Presto
Issue: 1925 2049 - Page 9
October 31, 1925.
C. A. LAURINO NEW
AEOLIAN CO. DIRECTOR
New Honor for Prominent Piano Man Is Ac-
cording to Policy of House to Reward
Conspicuous Ability.
At a meeting of the Aeolian Weber Pianola and
Piano Company, New York (the parent organization
of the Aeolian Company), held Tuesday, October
20, Charles A. Laurino was elected a director. Presi-
dent H. B. Tremaine and William R. Alfring, vice-
president and general manager, in announcing Mr.
PRESTO
John Wanamaker, remaining one and a half years.
It was during this period that the desire to join on
with The Aeolian Company was born, and in Septem-
ber, 1905, he began as an outside Aeolian salesman.
The following July he joined the floor salesman force
and soon showed his high selling ability. He was
given $ho<" -,f the outside department in 1921 and
be-—-^ ^i^sis^aht to Thomas Fletcher. By the sum-
mer of 1923 the business at Aeolian Hall in 42nd
street had.;' „ .sed to such proportions Mr. Laurino
was placed in direct charge as retail sales manager,
reporting to F. M. Young, director of the company's
retail branches and sales in the Metropolitan district.
For twelve years he was organist in one of New
York City's churches. When the pianola was new,
he accompanied Reinald Werrenrath, John Barnes
Wells, Frank Croxtron, Edith Chapman Gould, Olive
Kline and scores of other renowned artists in con-
certs. When the Queen of the Belgians visited
America it was Mr. Laurino who received her at
Aeolian Hall, selling her a Duo-Art reproducing piano,
and he also placed one of those instruments aboard
President Wilson's ship, George Washington, for the
vogages he made to Europe in the war years.
Mr. Laurino's father was an officer in the Italian
Army and his mother, a native of Edinburgh, Scot-
land. He is a member of the Briar Hills Country
Club, a Mason, and active in most of Tarrytown's
organizations. His further recognition by The Aeolian
Company, which now takes him into the Aeolian
directorate is pleasing to all his associates, who de-
light in this new honor.
JESSE FRENCH & SONS
REPRODUCING GRAND
New Baby Grand in Native Walnut Case and
with Welte Mignon Action, Shown
at Factory.
A new reproducing baby grand piano is on display
this week in the factory show room of the Jesse
French & Sons Piano Company, New Castle, Ind.,
and demonstrations of the instrument have made the
visits of New Castle people more enjoyable. The
electric reproducing baby grand pianos, with Welte-
Mignon action have become a permanent feature of
the Jesse French and Sons Piano Company and pro-
duction of them has started on a newer and more
regular basis.
Production of this piano started some nine months
ago and so far six have been completed. By the
end of the year six more will have passed final polish
and the general finishing touches. Their manufacture
is necessarily slow because of the great care and thor-
oughness exercised. "It only stands to reason,"
stated one employe, "that if they are to be made per-
fect in every way, plenty of time must be taken to do
so. We are not striving for quantity, but for quality."
Special care is taken with the veneering and polish-
ing of the cases. Veneer taken from one individual
tree only, is used on a case in order to more perfectly
match the grain and make it symmetrical with the
general decorative combination. When the veneer
is received at the factory it is marked plainly in order
that all from one tree be kept strictly separate from
others. Veneer from one tree seldom covers more
than three or four cases.
Sales Staff to Be Considerably Increased When Re-
In the Display Room on the second floor of the
modeling Plans Are Carried Out.
plant is a magnificent baby grand which because-of
J. W. Jenkins, president of the J. W. Jenkins Sons' its uniqueness has been brought out for public inspec-
Music Co., Kansas City, Mo., was in Tulsa recently tion even before polishing. The reason for this is
and purchased the Rosser Casabeer building on Main because of its almost priceless grain pattern on the
street to be used as a new home for the Tulsa branch top cover. The "permanent waves" on it have no
of the company. Besides the Tulsa branch the com- equal and somehow remind one of the marcelled hair
pany has branches in Oklahoma City, Muskogee and of some attractive blonde. The shade of the finish is
also unequalled, being a golden brown. The public is
Bartlesville in Oklahoma.
The building is four stories in height and measures sincerely invited to inspect it.
