Presto
Issue: 1927 2127 - Page 13
13
PRESTO-TIMES
May 7, 1927.
MAX DE ROCHEMONT ON
GULBRANSEN IN SCHOOL FUNCTION
BEST TEACHING METHOD
Originator of the Broadcast Piano Promotion
Plan Tells How to Play Simple Tune
in Ten Minutes.
When Max de Rochemont, retiring president of the
National Association of Piano Manufacturers of
America, was in Denver recently he explained what
to bis mind is the best method of teaching folks how
to use the piano and learn to play, as follows:
By the use of cardboard charts which are laid on
the keys; through the instruction of a teacher ac-
quainted with the method and by constant repetition
of the melody to be learned, the average 10-year-old
child may learn to play a simple melody in 45 minutes.
I have seen a groap of 10 learn in that time. In 10
lessons the child can play quite proficiently.
After learning to play the simple melodies, the
child becomes eager to progress in music, and urges
his parents to .give him advanced instruction Under
the old methods of training, the pupil was drilled in
finger movements, without thought of melody, and
with no particular effort to arouse his enthusia3m
over the subject; practice was a drudgery.
The manufacturers know that education of parents
and teachers in the new group method is the way to
bring a realization of the beauties and cultural value
(if music to the children. The piano is the basic
music instrument, the finest cultural medium, and by
the new methods is easily taught.
Under the old methods, 19 out of every 20 chil-
dren who started piano lessons dropped them. Re-
cently one dealer, offering group training in the south,
had 100 pupils and sold their families 21 pianos as
a result of the enthusiasm aroused in the children.
Our work is to educate the public to the advantages
of musical training," he continued. "We have evolved
simple, efficient, and interest-arousing methods of in-
struction, and co-operate to the fullest with the
schools and dealers in 250 different cities who are now
using the group instruction.
BILLINGS, MONTANA, CELEBRATION.
The Nelson Music House, Billings, Mont., recently
moved to a new location at 121 North Broadway, and
the event was celebrated with a special concert at
which handsome souvenirs were given away. The
public was invited to hear special demonstrations of
the Gulbransen piano for which the company has
the agency in Billings.
Wanted: Young Men!
—to become specialists in a field which will not
only pay them exceptionally well but which
will give them social standing and prominence!
T
O young man looking for such an opportunity vw
have an unusual oflVr. Right now in numberless
cities and t o u r s in the United States, there is a K " a t
shortage of piano experts, technicians and tuners.
The few masters there are, are earning larjre salaries
for this exceptionally pleasant work. Their time is
ence
thejrown. Th"y meet the beftpeo-
rKfcC
pie and soon establish a wealthy clien-
-
, ,
tele. We can fit y, u for this profession
Send for free book- in approximately 12 short weeks' timt!
let which tells al
N o w don . t
are
t „ mu3i< . iaE!
U
1
SnS
H,° Ur Pr^'
™ 1 You don't n-od
and thorouKh
ti aln-
, . t . be. In fact. 50 l rer
c e n t o f l(Ur
a
u a t P 9 n e v e r t
lesson
An
for i f ™L B i
ioritnowl
$250 to $5JO a month!
This is the opportunity you ar? lookinc for Pull yourself out
l
ut. Mak • a place for yourself am. ng the
nople. Our complete course in our new 3*5 -
(•00.00 laboratory fits you for a real paying pro-
fession. You can doit. Others have wiihnotetter
backing than you have. Find out the facts anyway.
POLK COLLEGE OF PIANO TUNING
Building. Deci.10
La Porte. Ind.
I like the ides
EMano Tuning, La Porte. Ind.
e a copy of your free booklet,
of becoming a professional
No. 8 shows winners of first place in the piano
duet—Frances Middleman and Helen McClatchey, of
Helena, Mont., No. 11 shows Paul Cassel-Chubb,
soloist, and H. C. Vanderbeek, accompanist and
teacher. No. 5 a winner of the first place in the
piano sales, Dorothy Lane, of Helena, Mont. No. 7,
the w.nner of fourth place in the piano solo class,
Elizabeth Mathews of Mcore, Mont. No. 6, winner
cf second place in the piano solo class, Dorothy Lane
of Helena, Mont. Nc. 10, winner of third place in
the piano duet, Caroline Busch and Miss Genevieve
Woodard of Bozeman, Mont. No. 9, the winners of
second place in the piano duets, Idale Rope and Cor-
nelia Clarck of Havre.
