Presto
Issue: 1925 2046 - Page 7
October 10, 1925.
PRESTO
FOSTER & WALDO'S
43RD ANNIVERSARY
EEBURG
Newly
Designed
Progressive Minneapolis Music House Points
with Pride to Results of Operating on
Admirable Square Deal Policy.
An interesting incident in retail piano history
occurred last week when Foster & Waldo, 811-813
Nicollet avenue, Minneapolis, celebrated the forty-
ihird anniversary of the founding. The company
ROBERT O. FOSTER.
Dimensions
Height, 51i"; Width, 36§"; Depth, 23J'
Its fine tone pleases,
Its beauty attracts,
Its size saves space,
Its PROFITS PROVE
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
WILLIAM R. STEINWAY
ARRIVES IN NEW YORK
General Manager in Europe for Steinway &
Sons Here for Series of Events Connected
with Steinway Hall Dedication.
William R. Steinway, manager of the London
branch of Steinway & Sons, New York, and general
European manager for the company, arrived in New
York on board the Berengaria of the Cunard line last
week. Mr. Steinway came over specially for the
dedication of the New Steinway Hall, 109 West
Fifty-second street, New York, on October 27 and the
other events before and following that ceremony.
The formal opening will be marked by a reception
and dinner to be followed by a series of five dedica-
tory concerts, the first of which will take place on the
date named and in which Josef Hofmann, William
Mengelberg and Fraser Gange will participate. The
event will be of extraordinary interest to musical
people and will be the beginning of a new era of
American art progress in which Steinway & Sons
and the Steinway piano play a particularly important
part. The new Steinway salon accommodates only
two hundred guests so the privilege of being present
will be a proud one.
Paul H. Schmidt, secretary assistant to Frederick
T. Steinway, president of Steinway & Sons, who has
been in Europe since early last spring, arrived this
week on the Bergenland sailing from Plymouth.
T YLE "L"
Piano and Mandolin
cerely planned and thoroughly performed. We come
to the public with clean hands. Does not such an
institution invite your trust and confidence? Will
you not, as a citizen of Minneapolis, be proud to say
of your new instrument—'It came from Foster &
Waldo's.' "
proudly reviewed forty-three years crowded with suc-
cessful merchandising; the accomplishments of energy
plus keen business sense. The music goods selling
exploits of Foster & Waldo have established new rec-
ords nationally. It is a big house, operated in mod-
ern, ambitious ways that assure greater achieve-
ments.
The address given is the old one, a location inade-
quate in space requirements. A new Foster & Waldo
building is nearing completion at 818-820 Nicollet
avenue, on the cornerstone of which these words are
engraved: "Beat Yesterday."
The house of Foster & Waldo is a pioneer one,
dating back to 1882, only a few years subsequent to
the signing of a lasting peace between the Govern-
ment and the Indians. The Fosters have been at the
beginning of things in Minneapolis. A. J. Foster,
who emigrated to that city in 1847, had one daughter
and three sons, one of whom, Robert O. Foster,
founder of Foster & Waldo, and active president
today, was born in South Minneapolis in 1858. He
has been continuously engaged in the promotion of
music for a half century. He began his association
with music as a teacher of the piano in 1875. In 1882,
he founded Foster Bros. & Whitcomb, the real be-
ginning of Foster & Waldo.
In the early years, Mr. Foster chose the five char-
ter members of his organization—men of sterling
character, loyalty and ability. Two of these men
were his brothers, W. H. Foster and Elmer E. Fos-
ter, and A. G. Keidel. P. N. Aagaard and S. H. Por-
ter. And to this day these men are the very back-
bone of the organization, a Simon pure Minneapolis
institution. That it is made up of the very warp
and woof of Minneapolis fabric is shown by the com-
position of the staff. The following are Foster &
Waldo folks who were born in Minneapolis, who
have been with their firm for the number of years
stated and who have never been employed elsewhere:
Robert O. F'oster, 43 years; W. H. Foster, 41; A.
G. Keidel, 41; Otto Keidel, 41; Elmer E. Foster, 37;
S. H. Porter, 37; P. N. Aagaard, 31; W. J. Keidel,
30; L. F. Crocker, 25; G. N. Aagaard, 23; E. H. Berg.
22; E. L. Bjerke, 18; C. E. Engstrom, 13; H. E.
Edlund, 12; H. W. B. Hanson, 12; Ray Marchessault,
10; Mary Pratt, 10; C. W, Ream. 10.
Other members, born in. Minneapolis, but who have
been with their firm less than ten years: Edith Lar-
sen; Josephine Thompson; G. A. Ness; Walter
Bakke; Edith Petersen; M. H. Lowy; Robert Kerri-
gan; Frank Faltico; R. W. Reid; Grace Manning.
