Presto
Issue: 1927 2131 - Page 33
June 4, 1927.
33
P R E S T O-TI M E S
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENt CENTERS
Beethoven, Liszt, Wagner, Rachmaninoff—or the
mention of these and the names of other such com-
posers produced in the mind of the hearers the
Hazel Hallett Wins Cash and Opportunity in Recent thought that their compositions were heavy, dull, un-
interesting and technical.
Federation Music Clubs Contest.
Of course, radio has not yet educated all of its
When Miss Hazel Hallett, of Boston, won the $500 listeners to the point where they are always able to
prize presented by the Baldwin Company for the Na- appreciate the heavier classics, but the radio audi-
tional Young Artist's Contest conducted by the Na- ence today does thoroughly enjoy the orchestrations
tional Federation of Music Clubs, she not only ac- of the lighter classics that have lived for generations
quired a liberal reward for her efforts, but also re- because of their melody and tunefulness.
ceived the right to hand a proof of her powers to
posterity through the Welte-Mignon (Licensee)
Library of Artist Created Records.
Miss Hallett is a pianist of great ability. She
studied for a number of years under Miss O'Brien, a "On Sale" Plan Discouraging to Publishers, But It
native of her home city, and qualified to take part in
Provides Problem for Dealers' Convention.
the national contest after successfully eliminating all
other contestants in the preliminary contest held by
There may be an excuse for a publisher to adopt
the Massachusetts Federation of Music Clubs and the "on sale" methods where he is not properly repre-
District Federation.
sented in a locality, but publishers find that, as a rule,
When Miss Hallett arrived in New York W. C. the plan is unprofitable. A lot of money can get tied
Heaton, president of the Auto Pneumatic Action up in that kind of business and a lot of music re-
Company, took her upon a personally conducted tour turned is unsalable thereafter. The constant handling
of the plant where Welte-Mignon (Licensee) Repro- and shipping both ways will show wear on music no
ducing Actions and records are made. He then con- matter how carefully it is handled.
ducted her to the recording studio, where she re-
The average teacher only sends for music when he
corded the Sonata in D Minor, Op. 31, No. 2, First thinks he can make an extra profit. When he finds
Movement.
out the real truth he is disappointed and will show
very little appreciation for the publishers' "accommo-
dation." And it is not always easy for the publisher
to collect his account from the teacher. This is no
reflection on the teachers' body but the same propor-
Faulty Pronunciation of Composers' Names and tion of poor accounts are found in that profession as
in any other. There are other circumstances that
Musical Titles Evoke Call-Downs from Listeners.
make the "on sale" plan undesirable for the publish-
Radio has made the general public so familiar with ers. Bookkeeping, for instance, is no small matter.
the proper pronunciation of the names of composers
The publishers are in the business to make money
and their works that the radio announcer has to and that can be done much easier and better by dis-
watch his verbal step and attend closely to his enunci- tributing their publications through the dealers. The
ation. The call-downs from the listeners are becom- popular music publishers have found that out long
ing very frequent.
ago and every day the publishers of teaching music
Radio has brought about a change in the mind of are finding out that the regular means of sales are
the public about music. A few years ago it was rare the safest and best. But the "on sale" method of
to find any except the musically educated who could distribution will provide a problem for the sheet
pronounce the names of such composers as music dealers when they meet in convention at the
Hotel Stevens next month.
FOR WELTE=MIGNON LIBRARY
A SHEET MUSIC CONDITION
ANNOUNCER MUST BE CAREFUL
Style C-2
FROM THE BIGGEST
ORCHESTRION
Crossman Lumber
Company
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
N E W P U B L I S H I N G HOUSE.
Wendell Hall, 177 North State street, Chicago, has
gone into the music publishing business. He has been
publishing his own songs since 1918, but nearly
always turning them over to another publisher after
he had started them. Publishing under the name of
Dellwoods Music House (Wen-dell Woods-Hall) I
published such songs as "Underneath the Mellow
Moon" (a 700,000 copy hit later with Forster) and
"It Ain't Gonna Rain No' M o ' " (a hit later with
Forster). This time he intends to start them and
hold on to them. He has opened offices in the Loop
End Bldg., Chicago, with Monte Wilhite, the writer
of "Yesterday," in charge as general manager.
Grand Rapids, Michigan
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
HIGH GRADE
Folding Organs
School Organs
Sole Agents for
WEICKERT
Hammer
Practice Keyboards
215 Englewood Ave., CHICAGO, ILL.
Felts
Grand and Upright Ham-
mer* Made of Weickert Felt
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
and Damper
Fine Action Bushing Cloths, etc
KEYS RECOVERED AND REBUSHED
Tiny Coinola
THE SMALLEST
KEYLESS
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
33
P R E S T O-TI M E S
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENt CENTERS
Beethoven, Liszt, Wagner, Rachmaninoff—or the
mention of these and the names of other such com-
posers produced in the mind of the hearers the
Hazel Hallett Wins Cash and Opportunity in Recent thought that their compositions were heavy, dull, un-
interesting and technical.
