Presto
Issue: 1925 2046 - Page 3
Presto Buyers' Guide
Analyze* and Classifies
All American P i a n o s
and in Detail Tells of
Their Makers.
PRESTO
E.tabii.hed 1884. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
m cent,; ti.oo « r**.
CHICAGO, SATURDAY, OCTOBER 10, 1925
Story accepted the agency for the Estey organs in
the western states and moved to Chicago. A year
later he admitted the late I. N. Camp as a partner
and soon the firm of Story & Camp became one of
the foremost in the piano and organ business, with
stores in Chicago and St. Louis, and branches in
Founder of Great House of Story & Clark various other cities.
Present House Started.
Piano Co. Passed Away at Los Angeles,
In 1884 he was joined by the late Melville Clark,
Cal., After Protracted Illness
and his son, Edward H. Story, was also taken into
the firm and reed organs were manufactured by
at Age of Ninety.
Story & Clark in great quantities and of such excel-
lence that the name became firmly fixed, as the
source of fine instruments, throughout the trade, and
in foreign countries also.
Started in the Business Seventy-five Years Ago and
In 1900 Mr. Clark's interest was secured by E. H.
Continued Unceasingly for a Full
Story and under his direction the model factory at
Grand Haven, Mich., in which the Story & Clark
Half Century.
pianos today are made, was erected. It is there-
On Tuesday of this week friends of the "grand fore the direct result of Hampton Story's ambitions
old man" of the Chicago piano industry and trade and inspiration, notwithstanding that his personal
were shocked to learn of the death of Hampton L. supervision of the industry ceased many years ago
Story, founder of the house of Story & Clark. Mr. and the management has been in charge of his sons.
But the interest of the founder in the great industry
has never slackened and he was in touch with it
almost to the close of his useful life.
Had Many Interests.
In addition to his activities in the piano business,
Mr. Story was also largely interested in affairs out-
side the world of music. He became interested in
development of San Diego County more than forty
years ago, and with E. F. Bakcock, now dead, founded
the well-known beach. They also built the Hotel Del
Coronado. Mr. Story sold his interests to the
Spreckels in 1893. He also had interests in Los An
geles, in which city he died, and where he had made
his residence most of the time during the last year of
his life. He was vice-president of the Story & Clark
Piano Company at the time of his death. Mr. Story
had been failing in health for some time and to his
immediate associates and family the end was not a
surprise.
In the death of Hampton L. Story passed one of
the most vital influences in the American music in-
dustry of a quarter century ago Broad-minded,
energetic, resourceful, and always enterprising, he
seemed to possess the intuition which seldom makes
mistakes, even in small things, and his life was a
success from its beginning.
Funeral at Los Angeles.
Funeral services for Hampton L. Story were held
on Friday morning at the Chapel of the Flowers, in
Forest Lawn Cemetery, Los Angeles.
Mr. Story is survived by Mrs. Adella B. Story, his
widow, and three sons, Edward H., of South Pasa-
dena and Chicago; Frank F., of Chicago; James Ellis,
of Los Angeles; and one daughter, Mrs. Ada Story
Ripley, of Winnetka, 111.
HAMPTON L STORY
DIED ON TUESDAY
A NOTED AMERICAN
HAMPTON L. STORY.
ADAM SCHNEIDER RECOVERING.
Adam Schneider, treasurer of Julius Bauer & Co..
Story had reached the ripe age of 90 years, having 305 S. Wabash avenue, Chicago, w. o was severely in-
been born at Cambridge, Vt., on June 17. 1835.
jured in an automobile accident near his summer
Until comparatively recent days Mr. Story had home in Wisconsin, is getting along well and will
been in almost rugged health, his vigor and self
soon be back to business. Mrs. Schneider, who was
reliant characteristics creating an impression of much also in the car, received cuts and bruises, but is re-
younger years than is customary in men of his age. ported recovered from the accident. Mr. Schneider
It is not very long ago, as many will remember, suffered a broken rib and several scalp lacerations.
that he made an automobile trip across the conti- A big bunch of flowers was sent to Mr. Schneider by
nent, from his home in Pasadena, Cal., to Chicago, the Piano Club this week.
and on further eastward.
A Lover of Music.
SALESMAN FATALLY HURT.
