Presto
Issue: 1927 2119 - Page 5
March 12, 1927.
PRESTO-TIMES
CHRISTMAN
((
The First Touch Tells"
The CHRISTMAN
Studio Grand
is the "best seller" in the trade. It
easily outsells its nearest competitor.
Dealers who handle the Christman line
are equipped to do business and never
disappoint either their customers or
themselves.
The CHRISTMAN
Reproducing
Grand
Equipped With the
sions for the teacher. The presence in the commu-
nity of a piano teacher would be an inducement to
parents for the purchase of a piano; the example of
piano pupils would be an incentive to the children
holding back or being held from the lessons to en-
roll in the piano class.
The Compensation.
In Isolated Communities, Without Sufficient
Sometimes a school teacher with the ability to
Inducements to Music Teacher to Locate,
teach piano may be hard to induce to take up a
school in an isolated place. It may mean long
Ingenious and Active Piano Dealer May
periods away from even the smaller towns. It may
Introduce Effective Promotion Scheme.
mean giving up the occasional distractions of the
dry goods and millinery stores and the movies. But
the inducements of piano lesson money, and commis-
sions on pianos sold to pupils, may be made to com-
Desirable When Dealer Induces Local School Board pensate. The dealer should work his hardest to make
the sales the advantage of a piano teacher in the
to Employ Only a Schoolma'am with Ability
community
renders possible.
to Teach Piano.
Of course the dealer, in a case like this, should
Now, when the details of the big promotion plans have the first aid to sales—the Bowen Piano Loader
in the piano trade are well under way, with the and Carrier. With that competent and safe help, the
widely advertised contests exciting the city children, dealer takes the store right out to the farmhouse and
and the mass lessons in piano doing a proportionate gives his piano talk, with demonstrations. There are
share in increasing piano playing enthusiasm in the periods of the year too when his visit is a godsend.
smaller towns, it behooves the piano salesman on the The dealer himself knows no periods of indolence
rural routes to quadruple his efforts to bring home or indifference in that phase of piano selling. It has
the piano message to the children in the remote the compensating joys of an open air job.
farm houses.
And the country piano salesman's job in that
respect is no harder than ever before. Indeed the
broad national piano promotion plans, the influences
of which extend everywhere, should be helpful to
the buoyant piano salesman who carries the piano
Successful Event Fills Palace Theater at First Dem-
sample to the prospect's door on a Bowen Loader.
What to Do.
onstration of Efficiency of System.
How can the average piano dealer, in the smaller
Ten Miessner pianos made by the Miessner Piano
places, where the massed piano instruction plan is Company, Milwaukee, Wis., were used in the recital
not feasible, do his share in revitalizing the piano given by the first and second year pupils of the Class
business? Any piano dealer of that kind, or his rural Piano Department of the Dallas, Tex , public schools
route salesman, can give the answer to that question. at the Palace Theater March 1. The pianos were
If, by his influence he can induce local school boards provided by the Will A. W atkins Company, an active
to select teachers for the country schools who can representative of the Miessner in Dallas.
play the piano and possess enough of instructive
Twenty-eight schools were represented in the re-
ability to give piano pupils a start in the first prin- cital, which was presided over by Carrie Murger
ciples of piano playing, the dealer so circumstanced Long, director of class piano instruction, and Sadie L.
is doing a good share in the plans for piano promo- Williams, general supervisor of music, assisted by
tion. The board may make piano playing an optional the fifteen teachers of class piano instruction in the
study in the schools or the teacher may be left free schools.
to seek and instruct her own pupils as a side activity.
The main object is to provide a piano teacher for
OPENS IN AKRON, OHIO.
those isolated children.
The W. H. Stowe Piano Co., 128 South Main
Vacation Time Possibility.
street, Akron, Ohio, which recently took over the
It is even possible in the summer vacation days to
piano department of the George S. Dales Co., was
have the children brought together in the dealer's
store, or in some available place for programs, pro- formally opened recently. Most of the fine lines of
viding the teacher continues in the community. Very
pianos handled by the George S. Dales Co. will be
often the country school teacher is recruited from a
featured by the new company.
