Presto
Issue: 1925 2046 - Page 5
PRESTO
October 10, 1925.
CHRISTMAN
"The First Touch Tells"
That slogan has become familiar in the
trade the world over. It means that the
piano buyer who discriminates must at
once recognize the superior artistic excel-
lence of the
CHRISTMAN PIANO
and that excellence finds perfect expression
in the famous
Studio Grand
(only 5 ft. long)
This little Grand has no superior and it
presents the very qualities that win the
prospect and makes the sale.
CHRISTMAN
Grands, Players and Uprights
command the admiration of
the best class of music lovers.
The latest triumph is the
CHRISTMAN
Reproducing Grand
Equipped with
A marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
"The Fint Touch TelU"
Reg.
U. S. Pat.
Off.
Christman Piano Co.
597 East 137th St.
New York
VALUE IN A GOOD
REGISTERED NAME
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
In the consideration of the design registration bill
at the next session of Congress, the work will be
given precedence over all other matters. It is an
acknowledgment by the law makers that the regis-
tration of designs is a measure of the greatest
importance to the industries, including the music
industry. Members of the patent committees before
which the legislation comes are anxious to protect
industries in which a design is an important factor.
What makes a good trade-mark, registered name
or design, are questions which come up sometimes
before the manufacturer or jobber of music goods.
A great many people have a poor memory for
names but never forget a face. They are the kind
who easily forget the name of a manufacturer and
still can visualize the trade-mark that distinguishes
his product.
The choice of a name for a product is one of the
most important matters for the manufacturer and the
selection of a happy name often means a quick
reach to fame as well as permanence as a manufac-
tured commodity. The distinctive firm title or phrase
to designate the product is often as important, per-
haps more important than the pictured trade-mark.
Ampico Good Example.
The name Ampico given to a remarkable mechan-
ism manufactured by the American Piano Company,
New York, is now applied to upright and grand
pianos made by the company. The word which is
compounded from the first two letters of American
Piano Company, was a euphonious choice that had
oddity as well as meaning. The word all the world
over designates an instrument operated by an elec-
tric motor which may be had in the Chickering,
Knabe, Fischer, Haines Bros., Marshall & Wendell
and other fine pianos.
Saw It First.
The trade has a great number of small grand
pianos, but that of Lyon & Healy, Chicago, has a
name highly suggestive of the purposes of such an
instrument—the Apartment Grand. The piano is an
artistic instrument equipped with electric candelabra
and was originally designed for a room of small
dimensions. The term Apartment Grand was con-
sidered appropriate and suggestive of its advantages
in occupying little space. The registered name no
doubt is potent in selling the piano.
The Schumann Choice.
One of the best sellers of the line of the Schumann
Piano Company, Rockford, 111., is the Art-O-Tone,
a name adopted for a pure Sheraton model in the
line of artistic instruments. The Art-O-Tone was
first introduced to the trade at the annual conven-
tion of the music trades in Chicago in 1923 and at
once created a sensation both from the high char-
acter of the piano and the name. The case is a fine
example of Schumann taste and finish and the tone
is what every pianist and music lover expects in a
piano with the Schumann name.
The Autotone.
The Autotone is the registered name of a player-
piano of Hardman Peck & Co., New York, which
possesses a number of exclusive features which con-
firm the apprepriateness of the term. The Accentor
in the player accomplishes the "human touch," the
ability to properly accent the melody. Other features
that give it the automatic character suggesting the
name are the Selector, enabling one to run a roll
silently until a special selected part to play is reached,
and the Transposing Adjuster, which explains itself.
But the name is eloquent of the merits of the instru-
ment.
Inner-Player Full of Meaning.
The Carola Inner-Player was the happy choice by
The Cable Company, Chicago, to designate the pneu-
matic player mechanism in some of the company's
instruments. It represents the latest developments in
interior playing mechanisms. The Conover Art Corola
Inner-Player is the Conover piano equipped with the
famous Inner-player action. The Solo Carola Inner-
Player is another registered term which represents
achievements in player action manufactured by The
Cable Co. Still others are the Euphona Inner-Player
and the Solo Euphona Inner-Player.