In an anniversary announcement this "Creed of the
Square Deal" bespeaks the policy of one of America's
largest purchasers of pianos and phonographs for
spot cash. Upwards of 100,000 instruments have been
sold.
"Our greatest happiness has come from efforts sin-
STORY & CLARK SMALL
UPRIGHT WINS IN TRADE
Instrument Ideal for Use in Small Apartments,
Cottages or Bungalows Holds Great
Possibilities for the Dealer.
The Story & Clark Style "23" is becoming ex-
tremely popular in the trade in the fact that it offers
a good profit to the dealer and satisfaction to his
customers. The small instrument which is described
as a "little gem of sweetest tone for apartments,
cottages and bungalows," is only four feet two inches
high, but every part is made with the greatest care
so that its fine tone is permanently retained.
A Story & Clark Piano Co. circular sent to the
trade speaks of style "23" and its possibilities. "We
are a bit enthusiastic over the quality of this piano
and over the possibilities it holds for our dealers.
The small upright is in high favor—particularly in
the cities. It i popularity is increasing everywhere.
People are learning that the quantity of lumber has
no bearing upon the quality of the piano.
"A stock of these twenty-threes on the wareroom
floor will give salesmen an opportunity to go after
those 'hanging fire' prospects with new energy."
E. H. Story, president, is quoted as saying: "I
believe this will prove one of the most popular
styles we have ever made."
BUYS OAKLAND BUILDING.
The H. Hauschildt Music House, San Francisco,
has purchased a building for its branch in Oakland
and will move from the temporary quarters at 1715
Telegraph avenue as soon as the necessary altera-
tions can be completed. The property purchased is
at 1618 San Pablo avenue, in a well-established busi-
ness district. This firm has been endeavoring for sev-
eral years to get a downtown location at a reasonable
rental. The firm decided to purchase the property
and occupy its own building.
FEATURING BUSH & LANE.
The line of pianos and playerpianos of the Bush
& Lane Piano Co., Holland, Mich., is being featured
in a special advertising- campaign by the Three
Rivers Furniture & Undertaking Co., Three Rivers,
Mich. The pianos of the company are well and
favorably known in that section and numerous sales
are resulting from the sales campaign.
FORMER MAINE DEALER DIES.
Winfield Scott Gray, formerly a piano dealer in
Bath, Me., died recently at the Maine General Hos-
pital, Portland, Me., at the age of seventy-three. He
had sustained fatal injuries when he fell down an
elevator shaft of an office building at 22 Monument
Square.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
FOSTER & WALDO'S
43RD ANNIVERSARY
EEBURG
Newly
Designed
Progressive Minneapolis Music House Points
with Pride to Results of Operating on
Admirable Square Deal Policy.
An interesting incident in retail piano history
occurred last week when Foster & Waldo, 811-813
Nicollet avenue, Minneapolis, celebrated the forty-
ihird anniversary of the founding. The company
ROBERT O. FOSTER.
Dimensions
Height, 51i"; Width, 36§"; Depth, 23J'
Its fine tone pleases,
Its beauty attracts,
Its size saves space,
Its PROFITS PROVE
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
WILLIAM R. STEINWAY
ARRIVES IN NEW YORK
General Manager in Europe for Steinway &
Sons Here for Series of Events Connected
with Steinway Hall Dedication.
William R. Steinway, manager of the London
branch of Steinway & Sons, New York, and general
European manager for the company, arrived in New
York on board the Berengaria of the Cunard line last
week. Mr. Steinway came over specially for the
dedication of the New Steinway Hall, 109 West
Fifty-second street, New York, on October 27 and the
other events before and following that ceremony.
The formal opening will be marked by a reception
and dinner to be followed by a series of five dedica-
tory concerts, the first of which will take place on the
date named and in which Josef Hofmann, William
Mengelberg and Fraser Gange will participate. The
event will be of extraordinary interest to musical
people and will be the beginning of a new era of
American art progress in which Steinway & Sons
and the Steinway piano play a particularly important
part. The new Steinway salon accommodates only
two hundred guests so the privilege of being present
will be a proud one.
Paul H. Schmidt, secretary assistant to Frederick
T. Steinway, president of Steinway & Sons, who has
been in Europe since early last spring, arrived this
week on the Bergenland sailing from Plymouth.
T YLE "L"
Piano and Mandolin
cerely planned and thoroughly performed. We come
to the public with clean hands. Does not such an
institution invite your trust and confidence? Will
you not, as a citizen of Minneapolis, be proud to say
of your new instrument—'It came from Foster &
Waldo's.' "
proudly reviewed forty-three years crowded with suc-
cessful merchandising; the accomplishments of energy
plus keen business sense. The music goods selling
exploits of Foster & Waldo have established new rec-
ords nationally. It is a big house, operated in mod-
ern, ambitious ways that assure greater achieve-
ments.
