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Presto

Issue: 1925 2054 - Page 5

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December 5, 1925.
PRESTO
CHRISTMAN
€€
The First Touch Tells
Studio Grand
(only 5 ft. long)
This little Grand hat no superior and it
presents the very qualities that win the
prospect and make the sale.
M.SCHULZ CO. LAUNCHES
BILLBOARD AD. CAMPAIGN
New Player Piano Is Shown to Chicago on 150
Attractive Billboards Visible from
Busiest Thoroughfares.
The M. Schulz Co. recently launched an extensive
billboard campaign in the city of Chicago which will
be viewed by thousands of holiday shoppers passing
to and from the business centers.
The occasion for this type of advertising is con-
sidered appropriate by the big Chicago industry in
view of the fact that the Christmas holidays are
approaching, and the thoughts of many turn to
music. Nothing will add more joy during the holi-
days than good music, and the billboard ad of the
M. Schulz Co. clearly depicts the entertainment value
of piano music.
The instrument chosen for this big outdoor adver-
tising program is the M. Schulz playerpiano, which
is seen as the center attraction of a party of joyous
revelers. The theme of the picture is: "And the
Nights Shall Be Filled with Music."
The 150 ads, located on the busy thoroughfares
of Chicago and suburbs, will be of great benefit to
dealers in this territory. The sale of the M. Schulz
line in and around Chicago has been good, as in other
parts of the country, but representatives in this par-
ticular area, with the splendid co-operation of the
company, are anticipating one of their busiest holiday
periods in years.
PRAISE FROM ORIENT
FOR BUREAU'S WORK
Shanghai Times of China Points Out How
Industrial Happiness Is Aided by Efforts
of C. M. Tremaine.
Reproducing Grand
Equipped with
A marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
CHRISTMAN
Grands, Players and Uprights
command the admiration of
the best class of music lovers.
"The Fint Touch TelU"
Reg. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
The Shanghai Times of China published a highly
interesting review of "Municipal. Aid to Music in
America," one of the books of the National Bureau
for the Advancement of Music. The article, under a
double column headline, "Industrial Happiness Aided
by Popularizing Music," appeared in the Oct. 2 issue
of the Shanghai paper and occupied approximately
two full columns and three half columns. It not
only gave a most intelligent summary of the con-
tents of the book, and a very favorable judgment
of its value, but took the occasion to mention approv-
ingly the principles underlying Director C. M. Tre-
maine's work and the general ideas advocated by the
bureau. One paragraph, taken from the middle of
the article, will illustrate this point:
"In its work of promoting music in the United
States the National Bureau for the Advancement of
Music is not so much interested in injecting culture
into the masses as it is interested in bringing a whole-
some, favorable influence into their lives. Mr. Tre-
maine, for instance, is more enthusiastic over the
psychological effect of music upon people than he
is over its esthetic aspects. He urges community
music for towns for the same reason that he urges
it for industrial plants and factories."
NEW PATENTS THAT
PERTAIN TO PIANOS
Greater Evidence of Inventive Interest in the
Instrument Than Has Developed Before
in Several Years Past.
1,551,819. Musical notation. William B. Glisson,
Rutherford, Tenn.
1,552,398. Sheet-stopping mechanism for automatic
musical instruments. A. P. Gustafson, Chicago, 111.
1,551,618. Organ. Percy Preston, Ardmore, Okla.
1,552,232. Tail shaper for piano hammers. Edwin
S. Rauworth, De Kalb, 111.
68,126. Des., Combination floor lamp and music
roll stand. Andrew Syrocki, Detroit, Mich.
68,132. Piano case. Vincent Ceci, New York, N. Y.
1,552,922. Playerpiano. Axel G. Gulbransen, Chi-
cago, 111.
1,553,468. Jazz piano attachment. Salomon Pacora,
New York, N. Y.
1,554,977. Mechanism of upright pianos. Octavio
P. Borgarello, Buenos Aires, Argentina.
1,554,782. Tremolo device for musical instruments.
F. S. Brasor, Chicago, 111.
1,555,762. Violin piano. Erick Silen, Prescott, Ore.
1,555,738. Music leaf turner. Albert B. Woeck-
ener, Rock Island, 111.
1,556,419. Illuminating means for player pianos
and the like. Vincent Ceci, New York, N. Y.
1,556,147. Chord indicator for musical instruments.
