Presto
Issue: 1925 2051 - Page 7
November 14, 1925.
PRESTO
VALUE IN A GOOD
REGISTERED NAME
ust a word or two of
information—a prof-
itable message to
music merchants.
rogressive dealers
everywhere have long
ago discovered the
unusual possibilities
of selling and oper-
ating automatic
pianos.
SEEBURG instru-
ments, they have ob-
served, are best suited
to this strenuous ser-
vice— simplicity, re-
liability and endur-
ance mean something
"iano construction
must vary according
to the purpose -long
years of experience
has taught which is
best.
Co-operation after all,
harmonizes the or-
ganized effort of
dealer and factory—
an outstanding fea-
ture of the SEE-
BURG selling plan.
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1508-10-12-16 Dayton St.
Chicago
Address Dept. " E "
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
This is the concluding portion of the article on
registered names and phrases in the music business,
continued from week to week for the past six weeks.
The names and phrases set down and explained were
occasionally of a historical nature and always inter-
esting. The extent of the list was surprising, too,
and showed in a unique way the importance of the
industry.
century ago and that today marks the fulfillment of
the early ambition—to make only the best.
A Bush & Lane Stimulus.
"Quality in Name and Fact" is a statement effec-
tively used in its publicity by the Bush & Lane Piano
Co., Holland, Mich., and the effort to live up to the
phrase has been the stimulus actuating the company
since its formation in 1901. Bush & Lane and Victor
pianos, Cecilian players and Duo Vox phonographs
made by the company are all included in the effort
to keep quality an actual, continuous condition in
manufacture. To make the quality character easier
of fulfillment the company has provided a splendid
equipment and a force of expert workmen thoroughly
in accord with the ambition to produce instruments
of undoubted quality.
Pride of F. Radle, Inc.
"Radle Tone—The Musician's Delight" is a phrase
that F. Radle, Inc., New York, has used with pride
in its publicity for a great number of years. The
company is among the oldest in the American piano
industry, being established in 1850, and a collection
of testimonials from prominent pianists and critics is
a fact which justifies the well known phrase about
the F. Radle tone. It is a convincing statement for
causing satisfaction in the musician owner in the ac-
complishment of something of which to be proud.
The tone of a piano is the great test and that is why
the company elaborates the phrase by adding: "When-
ever you hear the name Radle you immediately think
of a wonderful tone quality, durability and design."
Apart from the names of instruments and devices
rendering them more valuable and desirable, there
A Hardman Claim in Line.
are certain well known phrases in use in the music
trade which are considered in the line of assets. Some
"The Hardman Line Is a Complete Line," is a
of these are patented and made exclusive property by printed slogan of Hardman, Peck & Co., New York,
law and others have been established in ownership by which conveys an important fact to the retail piano
usage.
The retail and wholesale advertising of house. It is suggestive of inquiry in the new music
many pianos and piano parts is distinguished by the dealer who considers making connections with a
repetition of a phrase which is full of meaning; one manufacturer and it is potent as an incentive to in-
that names or suggests a characteristic of an admir- quiry to the established man keen to know the piano
able kind.
market. The undoubted basis of fact makes the
phrase of greater value. Besides the Hardman-made
A Meaningful Phrase.
pianos, it includes the Hardman Reproducing Piano,
There is, for instance, the "Highest Grade—One the Hardman Autotone and the popular Playotone.
Grade Only," of Wessell, Nickel & Gross, New-
New Baldwin Slogan.
York, the manufacturers of famous piano actions. In
the few T meaningful words the character of the actions
"Choose Your Piano as the Artists Do" is the new
and the policy of the house are expressed. There is slogan of the Baldwin Piano Co., Cincinnati, by the
the anticipation of satisfaction in the phrase. One use of which the company realizes on the favor for
grade only, but that of the kind that satisfies the the Baldwin piano by a great many grand opera stars
most exacting anticipations. The words express a and other artists of prominence. The slogan was
condition, too, that the Wessell, Nickel & Gross first used in the Chicago branch of the company
action is a guarantee of the grade of the piano in and in that city it is particularly full of meaning.
which it is found.
