Presto
Issue: 1925 2052 - Page 7
November 21, 1925.
PRESTO
CHEERFUL REPORT OF
PACKARD PIANO CO.
Sales for October Largest Since Formation of
the Business—Other Incidents Show
Activity of a Successful Kind.
Just a word or two of
information—a prof-
itable message to
music merchants.
Progressive dealers
everywhere have long
ago discovered the
unusual possibilities
of selling and oper-
ating automatic
pianos.
S E E B U R G instru-
ments, they have ob-
served, are best suited
to this strenuous ser-
vice— simplicity, re-
liability and endur-
ance mean something
JPiano construction
must vary according
to the purpose —long
years of experience
has taught which is
best.
(^o-operation after all,
harmonizes the or-
ganized effort of
dealer and factory—
an outstanding fea-
ture of the SEE-
BURG selling plan.
A pleasant report from the Packard Piano Com-
pany, Fort Wayne, Ind., tells that for October the
largest volume of business in the history of the com-
pany was accomplished. By far the largest number
of Packard grands were sold and shipped from the
factory during October than in any fortnight since the
Packard Piano Company started building pianos.
The increase in volume daring October, 1925, over
October, 1924, was twenty-seven per cent.
The success in sales of several of the Packard
styles is an amazing feature of the business this sea-
son. "Our new type style XX Packard grand is
surely a winner, also the new type UU; these are
5 ft. and 5 ft. 6 in. respectively," is the statement of
the sales department.
Another feature of interest in the business recently
is the receipt of a large order for Packard upright
pianos, made up in enameled finish of various colors
with art decorations. The hand work is being super-
vised by the Fort Wayne Art School. These pianos
are ordered by The Turner Music Company for their
various branches in Tampa, Miami, West Palm
Beach, Orlando and St. Petersburg.
The southwestern wholesale representative of the
Packard Piano Company, A. A. Buenning, has just
made arrangements with Chestnut Bros., Oklahoma
City, Okla., to handle the full line of Packard pianos.
A carload shipment has already gone forward to
them.
The Pacific coast representative of the company,
H. M. Hulme, has just made arrangements with the
Falk Mercantile Company, Boise City, Idaho, to
handle the Packard line in that territory. The initial
order was a carload of Packard pianos.
A. A. Mahan, sales manager of the Packard Piano
Company, and Richard Hill, eastern wholesale repre-
sentative who lives in Linwood, N. J., were in Read-
ing, Pa., on November 2, attending a dinner and sales
meeting of Reifsnyder's Incorporated, These din-
ners are very unusual affairs, held once a month, usu-
ally in some "smaller town near Reading; this one
took place in Meyerstown, Pa.
The diners had a banquet hall all to themselves,
and aside from being a very joyous affair in an in-
formally social way, there were a number of inter-
esting talks made by the following: Ly!e Moser and
Clair Moser, managers of the Reading and Lebanon
branches respectively; Oscar Booker, salesman for
the Reading branch; D. G. Drum, one of the sales-
men for the Lebanon branch. Mr. Mahan also gave
a talk. Perry Reifsnyder presided. Reifsnyder's In-
corporated at Reading and Lebanon, and Reifsryder
& Sons at Lancaster are the Packard representatives
in-quite a large section of Pennsylvania. They do a
splendid volume of business in a high class way.
The following attended the dinner: Perry B. Reif-
snyder, president and general manager, Reifsnyder's",
Inc., Reading and Lebanon, Pa.; A. Clair Moser,
manager Lebanon, Pa., branch Reifsnyder's, Inc.;
W. Wenger, Oscar Booker, Henry O. Bonhers, and
D. G. Drum, salesmen; R. S. Hill, Eastern wholesale
representative Packard Piano Co.; F. W. Foreman,
Lyle A. Moser, manager, Reifsnyder's, Inc., Reading,
Pa., branch; Alex Mahan, sales manager, the Pack-
ard Piano Co., Fort Wayne, Ind.; Carrie M. Fries,
Reading office; Helen R. Dissinger, Lebanon office;
Paul Jones, Eulalia F. Fckert, J. W. Kiscadden,
Theo. Heilig, Warren Miller Edward C. Welsh and
Leroy Miller.
NEWW. L. BUSH STYLE B
ANNOUNCED TO TRADE
Admirable Tcne and Artistic Case Design of New
Instruments Apneals to Discriminative Customers.
William L. Bush, 328 Michigan avenue. North, Chi-
cago, announces a new small upright William L.
Bush model.to be known as Style B. It is' four feet
four inches in height, five feet two inches long and
two feet one inch deep.
