Presto
Issue: 1927 2112 - Page 8
January 22, 1927.
PRESTO-TIMES
with the "])" inserted and -the last line "Mark" the
answer can only be Mark Campbell.
That is good reason'ng and to set two of three
hard ones is doing well. No one else got even one
of them correctly. The answer to the first of the
versified puzzles is Jacob, as reference to Gen. 28:10
easily disclose A promrnent mid-west piano man
Presto-Times' "Big Number" Contrasted with will
liked Presto-Times' Y.ear Book Issae and says so
the Fat Trade Papers and Also Clever
in these words:
Editor Presto-Tines: Your big issue just reached
Solution of "Dry" Versified Puzzles.
me a few minutes ago, and I am greatly pleased with
The versified puzzles, based upon familiar piano it. The Kimball manager here showed me the Christ-
manufacturers' names in Presto-Ti:nes of the 8th, mas number of an Eastern trade paper and wittily
made non-committal jokes about it. He failed to
created a good deal of interest and amusement. A
the printing of pictures of the official family
New York manufacturer took the trouble to try to connect
at Washington with the piano industry, and laid the
solve the riddles and succeeded in getting two of gorgeous 210-page thing down as too bulky for busy
them correctly. He writes:
men to read—just then. Your 74 pages are just
Editor Presto-Times: I fail to see the solution to enough, and you've covered so much—so much. The
the "poetized" puzzle "Who Is This One?" But the eternal fitness of things, you know."
second one, beginning "Whene'er assurance doubly
sure is asked for one whose trust is great," is, I
think, A. S. Bond, of the Packard Piano Co., or else
the Bonds of York, Pa It fits them equally. The
"What About This One" puzzle is comparatively
easy, for the "humpbacked steed" is "camel" and
SOME OF THE COMMENT
ON YEAR BOOK ISSUE
NEW WELTE-MIGNON
COLOR ADVERTISEMENTS
Newman Bros.
Grands and Uprights
Guarantee
Quality, Profit and
Satisfaction
Newman
Bros. Co.
816 Dix St.
Est. 1879
CHICAGO
THE HOUSE OF GRANDS"
Concert, Parlor and Small Grands
Period and Modern Designs
Campaign for 1927 Will Have the Aid of
National Publications of Wide Appeal
and Circulation.
Perhaps the most original series of color adver-
tisements ever devised in behalf of reproducing pianos
will present the 1927 story of the Welte-Mignon
(Licensee) to the buying public of America. Those
who have seen advance proofs of these advertise-
ments have pronounced them unique in piano-adver-
tising history. They mark a clean breakaway from
all contemporary advertising. They are colorful in
the extreme and yet the colors are so exquisitely
blended and woven into patterns that they look almost
warm to the touch.
In this advertising Welte-Mignon (Licensee) will
make a straight class appeal, although the rann'ng
headline '"That's Why I Bought It" will carry a
selling thought through every advertisement.
This series of remarkable advertisements will ap-
pear in Vogue, House and Garden, Vanity Fair,
House Beautiful, Country Life and Spur, continuing
throughout the year. This list of magazines, selected
by the Auto Pneumatic Action Company, reaches a
class of subscribers of tremendous baying power.
A beautiful portfolio containing reprints of those
advertisements and other sales promotion material,
will be mailed to Welte-Mignon (Licensee) dealers
before the end of the mouth. The new "Welte-M : g-
non (Licensee) Book of Artists" will be an out-
standing feature of these plans.
So unique are these advertisements that dealers will
be supplied with reprints with which to circularize
their prospects.
BUILDS IN NEWARK, N. J.
Manufacturers
During the erection of the fifteen-story building of
the Griffith Piano Co., at 605-607 Broad street, New-
ark, N. J., the company will occupy temporary quar-
ters at 1018 Broad street. The structure-, in the Ital-
ian Renaissance style, will have an auditorium
equipped with organ and stage with the usual sgenic
and curtain properties.
of the
Grand in Upright Form
Grand toije and quality in the Upright Piano
is exclusively Bush tsf Lane
(Patented)
Reproducing and Player Pianos—
Welte-Mignon {Licensee) and Cecilian
Write for our Art Catalog
Busk & Lane
Piano Co.
H o l l a n d . Michigan
REMOVAL NOTICE.
The James & Holmstrom Piano Co, Inc., of New
York, announces that its new warerooms and office are
now at 37 West 37th street—five doors west of the
old address. The new telephone numbers are Wis-
consin 1625, 1626 and 1627. The new warerooms
are conveniently located and a full line of the famous
instruments will be on display.
BRINKERHOFF
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd S».
NEW YORK
—a piano
for every customer's
pocketbook
You can meet all customers'
demands with the comprehensive
Hardman Line. There is a piano for
every pocketbook. Grands, Uprights,
Player and Reproducing Pianos.
Each comes in a wide price range.
The Hardman, Peck & Co. guar-
antee appears on every instrument.
Rich, mellow tone—beauty of
design—durability. Every Hardman,
Peck & Co. piano is a quality
instrument.
Write us for catalog and prices
Eighty-four Years of Fine Piano
Making
Made and Guaranteed bj
^peck &Co.
433 FIFTH AVE., NEW YORK
Makers of the World's Most Durable Piano—
the Hardman—Official Piano of the Metropoli-
tan Opera Company for Fifteen Years—
1911-1926
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
>ew Catalogue on Request.
^iMHWlffWTM!^
£. Leins Piano Co.
