Presto
Issue: 1925 2057 - Page 25
December 26, 1925.
PRESTO
25
SHEET MUSIC AND RADIO
A YEAR IN SHEET MUSIC
Year 1925 Ends Satisfactorily for Dealer
Blessed with the Desirable Buying Sense—
Other Conditions Reviewed.
They said it with music this year in a manner sat-
isfactory to the sheet music dealer who knows the
possibilities and the limitations of the business. The
dealer who bought spiritedly but at the same time
judiciously is satisfied with his results of the year
coming to a close and with the proofs of his wisdom,
expressed in profits, is certain to continue in a course
of sensible buying.
The year 1925 did for the spirited sheet music
dealer what it did for the energetic ones in other
lines. Perhaps the sheet music business was more
affected by new allurements of the public fancy, than
other lines of the music trade, but the new distrac-
tions did not seriously interfere with the standard
lines in music, nor in music books and teachers'
supplies.
Even the publishers of popular numbers who stuck
by their advertising guns, point to important publi-
cation successes in spite of radio and other distrac-
tions.
Not as great a number of popular songs were
produced in 1925 as in previous years, but in their
intrinsic merit the songs proved more stable sellers.
Good popular songs were received as warmly as ever
by the trade and the song buying public and an
eager market was the rule during the year. A few
publishing houses established new sales records, a
fact which was as much a proof of energetic meth-
ods in distribution, as of merit in their publications.
The wisdom of developing the stable phases of his
business was proved to the sheet music dealer
throughout the year 1925 as it has been shown in pre-
vious years. The schools proved a bigger factor than
ever before in the encouragement of standard music.
And several organized aids to the encouragement of
music have been potent in giving a more stable char-
acter to the sheet music trade.
The new copyright laws affecting music are mat-
ters of concern to the publishers who likewise are
deeply interested in the outcome of the contest for
privileges by the radio interests. The hotel and
amusement interests are still hot in their fight to
have Congress amend the copyright laws to make
them more favorable to themselves. Indirectly the
conditions in process of adjustment concern the
sheet music dealer.
ADVERTISING SHEET MUSIC
The Best Means to the Sheet Music Prospect Is the
Direct Way.
The ambition of every earnest sheet music dealer is
to get the business of the teachers and the music
schools in his territory, both for the value of that
phase of business itself and for the business with
pupils and their families and with musical people
generally that it leads to. And as the problems of
selling music differ radically from general lines of
merchandising, so does the advertising of music differ
in a marked way from the publicity of other features
of the music trade.
For advertising the details of sheet music offerings
the daily newspaper does not pay. It takes too much
space to tell the story, and consequently costs more
than it is worth. The best form of advertising for
the sheet music dealer is direct advertising aimed at
an up-to-date list of prospects, circulars, special let-
ter thematics, sample copies and special offers for
introductory purposes provided by the publishers.
But everything should not be sent to everybody on
the list indiscriminately. Special letters are usually
for special prospects and the special offers for intro-
ductory may lead to no results when mailed to cer-
tain people. Direct advertising is expensive and only
probable customers should be considered in making
up a list.
Judgment as well as activity in advertising is a
requisite for the sheet music dealer. Common sense
in advertising is something the dealer owes to him-
self, his customers and the publishers. Wild shoot-
ing of announcements to the general public is futile.
Certain facts in the sheet music dealer's business are
always news of a desirable kind to certain people.
The publishers are free with posters and store signs,
lists and booklets and the dealer's duty to every-
body is to make proper use of them.
SEIZED AS MUSIC THIEF
Former Clerk in Arthur P. Schmidt Co. Store, Boston,
Charged with Larceny Totaling $6,000.
The larceny of music valued at about $6,000 dur-
ing two or three years was the charge placed against
Frederick W. Shulz when he was arrested in New
York last week Saturday.
Shulz got the music, both in sheet and bound form,
from the store of the Arthur P. Schmidt Company in
Boston, through the agency of one or more employes
there, according to the charges. He lost his position
as clerk in the store three years ago.
The police in Randolph sent word that music valued
at $3,000 had been seized in Shulz's home. They be-
lieved that the remainder had been shipped to a rela-
tive in New York to be sold there.
O F F E R S RADIO FACTS.