This Style B is a refined and perfectly propor-
tioned model of clearly denned, graceful and sym-
metrical lines artistically blended, free from any
lavish ornamentation, and easily taken care of. It
presents smooth, regular flat surfaces to best dis-
close the beautiful satin finish, in which it is offered
in both dark mahogany and burl walnut. The action
is made of the most carefully selected materials, a
perfect double repeating action, expertly installed and
of easy elastic touch, most carefully regulated, to
appeal to the artistic taste and touch.
The eastern mountain spruce (selected stock) of
the sounding board and bridges, the full iron plate,
scale evenly balanced, strongly reinforced back frame
and hardwood posts all guarantee solidity and lasting
quality of tone. Poehlmann steel and copper wire
and best quality felt hammers complete a remarkable,
combination of quality and intrinsic value.
Charles Pyke now is head of the phonograph de-
partment of the Consolidated Music Co., Salt Lake
City, Utah. Mr. Pyke formerly was associated with
the Clark Music Co. of Salt Lake City.
WHITEMAN ACQUIRES BALDWIN
Paul Whiteman, the orchestra leader, has chosen
the Baldwin as the official piano of his orchestra.
His leap into the limelight as the exponent of better
popular music makes him a prominent figure in the
able advertising by tying up with the local appear-
ance of this unique musical organization. Mr. White-
man's endorsement of the Baldwin, reproduced here,
can be used most effectively among local musicians:
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1508-10-12-16 Dayton St.
Chicago
Address Dept. "E"
PAUL WHITEMAN AND HIS ORCHESTRA.
musical world today. The triumphs in New York
and the extraordinary response accorded Mr. White-
man and his orchestra of twenty-five artists on a
short tour last spring have led Mr. Whiteman to
undertake a transcontinental tour during the season
of 1925-26 with the Baldwin piano, preparations for
which are now being completed.
This extensive tour, comprising more than a hun^
dred prominent cities, indicates the splendid oppor-
tunity afforded Baldwin dealers to obtain much valu-
The Baldwin Piano Co.
Dear Sirs:
I have the great pleasure to inform you that I Tiave
chosen the Baldwin piano for the official piano of the
Paul Whiteman Orchestra.
I have known the Baldwin piano for many years
and have always found it remarkable for its purity of
tone and for its unrivaled action.
With my kindest regards, I beg to remain,
Sincerely yours,
PAUL WHITEMAN.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
CHEERFUL REPORT OF
PACKARD PIANO CO.
Sales for October Largest Since Formation of
the Business—Other Incidents Show
Activity of a Successful Kind.
Just a word or two of
information—a prof-
itable message to
music merchants.
Progressive dealers
everywhere have long
ago discovered the
unusual possibilities
of selling and oper-
ating automatic
pianos.
S E E B U R G instru-
ments, they have ob-
served, are best suited
to this strenuous ser-
vice— simplicity, re-
liability and endur-
ance mean something
JPiano construction
must vary according
to the purpose —long
years of experience
has taught which is
best.
(^o-operation after all,
harmonizes the or-
ganized effort of
dealer and factory—
an outstanding fea-
ture of the SEE-
BURG selling plan.
A pleasant report from the Packard Piano Com-
pany, Fort Wayne, Ind., tells that for October the
largest volume of business in the history of the com-
pany was accomplished. By far the largest number
of Packard grands were sold and shipped from the
factory during October than in any fortnight since the
Packard Piano Company started building pianos.
The increase in volume daring October, 1925, over
October, 1924, was twenty-seven per cent.
The success in sales of several of the Packard
styles is an amazing feature of the business this sea-
son. "Our new type style XX Packard grand is
surely a winner, also the new type UU; these are
5 ft. and 5 ft. 6 in. respectively," is the statement of
the sales department.
Another feature of interest in the business recently
is the receipt of a large order for Packard upright
pianos, made up in enameled finish of various colors
with art decorations. The hand work is being super-
vised by the Fort Wayne Art School. These pianos
are ordered by The Turner Music Company for their
various branches in Tampa, Miami, West Palm
Beach, Orlando and St. Petersburg.
The southwestern wholesale representative of the
Packard Piano Company, A. A. Buenning, has just
made arrangements with Chestnut Bros., Oklahoma
City, Okla., to handle the full line of Packard pianos.
A carload shipment has already gone forward to
them.
The Pacific coast representative of the company,
H. M. Hulme, has just made arrangements with the
Falk Mercantile Company, Boise City, Idaho, to
handle the Packard line in that territory. The initial
order was a carload of Packard pianos.
