Presto
Issue: 1927 2117 - Page 21
February 26, 1927.
21
PRESTO-TIMES
COINOLAS
FUR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
REPELLING THE CUSTOMERS
is unwise because they classify an honest but UM-
thoughtful dealer as a charlatan. People who want to
buy the best usually do not expect it at the cheapest
figure.
Claiming to Sell the Best at the Cheapest Price Is
Stale Bait.
A hopeful and active man opened a music store a
little over a year ago in a prosperous town within a
hundred miles of Chicago. It threw off sparks of A Few Items Interesting to People in Sheet Music
Department Are Printed.
dizzy endeavor for a while and then fizzled out. The
verdict, as pronounced by another dealer who is a
Mrs. Eleanor Everest Freer, of Chicago, whose
bit of a wag, was "too much use of 'best' in alluding hobby for years has been the production of grand
to the goods—and too frequent use of lowest in opera in English, has composed the music for a song
describing- prices."
written by Mrs. Edith Rockefeller McCormick, for
The joint mistakes have caused fatalities galore in years a patron of opera in Chicago.
the musical merchandise business. They are errors
A petition to the Connecticut Legislature asks for
that a man will never make if he understands how the adoption of a state song by Mrs. Mae C. Bassett,
thoroughly the public has accepted the ethical meth- of New Haven.
ods of doing business. Emphasizing the word "best"
Miss Millie Chris-tensen, a teacher in the Omaha,
in the advertising has a strangely repellant effect on Neb., public schools, is the composer of "Are You in
newspaper readers today. It is a word which, from Love with Someone Else," a hit in that city. The
twisted uses, has lost its original meaning. Anyway words are by Mrs. Eva Engel, a vocalist.
the word suggests comparisons that may not be to Louis Mack, well known sheet music dealer of
the advantage of the dealer to evoke. The empha- Portland. Ore., has taken a lease on space in the Mc-
sized "best" is too generally taken as a boast.
Cormack Music Co.
Dwelling on the price element is another tragic
CORRECTION AND APOLOGY.
mistake in the operating of a musical merchandise
store. The idea of cheap prices is conveyed in a great
An item which is liable 'to cause annoyance ap-
many ways, every one of which is hackneyed and peared in last week's Presto-Times. By some unex-
without the snap that is demanded in an impressive plained misunderstanding, reference was made to a
assertion.
Hammacher-Schlemmer & Co. catalog of felts, hard-
"Your cents here count like dollars elsewhere," was ware and tools in a way to imply that it was an
•the utterly silly claim emblazoned recently on a sign entirely new publication. As a matter of fact Ham-
in the Northwest Side of Chicago. It is a region macher-Schlemmer explain that the house "has not
where the bargain sale in stores is a continuous thing, issued a piano supply catalog for fully eighteen
but the announcement quoted caused many a veteran months and that edition has been long exhausted.
Of course the resources of Hammacher-Schlemmer
bargain chaser to gag in the effort of swallowing it.
& Co., and the vast stock in its warehouses is so
Another sign in the same district is a perpetual great that the trade can always depend upon getting
joke: "Closing Out. Everything Must Go Regard- promptly anything that may be required, but it is
less of Price." Within the memory of residents there feared that the item in last week's Presto-Times may
the sign has been washed out and repainted a score lead to a lot of correspondence, entailing loss of 'time
of times. The sign is the price inducement in an- and disappointment. This paper regrets the mistake
other form. Another dramatic old timer is "Sensa- and apologizes.
tional Price-Slashing Sale." and usually no valid rea-
son is given for the slashing of prices. The use of
Lowenstein's Department Store, Memphis, Tenn.,
"best" and "lowest" in alluding to qualities and prices
has installed a piano department on the eighth floor
of the building, in which Knabe pianos and the Am-
pico are featured and the great extent of the Ampico
library is prominently announced in the advertising.
SHEET MUSIC TRADE NOTES
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
HIGH GRADE
Sole Agents for
Folding Organs
School Organs
WEICKERT
Hammer
and Damper
Felts
Practice Keyboards
Grand and Upright Ham-
mers Made of Weickert Felt
Dealers' Attention Solicited
Fine Action Bushing Cloths, etc
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICACO. ILL.
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
THE CELEBRATED WICKHAM—
QUALITY FIRST
—PIANO PLATES
Tiny Coinola
THE SMALLEST
KEYLESS
The Wickham Piano Plate Co.