Will McKown, the superintendent, states that the
140 x 150 feet. Additional stores are to be built and
tree from which the exquisite grain was taken, con-
it is considered the plans will be carried out by
trary to general belief that it is Circassian walnut
January 1, when the staff will be increased. The first
floor will have the salesrooms and offices and special from Turkey, is in reality a variety of Atlantic black
CHARLES A. LAURINO.
demonstration rooms will be located on the mezza- walnut, from the state of Georgia.
nine floor. Other display rooms will be on the second
Laurino's election, stated that the selection was made floor.
in accordance with the company's policy to recognize
A spacious recital hall and a lecture room will be
conspicuous ability and to appoint to high offices on the third floor and the fourth will be arranged for
men of distinguished record with the company from teachers' studios. The cost is estimated at between
within the Aeolian organization itself.
$25,000 and $30,000. Arlie J. Cripe is manager in
That Mr. Laurino merits the advancement will be Tulsa.
Interesting Address of Milwaukee Piano Man to
generally conceded from his marked success. With
Rockford Convention May Be Had upon Request.
his great ability and the gift of making and holding
PIANO
LIGHTING
DEVICE.
Owing
to the great number of requests coming to
friends, Mr. Laurino has continued to advance in The
The firm of Wilhelm Schimmel, according to the the Miessner Piano Company, Milwaukee, for copies
Aeolian organization to occupy a position of added
Zeitschrift fur Instrumentenbau, has introduced a of W. Otto Miessner's speech at the Rockford con-
responsibility and trust.
Mr. Laurino was born in New York and attended new lighting device for pianos which is only in use vention of the Illinois Music Merchants' Association,
the public schools there. His first work was with when wanted; is turned on with slight pressure of a the company has had the entire address, including
-the publishing house of Harper & Bros., in both the finger, and illuminates only the music and keys, in no the statistical tabulations, printed in the form of a
publishing and art departments. His love of music way dazzling the player. The device is simple in booklet.
It is quite possible that some of Presto's readers
took him to Horace Waters Company as salesman in construction and produces a most engaging impres-
the Fifth Avenue warerooms for eight years, and for sion on those who may be present, which effect is in might be interested in receiving copies of "How to
four more years he was manager of the Waters' itself a valuable acquisition. It is considered particu- Make America Musical," if they know them to be
larly suitable for chamber music, and a good aid to available. A request for the book to the Miessner
branch at 125th street.
selling.
Piano Co. will meet with a quick response.
Next Mr. Lauriuo joined the piano sales staff of
J. W. JENKINS SONS' CO.
BUYS TULSA, OKLA., BUILDING
W. OTTO MIESSNER'S SPEECH
PRINTED IN BOOK FORM
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering the instruments. The only complete equipment is the
latest.fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
C. A. LAURINO NEW
AEOLIAN CO. DIRECTOR
New Honor for Prominent Piano Man Is Ac-
cording to Policy of House to Reward
Conspicuous Ability.
At a meeting of the Aeolian Weber Pianola and
Piano Company, New York (the parent organization
of the Aeolian Company), held Tuesday, October
20, Charles A. Laurino was elected a director. Presi-
dent H. B. Tremaine and William R. Alfring, vice-
president and general manager, in announcing Mr.
PRESTO
John Wanamaker, remaining one and a half years.
It was during this period that the desire to join on
with The Aeolian Company was born, and in Septem-
ber, 1905, he began as an outside Aeolian salesman.
The following July he joined the floor salesman force
and soon showed his high selling ability. He was
given $ho<" -,f the outside department in 1921 and
be-—-^ ^i^sis^aht to Thomas Fletcher. By the sum-
mer of 1923 the business at Aeolian Hall in 42nd
street had.;' „ .sed to such proportions Mr. Laurino
was placed in direct charge as retail sales manager,
reporting to F. M. Young, director of the company's
retail branches and sales in the Metropolitan district.
For twelve years he was organist in one of New
York City's churches. When the pianola was new,
he accompanied Reinald Werrenrath, John Barnes
Wells, Frank Croxtron, Edith Chapman Gould, Olive
Kline and scores of other renowned artists in con-
certs. When the Queen of the Belgians visited
America it was Mr. Laurino who received her at
Aeolian Hall, selling her a Duo-Art reproducing piano,
and he also placed one of those instruments aboard
President Wilson's ship, George Washington, for the
vogages he made to Europe in the war years.
Mr. Laurino's father was an officer in the Italian
Army and his mother, a native of Edinburgh, Scot-
land. He is a member of the Briar Hills Country
Club, a Mason, and active in most of Tarrytown's
organizations. His further recognition by The Aeolian
Company, which now takes him into the Aeolian
directorate is pleasing to all his associates, who de-
light in this new honor.
JESSE FRENCH & SONS
REPRODUCING GRAND
New Baby Grand in Native Walnut Case and
with Welte Mignon Action, Shown
at Factory.