Federation Music Clubs Contest.
Of course, radio has not yet educated all of its
When Miss Hazel Hallett, of Boston, won the $500 listeners to the point where they are always able to
prize presented by the Baldwin Company for the Na- appreciate the heavier classics, but the radio audi-
tional Young Artist's Contest conducted by the Na- ence today does thoroughly enjoy the orchestrations
tional Federation of Music Clubs, she not only ac- of the lighter classics that have lived for generations
quired a liberal reward for her efforts, but also re- because of their melody and tunefulness.
ceived the right to hand a proof of her powers to
posterity through the Welte-Mignon (Licensee)
Library of Artist Created Records.
Miss Hallett is a pianist of great ability. She
studied for a number of years under Miss O'Brien, a "On Sale" Plan Discouraging to Publishers, But It
native of her home city, and qualified to take part in
Provides Problem for Dealers' Convention.
the national contest after successfully eliminating all
other contestants in the preliminary contest held by
There may be an excuse for a publisher to adopt
the Massachusetts Federation of Music Clubs and the "on sale" methods where he is not properly repre-
District Federation.
sented in a locality, but publishers find that, as a rule,
When Miss Hallett arrived in New York W. C. the plan is unprofitable. A lot of money can get tied
Heaton, president of the Auto Pneumatic Action up in that kind of business and a lot of music re-
Company, took her upon a personally conducted tour turned is unsalable thereafter. The constant handling
of the plant where Welte-Mignon (Licensee) Repro- and shipping both ways will show wear on music no
ducing Actions and records are made. He then con- matter how carefully it is handled.
ducted her to the recording studio, where she re-
The average teacher only sends for music when he
corded the Sonata in D Minor, Op. 31, No. 2, First thinks he can make an extra profit. When he finds
Movement.
out the real truth he is disappointed and will show
very little appreciation for the publishers' "accommo-
dation." And it is not always easy for the publisher
to collect his account from the teacher. This is no
reflection on the teachers' body but the same propor-
Faulty Pronunciation of Composers' Names and tion of poor accounts are found in that profession as
in any other. There are other circumstances that
Musical Titles Evoke Call-Downs from Listeners.
make the "on sale" plan undesirable for the publish-
Radio has made the general public so familiar with ers. Bookkeeping, for instance, is no small matter.
the proper pronunciation of the names of composers
The publishers are in the business to make money
and their works that the radio announcer has to and that can be done much easier and better by dis-
watch his verbal step and attend closely to his enunci- tributing their publications through the dealers. The
ation. The call-downs from the listeners are becom- popular music publishers have found that out long
ing very frequent.
ago and every day the publishers of teaching music
Radio has brought about a change in the mind of are finding out that the regular means of sales are
the public about music. A few years ago it was rare the safest and best. But the "on sale" method of
to find any except the musically educated who could distribution will provide a problem for the sheet
pronounce the names of such composers as music dealers when they meet in convention at the
Hotel Stevens next month.
FOR WELTE=MIGNON LIBRARY
A SHEET MUSIC CONDITION
ANNOUNCER MUST BE CAREFUL
Style C-2
FROM THE BIGGEST
ORCHESTRION
Crossman Lumber
Company
Choice Lower Michigan
End Dried White Maple
Quartered Maple
Wide Maple
All thicknesses
N E W P U B L I S H I N G HOUSE.
Wendell Hall, 177 North State street, Chicago, has
gone into the music publishing business. He has been
publishing his own songs since 1918, but nearly
always turning them over to another publisher after
he had started them. Publishing under the name of
Dellwoods Music House (Wen-dell Woods-Hall) I
published such songs as "Underneath the Mellow
Moon" (a 700,000 copy hit later with Forster) and
"It Ain't Gonna Rain No' M o ' " (a hit later with
Forster). This time he intends to start them and
hold on to them. He has opened offices in the Loop
End Bldg., Chicago, with Monte Wilhite, the writer
of "Yesterday," in charge as general manager.
Grand Rapids, Michigan
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
HIGH GRADE
Folding Organs
School Organs
Sole Agents for
WEICKERT
Hammer
Practice Keyboards
215 Englewood Ave., CHICAGO, ILL.
Felts
Grand and Upright Ham-
mer* Made of Weickert Felt
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
and Damper
Fine Action Bushing Cloths, etc
KEYS RECOVERED AND REBUSHED
Tiny Coinola
THE SMALLEST
KEYLESS
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).