of Steinway pianos are sold—to students, to amateurs, to
men and women of modest means.
But there is another group of people who care little about price—who re-
quire the finest instrument that the world can give them—who judge a
piano, not primarily from the standpoint of service, or cost, but from its
tone, its response to the hand and spirit, its ability to interpret every subtle
mood of the musician.
And the rare qualities that endear the Steinway to these great musicians
are present, as well as the element of economy, in every Steinway that is sold.
STEINWAY
1 0 9
W e s t
&
SONS,
5 7 t h
STEINWAY
S t r e e t ,
N e w
HALL
Y o r k
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Established 1884-THE AMERICAN MUSIC TRADE WEEKLY-Established 1881
N I I M R F R 51 in
m
Entered as second class matter Jan. 29, 1896, at
Post Office, Chicago, under Act of Mar. 3. 1879.
CHICAGO, JUNE 18, 1927
Published weekly by Presto Publishing
Co., 417 S. Dearborn St., Chicago, 111.
•2ND YEAR
STEINWAY
The Instrument of the Immortals
CAREFUL BUYERS CONSIDER PRICE,
BUT NEVER PRICE ALONE
A careful buyer considers price, but few base their deci-
sions upon it. What do I get in return for this money
is an intelligent question answered completely and satis-
factorily by the facts about the
STEINWAY PIANO
Every Steinway makes a generous return to its owner. To find a Steinway
piano that has been used by a family through three generations is not un-
usual. For the Steinway is built, literally, for a lifetime of pleasure and
delight. Its durability alone places it definitely among the least expensive
of all pianos. There are many pianos whose initial cost is less, but there
are few that cost so little in the end. Upon this basis of true economy, the
great majority of Steinway pianos are sold—to students, to amateurs, to
men and women of modest means.
But there is another group of people who care little about price—who re-
quire the finest instrument that the world can give them—who judge a
piano, not primarily from the standpoint of service, or cost, but from its
tone, its response to the hand and spirit, its ability to interpret every subtle
mood of the musician.
And the rare qualities that endear the Steinway to these great musicians
are present, as well as the element of economy, in every Steinway that is sold.
STEINWAY
1 0 9
W e s t
&
SONS,
5 7 t h
STEINWAY
S t r e e t ,
N e w
HALL
Y o r k
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).