Presto
Issue: 1927 2114 - Page 11
February 5, 1927.
PRESTO-TIMES
HARMONIOUS NOTES
IN HOUSE=ORQANS
Brief Discussions of Timely Topics by Writers
Possessed of Practical Information Con-
cerning the Details of the Subjects
They Entertainingly Exploit.
FROM TABLOID TRADE PAPERS
A Collection of Clippings in Which Matters of
Interest to All in the Trade Are
Succinctly Set Forth.
Sell Music—Not Merchandise.
The music dealer who makes a success of his busi-
ness has long ago learned that the intelligent element
of the public is not interested in a piano or phono-
graph as a "piece of furniture" or as "an interesting
product of a factory"—but rather in the light of what
it can accomplish. The dollar and cent argument in
every industry has long ago gone by the board. Elec-
•trical mechanisms for the home are bought for their
labor and time saving qualities; automobiles, to take
their owners out on the open roads and musical instru-
ments for their ability to produce and reproduce
music.—"Musico" (The Jesse French & Sons Piano
Co., Newcastle, Ind.).
take-up spool or by measuring a roll which has been
played on the piano.
If rolls other 'than Clark Orchestra Rolls have been
used, give the make and roll number and this infor-
mation will enable us to send you the type of roll
required.
Needless errors and delays can be saved by seeing
that all your orders carry complete specifications —
The Coin Slot (Clark Orchestra Roll Co., De Kalb,
Illinois).
Use the Instrument.
It may seem almost ambiguous, but the fact re-
mains that if the customer wants to preserve the
quality and get the best service out of his Regr'stering
Piano, he must use it regularly.
He cannot "preserve" the instrument—make it last
longer—by not using it.
This is due to the fact that an article of this kind
will deteriorate if not kept in active use. It is true
of any foot-expression instrument, and any electric
reproducing instrument.
Most of the serious troubles of instruments that
come to our attention, are due to disuse rather than
misuse. In many cases instruments have not been
played for months, even for years, and they have
dried out.
It is well known that if one leaves a spare tire
on the back of a car for a period of time, it deteri-
orates more rapidly ihan as if it were, in use. The
same principle applies to foot-expression and repro-
ducing pianos.
Impress on your customers the necessity of using
their instruments regularly if they wish the best serv-
ice from them. Incidentally, it will keep up their
interest in their instrument and help your sale of
music rolls.—"The Gulbransen Bulletin" (The Gul-
bransen Co., Chicago).
Specify Fully; Save Delays.
Considerable confusion can be avoided in ordering
music rolls from the Clark Orchestra Roll bulletins if
our customers will give the name or make of piano,
About Rust.
•the model or style, size of core (3 in. or 3j^ in.).
Rusty metal parts about your outfit are not only
The name of the piano and the style are usually eyesores but costly as well. When the'base metal
indicated on the fall board or on a name plate on is brass there can be no rust, but when it is iron or
the front of the instrument. The diameter of the steel there is no known process of plating that will
core can be measured with a ruler applied to the make it entirely immune. If you are in doubt as to
whether certain metal parts are brass or steel, you
can quickly find out by placing a small magnet
against the part. If it is steel or iron, the magnet
will "stick"; if brass, no effect will be noticed.
You can prevent any part of your outfit from ever
rusting. Just dampen a piece of cloth or an old
handkerchief with a light oil, such as "3 in 1," and
go over all your nickel plating at least once a week.
Don't soak the cloth in oil—just dampen it—and you
will find that all the nickel will retain its lustre and
not show finger marks so plainly.—"Leedy Drum
Topics" (Leedy Manufacturing Co., Indianapolis,
TAKES UP SMALL SPACE
Indiana).
MASCOT
The World's Leading Small
Electric Piano
MAKES LARGE EARNINGS
Your territory may be open
Western Electric Piano Co.
429 W. Superior St., Chicago
the Heppe, Marcellue and Edouard Jules Ptem
manufactured by the
Buy a Good Instrument.
Nothing is more discouraging to the person just
beginning to take up the study of an instrument than
to be handicapped by having an inferior one. After
all, progress is not always so rapid at the start of
anyone's musical career, but when the student is
encumbered by having an instrument which cannot,
even in the hands of a skilled musician, possibly pro-
duce really musical sounds, his plight is a sad one,
indeed.
In consequence, we cannot too strongly urge the
fretted instrument student to purchase a high grade
instrument before beginning to take lessons. By so
doing you will avoid to a very large extent the early
discouragements which may lead to your discontin-
uing your efforts before you have even become well
started.—"The Crescendo" (H. F. Odell Co., Bos-
ton, Mass.).