The address given is the old one, a location inade-
quate in space requirements. A new Foster & Waldo
building is nearing completion at 818-820 Nicollet
avenue, on the cornerstone of which these words are
engraved: "Beat Yesterday."
The house of Foster & Waldo is a pioneer one,
dating back to 1882, only a few years subsequent to
the signing of a lasting peace between the Govern-
ment and the Indians. The Fosters have been at the
beginning of things in Minneapolis. A. J. Foster,
who emigrated to that city in 1847, had one daughter
and three sons, one of whom, Robert O. Foster,
founder of Foster & Waldo, and active president
today, was born in South Minneapolis in 1858. He
has been continuously engaged in the promotion of
music for a half century. He began his association
with music as a teacher of the piano in 1875. In 1882,
he founded Foster Bros. & Whitcomb, the real be-
ginning of Foster & Waldo.
In the early years, Mr. Foster chose the five char-
ter members of his organization—men of sterling
character, loyalty and ability. Two of these men
were his brothers, W. H. Foster and Elmer E. Fos-
ter, and A. G. Keidel. P. N. Aagaard and S. H. Por-
ter. And to this day these men are the very back-
bone of the organization, a Simon pure Minneapolis
institution. That it is made up of the very warp
and woof of Minneapolis fabric is shown by the com-
position of the staff. The following are Foster &
Waldo folks who were born in Minneapolis, who
have been with their firm for the number of years
stated and who have never been employed elsewhere:
Robert O. F'oster, 43 years; W. H. Foster, 41; A.
G. Keidel, 41; Otto Keidel, 41; Elmer E. Foster, 37;
S. H. Porter, 37; P. N. Aagaard, 31; W. J. Keidel,
30; L. F. Crocker, 25; G. N. Aagaard, 23; E. H. Berg.
22; E. L. Bjerke, 18; C. E. Engstrom, 13; H. E.
Edlund, 12; H. W. B. Hanson, 12; Ray Marchessault,
10; Mary Pratt, 10; C. W, Ream. 10.
Other members, born in. Minneapolis, but who have
been with their firm less than ten years: Edith Lar-
sen; Josephine Thompson; G. A. Ness; Walter
Bakke; Edith Petersen; M. H. Lowy; Robert Kerri-
gan; Frank Faltico; R. W. Reid; Grace Manning.
In an anniversary announcement this "Creed of the
Square Deal" bespeaks the policy of one of America's
largest purchasers of pianos and phonographs for
spot cash. Upwards of 100,000 instruments have been
sold.
"Our greatest happiness has come from efforts sin-
STORY & CLARK SMALL
UPRIGHT WINS IN TRADE
Instrument Ideal for Use in Small Apartments,
Cottages or Bungalows Holds Great
Possibilities for the Dealer.
The Story & Clark Style "23" is becoming ex-
tremely popular in the trade in the fact that it offers
a good profit to the dealer and satisfaction to his
customers. The small instrument which is described
as a "little gem of sweetest tone for apartments,
cottages and bungalows," is only four feet two inches
high, but every part is made with the greatest care
so that its fine tone is permanently retained.
A Story & Clark Piano Co. circular sent to the
trade speaks of style "23" and its possibilities. "We
are a bit enthusiastic over the quality of this piano
and over the possibilities it holds for our dealers.
The small upright is in high favor—particularly in
the cities. It i popularity is increasing everywhere.
People are learning that the quantity of lumber has
no bearing upon the quality of the piano.
"A stock of these twenty-threes on the wareroom
floor will give salesmen an opportunity to go after
those 'hanging fire' prospects with new energy."
E. H. Story, president, is quoted as saying: "I
believe this will prove one of the most popular
styles we have ever made."
BUYS OAKLAND BUILDING.
The H. Hauschildt Music House, San Francisco,
has purchased a building for its branch in Oakland
and will move from the temporary quarters at 1715
Telegraph avenue as soon as the necessary altera-
tions can be completed. The property purchased is
at 1618 San Pablo avenue, in a well-established busi-
ness district. This firm has been endeavoring for sev-
eral years to get a downtown location at a reasonable
rental. The firm decided to purchase the property
and occupy its own building.
FEATURING BUSH & LANE.
The line of pianos and playerpianos of the Bush
& Lane Piano Co., Holland, Mich., is being featured
in a special advertising- campaign by the Three
Rivers Furniture & Undertaking Co., Three Rivers,
Mich. The pianos of the company are well and
favorably known in that section and numerous sales
are resulting from the sales campaign.
FORMER MAINE DEALER DIES.
Winfield Scott Gray, formerly a piano dealer in
Bath, Me., died recently at the Maine General Hos-
pital, Portland, Me., at the age of seventy-three. He
had sustained fatal injuries when he fell down an
elevator shaft of an office building at 22 Monument
Square.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).