THE
HARDMAN LINE
Grands
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
• Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF
PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
with the "])" inserted and -the last line "Mark" the
answer can only be Mark Campbell.
That is good reason'ng and to set two of three
hard ones is doing well. No one else got even one
of them correctly. The answer to the first of the
versified puzzles is Jacob, as reference to Gen. 28:10
easily disclose A promrnent mid-west piano man
Presto-Times' "Big Number" Contrasted with will
liked Presto-Times' Y.ear Book Issae and says so
the Fat Trade Papers and Also Clever
in these words:
Editor Presto-Tines: Your big issue just reached
Solution of "Dry" Versified Puzzles.
me a few minutes ago, and I am greatly pleased with
The versified puzzles, based upon familiar piano it. The Kimball manager here showed me the Christ-
manufacturers' names in Presto-Ti:nes of the 8th, mas number of an Eastern trade paper and wittily
made non-committal jokes about it. He failed to
created a good deal of interest and amusement. A
the printing of pictures of the official family
New York manufacturer took the trouble to try to connect
at Washington with the piano industry, and laid the
solve the riddles and succeeded in getting two of gorgeous 210-page thing down as too bulky for busy
them correctly. He writes:
men to read—just then. Your 74 pages are just
Editor Presto-Times: I fail to see the solution to enough, and you've covered so much—so much. The
the "poetized" puzzle "Who Is This One?" But the eternal fitness of things, you know."
second one, beginning "Whene'er assurance doubly
sure is asked for one whose trust is great," is, I
think, A. S. Bond, of the Packard Piano Co., or else
the Bonds of York, Pa It fits them equally. The
"What About This One" puzzle is comparatively
easy, for the "humpbacked steed" is "camel" and
SOME OF THE COMMENT
ON YEAR BOOK ISSUE
NEW WELTE-MIGNON
COLOR ADVERTISEMENTS
Newman Bros.
Grands and Uprights
Guarantee
Quality, Profit and
Satisfaction
Newman
Bros. Co.
816 Dix St.
Est. 1879
CHICAGO
THE HOUSE OF GRANDS"
Concert, Parlor and Small Grands
Period and Modern Designs
Campaign for 1927 Will Have the Aid of
National Publications of Wide Appeal
and Circulation.
Perhaps the most original series of color adver-
tisements ever devised in behalf of reproducing pianos
will present the 1927 story of the Welte-Mignon
(Licensee) to the buying public of America. Those
who have seen advance proofs of these advertise-
ments have pronounced them unique in piano-adver-
tising history. They mark a clean breakaway from
all contemporary advertising. They are colorful in
the extreme and yet the colors are so exquisitely
blended and woven into patterns that they look almost
warm to the touch.
In this advertising Welte-Mignon (Licensee) will
make a straight class appeal, although the rann'ng
headline '"That's Why I Bought It" will carry a
selling thought through every advertisement.
This series of remarkable advertisements will ap-
pear in Vogue, House and Garden, Vanity Fair,
House Beautiful, Country Life and Spur, continuing
throughout the year. This list of magazines, selected
by the Auto Pneumatic Action Company, reaches a
class of subscribers of tremendous baying power.
A beautiful portfolio containing reprints of those
advertisements and other sales promotion material,
will be mailed to Welte-Mignon (Licensee) dealers
before the end of the mouth. The new "Welte-M : g-
non (Licensee) Book of Artists" will be an out-
standing feature of these plans.
So unique are these advertisements that dealers will
be supplied with reprints with which to circularize
their prospects.
BUILDS IN NEWARK, N. J.
Manufacturers
During the erection of the fifteen-story building of
the Griffith Piano Co., at 605-607 Broad street, New-
ark, N. J., the company will occupy temporary quar-
ters at 1018 Broad street. The structure-, in the Ital-
ian Renaissance style, will have an auditorium
equipped with organ and stage with the usual sgenic
and curtain properties.
of the
Grand in Upright Form
Grand toije and quality in the Upright Piano
is exclusively Bush tsf Lane
(Patented)
Reproducing and Player Pianos—
Welte-Mignon {Licensee) and Cecilian
Write for our Art Catalog
Busk & Lane
Piano Co.
H o l l a n d . Michigan
REMOVAL NOTICE.
The James & Holmstrom Piano Co, Inc., of New
York, announces that its new warerooms and office are
now at 37 West 37th street—five doors west of the
old address. The new telephone numbers are Wis-
consin 1625, 1626 and 1627. The new warerooms
are conveniently located and a full line of the famous
instruments will be on display.
BRINKERHOFF
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd S».
NEW YORK
—a piano
for every customer's
pocketbook
You can meet all customers'
demands with the comprehensive
Hardman Line. There is a piano for
every pocketbook. Grands, Uprights,
Player and Reproducing Pianos.
Each comes in a wide price range.
The Hardman, Peck & Co. guar-
antee appears on every instrument.
Rich, mellow tone—beauty of
design—durability. Every Hardman,
Peck & Co. piano is a quality
instrument.
Write us for catalog and prices
Eighty-four Years of Fine Piano
Making
Made and Guaranteed bj
^peck &Co.
433 FIFTH AVE., NEW YORK
Makers of the World's Most Durable Piano—
the Hardman—Official Piano of the Metropoli-
tan Opera Company for Fifteen Years—
1911-1926
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
>ew Catalogue on Request.
^iMHWlffWTM!^
£. Leins Piano Co.
THE
HARDMAN LINE
Grands
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
• Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF
PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).