A report has been received by the Bureau of For-
eign and Domestic Commerce from Consul Howard
F. Withey, at Copenhagen, discussing the radio show-
held there from September 26 to October 4. In it are
several hundred price quotations. This report will be
lent to interested manufacturers by the Electrical
Equipment Division, Bureau of Foreign and Domes-
tic Commerce, Washington, D. C, and may be
obtained by referring to No. 189843.
SUED BY PUBLISHER.
William Silverberg, of the Ball Park Theater,
Cleveland, O., has been sued for infringement of copy-
right in the United States District Court by the Leo
Feist Song Publishing Co., of New York. It is al-
leged he played the song "I'll See You in My
Dreams" without permission.
A GOOD L I N E .
The music dealer is enabled to reach for a profitable
class of trade by laying in a stock of tables, consoles
and cabinets made by the Elgin Phonograph & Nov-
elty Co., Elgin, 111. They fulfill all the requirements
in measurements and arrangements demanded by the
makers of radio parts. For the regular radio dealer,
the line is one of great sales possibilities. A catalog
of the Elgin Phonograph & Novelty Co. is found full
of suggestions to the radio and music goods merchant.
A sheet music department has been installed in
the Seattle, Wash., branch of Sherman, Clay & Co.
The manager is Clayton Twing, who has had charge
of the music roll department for several years past.
9est /
Music Printers (
jGladly Furnished
yon Anything in Music
West of New YorkV
RAYNER DAL^jEIM
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The Oliver Ditson Co , Boston, has just brought
out two new publications for piano students, "Eight
Piano Pieces by French Composers"* and "Eight
Piano Pieces by Spanish Composers."
"The Quest" is the name of a song of the sacred
order written by Clinton R. Carpenter, a Connecticut
hotel man. Other songs of his have been published.
The Norman F. Maw Music Co., San Diego, Cal.,
recently enlarged its stock to include sheet music and
musical merchandise. Douglas Maw, son of the pro-
prietor, has joined the concern as technical manager.
A sheet music section has been added by Jaquin's
Store, 604 Warren street, Hudson, N. Y., to be man-
aged by Stephen E. Boisclair.
Mrs. Frank A. Sieberling, Akron, O., advocates
a plan to interest state trade associations and women's
clubs to offer prizes in each state for a song to be
made official state song.
RED TOP TUBES FROM FRISCO
Q R S Music Company Installing Plant for Manu-
facture cf This Popular Radio Accessory.
The Q R S Music Co. is installing a plant in San
Francisco for the manufacture of its Red Top Radio
tubes. A space in the Q R S music roll factory at
Seventh and Folsome streets has been allotted for the
purpose and it is expected the western business for
the tubes will be cared for from there.
The policy of duplicating its facilities for manufac-
ture is one which impresses the care for its custom-
ers which distinguishes the company. The new Red
Top tube plant in San Francisco will be up-to-the-
minute in efficiency in production and in the means
for quick distribution. Prompt response to orders
will be the slogan of the plant.
An Estey pipe organ has been placed in St. Pat-
rick's R. C. Church, Bentnii, Wis.
RADIO EXPORTS.
World interest in radio is reflected by a 100 per cent
increase in value of radio apparatus exported from
the United States in October as compared with the
same month last year. For October, 1925, Commerce
Department figures show the value of radio appara-
tus exported was $1,317,846. In October a year ago
the exports were $760,249. For the first ten months
of 1925 radio exports were valued at $7,659,000.
ERS
ANY PUBLISHER
\.
OUR REFERENCE
SHEET MUSIC TRADE NOTES
>--
^
,• WORK DONE B Y
ALL PROCESSES
20^.-2060 W.Lake St., Chicago, 111.-
Manufacturers of
RADIO
Tables
Cabinets
Consoles
Elgin Phonograph & Novelty Co.
Elgin, 111.
REMICK SONG HITS
Sometime
By the Light of the Stars
Sweet Georgia Brown
If I Had a Girl Like You
Got No Time
You Told Me To Go
Mother Me Tennessee
Oh Lovey Be Mine
On the Bam Bam Bamy Shore
Good Mornin'
I'm Going to Charleston, Back to
Charleston
Let's Wander Away
When Eyes of Blue Are Fooling You
J. H. REMICK & CO.
New York
Chicago
Detroit
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
25
SHEET MUSIC AND RADIO
A YEAR IN SHEET MUSIC
Year 1925 Ends Satisfactorily for Dealer
Blessed with the Desirable Buying Sense—
Other Conditions Reviewed.