The Baldwin is the official piano of the Chicago Civic
Opera Company and all of the stars have contrib-
A Steinway Slogan.
uted letters testifying to their appreciation of the
Dignity marks the magazine and newspaper adver- artistic qualities of the instrument.
tising of the Steinway piano and wherever a Steinway
A Vose Distinction.
display appears it reflects the character of the in-
strument. A proven Steinway quality is suggested
A valuable condition of distinctiveness may be
in a sentence used by Steinway & Sons in national realized by the advertiser by a unique manner of
advertising and by Steinway retail representatives in printing a firm name or a statement. An instance in
all places. "The Instrument of the Immortals," is a point is the admirably tasteful method of the Vose &
sentence fraught with meaning based upon the fact Sons Piano Co., Boston. A Vose advertisement is
that the piano is the choice of the world's great always suggestive of the Vose piano—an artistic
artists. It briefly says that the Steinway piano is so thing. It states a Vose fact simply, forcibly and with
perfectly constructed that it has become associated the dignity in keeping with the enviable position of
with the names of the perfect interpreters of the mas- the fine old house in the piano industry. Like Vose
terpieces of musical composition.
case designs, the Vose ads are artistic and always
display refinement and good taste.
A J. P. Seeburg Winner.
"Leaders in the Automatic Field" is a widely
known phrase of the J. P, Seeburg Piano Co., Chi-
cago, and one which proves an incentive to the com-
pany to retain a proud place in that particular phase
of musical instrument manufacture. The phrase,
which usage has identified with the Chicago company, W. L. Crocker, Head of Crocker Piano & Organ Co.,
is of particular value when the possibilities in the
Shows His Faith by Laying in Big Stock.
handling of automatic pianos are more clearly under-
stood than ever before. "Leaders in the Automatic
W. L. Crocker, head of the Crocker Piano & Organ
Field" assures experience in making the instruments Co., Franklin, Ky., expresses his confidence in a good
and simplicity, reliability and musical merit in every- season in the most convincing way by putting in a
thing in the Seeburg line.
big and varied stock. He knows the requirements of
his territory and provides for the particular wants of
The Roll of Honor.
his clientele.
The United States Music Co., Chicago, has a phrase
The Crocker Piano & Organ Company was
well known from usage. "The Roll of Honor," in first established years ago at Orlinda, and later re-
addition, has a color scheme in its advertisements moved to Franklin. W. L. Crocker, who for prac-
that brings the phrase to greater notice. The orange tically the whole of his life has handled musical in-
and blue of the U. S. Music Co.'s ads attract the struments, has probably sold more pianos and organs
eye of the reader of a trade paper and the type in than any other single dealer in Kentucky or Tennes-
the displays brings some vital fact that insures the see. Buying in large quantities, he has been enablad
IT. S. roll in the position of "The Roll of Honor." to secure the advantage of any reduction in price, and
The blue and orange messages constantly remind in dealing with customers it was his pleasure always
the dealers of the constructive influence of the U. S. to give them the advantage of any saving he was
roll on piano player merchandising. They make clear thus enabled to make.
the fact that they create player prospects by making
enthusiastic player owners.
KENTUCKY MUSIC DEALER
SURE OF GOOD SEASON
Suggests Proud History.
Adam Schaaf, Inc., Chicago, uses an eloquent
phrase which conveys the fact of reputable history
and its rewards: "Established Reputation and Qual-
ity Since 1873." It recalls the proud fact that the
house entered the piano manufacturing field half a
MAY LICENSE CANVASSERS.
