Presto

PRESTO-TIMES
A BALDWIN HOUSE BANQUET
January 29, 1927.
CLUB CONTRIBUTION TO
PIANO PLAYING CONTEST
Omission of Credit to Organization Stirs Mild
Comment in Piano Trade
Circles.
At the Piano Club of Chicago luncheon Monday
noon of this week President Gordon Laughead called
attention to an evident oversight of some of the
newspapers in not having placed the name of the club
as one of the subscribers to the fund for the piano
Playing Contest.
The Piano Club of Chicago is one of the larger
contributors to the fund, having subscribed one thou-
sand dollars, and its name should appear along with
the other donors in the music trades and industries of
Chicago.
Speaking further concerning the club's sponsorship
of the tournament, Roger O'Connor explained how
the funds were to be used for awards and cash prizes
and gave some interesting data about the progress
of the contest.
SLOGANS SUGGESTED BY
PIANO SALES CAMPAIGN
On Wednesday evening, January 12, the annual
meeting and banquet of the Indianapolis Division
of the House of Baldwin was held at the Indianapolis
Athletic Club where about sixty employees were de-
lightfully entertained. Miss Delores Valesco, soprano,
and one of the feature artists for the Gennett records,
and Art Gillham, the famous whispering pianist and
exclusive recording artist for Duo-art rolls, furnished
an elaborate program.
The high-powered salesmen were listed on the menu
as "Cookie Tails and Sell-ery"; the office men repre-
sented "AU-ifs"; wholesale travelers, "Bull-yon";
tuners, "Tuner-fish"; collection managers, "Hot-roll-
ers"; record and roll girls, "Roast Young Turkey
(all dressed up)"; stenographers, -Sweet Patooties";
young men in office (sheiks), "Fresh Young Sprouts
(from Brussels)"; sales force, "Salad (some combina-
tion)"; house employes, "Punch & ?"; phonograph
manager, "Nuts"; Mr. Hofer (manager), "Cigars
(big smoke)."
FACTORY TO HOME
ADVERTISING CHECKED
from the manufacturers to respondents' customer-
purchasers without the costs and profits of middle-
men, unless and until respondents actually own and
operate or directly and absolutely control a factory
or factories wherein or by which is made all such
furniture so offered for sale and sold."
The respondents are required to report to the com-
mission within 60 days the manner in which they
have complied with the order.
Trade Order Issued by Federal Commission in
Case of Philadelphia Company May
Apply to Piano Trade.
It is not uncommon to read advertisements of piano
dealers who convey the impression that their instru-
ments are sold "direct from the factory." The sug-
gestion is obvious and, whether made with the man-
ufacturers' understanding or not, there seems to be
some doubt as to its legality.
The Federal Trade Commission announced on Jan-
uary 11 the issuance of an order against P. Perl-
mutter and C. W. Quigley, doing business as " P &
Q Factory to You Furniture" at 119 North Second
street, Philadelphia, Pa., to cease and desist from
alleged misrepresentation in the sale of furniture.
The announcement, in full text, follows:
P. Perlmutter and C. W. Quigley, doing business
as " P & Q Factory to You Furniture" at 119 North
Second Street, Philadelphia, Pa., have been directed
by the Federal Trade Commission to discontinue
misrepresentation in the sale of furniture.
The commission found that approximately 80 per
cent of respondents' sales are made to the consuming
public and approximately 20 per cent of their sales
to retail furniture dealers, and that they represented
through newspaper advertising, business stationery
and salesmen that they were manufacturers or manu-
facturer's agents when the fact is they have no con-
nection whatever with any furniture factory.
The commission also found that the use of the
slogan "Factory Direct to You" misled the purchas-
ing public by causing them to believe that respon-
dents were selling their goods at manufacturer's
prices, thereby saving to the consumer the profits of
middlemen.
These practices, according to the findings, were
also unfair to respondent's competitors in that they
unfairly diverted trade from those who truthfully
advertise their furniture.
The commission's order reads as follows:
"It is now ordered that respondents, P. Perlmutter
and C. W. Quigley, their agents, representatives, serv-
ants and employes, cease and desist from directly or
indirectly
(a-) Using in connection with the sale and distri-
bution of furniture in interstate commerce, the slogan
or statement "Direct from Factory to You" or any
slogan or statement of similar import; and (b) repre-
senting in newspaper advertisements, signs, business
correspondence or in any manner whatsoever that re-
spondents are the manufacturers of said furniture, or
are selling and distributing said furniture directly
SCHAEFFER PIANO MFG. CO.'S
NEW SMALL UPRIGHT STYLE
More Than a Baker's Dozen Peaceful War
Cries Proposed by Piano Men for Pur-
poses of Advertising.