They said it with music this year in a manner sat-
isfactory to the sheet music dealer who knows the
possibilities and the limitations of the business. The
dealer who bought spiritedly but at the same time
judiciously is satisfied with his results of the year
coming to a close and with the proofs of his wisdom,
expressed in profits, is certain to continue in a course
of sensible buying.
The year 1925 did for the spirited sheet music
dealer what it did for the energetic ones in other
lines. Perhaps the sheet music business was more
affected by new allurements of the public fancy, than
other lines of the music trade, but the new distrac-
tions did not seriously interfere with the standard
lines in music, nor in music books and teachers'
supplies.
Even the publishers of popular numbers who stuck
by their advertising guns, point to important publi-
cation successes in spite of radio and other distrac-
tions.
Not as great a number of popular songs were
produced in 1925 as in previous years, but in their
intrinsic merit the songs proved more stable sellers.
Good popular songs were received as warmly as ever
by the trade and the song buying public and an
eager market was the rule during the year. A few
publishing houses established new sales records, a
fact which was as much a proof of energetic meth-
ods in distribution, as of merit in their publications.
The wisdom of developing the stable phases of his
business was proved to the sheet music dealer
throughout the year 1925 as it has been shown in pre-
vious years. The schools proved a bigger factor than
ever before in the encouragement of standard music.
And several organized aids to the encouragement of
music have been potent in giving a more stable char-
acter to the sheet music trade.
The new copyright laws affecting music are mat-
ters of concern to the publishers who likewise are
deeply interested in the outcome of the contest for
privileges by the radio interests. The hotel and
amusement interests are still hot in their fight to
have Congress amend the copyright laws to make
them more favorable to themselves. Indirectly the
conditions in process of adjustment concern the
sheet music dealer.
ADVERTISING SHEET MUSIC
The Best Means to the Sheet Music Prospect Is the
Direct Way.
The ambition of every earnest sheet music dealer is
to get the business of the teachers and the music
schools in his territory, both for the value of that
phase of business itself and for the business with
pupils and their families and with musical people
generally that it leads to. And as the problems of
selling music differ radically from general lines of
merchandising, so does the advertising of music differ
in a marked way from the publicity of other features
of the music trade.
For advertising the details of sheet music offerings
the daily newspaper does not pay. It takes too much
space to tell the story, and consequently costs more
than it is worth. The best form of advertising for
the sheet music dealer is direct advertising aimed at
an up-to-date list of prospects, circulars, special let-
ter thematics, sample copies and special offers for
introductory purposes provided by the publishers.
But everything should not be sent to everybody on
the list indiscriminately. Special letters are usually
for special prospects and the special offers for intro-
ductory may lead to no results when mailed to cer-
tain people. Direct advertising is expensive and only
probable customers should be considered in making
up a list.
Judgment as well as activity in advertising is a
requisite for the sheet music dealer. Common sense
in advertising is something the dealer owes to him-
self, his customers and the publishers. Wild shoot-
ing of announcements to the general public is futile.
Certain facts in the sheet music dealer's business are
always news of a desirable kind to certain people.
The publishers are free with posters and store signs,
lists and booklets and the dealer's duty to every-
body is to make proper use of them.
SEIZED AS MUSIC THIEF
Former Clerk in Arthur P. Schmidt Co. Store, Boston,
Charged with Larceny Totaling $6,000.
The larceny of music valued at about $6,000 dur-
ing two or three years was the charge placed against
Frederick W. Shulz when he was arrested in New
York last week Saturday.
Shulz got the music, both in sheet and bound form,
from the store of the Arthur P. Schmidt Company in
Boston, through the agency of one or more employes
there, according to the charges. He lost his position
as clerk in the store three years ago.
The police in Randolph sent word that music valued
at $3,000 had been seized in Shulz's home. They be-
lieved that the remainder had been shipped to a rela-
tive in New York to be sold there.
O F F E R S RADIO FACTS.
