Presto
Issue: 1925 2049 - Page 7
October 31, 1925.
PRESTO
VALUE IN A GOOD
REGISTERED NAME
EEBURG
Newly
Designed
TYLE"L"
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
This is the fourth instalment of the list of regis-
tered names and phrases in use in the music industry,
some of which are so widely known that naming
them appears unnecessary. But this list is a record
and would be incomplete without the most familiar
ones. The very number of the registered names and
phrases is a matter of surprise and shows the impor-
tance of the music industry.
Electratone.
Electratone is the registered name applied to the
Electric coin-operated playerpianos manufactured by
the Waltham Piano Co., Inc., Milwaukee. One of the
features of the Electratone is a combination harp or
banjo effect with that of the piano.
Marcellus.
Marcellus is the name of one of the three pianos
manufactured by the Heppe Piano Co., Philadelphia.
It is equipped with the patented Heppe Three Sound-
ing Boards and is sold by the firm of C. J. Heppe &
Son, 1117-1119 Chestnut street, Philadelphia.
Piano and Mandolin
Dimensions
Height, 51|"; Width, 36J"; Depth, 23J"
Its fine tone pleases,
Its beauty attracts,
Its size saves space,
Its PROFITS PROVE
•r
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
Marque Ampico.
Marque Ampico, manufactured by the American
Piano Co., New York, is the same as the Ampico
except that it is operated by foot power. The instrument
faithfully reproduces the playing of the greatest pian-
ists by means of recordings made at the Ampico
studios, New York. It insures for the operator a
faithful repetition of the artist's playing without
the necessity of operating buttons or levers as in the
ordinary playerpiano.
Monogram.
Monogram is the registered name of small school
pianos made by the Miessner Piano Co., Milwaukee,
of which W. Otto Miessner, a musician of distinction
as well as a piano manufacturer, is president. These
little pianos are thoroughly well made of the best
materials and possess qualities of tone volume that
make them highly desirable for school purposes
where small pianos are desired.
Orpheus.
Orpheus is the registered name of a line of instru-
ments made by the distinguished industry of Adam
Schaaf, Inc., Chicago, and includes upright and small
grand pianos and playerpianos which have been tested
in use by thousands of pleased owners. To make its
product worthy of the reliance of dealers and custom-
ers is the aim of company and the evidences of that
ambition are found in the Orpheus instruments.
Remington.
The name Remington is a word copyrighted for all
musical instruments and is owned by the Starr Piano
Co., Richmond, Ind. Pianos of the name are made
by the Richmond Piano Co., of that place, a company
controlled and owned by the Starr Piano Co. A de-
pendable line of upright and playerpianos of the
Remington name is made and every piano is carefully
designed for the type of business for which it is
intended.
Victor.
Victor is the registered name of a line of pianos
and players manufactured by the Bush & Lane Piano
Co., Holland, Mich. Victor pianos and Victor
Cecilian playerpianos are known to the trade as thor-
oughly reliable instruments of high grade. The name
Victor is widely known and has been on the market
for many years. Victor pianos are prized both for
their charming tone and beautiful case work. The
Victor Cecilian contains the famous Cecilian player
action which is so noted for its easy operation and
the versatility of its expression effects.
Studio Grand.
Studio Grand is the distinguishing title of the
famous small grand piano made by the Christman
Piano Co., New York. It is only five feet long but
possesses tone power comparable with the effects of
the larger instruments. The slogan, "The First
Touch Tells," another registered term of the Christ-
man Piano Co., well applies to the Studio Grand. The
slogan is familiar in musical circles as being sug-
gestive of the attractive tone qualities of the instru-
ment.
Symphony.
Symphony is the registered name applied to the
high-grade playerpianos made by Paul G. Mehlin &
Sons, New York. They are reliable instruments in
every sense and admirably keep up the character for
fine instruments that distinguishes the house.
Waldemar.
Waldemar is the name of a piano and playerpiano
made by the Kreiter Manufacturing Co., Milwaukee
and Marinette, Wis. The piano and player are named
after the vice-president of the company, W. Kreiter,
are fully warranted by that responsible corporation
and have proved very popular and reliable in the
trade.
Washburn.
Washburn is the registered name applied to pianos,
players and small musical instruments manufactured
by Lyon & Healy, Chicago. The Washburn pianos
and players are of the popular grade and have at-
tained great popularity on account of their durable
construction and undeniable musical merits.
Standard.
The term Standard applied to a piano is protected
by registration by Hardman, Peck & Co., New York.
The Standard piano is made by the Harrington De-
partment of the company and is a moderately priced
instrument which fulfills in a complete measure the
representations of the makers. The case designs are
exclusive and for general charm and correctness of
detail these instruments are unique in their class.
Wellington.