A Happy Selection.
To music lovers the name of Saint Cecilia sug-
gests the embodiment of love of music and this ear-
liest of the Christian martyrs is commemorated as
much for her patronage of music as for her devotion
to her faith in the face of death. The value of the
association of the martyred saint's name with a musi-
cal instrument was seen by the makers of the Cecilian
playerpiano, now manufactured by the Bush & Lane
Piano Co., Holland, Mich. That company makes
the Cecilian player action which contains many im-
provements and special features to enhance the musi-
cal qualities of the player and make it worthy of the
name so suggestive of the best in art.
Duo-Art.
The term Duo-Art is one well understood by the
lovers of fine music as reproduced with the aid of
music rolls manufactured by the Aeolian Company,
New York. Another exclusive trade mark of the
company is Pianola under which it markets its player-
pianos, Artist's Reproducing Pianos and actions.
Both words are registered terms which are self-
explanatory.
A French & Sons' Term.
Dulcet Tone is a registered phrase of the Jesse
French & Sons Piano Co., New Castle, Ind., desig-
nating a novel feature which opens a wide field of
possibilities in tone coloring and shading in the play-
ing of a piano. The selection' of the words was
admirable. The Dulcet. Tone brings into operation
an especially arranged set of dampers and mutes in
such a manner as to give soft, sweet, one-string
effects.
Solo-Concerto.
Solo-Concerto is a patented phrase registered by
the H. C. Bay Co., Chicago, and refers to the leading
playerpiano in the fine line of those instruments made
in the extensive factories at Bluffton, Ind. The in-
strument is equipped with the reliable H. C. Bay
action and has special player merits that are sug-
gested by the term Solo-Concerto.
Repro-Phraso.
Repro-Phraso fitly applies to the admirable player-
piano of the Story & Clark Piano Co., Chicago, an
instrument which gives a valuable character of dis-
tinctiveness to its line. The appropriateness of the
title is admitted when the merits of the instrument
are understood. The Repro-Phraso is a personal
expression player enabling anyone to take any 88-
note music roll and trace the melody throughout the
selection, perfectly phrasing and getting sustenuto
effects exactly as if you were playing with your
hands on the keys.
Packard Interpreter.
Interpreter is the distinctive name given to the
high-grade grand, upright and reproducing player-
pianos of the Packard Piano Co., Fort Wayne, Ind.
The manner in which the Interpreter plays a roll
justifies the name adopted by the makers. In tone
of course it presents the same artistic characteristics
as the Packard piano and the best proof of its merits
in interpreting the music in a roll is the steady
growth of sales for the instrument.
The Big-Little Piano.
The Little Piano with the Big Tone is the truly
descriptive phrase which the Miessner Piano Co.,
Milwaukee, applies to its little piano. It is one of
the most eloquent of the registered phrases in the
piano trade. The tone and power of this little in-
strument is really a revelation to experts in acous-
tics. The idea for the suitable phrase is credited to
W. Otto Miessner, whose particular pride in his
piano is that it can "talk big."
Celco.
Celco is a word registered by the United Piano
Corporation, Norwalk, Ohio, to describe its reproduc-
ing medium. The mechanism is installed in the A. B.
Chase, Emerson and Lindeman & Sons pianos and
the word Celco is formed from the initials of the
names and the contraction "Co." The reproducing
medium and the high grade instruments in which it is
installed make the word Celco a most important one
in the piano trade. The Celco is distinguished by
simplicity of construction and the ability to produce
the most delicate tonal effects with an unerring sure-
ness of touch.
Solotone.
Solotone is the word adopted by the Schaff Bros.
Co., Huntington, Ind., for its line of playerpianos,
which possess characteristics suggested in the name.
A Widely Known Title.
The word Autopiano, the registered title of the
world known playerpiano of the Autopiano Co., New
York, is a word originally selected to describe a
playerpiano, but it now brings to mind one of the
strongest and most enterprising of American player-
piano industries. To the music trade the title of the
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 10, 1925.