A QUALITY PRODUCT
FOR OVER
QUARTER. OFA CENTURY
INDIANAPOLIS REPORTS
INCREASING ACTIVITY
Wilking Music Co. Finds Jesse French Line
Gains Steadily; Pearson's in Special Sales;
Ampico Trade Good.
Another style 40 Jesse French & Sons in walnut
duco finish was sold to the Woodruff Place Baptist
Church, making the sixth instrument of that make in
the church. The Wilking Music Company is pre-
paring to launch an extensive publicity campa ; gn in
which the Jesse French instrument will be featured
under the direction of Mme. Theo. Hewes of the
Hewes College of Fine Arts.
Three Apollo grands to be finished in Chinese red
have been sold to the Ritz Theater in North Illinois
street. The instruments will be decorated in gold
with the Chinese effect carried out.
The Wilking Music Company have been appointed
Victor representatives and a complete line of Victor
instruments will be carried. The department will be
in charge of Eugene Wilking.
William Christena, of the Christena-Teague Piano
Company, is well pleased over the month of January's
business, which ended with the sale of a Chickering
Louis the XVI, in walnut, with the Ampico.
Harry Wert, manager of the Pearson Piano Com-
pany, spent Monday in Anderson and Muncie Ind.,
preparing a special sale at each town under the direc-
tion of high powered salesmen.
The Paul Whitman Orchestra, which appeared at
the Circle Theater last week, used three Baldwin
instruments, two concert grands and one upright on
the stage.
Grand and
Reproducing
Grand Pianos
are the last word In
musical perfection.
Lester Piano Co.
1*06 Chestnut SL
Philadelphia
The Original Small Piano
STRICH & ZE1DLER, Inc.
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
GRAND, UPRIGHT and PLAYER
HEPPE PIANO COMPANY
are tbe only pianos In the world with
Three Sounding Boards.
Scented In the United States, Great BritatTh
Prance, Germany and Canada.
Liberal arrangements to responsible agents onlf«
Main Office, 1117 Chestnut S4.
PHILADELPHIA. PA.
11
THE UTTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
POOLE
-BOSTON-
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
GRAND ANO UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
HARMONIOUS NOTES
IN HOUSE=ORQANS
Brief Discussions of Timely Topics by Writers
Possessed of Practical Information Con-
cerning the Details of the Subjects
They Entertainingly Exploit.
FROM TABLOID TRADE PAPERS
A Collection of Clippings in Which Matters of
Interest to All in the Trade Are
Succinctly Set Forth.
Sell Music—Not Merchandise.
The music dealer who makes a success of his busi-
ness has long ago learned that the intelligent element
of the public is not interested in a piano or phono-
graph as a "piece of furniture" or as "an interesting
product of a factory"—but rather in the light of what
it can accomplish. The dollar and cent argument in
every industry has long ago gone by the board. Elec-
•trical mechanisms for the home are bought for their
labor and time saving qualities; automobiles, to take
their owners out on the open roads and musical instru-
ments for their ability to produce and reproduce
music.—"Musico" (The Jesse French & Sons Piano
Co., Newcastle, Ind.).
take-up spool or by measuring a roll which has been
played on the piano.
If rolls other 'than Clark Orchestra Rolls have been
used, give the make and roll number and this infor-
mation will enable us to send you the type of roll
required.
Needless errors and delays can be saved by seeing
that all your orders carry complete specifications —
The Coin Slot (Clark Orchestra Roll Co., De Kalb,
Illinois).
Use the Instrument.
It may seem almost ambiguous, but the fact re-
mains that if the customer wants to preserve the
quality and get the best service out of his Regr'stering
Piano, he must use it regularly.
He cannot "preserve" the instrument—make it last
longer—by not using it.
This is due to the fact that an article of this kind
will deteriorate if not kept in active use. It is true
of any foot-expression instrument, and any electric
reproducing instrument.
Most of the serious troubles of instruments that
come to our attention, are due to disuse rather than
misuse. In many cases instruments have not been
played for months, even for years, and they have
dried out.
It is well known that if one leaves a spare tire
on the back of a car for a period of time, it deteri-
orates more rapidly ihan as if it were, in use. The
same principle applies to foot-expression and repro-
ducing pianos.