After the first of the new year, house-to-house can-
vassers in Minneapolis, Minn., must secure permits
at the annual cost of $2 per year, if the proposed
ordinance ipsassed by the city council. The can-
vassers also will be required to wear a badge with a
permit number.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
VALUE IN A GOOD
REGISTERED NAME
ust a word or two of
information—a prof-
itable message to
music merchants.
rogressive dealers
everywhere have long
ago discovered the
unusual possibilities
of selling and oper-
ating automatic
pianos.
SEEBURG instru-
ments, they have ob-
served, are best suited
to this strenuous ser-
vice— simplicity, re-
liability and endur-
ance mean something
"iano construction
must vary according
to the purpose -long
years of experience
has taught which is
best.
Co-operation after all,
harmonizes the or-
ganized effort of
dealer and factory—
an outstanding fea-
ture of the SEE-
BURG selling plan.
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1508-10-12-16 Dayton St.
Chicago
Address Dept. " E "
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
This is the concluding portion of the article on
registered names and phrases in the music business,
continued from week to week for the past six weeks.
The names and phrases set down and explained were
occasionally of a historical nature and always inter-
esting. The extent of the list was surprising, too,
and showed in a unique way the importance of the
industry.
century ago and that today marks the fulfillment of
the early ambition—to make only the best.
A Bush & Lane Stimulus.
"Quality in Name and Fact" is a statement effec-
tively used in its publicity by the Bush & Lane Piano
Co., Holland, Mich., and the effort to live up to the
phrase has been the stimulus actuating the company
since its formation in 1901. Bush & Lane and Victor
pianos, Cecilian players and Duo Vox phonographs
made by the company are all included in the effort
to keep quality an actual, continuous condition in
manufacture. To make the quality character easier
of fulfillment the company has provided a splendid
equipment and a force of expert workmen thoroughly
in accord with the ambition to produce instruments
of undoubted quality.
Pride of F. Radle, Inc.
"Radle Tone—The Musician's Delight" is a phrase
that F. Radle, Inc., New York, has used with pride
in its publicity for a great number of years. The
company is among the oldest in the American piano
industry, being established in 1850, and a collection
of testimonials from prominent pianists and critics is
a fact which justifies the well known phrase about
the F. Radle tone. It is a convincing statement for
causing satisfaction in the musician owner in the ac-
complishment of something of which to be proud.
The tone of a piano is the great test and that is why
the company elaborates the phrase by adding: "When-
ever you hear the name Radle you immediately think
of a wonderful tone quality, durability and design."
Apart from the names of instruments and devices
rendering them more valuable and desirable, there
A Hardman Claim in Line.
are certain well known phrases in use in the music
trade which are considered in the line of assets. Some
"The Hardman Line Is a Complete Line," is a
of these are patented and made exclusive property by printed slogan of Hardman, Peck & Co., New York,
law and others have been established in ownership by which conveys an important fact to the retail piano
usage.
The retail and wholesale advertising of house. It is suggestive of inquiry in the new music
many pianos and piano parts is distinguished by the dealer who considers making connections with a
repetition of a phrase which is full of meaning; one manufacturer and it is potent as an incentive to in-
that names or suggests a characteristic of an admir- quiry to the established man keen to know the piano
able kind.
market. The undoubted basis of fact makes the
phrase of greater value. Besides the Hardman-made
A Meaningful Phrase.
pianos, it includes the Hardman Reproducing Piano,
There is, for instance, the "Highest Grade—One the Hardman Autotone and the popular Playotone.
Grade Only," of Wessell, Nickel & Gross, New-
New Baldwin Slogan.
York, the manufacturers of famous piano actions. In
the few T meaningful words the character of the actions
"Choose Your Piano as the Artists Do" is the new
and the policy of the house are expressed. There is slogan of the Baldwin Piano Co., Cincinnati, by the
the anticipation of satisfaction in the phrase. One use of which the company realizes on the favor for
grade only, but that of the kind that satisfies the the Baldwin piano by a great many grand opera stars
most exacting anticipations. The words express a and other artists of prominence. The slogan was
condition, too, that the Wessell, Nickel & Gross first used in the Chicago branch of the company
action is a guarantee of the grade of the piano in and in that city it is particularly full of meaning.
which it is found.