CHRISTMAN
"The First Touch Tells"
That slogan has become familiar in the
trade the world over. It means that the
piano buyer who discriminates must at
once recognize the superior artistic excel-
lence of the
CHRISTMAN PIANO
and that excellence finds perfect expression
in the famous
Studio Grand
(only 5 ft. long)
This little Grand has no superior and it
presents the very qualities that win the
prospect and makes the sale.
CHRISTMAN
Grands, Players and Uprights
command the admiration of
the best class of music lovers.
The latest triumph is the
CHRISTMAN
Reproducing Grand
Equipped with
A marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
"The Fint Touch TelU"
Reg.
U. S. Pat.
Off.
Christman Piano Co.
597 East 137th St.
New York
VALUE IN A GOOD
REGISTERED NAME
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
In the consideration of the design registration bill
at the next session of Congress, the work will be
given precedence over all other matters. It is an
acknowledgment by the law makers that the regis-
tration of designs is a measure of the greatest
importance to the industries, including the music
industry. Members of the patent committees before
which the legislation comes are anxious to protect
industries in which a design is an important factor.
What makes a good trade-mark, registered name
or design, are questions which come up sometimes
before the manufacturer or jobber of music goods.
A great many people have a poor memory for
names but never forget a face. They are the kind
who easily forget the name of a manufacturer and
still can visualize the trade-mark that distinguishes
his product.
The choice of a name for a product is one of the
most important matters for the manufacturer and the
selection of a happy name often means a quick
reach to fame as well as permanence as a manufac-
tured commodity. The distinctive firm title or phrase
to designate the product is often as important, per-
haps more important than the pictured trade-mark.
Ampico Good Example.
The name Ampico given to a remarkable mechan-
ism manufactured by the American Piano Company,
New York, is now applied to upright and grand
pianos made by the company. The word which is
compounded from the first two letters of American
Piano Company, was a euphonious choice that had
oddity as well as meaning. The word all the world
over designates an instrument operated by an elec-
tric motor which may be had in the Chickering,
Knabe, Fischer, Haines Bros., Marshall & Wendell
and other fine pianos.
Saw It First.
The trade has a great number of small grand
pianos, but that of Lyon & Healy, Chicago, has a
name highly suggestive of the purposes of such an
instrument—the Apartment Grand. The piano is an
artistic instrument equipped with electric candelabra
and was originally designed for a room of small
dimensions. The term Apartment Grand was con-
sidered appropriate and suggestive of its advantages
in occupying little space. The registered name no
doubt is potent in selling the piano.
The Schumann Choice.
One of the best sellers of the line of the Schumann
Piano Company, Rockford, 111., is the Art-O-Tone,
a name adopted for a pure Sheraton model in the
line of artistic instruments. The Art-O-Tone was
first introduced to the trade at the annual conven-
tion of the music trades in Chicago in 1923 and at
once created a sensation both from the high char-
acter of the piano and the name. The case is a fine
example of Schumann taste and finish and the tone
is what every pianist and music lover expects in a
piano with the Schumann name.
The Autotone.
The Autotone is the registered name of a player-
piano of Hardman Peck & Co., New York, which
possesses a number of exclusive features which con-
firm the apprepriateness of the term. The Accentor
in the player accomplishes the "human touch," the
ability to properly accent the melody. Other features
that give it the automatic character suggesting the
name are the Selector, enabling one to run a roll
silently until a special selected part to play is reached,
and the Transposing Adjuster, which explains itself.
But the name is eloquent of the merits of the instru-
ment.
Inner-Player Full of Meaning.
The Carola Inner-Player was the happy choice by
The Cable Company, Chicago, to designate the pneu-
matic player mechanism in some of the company's
instruments. It represents the latest developments in
interior playing mechanisms. The Conover Art Corola
Inner-Player is the Conover piano equipped with the
famous Inner-player action. The Solo Carola Inner-
Player is another registered term which represents
achievements in player action manufactured by The
Cable Co. Still others are the Euphona Inner-Player
and the Solo Euphona Inner-Player.