The name Wellington is applied to attractive pianos
in the great line of The Cable Company, Chicago.
Admirable case design, elasticity of action and dura-
bility are characteristics which make these instru-
ments highly favored by dealers keen to present
pianos of real merit at prices within the reach of the
people. The Wellington is a reliable piano in which
the buyer receives a large return for a comparatively
small investment.
Willard.
Willard is the registered name of a thoroughly
good piano of medium price made by the Smith,
Barnes & Strohber division of the Continental Piano
Company, Boston and Chicago. The Willard is no
new name in the trade but has been on the market for
close to twenty-five years. That it is one of the
lively sellers of the company is proof that it is of
dependable construction, good and lasting tone and
reliable in every way.
Worthington.
Worthington is the name of a piano made by the
Christman Piano Co., New York, and produced prin-
cipally for the company's retail trade. It has all the
characteristics of admirable workmanship that dis-
tinguish the pianos made by that company.
Perfection Is Eloquent.
The word "Perfection" used to designate the piano
benches and cabinets of the Perfection Piano Bench
Mfg. Co., Chicago, also suggested the firm name
of the company. The word now stands for "The
Line That Sells on Sight and Satisfies Always," as
the widely known advertising phrase of the company
has it. The word is a good one to register and pre-
serve.
Peerless a Wise Choice.
The choice of "Peerless" by the Peerless Pneu-
matic Action Co., Inc., New York, to distinguish
its Peerless player actions was a happy inspiration
of Tolbert F. Cheek, the company's president, who
said he wished the word to convey the five cardinal
features the actions embody: Durability, Simplicity,
Accessibility, Solidarity and Guarantee.
Peerless
means the superlative in every merit and as a regis-
tered word fulfills the matter of wisdom in choice.
Conveys Satisfaction.
"Where Supply Meets Demand" is a phrase now
associated with the American Piano Supply Co., 110-
112 East Thirteenth street, New York, and one elo-
quently suggestive of satisfaction for the customer.
It conveys to the piano factory superintendent, piano
repairman, piano tuner or piano dealer the desirable
fact that the stock is large and never depleted and
that orders will receive prompt attention.
Meaning of Superior.
The Superior Foundry Co., Cleveland, naturally
named its line of piano plates "Superior Piano Plates."
It is a word that conveys many desirable qualities
in a piano plate and in the character of the Superior
Foundry Co. It means surpassing, supreme, pre-
eminent. In short it means an effort to produce a
superlative product.
(Continued next week.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
VALUE IN A GOOD
REGISTERED NAME
EEBURG
Newly
Designed
TYLE"L"
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
This is the fourth instalment of the list of regis-
tered names and phrases in use in the music industry,
some of which are so widely known that naming
them appears unnecessary. But this list is a record
and would be incomplete without the most familiar
ones. The very number of the registered names and
phrases is a matter of surprise and shows the impor-
tance of the music industry.
Electratone.
Electratone is the registered name applied to the
Electric coin-operated playerpianos manufactured by
the Waltham Piano Co., Inc., Milwaukee. One of the
features of the Electratone is a combination harp or
banjo effect with that of the piano.
Marcellus.
Marcellus is the name of one of the three pianos
manufactured by the Heppe Piano Co., Philadelphia.
It is equipped with the patented Heppe Three Sound-
ing Boards and is sold by the firm of C. J. Heppe &
Son, 1117-1119 Chestnut street, Philadelphia.
Piano and Mandolin
Dimensions
Height, 51|"; Width, 36J"; Depth, 23J"
Its fine tone pleases,
Its beauty attracts,
Its size saves space,
Its PROFITS PROVE
•r
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
Marque Ampico.
Marque Ampico, manufactured by the American
Piano Co., New York, is the same as the Ampico
except that it is operated by foot power. The instrument
faithfully reproduces the playing of the greatest pian-
ists by means of recordings made at the Ampico
studios, New York. It insures for the operator a
faithful repetition of the artist's playing without
the necessity of operating buttons or levers as in the
ordinary playerpiano.
Monogram.
Monogram is the registered name of small school
pianos made by the Miessner Piano Co., Milwaukee,
of which W. Otto Miessner, a musician of distinction
as well as a piano manufacturer, is president. These
little pianos are thoroughly well made of the best
materials and possess qualities of tone volume that
make them highly desirable for school purposes
where small pianos are desired.
Orpheus.
Orpheus is the registered name of a line of instru-
ments made by the distinguished industry of Adam
Schaaf, Inc., Chicago, and includes upright and small
grand pianos and playerpianos which have been tested
in use by thousands of pleased owners. To make its
product worthy of the reliance of dealers and custom-
ers is the aim of company and the evidences of that
ambition are found in the Orpheus instruments.
Remington.
