Presto

April 9, 1927.
PRESTO-TIMES
Cash
in
on this power-
ful publicity /
This Message is Your Message
to Your Community
HINK of it that way. Consider
it as a direct drive to sell more
Pianos in your store and you
will be following exactly the
spirit in which it was prepared and pub-
lished by The National Piano Manufac-
turers Association.
Here is ot miniature
vcf>roductiori c/ the
2nd full'page maga-
zine message to Amer-
ica by The National
Piano Manufacturers
Association. Millions
will read it, and be'
cause of the unques'
tioncd position i*. hich
Mr. Damrosch hclds
in the Musical life of
The American People,
this endorsement of
The Piano as "The
Basic Musical I
ment'' is going to make
thousands think more
aboutThePiano than
they have for many,
many years*
You know, we know, everyone in The
Piano Business knows that The American
Public loves music. The popularity of the
great orchestras, the phonograph and the
radio proves that point beyond question
and this love of music is a direct result of The Music
Industry's unceasing effort to sell "Music,"
Having accomplished this great fundamental purpose, everyone
in The Music Industry must now turn his attention to a greater
task • • • • we must now sell The American People on the idea of
creating, in their homes, the Music they have learned to love, and
because, as Mr. Damrosch so truly says, "The Piano is the most
practical for musical cultural purposes" it seems most logical that
we should concentrate our every advertising and selling effort on
bringing The Piano to the attention of The American People, more
persistently, more interestingly, more forcibly than ever before.
The National Advertising of The Piano Manufacturers Associ-
ation has started this great work . . . . It's up to you to Cash In on it.
Dealer
Advertise'
merits prepared by the
Piano tAanuf actur*
crs Association to tie
up with National
publicity. Write di'
rect to them for mats.
Let us show y o u w h a t w e
have
done, are doing and are ready to
do in preparing practical, profit-producing advertising for those
who, having caught the true spirit of this great National drive for
increased Piano Sales, are determined to centralize the results of
this powerful publicity —locally in their stores.
The CABLE COMPANY
of Qrand, Upright? inner'Player and Reproducing Pianos, including
, Cable, Kingsbury, Wellington and Euphona * * * * C H I C A G O
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