Springfield, Ohio
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
21
PRESTO-TIMES
COINOLAS
FUR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
REPELLING THE CUSTOMERS
is unwise because they classify an honest but UM-
thoughtful dealer as a charlatan. People who want to
buy the best usually do not expect it at the cheapest
figure.
Claiming to Sell the Best at the Cheapest Price Is
Stale Bait.
A hopeful and active man opened a music store a
little over a year ago in a prosperous town within a
hundred miles of Chicago. It threw off sparks of A Few Items Interesting to People in Sheet Music
Department Are Printed.
dizzy endeavor for a while and then fizzled out. The
verdict, as pronounced by another dealer who is a
Mrs. Eleanor Everest Freer, of Chicago, whose
bit of a wag, was "too much use of 'best' in alluding hobby for years has been the production of grand
to the goods—and too frequent use of lowest in opera in English, has composed the music for a song
describing- prices."
written by Mrs. Edith Rockefeller McCormick, for
The joint mistakes have caused fatalities galore in years a patron of opera in Chicago.
the musical merchandise business. They are errors
A petition to the Connecticut Legislature asks for
that a man will never make if he understands how the adoption of a state song by Mrs. Mae C. Bassett,
thoroughly the public has accepted the ethical meth- of New Haven.
ods of doing business. Emphasizing the word "best"
Miss Millie Chris-tensen, a teacher in the Omaha,
in the advertising has a strangely repellant effect on Neb., public schools, is the composer of "Are You in
newspaper readers today. It is a word which, from Love with Someone Else," a hit in that city. The
twisted uses, has lost its original meaning. Anyway words are by Mrs. Eva Engel, a vocalist.
the word suggests comparisons that may not be to Louis Mack, well known sheet music dealer of
the advantage of the dealer to evoke. The empha- Portland. Ore., has taken a lease on space in the Mc-
sized "best" is too generally taken as a boast.
Cormack Music Co.
Dwelling on the price element is another tragic
CORRECTION AND APOLOGY.
mistake in the operating of a musical merchandise
store. The idea of cheap prices is conveyed in a great
An item which is liable 'to cause annoyance ap-
many ways, every one of which is hackneyed and peared in last week's Presto-Times. By some unex-
without the snap that is demanded in an impressive plained misunderstanding, reference was made to a
assertion.
Hammacher-Schlemmer & Co. catalog of felts, hard-
"Your cents here count like dollars elsewhere," was ware and tools in a way to imply that it was an
•the utterly silly claim emblazoned recently on a sign entirely new publication. As a matter of fact Ham-
in the Northwest Side of Chicago. It is a region macher-Schlemmer explain that the house "has not
where the bargain sale in stores is a continuous thing, issued a piano supply catalog for fully eighteen
but the announcement quoted caused many a veteran months and that edition has been long exhausted.
Of course the resources of Hammacher-Schlemmer
bargain chaser to gag in the effort of swallowing it.
& Co., and the vast stock in its warehouses is so
Another sign in the same district is a perpetual great that the trade can always depend upon getting
joke: "Closing Out. Everything Must Go Regard- promptly anything that may be required, but it is
less of Price." Within the memory of residents there feared that the item in last week's Presto-Times may
the sign has been washed out and repainted a score lead to a lot of correspondence, entailing loss of 'time
of times. The sign is the price inducement in an- and disappointment. This paper regrets the mistake
other form. Another dramatic old timer is "Sensa- and apologizes.
tional Price-Slashing Sale." and usually no valid rea-
son is given for the slashing of prices. The use of
Lowenstein's Department Store, Memphis, Tenn.,
"best" and "lowest" in alluding to qualities and prices
has installed a piano department on the eighth floor
of the building, in which Knabe pianos and the Am-
pico are featured and the great extent of the Ampico
library is prominently announced in the advertising.
SHEET MUSIC TRADE NOTES
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
HIGH GRADE
Sole Agents for
Folding Organs
School Organs
WEICKERT
Hammer
and Damper
Felts
Practice Keyboards
Grand and Upright Ham-
mers Made of Weickert Felt
Dealers' Attention Solicited
Fine Action Bushing Cloths, etc
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICACO. ILL.
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
THE CELEBRATED WICKHAM—
QUALITY FIRST
—PIANO PLATES
Tiny Coinola
THE SMALLEST
KEYLESS
The Wickham Piano Plate Co.
Springfield, Ohio
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).