Presto
Issue: 1925 2053 - Page 5
PRESTO
November 28, 1925.
CHRISTMAN
"The First Touch Tells 9 '
Studio Grand
(only 5 ft. long)
This little Grand has no superior and it
presents the very qualities that win the
prospect and make the sale.
terested in forming an association. What time and.
place. When and where would you suggest that a
meeting be called? What men: Please suggest
names of logical leaders for an association in your
city, also list desirable members of the trade in good
standing to assist in forming an association.
This Is Biggest Schiller Season, Says Frank
Traveling commissioners: What manufacturers
and other representatives in your territory would as-
M. Hood, Who Is Just in from
sist in the work of organizing?
an Extensive trip.
What subjects: The national association wishes to
"Others may say business is poor, but, as for us, help in every way possible, to outline an organiza-.
we've got so many orders we don't know whether tion program, list subjects and provide speakers?.
we'll be able to fill them all or not, by the first of Please note the subjects which you consider of great-
the year," said Frank M. Hood, Schiller wholesale est local interest?
Speakers' Bureau: Who would you suggest of the
manager at Chicago, to a Presto representative on
music trade, from your own territory and elsewhere,
Monday.
"This is going to be the biggest year the Schiller whether dealers, manufacturers or travelers, whom
has ever had. All of our dealers are enthusiastic over you know can speak effectively on subjects bearing
the Schiller Grand—every one of them, without a on the welfare of the trade?
The "Questions" in the first paragraph need not be
single exception. Our Grands, therefore, are going
answered by members for the following listed city
big."
Mr. Hood has just returned to his offices in the and state associations now affiliated with the national
Republic Building, Chicago, from a trip which took association under the present limited plan of affilia-
him over the best parts of the Central West. Fort tion: Texas, Illinois, Ohio, Oregon, Michigan, South-
Wayne, Indiana, was one of the many cities he vis- ern California, Charleston (W. Va.), Cleveland,
ited on his tours. He thinks Fort Wayne has a great Dallas, Denver, Pittsburgh, New York (city) and
future. Its growth has been amazing for several Talking Machine and Radio Men, Inc., of New York,
years past, but it is taking on a new impetus now New Jersey and Connecticut.
as an airplane port. In other words, it is now on
the air-map, like Toledo, Detroit, Cleveland, Chicago,
and Omaha.
To be ultra-modern nowadays, a city must have
an airport; it must be a piano market; it must have
automobile service stations, and radio broadcasting
towers; it must get its hurry-up letters from the sky.
Twelve Months Just Closing Have Proved the
Fort Wayne is just such a city as that.
Best in the History of Famous New
Mr. Hood says conditions generally are good; a
few dull cities, here and there, of course, but not like
York Industry.
other fall seasons. If there are dull towns, Mr. Hood
One of the large piano industries which will close
admits, it is the fault of the business men in them,
a great year, in the volume of its business, is The
rather than of location or other externals.
Aeolian Company, of New York. A Presto represen-
tative was told this week that this month The Aeolian
Company has experienced not only the largest No-
vember business in its career, but that past eleven
months have constituted the most prosperous period
since the house was organized.
It is expected that The Aeolian Company will be
President Weisert of National Association prepared to make some important announcements
early in the New Year—surprises which will give evi-
Asks Present Individual Members to Sub-
dence of the unparalleled progress of the fine old in-
mit Facts on Association Activities.
dustry. The new plans will mark still further steps
in advance of the already gigantic record of past
The first actual step toward putting into operation achievements.
the plan of promotion adopted by the Executive
The trade press has presented particulars of a num-
Board of the National Association of Music Mer- ber of the prospective advances of The Aeolian Com-
chants last month was taken this week in the mailing pany, and there are more to come—and some very
of a questionnaire form stating the objectives, methods important ones.
and service work which the plan contemplates.
The "Questions and Answers" section of the form,
to be filled in by the present individual members of
the national association, almost entirely bears on the
value of local associations with the prospect of form-
ing new ones.
A letter from President Henry E. Weisert to the
members of the association invites their close co- Because There Is a Difference Between the
operation in submitting facts as to local association
Piano Salesman and the General Goods
personnel and activities, also suggestions by the
or Ordinary Salesman.
Speakers' Bureau which the national association will
establish. The purpose of the questionnaire is to se-
There is no line in which personality counts for
cure working data and organize the Speakers' Bureau more than in selling pianos at retail. Of course a
to increase local association activity.
man without strong personality does not get very far
From this beginning the National Association of in any line of endeavor nowadays, nor never did; but,
Music Merchants will develop a method of delegate as Presto has often "risen to remark," the qualifica-
representation from state associations for the conduct tions of the real piano salesman are peculiar, "which
of its own affairs. The present affiliated associations same we are free to maintain."
have been asked to send delegates to the mid-winter
The Story & Clark Piano Company, in its Story
executive meetings in January to determine the Book for November "maintains" this gesture as fol-
most practical method of representation. This will lows:
begin the gradual transition of the National Associa-
"It is well to remember there is a considerable dif-
tion structure from its present plan of individual ference in between the relations of the piano salesman
memberships only, to the ultimate form of state asso- to his customer than is the case with the ordinary
salesman. A person making an ordinary purchase
ciation representation.
merchandise even though it runs into considerable
Meantime the individual membership status will be of
money, such as clothing, carries away no distinct
strengthened in those states not organized or affili- recollection of the salesman. There is a good reason
ated, vising these memberships as a nucleus for the for this. The purchaser feels that his general knowl-
development of affiliated associations.
edge of what he wants, of the price he wants to pay,
The "Questions and Answers" form invites infor- and the quality he should get, is as good as the sales-
mation on the following points: Your present asso- man's.