Hampton L. Story was a natural lover of music.
R C. Huestis, age thirty-eight. Chicago, formerly
He early displayed an inborn genius for it, and his of Indianapolis, a traveling salesman for the Edison
first employment was in a music store in Burling- Phonograph Company, was fatally injured at the
ton, Vt. At the time he was also a school teacher, Keeley crossing of the I. C. Railroad near Indiana,
and from the, in those days, meagre income of his last Saturday at 7:35 a. m., when passenger train No.
dual employment he managed to save money enough 310 hit the coupe he was driving. He died a short
to buy out the music store. That was in 1850.
time later. A heavy fog is thought to have blurred
Three years later he decided that his ambition was the salesman's vision.
also to become a manufacturer, and he joined a prac-
tical piano maker and established a small factory,
WALTER LANE IN CHICAGO.
under the name of Story & Powers. It is believed
Among the visitors to Chicago this week is Walter
that the enterprise was the first piano factory in the
Lane, president of the Bush & Lane Piano Company,
state of Vermont, a state which later became famed
for its music industries, notably organ manufacture. Holland, Michigan, who came here to attend the
But the business soon seemed too limited for the Piano Club dinner and annual meeting at the H-Y-P
ambitions of the young music lover, and in 1867 Mr. Club Wednesday night.
SYSTEMATICJHELPS TO
DEALERS' ADVERTISING
Continental Piano Co., of Boston, Has Devel-
oped a Plan Which Must Prove of Great
Assistance to Their Customers.
The Continental Piano Company, 395 Boylston
street, Boston, has announced to its dealers the new
continuous Co-operative Advertising Service which
the advertising department has been working on for
the past several months.
The service has been prepared at the request of
Continental dealers, at the convention, in their letters
and in their conversations with Continental salesmen.
The majority have said that the best co-operative
help would be a live and continuous advertising
service adaptable to their needs. Outstanding fea-
tures of the new service will include:
Complete mat service, with free mats of many
beautiful illustrations of every instrument in the en-
tire Continental line.
New and timely illustrations, which will be mailed
from time to time.
Periodic mailings of effective copy suggestions and
complete advertisements.
Analysis service, making it possible to send proofs
of the ads or direct mail copy for a thorough analy-
sis, resulting in constructive suggestions.
Idea exchange which, with the co-operation of the
dealers in sending in copies of good ads, and details
of successful sales plans and campaigns, will result
in the exchange of many good sales and advertising
ideas—giving all Continental dealers the advantage
of one another's successful methods.
The first shot is the new mat service, containing
many attractive illustrations—pianos alone, in con-
trasts which show up effectively in newspaper ads,
pianos with home backgrounds, and pianos with
figures.
Sheets showing the illustrations available on the
Continental lines are enclosed in handy folders which
fits the desk drawer, and have already gone out to
Continental dealers. They will keep the folder within
a convenient container for additional advertising ma-
terial which will be sent to them from time to time.
Free mats of any of the illustrations will be sent
upon request. Dealers will find the mats easy to
handle. Mats will be mailed to the dealers the day
their request is received, as the advertising depart-
ment of the Continental Piano Company will keep a
complete stock on hand.
INTERESTING PUBLICITY
WORK BY STEGER & SONS
Chas. E. Byrne's Plan of a Great Piano Playing Con-
test Adds Zest to Advertisements.
Tn connection with some special Steger & Sons
Piano Co. advertising, which is now attracting atten-
tion, is a paragraph embodying the proposition set
forth by Charles E. Byrne, secretary of the famous
old Chicago industry. Tt reads as follows:
"A national piano playing contest would bring the
piano industry to the attention of every home. It
would produce millions of dollars in additional sales
for piano merchants. Tt would make every family
realize that the piano is a necessity, from the stand-
point of entertainment and education."
The Steger institution has a plan of financing and
sales promotion that will interest active and reputa-
ble dealers.
BALTIMORE TUNERS' PLANS.
The Baltimore Piano Technicians' Association, of
which J. S. Reed is president, has begun an advertis-
ing campaign advising piano owners of the necessity
for frequent tunings for their pianos. Plans for regu-
lar classes in tuning and repairing have not been
completed, but it is certain that an important feature
of the regular meetings during fall and winter will be
addressed by authorities on tuning and allied sub-
jects.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Analyze* and Classifies
All American P i a n o s
and in Detail Tells of
Their Makers.