,
distance and departs when school is out. But if the
school teacher with the ability to teach piano is a
INCREASE MUSIC DEPARTMENT.
local girl, or resides not too far away, the continua-
tion of the piano lessons throughout the year is pos-
The store soon to be vacated by the Oliver Music
sible.
Store, Houston, Tex., has been acquired, on a three-
Of course the dealer and teacher would have the year lease, by the Haverty Furniture Co., to be used
old mutual interest in the creation and growth of the as a music department. It is the plan of the com-
piano playing desire in the pupils. Profitable sales pany to increase the lines now carried and add con-
of pianos would naturally mean tempting commis- siderably to the stock of musical goods.
PIANO PROMOTION
IN REMOTE PLACES
THE DOUBLE EQUIPMENT
RECITAL BY CLASS PIANO
PUPILS IN DALLAS, TEX.
PROGRESSIVE FLORIDA FIRM
Is the highest attainment in the instru-
ment that reproduces, with absolute
accuracy, the performances of the
World's Master Pianists. It is the
finest creation of Christman artistry,
in which is installed the most famous
of all piano-playing mechanisms.
Write for full particulars and illus-
trated catalogues.
"Tht First Touch Tells'
»•». U. •. Pat. O«.
ChrUtman Piano Co.
597 East 137th St.
New York
(LEFT TO RIGHT)—SALES FORCE OF DAVTS MUSIC HOFSE. MR. DAVIS TS THE MAN AT LEFT LEANING
ON THE PIANO. ATTRACTIVE ENTRANCE TO THE STORE. INVITING SALES ROOM.
The Davis Music House, Lakeland, Fla., recently
moved to larger quarters, interior and exterior views
of which are shown in the accompanying cut.
"'We now have the finest location in this city, and
we are out to smash all previous sales records," said
Arthur Davis, president of the company, "I attribute
my success to tying up my efforts with Baldwin
national advertising so that people in the community
who see it know that I am the local representative.
A piano dealer can't make the biggest success unless
he works with the advertising. I have been handling
Baldwin pianos for ten years and my many satisfied
customers are an absolute assurance of future success
and prosperity."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
CHRISTMAN
((
The First Touch Tells"
The CHRISTMAN
Studio Grand
is the "best seller" in the trade. It
easily outsells its nearest competitor.
Dealers who handle the Christman line
are equipped to do business and never
disappoint either their customers or
themselves.
The CHRISTMAN
Reproducing
Grand
Equipped With the
sions for the teacher. The presence in the commu-
nity of a piano teacher would be an inducement to
parents for the purchase of a piano; the example of
piano pupils would be an incentive to the children
holding back or being held from the lessons to en-
roll in the piano class.
The Compensation.
In Isolated Communities, Without Sufficient
Sometimes a school teacher with the ability to
Inducements to Music Teacher to Locate,
teach piano may be hard to induce to take up a
school in an isolated place. It may mean long
Ingenious and Active Piano Dealer May
periods away from even the smaller towns. It may
Introduce Effective Promotion Scheme.
mean giving up the occasional distractions of the
dry goods and millinery stores and the movies. But
the inducements of piano lesson money, and commis-
sions on pianos sold to pupils, may be made to com-
Desirable When Dealer Induces Local School Board pensate. The dealer should work his hardest to make
the sales the advantage of a piano teacher in the
to Employ Only a Schoolma'am with Ability
community
renders possible.
to Teach Piano.
Of course the dealer, in a case like this, should
Now, when the details of the big promotion plans have the first aid to sales—the Bowen Piano Loader
in the piano trade are well under way, with the and Carrier. With that competent and safe help, the
widely advertised contests exciting the city children, dealer takes the store right out to the farmhouse and
and the mass lessons in piano doing a proportionate gives his piano talk, with demonstrations. There are
share in increasing piano playing enthusiasm in the periods of the year too when his visit is a godsend.
smaller towns, it behooves the piano salesman on the The dealer himself knows no periods of indolence
rural routes to quadruple his efforts to bring home or indifference in that phase of piano selling. It has
the piano message to the children in the remote the compensating joys of an open air job.
farm houses.