Allan W. Johnson, Bloomfield, and H. Meeker, Jr.,
Newark, N. J.
1,556,249. Pneumatic piano construction. Claus E.
Peterson, Worcester, Mass.
1,555,896. Supporting means. Benjamin C. Web-
ster, Southport, Conn.
1,557,445. Piano attachment. Montford R. Euller,
Lima, Ohio.
1,558,257. Music instructor for children. Harold
Fisher, Chicago, and D. Hoobler, Streator, 111.
1,557,614. Piano-action bracket. Edwin S. Rau-
worth, De Kalb, 111.
1,557,732. Note sheet. Charles E. Stoddard, New
York, N. Y.
1,557,948. Player piano reroll stop. Arthur Tindle,
Nokomis, 111.
1,558,847. Reproducer mounting. Charles J. Del
Marmol, Philadelphia, Pa.
1,558,606. Player piano. Axel G. Gulbransen,
River Forest, and A. H. Boettcher, Evanston, 111.
1,558,817. Piano action. Charles Koehler, Chi-
cago, 111.
1,558,723. Pneumatic action of mechanical players
for musical instruments. Henry Thomson, Waverly,
Australia.
1,560,268. Grand-piano body construction. Charles
Leitsch, New York, N. Y.
1,559,993. _ Stylus bar mounting.
Carl Scrabic,
Urbana, Ohio.
1,560,357. Music-leaf turner.
Frederick Theil,
Homestead, Pa.
1,560,889. Pneumatic piano player. John Wear-
ham, London, England.
1,561,119. Automatic piano player. R. I. Wilcox,
Chicago, 111.
1,561,772. Player piano. Oscar H. Carlson. New
York, N. Y.
1,562,091. Pitch-lowering device for musical in-
struments. M. B. Howard, San Francisco, Calif.
1,561,789. Tuning means for drums and the like.
W. F. Ludwig and R. C. Danly, Chicago, 111.
1,562,393. Automatically-opening music rack. Phil-
ipp Vogt, Utica, N. Y.
BOND PIANOS CHOSEN
FOR DALLAS INSTITUTION
Buckner Orphans Home Supplied with Instruments
from Packard Piano Co. of Fort Wayne.
One of the prominent institutions of Dallas, Tex.,
has purchased Bond pianos for the music department
of one of the oldest institutions of its kind in Texas.
The following letter tells of the satisfaction which
resulted:
"Dallas, Tex., Nov. 17, 1925.
"Mr. J. C. Phelps, Distributor,
"1907 Main Street,
"Dallas, Tex.
"Dear Sir: It gives us pleasure to say that the
Bond pianos purchased from you some weeks ago
are giving entire satisfaction. Everyone is pleased
with the tone, the action and the finish. The carry-
ing power of the instruments is quite remarkable.
"Yours truly,
(Signed) "HAL F. BUCKNER."
Buckner Orphan Home is a leader in the field of
such institutions. It is one of the oldest and most
noted in the Southwest. Its music department stands
very high, and its graduates are rated accordingly,
many of them occupying enviable places in business
and social life. Consequently the foregoing testi-
monial is of special significance.
RADIO LEGISLATION.
The fourth annual radio conference, which was
held in Washington, D. C, in November, is called
every year to cope with the many issues accompany-
ing the rapidly-growing industry of radio. Although
radio is now proposed and will probably become a
reality at the next session of Congress, up to the
present time the industry has been practically self-
ruled, operating entirely under rules and regulations
of the Department of Commerce. These rules have
been very satisfactory ones, and have greatly aided
the growth of the radio industry, due to the annual
conferences whose recommendations have invariably
been carried out almost in their entirety by Secretary
Hoover.
EYE AND EAR TRAINING.
Do the young remember more by the eye than
by the ear? That question is answered by different
interests by opposite answers. The "movie" picture men
favor the eye; the piano men favor the ear. It seems
to be a debatable question. It is a question worth
thinking about; there is nothing clever in confessing
dense ignorance as to what the true answer should be.
A F E W NOTES.
A new store front has been nistalled by the Cable
Piano Co., 729 Nicollet avenue, Minneapolis, Minn.
Dunbar & Schenkel have opened a phonograph
business at Wabash, Ind.
The Avery Piano Store, Weybosset street, Provi-
dence, R. I., is conducting a successful sale on used
pianos and playerpianos.
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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