"They meet on equal footing. There is no fidu-
ciation name, with officers, president, secretary, etc.;
association workers, names and addresses of local in- ciary relation established. With the piano purchaser
is different. He has no definite ideas as to quality
terested leaders in association affairs, city, state or it
or values. He depends upon the salesman for advice
national, and whose work has impressed you.
and assistance in making the selection. The result
Results—Is your association doing good work? For is, he comes to have a very definite impression of the
the benefit of other local association workers else- personality of the salesman from whom he makes his
where, what benefits have you noted in the way of purchase. He knows the name of the salesman, and
good fellowship, promotion of music co-operative if the salesman has been courteous and helpful, he
advertising; newspaper co-operation, exchange of has a friendly feeling for him, that the salesman can
credit information or business helps, co-operation on cash in on, if he is alert to his possibilities.
"These facts make the personality of the piano
delivery problems, closing hours, etc.; legislative mat- salesman
larger factor than in general mer-
ters, state or ohterwise; or any feature of local asso- chandising a much
and therefore the greater need for the
ciation value which appeals to you? What sugges- house to play on that personality for its own benefit."
tions have you for your association as to subjects and
activities?
The civic organizations of Rensselaer, Ind., are
If no association, please state whether you are in- sponsoring a new boys' band.
DEALERS ALL LIKE
SCHILLER GRANDS
GREAT YEAR WITH
THE AEOLIAN COMPANY
MUSIC MERCHANTS SEEK
ORGANIZATION DATA
Reproducing Grand
Equipped with
THI
MASTERS
FINGERS
ON
YOUR
PIANO
A marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
CHRISTMAN
Grands, Players and Uprights
command the admiration of
the best class of music lovers.
"The Fint Touch Tells"
Reg. U. S. Pat. Off.
Chrishnan Piano Co.
597 East 137th St.
New York
PERSONALITY COUNTS
IN PIANO SELLING
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 28, 1925.
CHRISTMAN
"The First Touch Tells 9 '
Studio Grand
(only 5 ft. long)
This little Grand has no superior and it
presents the very qualities that win the
prospect and make the sale.
terested in forming an association. What time and.
place. When and where would you suggest that a
meeting be called? What men: Please suggest
names of logical leaders for an association in your
city, also list desirable members of the trade in good
standing to assist in forming an association.
This Is Biggest Schiller Season, Says Frank
Traveling commissioners: What manufacturers
and other representatives in your territory would as-
M. Hood, Who Is Just in from
sist in the work of organizing?
an Extensive trip.
What subjects: The national association wishes to
"Others may say business is poor, but, as for us, help in every way possible, to outline an organiza-.
we've got so many orders we don't know whether tion program, list subjects and provide speakers?.
we'll be able to fill them all or not, by the first of Please note the subjects which you consider of great-
the year," said Frank M. Hood, Schiller wholesale est local interest?
Speakers' Bureau: Who would you suggest of the
manager at Chicago, to a Presto representative on
music trade, from your own territory and elsewhere,
Monday.
"This is going to be the biggest year the Schiller whether dealers, manufacturers or travelers, whom
has ever had. All of our dealers are enthusiastic over you know can speak effectively on subjects bearing
the Schiller Grand—every one of them, without a on the welfare of the trade?
The "Questions" in the first paragraph need not be
single exception. Our Grands, therefore, are going
answered by members for the following listed city
big."
Mr. Hood has just returned to his offices in the and state associations now affiliated with the national
Republic Building, Chicago, from a trip which took association under the present limited plan of affilia-
him over the best parts of the Central West. Fort tion: Texas, Illinois, Ohio, Oregon, Michigan, South-
Wayne, Indiana, was one of the many cities he vis- ern California, Charleston (W. Va.), Cleveland,
ited on his tours. He thinks Fort Wayne has a great Dallas, Denver, Pittsburgh, New York (city) and
future. Its growth has been amazing for several Talking Machine and Radio Men, Inc., of New York,
years past, but it is taking on a new impetus now New Jersey and Connecticut.
as an airplane port. In other words, it is now on
the air-map, like Toledo, Detroit, Cleveland, Chicago,
and Omaha.
To be ultra-modern nowadays, a city must have
an airport; it must be a piano market; it must have
automobile service stations, and radio broadcasting
towers; it must get its hurry-up letters from the sky.
Twelve Months Just Closing Have Proved the
Fort Wayne is just such a city as that.