A recent important event was the Interscholastic
Music Meet held at Livingston, Mont., early in April,
where more than 500 contestants took part, and the
Gulbransen five foot four inch grand was the official
piano. The Gulbransen grand was used in the Cen-
tral School, the Strand Theater and the High School,
at which points various affairs in connection with the
music meet were held. While music students of high
school age from all over the state were present, there
were also recitals and concerts by leading artists and
musical organizations. The pictures show the win-
ners of the state contest and two of the leading solo-
ists.
J. M. Seaman, the Gulbransen dealer at Livingston,
Mont., was responsible to a large extent for the suc-
cess of the meet. In the big recital Paul Cassel-
Chubb, a leading soloist from Chicago, and Prof. H.
C. Vanderbeek, of Livingston, Mont., who accom-
panied Mr. Chubb, were repeatedly encored. Both of
these men were enthusiastic over the tone quality of
the Gulbransen grand, and gave it their written en-
dorsement.
PRESTO BUYERS' GUIDE
Price 50 Cents
PRESTO PUBLISHING CO.
CHICAGO
CELEBRATES ANNIVERSARY.
The Fitzgerald Music Company, Los Angeles, is
holding a special sale to celebrate the thirty-fifth
anniversary of its founding by James Tabor Fitz-
gerald. The first store was opened when the city had
only 100,000 inhabitants and the business has grown
in extent as the city increased in population and im-
portance.
Further enlargements of the store to
accommodate the growing trade are planned by the
company.
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Result!
to trie ueaiers
An Investigation Will Prove It
GOLDSMITH
PIANO
COMPANY
1223-1227 Miller Street, CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
May 7, 1927.
MAX DE ROCHEMONT ON
GULBRANSEN IN SCHOOL FUNCTION
BEST TEACHING METHOD
Originator of the Broadcast Piano Promotion
Plan Tells How to Play Simple Tune
in Ten Minutes.
When Max de Rochemont, retiring president of the
National Association of Piano Manufacturers of
America, was in Denver recently he explained what
to bis mind is the best method of teaching folks how
to use the piano and learn to play, as follows:
By the use of cardboard charts which are laid on
the keys; through the instruction of a teacher ac-
quainted with the method and by constant repetition
of the melody to be learned, the average 10-year-old
child may learn to play a simple melody in 45 minutes.
I have seen a groap of 10 learn in that time. In 10
lessons the child can play quite proficiently.
After learning to play the simple melodies, the
child becomes eager to progress in music, and urges
his parents to .give him advanced instruction Under
the old methods of training, the pupil was drilled in
finger movements, without thought of melody, and
with no particular effort to arouse his enthusia3m
over the subject; practice was a drudgery.
The manufacturers know that education of parents
and teachers in the new group method is the way to
bring a realization of the beauties and cultural value
(if music to the children. The piano is the basic
music instrument, the finest cultural medium, and by
the new methods is easily taught.
Under the old methods, 19 out of every 20 chil-
dren who started piano lessons dropped them. Re-
cently one dealer, offering group training in the south,
had 100 pupils and sold their families 21 pianos as
a result of the enthusiasm aroused in the children.
Our work is to educate the public to the advantages
of musical training," he continued. "We have evolved
simple, efficient, and interest-arousing methods of in-
struction, and co-operate to the fullest with the
schools and dealers in 250 different cities who are now
using the group instruction.
BILLINGS, MONTANA, CELEBRATION.
The Nelson Music House, Billings, Mont., recently
moved to a new location at 121 North Broadway, and
the event was celebrated with a special concert at
which handsome souvenirs were given away. The
public was invited to hear special demonstrations of
the Gulbransen piano for which the company has
the agency in Billings.