Impress on your customers the necessity of using
their instruments regularly if they wish the best serv-
ice from them. Incidentally, it will keep up their
interest in their instrument and help your sale of
music rolls.—"The Gulbransen Bulletin" (The Gul-
bransen Co., Chicago).
Specify Fully; Save Delays.
Considerable confusion can be avoided in ordering
music rolls from the Clark Orchestra Roll bulletins if
our customers will give the name or make of piano,
About Rust.
•the model or style, size of core (3 in. or 3j^ in.).
Rusty metal parts about your outfit are not only
The name of the piano and the style are usually eyesores but costly as well. When the'base metal
indicated on the fall board or on a name plate on is brass there can be no rust, but when it is iron or
the front of the instrument. The diameter of the steel there is no known process of plating that will
core can be measured with a ruler applied to the make it entirely immune. If you are in doubt as to
whether certain metal parts are brass or steel, you
can quickly find out by placing a small magnet
against the part. If it is steel or iron, the magnet
will "stick"; if brass, no effect will be noticed.
You can prevent any part of your outfit from ever
rusting. Just dampen a piece of cloth or an old
handkerchief with a light oil, such as "3 in 1," and
go over all your nickel plating at least once a week.
Don't soak the cloth in oil—just dampen it—and you
will find that all the nickel will retain its lustre and
not show finger marks so plainly.—"Leedy Drum
Topics" (Leedy Manufacturing Co., Indianapolis,
TAKES UP SMALL SPACE
Indiana).
MASCOT
The World's Leading Small
Electric Piano
MAKES LARGE EARNINGS
Your territory may be open
Western Electric Piano Co.
429 W. Superior St., Chicago
the Heppe, Marcellue and Edouard Jules Ptem
manufactured by the
Buy a Good Instrument.
Nothing is more discouraging to the person just
beginning to take up the study of an instrument than
to be handicapped by having an inferior one. After
all, progress is not always so rapid at the start of
anyone's musical career, but when the student is
encumbered by having an instrument which cannot,
even in the hands of a skilled musician, possibly pro-
duce really musical sounds, his plight is a sad one,
indeed.
In consequence, we cannot too strongly urge the
fretted instrument student to purchase a high grade
instrument before beginning to take lessons. By so
doing you will avoid to a very large extent the early
discouragements which may lead to your discontin-
uing your efforts before you have even become well
started.—"The Crescendo" (H. F. Odell Co., Bos-
ton, Mass.).
A QUALITY PRODUCT
FOR OVER
QUARTER. OFA CENTURY
INDIANAPOLIS REPORTS
INCREASING ACTIVITY
Wilking Music Co. Finds Jesse French Line
Gains Steadily; Pearson's in Special Sales;
Ampico Trade Good.
Another style 40 Jesse French & Sons in walnut
duco finish was sold to the Woodruff Place Baptist
Church, making the sixth instrument of that make in
the church. The Wilking Music Company is pre-
paring to launch an extensive publicity campa ; gn in
which the Jesse French instrument will be featured
under the direction of Mme. Theo. Hewes of the
Hewes College of Fine Arts.
Three Apollo grands to be finished in Chinese red
have been sold to the Ritz Theater in North Illinois
street. The instruments will be decorated in gold
with the Chinese effect carried out.
The Wilking Music Company have been appointed
Victor representatives and a complete line of Victor
instruments will be carried. The department will be
in charge of Eugene Wilking.
William Christena, of the Christena-Teague Piano
Company, is well pleased over the month of January's
business, which ended with the sale of a Chickering
Louis the XVI, in walnut, with the Ampico.
Harry Wert, manager of the Pearson Piano Com-
pany, spent Monday in Anderson and Muncie Ind.,
preparing a special sale at each town under the direc-
tion of high powered salesmen.
The Paul Whitman Orchestra, which appeared at
the Circle Theater last week, used three Baldwin
instruments, two concert grands and one upright on
the stage.
Grand and
Reproducing
Grand Pianos
are the last word In
musical perfection.
Lester Piano Co.
1*06 Chestnut SL
Philadelphia
The Original Small Piano
STRICH & ZE1DLER, Inc.
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
GRAND, UPRIGHT and PLAYER
HEPPE PIANO COMPANY
are tbe only pianos In the world with
Three Sounding Boards.
Scented In the United States, Great BritatTh
Prance, Germany and Canada.
Liberal arrangements to responsible agents onlf«
Main Office, 1117 Chestnut S4.
PHILADELPHIA. PA.
11
THE UTTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
POOLE
-BOSTON-
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
GRAND ANO UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).