A Happy Selection.
To music lovers the name of Saint Cecilia sug-
gests the embodiment of love of music and this ear-
liest of the Christian martyrs is commemorated as
much for her patronage of music as for her devotion
to her faith in the face of death. The value of the
association of the martyred saint's name with a musi-
cal instrument was seen by the makers of the Cecilian
playerpiano, now manufactured by the Bush & Lane
Piano Co., Holland, Mich. That company makes
the Cecilian player action which contains many im-
provements and special features to enhance the musi-
cal qualities of the player and make it worthy of the
name so suggestive of the best in art.
Duo-Art.
The term Duo-Art is one well understood by the
lovers of fine music as reproduced with the aid of
music rolls manufactured by the Aeolian Company,
New York. Another exclusive trade mark of the
company is Pianola under which it markets its player-
pianos, Artist's Reproducing Pianos and actions.
Both words are registered terms which are self-
explanatory.
A French & Sons' Term.
Dulcet Tone is a registered phrase of the Jesse
French & Sons Piano Co., New Castle, Ind., desig-
nating a novel feature which opens a wide field of
possibilities in tone coloring and shading in the play-
ing of a piano. The selection' of the words was
admirable. The Dulcet. Tone brings into operation
an especially arranged set of dampers and mutes in
such a manner as to give soft, sweet, one-string
effects.
Solo-Concerto.
Solo-Concerto is a patented phrase registered by
the H. C. Bay Co., Chicago, and refers to the leading
playerpiano in the fine line of those instruments made
in the extensive factories at Bluffton, Ind. The in-
strument is equipped with the reliable H. C. Bay
action and has special player merits that are sug-
gested by the term Solo-Concerto.
Repro-Phraso.
Repro-Phraso fitly applies to the admirable player-
piano of the Story & Clark Piano Co., Chicago, an
instrument which gives a valuable character of dis-
tinctiveness to its line. The appropriateness of the
title is admitted when the merits of the instrument
are understood. The Repro-Phraso is a personal
expression player enabling anyone to take any 88-
note music roll and trace the melody throughout the
selection, perfectly phrasing and getting sustenuto
effects exactly as if you were playing with your
hands on the keys.
Packard Interpreter.
Interpreter is the distinctive name given to the
high-grade grand, upright and reproducing player-
pianos of the Packard Piano Co., Fort Wayne, Ind.
The manner in which the Interpreter plays a roll
justifies the name adopted by the makers. In tone
of course it presents the same artistic characteristics
as the Packard piano and the best proof of its merits
in interpreting the music in a roll is the steady
growth of sales for the instrument.
The Big-Little Piano.
The Little Piano with the Big Tone is the truly
descriptive phrase which the Miessner Piano Co.,
Milwaukee, applies to its little piano. It is one of
the most eloquent of the registered phrases in the
piano trade. The tone and power of this little in-
strument is really a revelation to experts in acous-
tics. The idea for the suitable phrase is credited to
W. Otto Miessner, whose particular pride in his
piano is that it can "talk big."
Celco.
Celco is a word registered by the United Piano
Corporation, Norwalk, Ohio, to describe its reproduc-
ing medium. The mechanism is installed in the A. B.
Chase, Emerson and Lindeman & Sons pianos and
the word Celco is formed from the initials of the
names and the contraction "Co." The reproducing
medium and the high grade instruments in which it is
installed make the word Celco a most important one
in the piano trade. The Celco is distinguished by
simplicity of construction and the ability to produce
the most delicate tonal effects with an unerring sure-
ness of touch.
Solotone.
Solotone is the word adopted by the Schaff Bros.
Co., Huntington, Ind., for its line of playerpianos,
which possess characteristics suggested in the name.
A Widely Known Title.
The word Autopiano, the registered title of the
world known playerpiano of the Autopiano Co., New
York, is a word originally selected to describe a
playerpiano, but it now brings to mind one of the
strongest and most enterprising of American player-
piano industries. To the music trade the title of the
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).