What has become of the search for a suitable
slogan to be used by the piano dealers in the promo-
tion of the piano during the broadcast advertising
publicity propaganda. When the liberal proposition
of the National Piano Manufacturers Association first
made public the plan, Presto-Times asked its readers
in the trade to suggest suitable slogans of the "Say
It with Flowers" order. At that time it was sug-
gested that a good sized reward be offered for the
best slogan, which was not done. Following were
some of the lines proposed by readers of this paper:
"Brighten the Homes with Pianos."
"Make the home happy with a piano."
"No Harmonious Home Without a Piano."
"The Sunshine of Sound Is the Piano."
"Let your caller enjoy your piano playing."
"Home can not be Home without a Piano."
"Music will keep the children at Home."
"Pianos bring Happiness into the Homes."
"The universal entertainer is the Piano."
"The greatest Home educator is the Piano."
"Keep the Young People at Home with Music."
"Educate the Children; have music in the home."
"A piano in the home is the sign of refinement."
"Let Sunshine of Music in the Home; buy pianos."
"No home of refinement can be without a piano."
"Bring beauty and music into the home with the
piano."
"Pianos beautify the parlors and keep the homes
cheerful."
Studio Model, Latest Addition to Popular Line,
Makes Strong Appeal to Dealers.
The Schaeffer Piano Mfg. Co., 209 South State
street, Chicago, announces a new model which will
make its line complete, from the small upright to the
largest concert grand. The new piano is known as
the "Studio Model" and is an advanced 1927 style.
It is 3 feet 10 inches high, finished in mahogany, wal-
nut and oak, and has the very best materials through-
out.
The features of the 1927 "Studio Model" are its
admirable tone and durable construction principles, With Purchase of Benjamin Concern the House Be-
comes Kiningham's Temple of Music.
which also are features of the other models com-
prising the wide Schaeffer line.
The "Darling Model," small upright, and the With purchase of fixtures, sheet music, small goods
"Jewel" grand are leading the Schaeffer line in de- and musical instruments of the Benjamin Temple of
Music, Danville, 111., the -old house is changed to
mands from dealers.
Kiningham's Temple of Music, and a force of work-
men already are at work on alterations at 115 North
MISS CHICKERING SALES MANAGER. Vermilion street. Robert A. Kiningham is the head
Miriam Chickering, a daughter of the late Fred W. of the firm.
Chickering, long prominent in the industry and trade,
Plans for the remodeled store contemplate a big
has entered the real estate business, becoming asso- ground floor wareroom. Just off the special music
ciated with Edward P. Brizzolara & Co., Chicago, as room will be a small studio, sound proof, where pa-
sales manager. Miss Chickering, who has been promi- trons may try music numbers.
nent in social circles, follows the lead of a number of
The main floor of the store will be devoted to
other Chicago society girls who are earning their pianos, small instruments and Victor and Brunswick
way through the sales departments in various lines, talking machines. The mezzanine floor will be given
including that of piano selling.
over to radio and apparatus.
DANVILLE, ILL, MUSIC
HOUSE CHANGES NAME
A CHEERFUL REPORT.
E. S. Rauworth, until last year head of the DeKalb,
111., factory of the Wurlitzer Piano Mfg. Co., was a
visitor in,that city for a short time last week, en
route from Chicago to his home in Bellevue, la. Mr.
Rauworth reports that business conditions at Bell&-
vue are very good and that the factory of which he is
the owner and manager is steadily increasing its out-
put.
At the end of 1925 there were 20,000 motion picture
theaters in the United States, or approximately one
for every five thousand inhabitants. How many were
there at the end of 1926?
MR. BAYLEY STAYED OVER.
Frank J. Bayley, of Detroit, who came to Chicago
last week to attend the Music Industries and Mer-
chants' meetings, missed getting out of town on his
way home Saturday night so was enabled to take a
look at Chicago Sunday morning.
FRANK STORY IS GRANDFATHER.
Frank E. Story, vice-president of the Story &
Clark Piano Co., 174 North Michigan avenue, Chi-
cago, became a grandfather last week when a boy was
born to his daughter, Mrs. L. Perkins Bull, of River-
side, 111.
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