A. A. Mahan, sales manager of the Packard Piano
Company, and Richard Hill, eastern wholesale repre-
sentative who lives in Linwood, N. J., were in Read-
ing, Pa., on November 2, attending a dinner and sales
meeting of Reifsnyder's Incorporated, These din-
ners are very unusual affairs, held once a month, usu-
ally in some "smaller town near Reading; this one
took place in Meyerstown, Pa.
The diners had a banquet hall all to themselves,
and aside from being a very joyous affair in an in-
formally social way, there were a number of inter-
esting talks made by the following: Ly!e Moser and
Clair Moser, managers of the Reading and Lebanon
branches respectively; Oscar Booker, salesman for
the Reading branch; D. G. Drum, one of the sales-
men for the Lebanon branch. Mr. Mahan also gave
a talk. Perry Reifsnyder presided. Reifsnyder's In-
corporated at Reading and Lebanon, and Reifsryder
& Sons at Lancaster are the Packard representatives
in-quite a large section of Pennsylvania. They do a
splendid volume of business in a high class way.
The following attended the dinner: Perry B. Reif-
snyder, president and general manager, Reifsnyder's",
Inc., Reading and Lebanon, Pa.; A. Clair Moser,
manager Lebanon, Pa., branch Reifsnyder's, Inc.;
W. Wenger, Oscar Booker, Henry O. Bonhers, and
D. G. Drum, salesmen; R. S. Hill, Eastern wholesale
representative Packard Piano Co.; F. W. Foreman,
Lyle A. Moser, manager, Reifsnyder's, Inc., Reading,
Pa., branch; Alex Mahan, sales manager, the Pack-
ard Piano Co., Fort Wayne, Ind.; Carrie M. Fries,
Reading office; Helen R. Dissinger, Lebanon office;
Paul Jones, Eulalia F. Fckert, J. W. Kiscadden,
Theo. Heilig, Warren Miller Edward C. Welsh and
Leroy Miller.
NEWW. L. BUSH STYLE B
ANNOUNCED TO TRADE
Admirable Tcne and Artistic Case Design of New
Instruments Apneals to Discriminative Customers.
William L. Bush, 328 Michigan avenue. North, Chi-
cago, announces a new small upright William L.
Bush model.to be known as Style B. It is' four feet
four inches in height, five feet two inches long and
two feet one inch deep.
This Style B is a refined and perfectly propor-
tioned model of clearly denned, graceful and sym-
metrical lines artistically blended, free from any
lavish ornamentation, and easily taken care of. It
presents smooth, regular flat surfaces to best dis-
close the beautiful satin finish, in which it is offered
in both dark mahogany and burl walnut. The action
is made of the most carefully selected materials, a
perfect double repeating action, expertly installed and
of easy elastic touch, most carefully regulated, to
appeal to the artistic taste and touch.
The eastern mountain spruce (selected stock) of
the sounding board and bridges, the full iron plate,
scale evenly balanced, strongly reinforced back frame
and hardwood posts all guarantee solidity and lasting
quality of tone. Poehlmann steel and copper wire
and best quality felt hammers complete a remarkable,
combination of quality and intrinsic value.
Charles Pyke now is head of the phonograph de-
partment of the Consolidated Music Co., Salt Lake
City, Utah. Mr. Pyke formerly was associated with
the Clark Music Co. of Salt Lake City.
WHITEMAN ACQUIRES BALDWIN
Paul Whiteman, the orchestra leader, has chosen
the Baldwin as the official piano of his orchestra.
His leap into the limelight as the exponent of better
popular music makes him a prominent figure in the
able advertising by tying up with the local appear-
ance of this unique musical organization. Mr. White-
man's endorsement of the Baldwin, reproduced here,
can be used most effectively among local musicians:
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1508-10-12-16 Dayton St.
Chicago
Address Dept. "E"
PAUL WHITEMAN AND HIS ORCHESTRA.
musical world today. The triumphs in New York
and the extraordinary response accorded Mr. White-
man and his orchestra of twenty-five artists on a
short tour last spring have led Mr. Whiteman to
undertake a transcontinental tour during the season
of 1925-26 with the Baldwin piano, preparations for
which are now being completed.
This extensive tour, comprising more than a hun^
dred prominent cities, indicates the splendid oppor-
tunity afforded Baldwin dealers to obtain much valu-
The Baldwin Piano Co.
Dear Sirs:
I have the great pleasure to inform you that I Tiave
chosen the Baldwin piano for the official piano of the
Paul Whiteman Orchestra.
I have known the Baldwin piano for many years
and have always found it remarkable for its purity of
tone and for its unrivaled action.
With my kindest regards, I beg to remain,
Sincerely yours,
PAUL WHITEMAN.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).