PRESTO
E.tabii.hed 1884. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
m cent,; ti.oo « r**.
CHICAGO, SATURDAY, OCTOBER 10, 1925
Story accepted the agency for the Estey organs in
the western states and moved to Chicago. A year
later he admitted the late I. N. Camp as a partner
and soon the firm of Story & Camp became one of
the foremost in the piano and organ business, with
stores in Chicago and St. Louis, and branches in
Founder of Great House of Story & Clark various other cities.
Present House Started.
Piano Co. Passed Away at Los Angeles,
In 1884 he was joined by the late Melville Clark,
Cal., After Protracted Illness
and his son, Edward H. Story, was also taken into
the firm and reed organs were manufactured by
at Age of Ninety.
Story & Clark in great quantities and of such excel-
lence that the name became firmly fixed, as the
source of fine instruments, throughout the trade, and
in foreign countries also.
Started in the Business Seventy-five Years Ago and
In 1900 Mr. Clark's interest was secured by E. H.
Continued Unceasingly for a Full
Story and under his direction the model factory at
Grand Haven, Mich., in which the Story & Clark
Half Century.
pianos today are made, was erected. It is there-
On Tuesday of this week friends of the "grand fore the direct result of Hampton Story's ambitions
old man" of the Chicago piano industry and trade and inspiration, notwithstanding that his personal
were shocked to learn of the death of Hampton L. supervision of the industry ceased many years ago
Story, founder of the house of Story & Clark. Mr. and the management has been in charge of his sons.
But the interest of the founder in the great industry
has never slackened and he was in touch with it
almost to the close of his useful life.
Had Many Interests.
In addition to his activities in the piano business,
Mr. Story was also largely interested in affairs out-
side the world of music. He became interested in
development of San Diego County more than forty
years ago, and with E. F. Bakcock, now dead, founded
the well-known beach. They also built the Hotel Del
Coronado. Mr. Story sold his interests to the
Spreckels in 1893. He also had interests in Los An
geles, in which city he died, and where he had made
his residence most of the time during the last year of
his life. He was vice-president of the Story & Clark
Piano Company at the time of his death. Mr. Story
had been failing in health for some time and to his
immediate associates and family the end was not a
surprise.
In the death of Hampton L. Story passed one of
the most vital influences in the American music in-
dustry of a quarter century ago Broad-minded,
energetic, resourceful, and always enterprising, he
seemed to possess the intuition which seldom makes
mistakes, even in small things, and his life was a
success from its beginning.
Funeral at Los Angeles.
Funeral services for Hampton L. Story were held
on Friday morning at the Chapel of the Flowers, in
Forest Lawn Cemetery, Los Angeles.
Mr. Story is survived by Mrs. Adella B. Story, his
widow, and three sons, Edward H., of South Pasa-
dena and Chicago; Frank F., of Chicago; James Ellis,
of Los Angeles; and one daughter, Mrs. Ada Story
Ripley, of Winnetka, 111.
HAMPTON L STORY
DIED ON TUESDAY
A NOTED AMERICAN
HAMPTON L. STORY.
ADAM SCHNEIDER RECOVERING.
Adam Schneider, treasurer of Julius Bauer & Co..
Story had reached the ripe age of 90 years, having 305 S. Wabash avenue, Chicago, w. o was severely in-
been born at Cambridge, Vt., on June 17. 1835.
jured in an automobile accident near his summer
Until comparatively recent days Mr. Story had home in Wisconsin, is getting along well and will
been in almost rugged health, his vigor and self
soon be back to business. Mrs. Schneider, who was
reliant characteristics creating an impression of much also in the car, received cuts and bruises, but is re-
younger years than is customary in men of his age. ported recovered from the accident. Mr. Schneider
It is not very long ago, as many will remember, suffered a broken rib and several scalp lacerations.
that he made an automobile trip across the conti- A big bunch of flowers was sent to Mr. Schneider by
nent, from his home in Pasadena, Cal., to Chicago, the Piano Club this week.
and on further eastward.
A Lover of Music.
SALESMAN FATALLY HURT.
Hampton L. Story was a natural lover of music.