The Baldwin is the official piano of the Chicago Civic
Opera Company and all of the stars have contrib-
A Steinway Slogan.
uted letters testifying to their appreciation of the
Dignity marks the magazine and newspaper adver- artistic qualities of the instrument.
tising of the Steinway piano and wherever a Steinway
A Vose Distinction.
display appears it reflects the character of the in-
strument. A proven Steinway quality is suggested
A valuable condition of distinctiveness may be
in a sentence used by Steinway & Sons in national realized by the advertiser by a unique manner of
advertising and by Steinway retail representatives in printing a firm name or a statement. An instance in
all places. "The Instrument of the Immortals," is a point is the admirably tasteful method of the Vose &
sentence fraught with meaning based upon the fact Sons Piano Co., Boston. A Vose advertisement is
that the piano is the choice of the world's great always suggestive of the Vose piano—an artistic
artists. It briefly says that the Steinway piano is so thing. It states a Vose fact simply, forcibly and with
perfectly constructed that it has become associated the dignity in keeping with the enviable position of
with the names of the perfect interpreters of the mas- the fine old house in the piano industry. Like Vose
terpieces of musical composition.
case designs, the Vose ads are artistic and always
display refinement and good taste.
A J. P. Seeburg Winner.
"Leaders in the Automatic Field" is a widely
known phrase of the J. P, Seeburg Piano Co., Chi-
cago, and one which proves an incentive to the com-
pany to retain a proud place in that particular phase
of musical instrument manufacture. The phrase,
which usage has identified with the Chicago company, W. L. Crocker, Head of Crocker Piano & Organ Co.,
is of particular value when the possibilities in the
Shows His Faith by Laying in Big Stock.
handling of automatic pianos are more clearly under-
stood than ever before. "Leaders in the Automatic
W. L. Crocker, head of the Crocker Piano & Organ
Field" assures experience in making the instruments Co., Franklin, Ky., expresses his confidence in a good
and simplicity, reliability and musical merit in every- season in the most convincing way by putting in a
thing in the Seeburg line.
big and varied stock. He knows the requirements of
his territory and provides for the particular wants of
The Roll of Honor.
his clientele.
The United States Music Co., Chicago, has a phrase
The Crocker Piano & Organ Company was
well known from usage. "The Roll of Honor," in first established years ago at Orlinda, and later re-
addition, has a color scheme in its advertisements moved to Franklin. W. L. Crocker, who for prac-
that brings the phrase to greater notice. The orange tically the whole of his life has handled musical in-
and blue of the U. S. Music Co.'s ads attract the struments, has probably sold more pianos and organs
eye of the reader of a trade paper and the type in than any other single dealer in Kentucky or Tennes-
the displays brings some vital fact that insures the see. Buying in large quantities, he has been enablad
IT. S. roll in the position of "The Roll of Honor." to secure the advantage of any reduction in price, and
The blue and orange messages constantly remind in dealing with customers it was his pleasure always
the dealers of the constructive influence of the U. S. to give them the advantage of any saving he was
roll on piano player merchandising. They make clear thus enabled to make.
the fact that they create player prospects by making
enthusiastic player owners.
KENTUCKY MUSIC DEALER
SURE OF GOOD SEASON
Suggests Proud History.
Adam Schaaf, Inc., Chicago, uses an eloquent
phrase which conveys the fact of reputable history
and its rewards: "Established Reputation and Qual-
ity Since 1873." It recalls the proud fact that the
house entered the piano manufacturing field half a
MAY LICENSE CANVASSERS.
After the first of the new year, house-to-house can-
vassers in Minneapolis, Minn., must secure permits
at the annual cost of $2 per year, if the proposed
ordinance ipsassed by the city council. The can-
vassers also will be required to wear a badge with a
permit number.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).