Wanted: Young Men!
—to become specialists in a field which will not
only pay them exceptionally well but which
will give them social standing and prominence!
T
O young man looking for such an opportunity vw
have an unusual oflVr. Right now in numberless
cities and t o u r s in the United States, there is a K " a t
shortage of piano experts, technicians and tuners.
The few masters there are, are earning larjre salaries
for this exceptionally pleasant work. Their time is
ence
thejrown. Th"y meet the beftpeo-
rKfcC
pie and soon establish a wealthy clien-
-
, ,
tele. We can fit y, u for this profession
Send for free book- in approximately 12 short weeks' timt!
let which tells al
N o w don . t
are
t „ mu3i< . iaE!
U
1
SnS
H,° Ur Pr^'
™ 1 You don't n-od
and thorouKh
ti aln-
, . t . be. In fact. 50 l rer
c e n t o f l(Ur
a
u a t P 9 n e v e r t
lesson
An
for i f ™L B i
ioritnowl
$250 to $5JO a month!
This is the opportunity you ar? lookinc for Pull yourself out
l
ut. Mak • a place for yourself am. ng the
nople. Our complete course in our new 3*5 -
(•00.00 laboratory fits you for a real paying pro-
fession. You can doit. Others have wiihnotetter
backing than you have. Find out the facts anyway.
POLK COLLEGE OF PIANO TUNING
Building. Deci.10
La Porte. Ind.
I like the ides
EMano Tuning, La Porte. Ind.
e a copy of your free booklet,
of becoming a professional
No. 8 shows winners of first place in the piano
duet—Frances Middleman and Helen McClatchey, of
Helena, Mont., No. 11 shows Paul Cassel-Chubb,
soloist, and H. C. Vanderbeek, accompanist and
teacher. No. 5 a winner of the first place in the
piano sales, Dorothy Lane, of Helena, Mont. No. 7,
the w.nner of fourth place in the piano solo class,
Elizabeth Mathews of Mcore, Mont. No. 6, winner
cf second place in the piano solo class, Dorothy Lane
of Helena, Mont. Nc. 10, winner of third place in
the piano duet, Caroline Busch and Miss Genevieve
Woodard of Bozeman, Mont. No. 9, the winners of
second place in the piano duets, Idale Rope and Cor-
nelia Clarck of Havre.
A recent important event was the Interscholastic
Music Meet held at Livingston, Mont., early in April,
where more than 500 contestants took part, and the
Gulbransen five foot four inch grand was the official
piano. The Gulbransen grand was used in the Cen-
tral School, the Strand Theater and the High School,
at which points various affairs in connection with the
music meet were held. While music students of high
school age from all over the state were present, there
were also recitals and concerts by leading artists and
musical organizations. The pictures show the win-
ners of the state contest and two of the leading solo-
ists.
J. M. Seaman, the Gulbransen dealer at Livingston,
Mont., was responsible to a large extent for the suc-
cess of the meet. In the big recital Paul Cassel-
Chubb, a leading soloist from Chicago, and Prof. H.
C. Vanderbeek, of Livingston, Mont., who accom-
panied Mr. Chubb, were repeatedly encored. Both of
these men were enthusiastic over the tone quality of
the Gulbransen grand, and gave it their written en-
dorsement.
PRESTO BUYERS' GUIDE
Price 50 Cents
PRESTO PUBLISHING CO.
CHICAGO
CELEBRATES ANNIVERSARY.
The Fitzgerald Music Company, Los Angeles, is
holding a special sale to celebrate the thirty-fifth
anniversary of its founding by James Tabor Fitz-
gerald. The first store was opened when the city had
only 100,000 inhabitants and the business has grown
in extent as the city increased in population and im-
portance.
Further enlargements of the store to
accommodate the growing trade are planned by the
company.
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Result!
to trie ueaiers
An Investigation Will Prove It
GOLDSMITH
PIANO
COMPANY
1223-1227 Miller Street, CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).