R C. Huestis, age thirty-eight. Chicago, formerly
He early displayed an inborn genius for it, and his of Indianapolis, a traveling salesman for the Edison
first employment was in a music store in Burling- Phonograph Company, was fatally injured at the
ton, Vt. At the time he was also a school teacher, Keeley crossing of the I. C. Railroad near Indiana,
and from the, in those days, meagre income of his last Saturday at 7:35 a. m., when passenger train No.
dual employment he managed to save money enough 310 hit the coupe he was driving. He died a short
to buy out the music store. That was in 1850.
time later. A heavy fog is thought to have blurred
Three years later he decided that his ambition was the salesman's vision.
also to become a manufacturer, and he joined a prac-
tical piano maker and established a small factory,
WALTER LANE IN CHICAGO.
under the name of Story & Powers. It is believed
Among the visitors to Chicago this week is Walter
that the enterprise was the first piano factory in the
Lane, president of the Bush & Lane Piano Company,
state of Vermont, a state which later became famed
for its music industries, notably organ manufacture. Holland, Michigan, who came here to attend the
But the business soon seemed too limited for the Piano Club dinner and annual meeting at the H-Y-P
ambitions of the young music lover, and in 1867 Mr. Club Wednesday night.
SYSTEMATICJHELPS TO
DEALERS' ADVERTISING
Continental Piano Co., of Boston, Has Devel-
oped a Plan Which Must Prove of Great
Assistance to Their Customers.
The Continental Piano Company, 395 Boylston
street, Boston, has announced to its dealers the new
continuous Co-operative Advertising Service which
the advertising department has been working on for
the past several months.
The service has been prepared at the request of
Continental dealers, at the convention, in their letters
and in their conversations with Continental salesmen.
The majority have said that the best co-operative
help would be a live and continuous advertising
service adaptable to their needs. Outstanding fea-
tures of the new service will include:
Complete mat service, with free mats of many
beautiful illustrations of every instrument in the en-
tire Continental line.
New and timely illustrations, which will be mailed
from time to time.
Periodic mailings of effective copy suggestions and
complete advertisements.
Analysis service, making it possible to send proofs
of the ads or direct mail copy for a thorough analy-
sis, resulting in constructive suggestions.
Idea exchange which, with the co-operation of the
dealers in sending in copies of good ads, and details
of successful sales plans and campaigns, will result
in the exchange of many good sales and advertising
ideas—giving all Continental dealers the advantage
of one another's successful methods.
The first shot is the new mat service, containing
many attractive illustrations—pianos alone, in con-
trasts which show up effectively in newspaper ads,
pianos with home backgrounds, and pianos with
figures.
Sheets showing the illustrations available on the
Continental lines are enclosed in handy folders which
fits the desk drawer, and have already gone out to
Continental dealers. They will keep the folder within
a convenient container for additional advertising ma-
terial which will be sent to them from time to time.
Free mats of any of the illustrations will be sent
upon request. Dealers will find the mats easy to
handle. Mats will be mailed to the dealers the day
their request is received, as the advertising depart-
ment of the Continental Piano Company will keep a
complete stock on hand.
INTERESTING PUBLICITY
WORK BY STEGER & SONS
Chas. E. Byrne's Plan of a Great Piano Playing Con-
test Adds Zest to Advertisements.
Tn connection with some special Steger & Sons
Piano Co. advertising, which is now attracting atten-
tion, is a paragraph embodying the proposition set
forth by Charles E. Byrne, secretary of the famous
old Chicago industry. Tt reads as follows:
"A national piano playing contest would bring the
piano industry to the attention of every home. It
would produce millions of dollars in additional sales
for piano merchants. Tt would make every family
realize that the piano is a necessity, from the stand-
point of entertainment and education."
The Steger institution has a plan of financing and
sales promotion that will interest active and reputa-
ble dealers.
BALTIMORE TUNERS' PLANS.
The Baltimore Piano Technicians' Association, of
which J. S. Reed is president, has begun an advertis-
ing campaign advising piano owners of the necessity
for frequent tunings for their pianos. Plans for regu-
lar classes in tuning and repairing have not been
completed, but it is certain that an important feature
of the regular meetings during fall and winter will be
addressed by authorities on tuning and allied sub-
jects.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).