Best in the History of Famous New
Mr. Hood says conditions generally are good; a
few dull cities, here and there, of course, but not like
York Industry.
other fall seasons. If there are dull towns, Mr. Hood
One of the large piano industries which will close
admits, it is the fault of the business men in them,
a great year, in the volume of its business, is The
rather than of location or other externals.
Aeolian Company, of New York. A Presto represen-
tative was told this week that this month The Aeolian
Company has experienced not only the largest No-
vember business in its career, but that past eleven
months have constituted the most prosperous period
since the house was organized.
It is expected that The Aeolian Company will be
President Weisert of National Association prepared to make some important announcements
early in the New Year—surprises which will give evi-
Asks Present Individual Members to Sub-
dence of the unparalleled progress of the fine old in-
mit Facts on Association Activities.
dustry. The new plans will mark still further steps
in advance of the already gigantic record of past
The first actual step toward putting into operation achievements.
the plan of promotion adopted by the Executive
The trade press has presented particulars of a num-
Board of the National Association of Music Mer- ber of the prospective advances of The Aeolian Com-
chants last month was taken this week in the mailing pany, and there are more to come—and some very
of a questionnaire form stating the objectives, methods important ones.
and service work which the plan contemplates.
The "Questions and Answers" section of the form,
to be filled in by the present individual members of
the national association, almost entirely bears on the
value of local associations with the prospect of form-
ing new ones.
A letter from President Henry E. Weisert to the
members of the association invites their close co- Because There Is a Difference Between the
operation in submitting facts as to local association
Piano Salesman and the General Goods
personnel and activities, also suggestions by the
or Ordinary Salesman.
Speakers' Bureau which the national association will
establish. The purpose of the questionnaire is to se-
There is no line in which personality counts for
cure working data and organize the Speakers' Bureau more than in selling pianos at retail. Of course a
to increase local association activity.
man without strong personality does not get very far
From this beginning the National Association of in any line of endeavor nowadays, nor never did; but,
Music Merchants will develop a method of delegate as Presto has often "risen to remark," the qualifica-
representation from state associations for the conduct tions of the real piano salesman are peculiar, "which
of its own affairs. The present affiliated associations same we are free to maintain."
have been asked to send delegates to the mid-winter
The Story & Clark Piano Company, in its Story
executive meetings in January to determine the Book for November "maintains" this gesture as fol-
most practical method of representation. This will lows:
begin the gradual transition of the National Associa-
"It is well to remember there is a considerable dif-
tion structure from its present plan of individual ference in between the relations of the piano salesman
memberships only, to the ultimate form of state asso- to his customer than is the case with the ordinary
salesman. A person making an ordinary purchase
ciation representation.
merchandise even though it runs into considerable
Meantime the individual membership status will be of
money, such as clothing, carries away no distinct
strengthened in those states not organized or affili- recollection of the salesman. There is a good reason
ated, vising these memberships as a nucleus for the for this. The purchaser feels that his general knowl-
development of affiliated associations.
edge of what he wants, of the price he wants to pay,
The "Questions and Answers" form invites infor- and the quality he should get, is as good as the sales-
mation on the following points: Your present asso- man's.
"They meet on equal footing. There is no fidu-
ciation name, with officers, president, secretary, etc.;
association workers, names and addresses of local in- ciary relation established. With the piano purchaser
is different. He has no definite ideas as to quality
terested leaders in association affairs, city, state or it
or values. He depends upon the salesman for advice
national, and whose work has impressed you.
and assistance in making the selection. The result
Results—Is your association doing good work? For is, he comes to have a very definite impression of the
the benefit of other local association workers else- personality of the salesman from whom he makes his
where, what benefits have you noted in the way of purchase. He knows the name of the salesman, and
good fellowship, promotion of music co-operative if the salesman has been courteous and helpful, he
advertising; newspaper co-operation, exchange of has a friendly feeling for him, that the salesman can
credit information or business helps, co-operation on cash in on, if he is alert to his possibilities.
"These facts make the personality of the piano
delivery problems, closing hours, etc.; legislative mat- salesman
larger factor than in general mer-
ters, state or ohterwise; or any feature of local asso- chandising a much
and therefore the greater need for the
ciation value which appeals to you? What sugges- house to play on that personality for its own benefit."
tions have you for your association as to subjects and
activities?
The civic organizations of Rensselaer, Ind., are
If no association, please state whether you are in- sponsoring a new boys' band.
DEALERS ALL LIKE
SCHILLER GRANDS
GREAT YEAR WITH
THE AEOLIAN COMPANY
MUSIC MERCHANTS SEEK
ORGANIZATION DATA
Reproducing Grand
Equipped with
THI
MASTERS
FINGERS
ON
YOUR
PIANO
A marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
CHRISTMAN
Grands, Players and Uprights
command the admiration of
the best class of music lovers.
"The Fint Touch Tells"
Reg. U. S. Pat. Off.
Chrishnan Piano Co.
597 East 137th St.
New York
PERSONALITY COUNTS
IN PIANO SELLING
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).