A new reproducing baby grand piano is on display
this week in the factory show room of the Jesse
French & Sons Piano Company, New Castle, Ind.,
and demonstrations of the instrument have made the
visits of New Castle people more enjoyable. The
electric reproducing baby grand pianos, with Welte-
Mignon action have become a permanent feature of
the Jesse French and Sons Piano Company and pro-
duction of them has started on a newer and more
regular basis.
Production of this piano started some nine months
ago and so far six have been completed. By the
end of the year six more will have passed final polish
and the general finishing touches. Their manufacture
is necessarily slow because of the great care and thor-
oughness exercised. "It only stands to reason,"
stated one employe, "that if they are to be made per-
fect in every way, plenty of time must be taken to do
so. We are not striving for quantity, but for quality."
Special care is taken with the veneering and polish-
ing of the cases. Veneer taken from one individual
tree only, is used on a case in order to more perfectly
match the grain and make it symmetrical with the
general decorative combination. When the veneer
is received at the factory it is marked plainly in order
that all from one tree be kept strictly separate from
others. Veneer from one tree seldom covers more
than three or four cases.
Sales Staff to Be Considerably Increased When Re-
In the Display Room on the second floor of the
modeling Plans Are Carried Out.
plant is a magnificent baby grand which because-of
J. W. Jenkins, president of the J. W. Jenkins Sons' its uniqueness has been brought out for public inspec-
Music Co., Kansas City, Mo., was in Tulsa recently tion even before polishing. The reason for this is
and purchased the Rosser Casabeer building on Main because of its almost priceless grain pattern on the
street to be used as a new home for the Tulsa branch top cover. The "permanent waves" on it have no
of the company. Besides the Tulsa branch the com- equal and somehow remind one of the marcelled hair
pany has branches in Oklahoma City, Muskogee and of some attractive blonde. The shade of the finish is
also unequalled, being a golden brown. The public is
Bartlesville in Oklahoma.
The building is four stories in height and measures sincerely invited to inspect it.
Will McKown, the superintendent, states that the
140 x 150 feet. Additional stores are to be built and
tree from which the exquisite grain was taken, con-
it is considered the plans will be carried out by
trary to general belief that it is Circassian walnut
January 1, when the staff will be increased. The first
floor will have the salesrooms and offices and special from Turkey, is in reality a variety of Atlantic black
CHARLES A. LAURINO.
demonstration rooms will be located on the mezza- walnut, from the state of Georgia.
nine floor. Other display rooms will be on the second
Laurino's election, stated that the selection was made floor.
in accordance with the company's policy to recognize
A spacious recital hall and a lecture room will be
conspicuous ability and to appoint to high offices on the third floor and the fourth will be arranged for
men of distinguished record with the company from teachers' studios. The cost is estimated at between
within the Aeolian organization itself.
$25,000 and $30,000. Arlie J. Cripe is manager in
That Mr. Laurino merits the advancement will be Tulsa.
Interesting Address of Milwaukee Piano Man to
generally conceded from his marked success. With
Rockford Convention May Be Had upon Request.
his great ability and the gift of making and holding
PIANO
LIGHTING
DEVICE.
Owing
to the great number of requests coming to
friends, Mr. Laurino has continued to advance in The
The firm of Wilhelm Schimmel, according to the the Miessner Piano Company, Milwaukee, for copies
Aeolian organization to occupy a position of added
Zeitschrift fur Instrumentenbau, has introduced a of W. Otto Miessner's speech at the Rockford con-
responsibility and trust.
Mr. Laurino was born in New York and attended new lighting device for pianos which is only in use vention of the Illinois Music Merchants' Association,
the public schools there. His first work was with when wanted; is turned on with slight pressure of a the company has had the entire address, including
-the publishing house of Harper & Bros., in both the finger, and illuminates only the music and keys, in no the statistical tabulations, printed in the form of a
publishing and art departments. His love of music way dazzling the player. The device is simple in booklet.
It is quite possible that some of Presto's readers
took him to Horace Waters Company as salesman in construction and produces a most engaging impres-
the Fifth Avenue warerooms for eight years, and for sion on those who may be present, which effect is in might be interested in receiving copies of "How to
four more years he was manager of the Waters' itself a valuable acquisition. It is considered particu- Make America Musical," if they know them to be
larly suitable for chamber music, and a good aid to available. A request for the book to the Miessner
branch at 125th street.
selling.
Piano Co. will meet with a quick response.
Next Mr. Lauriuo joined the piano sales staff of
J. W. JENKINS SONS' CO.
BUYS TULSA, OKLA., BUILDING
W. OTTO MIESSNER'S SPEECH
PRINTED IN BOOK FORM
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering the instruments. The only complete equipment is the
latest.fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).