The name Remington is a word copyrighted for all
musical instruments and is owned by the Starr Piano
Co., Richmond, Ind. Pianos of the name are made
by the Richmond Piano Co., of that place, a company
controlled and owned by the Starr Piano Co. A de-
pendable line of upright and playerpianos of the
Remington name is made and every piano is carefully
designed for the type of business for which it is
intended.
Victor.
Victor is the registered name of a line of pianos
and players manufactured by the Bush & Lane Piano
Co., Holland, Mich. Victor pianos and Victor
Cecilian playerpianos are known to the trade as thor-
oughly reliable instruments of high grade. The name
Victor is widely known and has been on the market
for many years. Victor pianos are prized both for
their charming tone and beautiful case work. The
Victor Cecilian contains the famous Cecilian player
action which is so noted for its easy operation and
the versatility of its expression effects.
Studio Grand.
Studio Grand is the distinguishing title of the
famous small grand piano made by the Christman
Piano Co., New York. It is only five feet long but
possesses tone power comparable with the effects of
the larger instruments. The slogan, "The First
Touch Tells," another registered term of the Christ-
man Piano Co., well applies to the Studio Grand. The
slogan is familiar in musical circles as being sug-
gestive of the attractive tone qualities of the instru-
ment.
Symphony.
Symphony is the registered name applied to the
high-grade playerpianos made by Paul G. Mehlin &
Sons, New York. They are reliable instruments in
every sense and admirably keep up the character for
fine instruments that distinguishes the house.
Waldemar.
Waldemar is the name of a piano and playerpiano
made by the Kreiter Manufacturing Co., Milwaukee
and Marinette, Wis. The piano and player are named
after the vice-president of the company, W. Kreiter,
are fully warranted by that responsible corporation
and have proved very popular and reliable in the
trade.
Washburn.
Washburn is the registered name applied to pianos,
players and small musical instruments manufactured
by Lyon & Healy, Chicago. The Washburn pianos
and players are of the popular grade and have at-
tained great popularity on account of their durable
construction and undeniable musical merits.
Standard.
The term Standard applied to a piano is protected
by registration by Hardman, Peck & Co., New York.
The Standard piano is made by the Harrington De-
partment of the company and is a moderately priced
instrument which fulfills in a complete measure the
representations of the makers. The case designs are
exclusive and for general charm and correctness of
detail these instruments are unique in their class.
Wellington.
The name Wellington is applied to attractive pianos
in the great line of The Cable Company, Chicago.
Admirable case design, elasticity of action and dura-
bility are characteristics which make these instru-
ments highly favored by dealers keen to present
pianos of real merit at prices within the reach of the
people. The Wellington is a reliable piano in which
the buyer receives a large return for a comparatively
small investment.
Willard.
Willard is the registered name of a thoroughly
good piano of medium price made by the Smith,
Barnes & Strohber division of the Continental Piano
Company, Boston and Chicago. The Willard is no
new name in the trade but has been on the market for
close to twenty-five years. That it is one of the
lively sellers of the company is proof that it is of
dependable construction, good and lasting tone and
reliable in every way.
Worthington.
Worthington is the name of a piano made by the
Christman Piano Co., New York, and produced prin-
cipally for the company's retail trade. It has all the
characteristics of admirable workmanship that dis-
tinguish the pianos made by that company.
Perfection Is Eloquent.
The word "Perfection" used to designate the piano
benches and cabinets of the Perfection Piano Bench
Mfg. Co., Chicago, also suggested the firm name
of the company. The word now stands for "The
Line That Sells on Sight and Satisfies Always," as
the widely known advertising phrase of the company
has it. The word is a good one to register and pre-
serve.
Peerless a Wise Choice.
The choice of "Peerless" by the Peerless Pneu-
matic Action Co., Inc., New York, to distinguish
its Peerless player actions was a happy inspiration
of Tolbert F. Cheek, the company's president, who
said he wished the word to convey the five cardinal
features the actions embody: Durability, Simplicity,
Accessibility, Solidarity and Guarantee.
Peerless
means the superlative in every merit and as a regis-
tered word fulfills the matter of wisdom in choice.
Conveys Satisfaction.
"Where Supply Meets Demand" is a phrase now
associated with the American Piano Supply Co., 110-
112 East Thirteenth street, New York, and one elo-
quently suggestive of satisfaction for the customer.
It conveys to the piano factory superintendent, piano
repairman, piano tuner or piano dealer the desirable
fact that the stock is large and never depleted and
that orders will receive prompt attention.
Meaning of Superior.
The Superior Foundry Co., Cleveland, naturally
named its line of piano plates "Superior Piano Plates."
It is a word that conveys many desirable qualities
in a piano plate and in the character of the Superior
Foundry Co. It means surpassing, supreme, pre-
eminent. In short it means an effort to produce a
superlative product.
(Continued next week.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).