And the country piano salesman's job in that
respect is no harder than ever before. Indeed the
broad national piano promotion plans, the influences
of which extend everywhere, should be helpful to
the buoyant piano salesman who carries the piano
Successful Event Fills Palace Theater at First Dem-
sample to the prospect's door on a Bowen Loader.
What to Do.
onstration of Efficiency of System.
How can the average piano dealer, in the smaller
Ten Miessner pianos made by the Miessner Piano
places, where the massed piano instruction plan is Company, Milwaukee, Wis., were used in the recital
not feasible, do his share in revitalizing the piano given by the first and second year pupils of the Class
business? Any piano dealer of that kind, or his rural Piano Department of the Dallas, Tex , public schools
route salesman, can give the answer to that question. at the Palace Theater March 1. The pianos were
If, by his influence he can induce local school boards provided by the Will A. W atkins Company, an active
to select teachers for the country schools who can representative of the Miessner in Dallas.
play the piano and possess enough of instructive
Twenty-eight schools were represented in the re-
ability to give piano pupils a start in the first prin- cital, which was presided over by Carrie Murger
ciples of piano playing, the dealer so circumstanced Long, director of class piano instruction, and Sadie L.
is doing a good share in the plans for piano promo- Williams, general supervisor of music, assisted by
tion. The board may make piano playing an optional the fifteen teachers of class piano instruction in the
study in the schools or the teacher may be left free schools.
to seek and instruct her own pupils as a side activity.
The main object is to provide a piano teacher for
OPENS IN AKRON, OHIO.
those isolated children.
The W. H. Stowe Piano Co., 128 South Main
Vacation Time Possibility.
street, Akron, Ohio, which recently took over the
It is even possible in the summer vacation days to
piano department of the George S. Dales Co., was
have the children brought together in the dealer's
store, or in some available place for programs, pro- formally opened recently. Most of the fine lines of
viding the teacher continues in the community. Very
pianos handled by the George S. Dales Co. will be
often the country school teacher is recruited from a
featured by the new company.
,
distance and departs when school is out. But if the
school teacher with the ability to teach piano is a
INCREASE MUSIC DEPARTMENT.
local girl, or resides not too far away, the continua-
tion of the piano lessons throughout the year is pos-
The store soon to be vacated by the Oliver Music
sible.
Store, Houston, Tex., has been acquired, on a three-
Of course the dealer and teacher would have the year lease, by the Haverty Furniture Co., to be used
old mutual interest in the creation and growth of the as a music department. It is the plan of the com-
piano playing desire in the pupils. Profitable sales pany to increase the lines now carried and add con-
of pianos would naturally mean tempting commis- siderably to the stock of musical goods.
PIANO PROMOTION
IN REMOTE PLACES
THE DOUBLE EQUIPMENT
RECITAL BY CLASS PIANO
PUPILS IN DALLAS, TEX.
PROGRESSIVE FLORIDA FIRM
Is the highest attainment in the instru-
ment that reproduces, with absolute
accuracy, the performances of the
World's Master Pianists. It is the
finest creation of Christman artistry,
in which is installed the most famous
of all piano-playing mechanisms.
Write for full particulars and illus-
trated catalogues.
"Tht First Touch Tells'
»•». U. •. Pat. O«.
ChrUtman Piano Co.
597 East 137th St.
New York
(LEFT TO RIGHT)—SALES FORCE OF DAVTS MUSIC HOFSE. MR. DAVIS TS THE MAN AT LEFT LEANING
ON THE PIANO. ATTRACTIVE ENTRANCE TO THE STORE. INVITING SALES ROOM.
The Davis Music House, Lakeland, Fla., recently
moved to larger quarters, interior and exterior views
of which are shown in the accompanying cut.
"'We now have the finest location in this city, and
we are out to smash all previous sales records," said
Arthur Davis, president of the company, "I attribute
my success to tying up my efforts with Baldwin
national advertising so that people in the community
who see it know that I am the local representative.
A piano dealer can't make the biggest success unless
he works with the advertising. I have been handling
Baldwin pianos for ten years and my many satisfied
customers are an absolute assurance of future success
and prosperity."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).