A report has been received by the Bureau of For-
eign and Domestic Commerce from Consul Howard
F. Withey, at Copenhagen, discussing the radio show-
held there from September 26 to October 4. In it are
several hundred price quotations. This report will be
lent to interested manufacturers by the Electrical
Equipment Division, Bureau of Foreign and Domes-
tic Commerce, Washington, D. C, and may be
obtained by referring to No. 189843.
SUED BY PUBLISHER.
William Silverberg, of the Ball Park Theater,
Cleveland, O., has been sued for infringement of copy-
right in the United States District Court by the Leo
Feist Song Publishing Co., of New York. It is al-
leged he played the song "I'll See You in My
Dreams" without permission.
A GOOD L I N E .
The music dealer is enabled to reach for a profitable
class of trade by laying in a stock of tables, consoles
and cabinets made by the Elgin Phonograph & Nov-
elty Co., Elgin, 111. They fulfill all the requirements
in measurements and arrangements demanded by the
makers of radio parts. For the regular radio dealer,
the line is one of great sales possibilities. A catalog
of the Elgin Phonograph & Novelty Co. is found full
of suggestions to the radio and music goods merchant.
A sheet music department has been installed in
the Seattle, Wash., branch of Sherman, Clay & Co.
The manager is Clayton Twing, who has had charge
of the music roll department for several years past.
9est /
Music Printers (
jGladly Furnished
yon Anything in Music
West of New YorkV
RAYNER DAL^jEIM
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The Oliver Ditson Co , Boston, has just brought
out two new publications for piano students, "Eight
Piano Pieces by French Composers"* and "Eight
Piano Pieces by Spanish Composers."
"The Quest" is the name of a song of the sacred
order written by Clinton R. Carpenter, a Connecticut
hotel man. Other songs of his have been published.
The Norman F. Maw Music Co., San Diego, Cal.,
recently enlarged its stock to include sheet music and
musical merchandise. Douglas Maw, son of the pro-
prietor, has joined the concern as technical manager.
A sheet music section has been added by Jaquin's
Store, 604 Warren street, Hudson, N. Y., to be man-
aged by Stephen E. Boisclair.
Mrs. Frank A. Sieberling, Akron, O., advocates
a plan to interest state trade associations and women's
clubs to offer prizes in each state for a song to be
made official state song.
RED TOP TUBES FROM FRISCO
Q R S Music Company Installing Plant for Manu-
facture cf This Popular Radio Accessory.
The Q R S Music Co. is installing a plant in San
Francisco for the manufacture of its Red Top Radio
tubes. A space in the Q R S music roll factory at
Seventh and Folsome streets has been allotted for the
purpose and it is expected the western business for
the tubes will be cared for from there.
The policy of duplicating its facilities for manufac-
ture is one which impresses the care for its custom-
ers which distinguishes the company. The new Red
Top tube plant in San Francisco will be up-to-the-
minute in efficiency in production and in the means
for quick distribution. Prompt response to orders
will be the slogan of the plant.
An Estey pipe organ has been placed in St. Pat-
rick's R. C. Church, Bentnii, Wis.
RADIO EXPORTS.
World interest in radio is reflected by a 100 per cent
increase in value of radio apparatus exported from
the United States in October as compared with the
same month last year. For October, 1925, Commerce
Department figures show the value of radio appara-
tus exported was $1,317,846. In October a year ago
the exports were $760,249. For the first ten months
of 1925 radio exports were valued at $7,659,000.
ERS
ANY PUBLISHER
\.
OUR REFERENCE
SHEET MUSIC TRADE NOTES
>--
^
,• WORK DONE B Y
ALL PROCESSES
20^.-2060 W.Lake St., Chicago, 111.-
Manufacturers of
RADIO
Tables
Cabinets
Consoles
Elgin Phonograph & Novelty Co.
Elgin, 111.
REMICK SONG HITS
Sometime
By the Light of the Stars
Sweet Georgia Brown
If I Had a Girl Like You
Got No Time
You Told Me To Go
Mother Me Tennessee
Oh Lovey Be Mine
On the Bam Bam Bamy Shore
Good Mornin'
I'm Going to Charleston, Back to
Charleston
Let's Wander Away
When Eyes of Blue Are Fooling You
J. H. REMICK & CO.
New York
Chicago
Detroit
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).