Presto

10
PRESTO
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-Firs! St. and First Ave.
OFFICES: 338 East 31st Street, New York N. Y.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Jacob Doll & Sons, Inc.
Southern Boulevard, E. 133rd St.
E. 134th St. and Cypress Ave.
NEW YORK
QUALITY
in Name and in Fact
TONE. MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH & LANE PIANOS
BUSH ft LANE CECILJAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
MttH ft LANE PIANO CO.
Holtoml, Mich.
STRONG DESIRABILITY
OF LESTER STYLE 85
Summer Trade of Lester Dealers Called for
Steady Increase in Shipments from the
Factory During July and August.
Foremost among the instruments which have de-
fied any trade-deterrent influences that may exist in
the summer is the new Lester Reproducing Grand
piano, "Style 85," of the Lester Piano Company,
Philadelphia. The style "85" is the new Lester
grand possessing talking points of an easily under-
stood and irrefutable character. Simplicity dis-
tinguishes the design. It requires no expert to take
care of it. Any tuner with a knowledge of the up-
right playerpiano can put the keep the instrument in
order.
Another sale-winning advantage of the new Lester
style "85" is that it permits a wide choice of music
rolls. The ability of phonographs to use various
kinds of records has been productive of sales in those
machines. The new Lester style "85" permits of the
use, with equal facility, of Q R S, Vocalstyle, Con-
norized and United States Music Co. rolls. Dealers
are aware of the inducement to choose the Lester the
wide range of choice in music rolls gives it.
The summer successes of the new Lester style are
suggestive of much greater achievements in the fall
and winter. The representation of the Lester line is
wide, but opportunities for dealers to become asso-
ciated with the line are still open. The Lester Piano
Company is one of the progressive industries, and
shows the results of successful activity in bigger fac-
tories, increased capacity and greater production, in
an incredibly short time. The company has more
than doubled its business every three years and has
added new buildings and equipment to keep pace
with the demand for the instruments. All parts are
made in the Lester factories, including the player
actions, which present a number of valuable patents.
Lester pianos are in the equipment of some of the
most prominent schools of music in America. Over
a hundred public schools in Philadelphia have Lester
pianos and Lester pianos are prized in over 100,000
homes.
EFFECT OF RADIO ON
MUSIC ROLL SALES
Timidity at Radio's Influence on Business Dis-
appearing and Dealers Tie Up with Broad-
casters' Programs with Good Results.
Roll sales have been materially helped in stores
where the manager continually ties up with radio
programs. Of course it was only natural that music
dealers should have been disturbed at the great at-
tention given by the' public to radio and the great
amount of money spent on apparatus.
But the operation of radio has been made a great
agency for a greater sale of music rolls by the
dealers with energy and vision. They have "tied up"
with radio in that they distinguish the normal roll de-
mand from the radio variety. To do this the roll de-
partment must follow the programs of the different
broadcasting stations. The observant roll depart-
ment managers who keenly observe the radio pro-
grams note that a noticeable demand for the selec-
tion follow the broadcasting.
The effect on roll sales is more noticeable when a
particular song or piece of music is featured by sev-
eral stations for a week or so. It is not the broad-
casting of the populars that alone brings the custom-
ers in flocks to the roll departments. Dealers are
often surprised at an unexpected big demand for a
classical number. This happens when a station gets
a request for the repetition of a certain song by an
artist who is a radio favorite. Station directors are
pretty responsive to the wishes of the listeners-in.
The song is broadcast and other stations immediately
put the song on the ether. The effect in the roll de-
partments is immediately noticeable.
It is not always that the roll departments can an-
ticipate the radio-created roll demands no matter
how closely the programs are watched, but the fact
that the department caters to what they call "radio
demands" is well advertised. Patrons know that if a
number heard over radio is not procurable at the
moment in roll form, the dealer can satisfy their de-
mands in a day or two. The radio customers, as
they are called, have added thousands of names to the
customer list of the roll department which ties up
with radio.
That radio is a great means towards familiarizing
the public with fine music it is only natural to sup-
pose it exercises an influence on the sales of other
goods in the music store. Radio broadcasting is not
listed as one of the aids of the Music Industries
September 12, 1925.
Chamber of Commerce Bureau for the Encourage-
ment of Music, but it most assuredly is a potent aid
to increasing the interest in music of all kinds in
that it is helpful to sales of music goods. But the
effect in the sale of rolls and records is most marked.
Radio is a great factor in the music business and
no observant dealer disregards its influence on sales.
The keen ones see its power to influence the music
business in a beneficial way. It is a change from the
panic among the timid in the music trade when radio
became recognized as a reality, a thing to buy and sell
and not something to write thrilling stories about in
the newspapers.
THE NEWMAN BROTHERS
SMALL UPRIGHT PIANO
An Instrument in Which the Claims to Everything
That Is Desirable Find Justification.
In a recent reply to a dealer who asked Presto's
"Where Doubts Are Dispelled" column for a list of
good small class-room uprights, the Newman Broth-
ers piano was omitted wholly by oversight.
The fine old Chicago industry of Newman Brothers
Co. is producing one of the best of the small up-
rights. It is only four feet four inches in height and
in tone and durability it compares with any in the
market. That is the claim of the manufacturers, and
all who know the Newman Brothers pianos will
agree that the instruments of that industry sustain
the best that can be said of them.
In considering a small upright, it will be well for
any dealer to include the Newman Brothers, if high-
class dependable instruments are wanted. The little
Newman Brothers upright is made in walnut and
mahogany finishes.
NEW BRANCH MANAGER.
Emanuel C. Marcourt is the new manager of the
Canton, O., store of the Globe Piano Co., which has
its headquarters in Cleveland, O., and operates a
chain of music houses in eastern Ohio. Mr. Mar-
court has been with this organization four years.
DUO-ART IN MODEL HOUSE.
Schmoller & Mueller, Dut-Art representatives in
Sioux City, la., have installed a Duo-Art piano in the
model house, which has been open for public inspec-
tion in that city by the Sioux City Tribune.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Bt>war«
of imitations such as Schu-
mann & Company, Schu-
mann A Bon, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name In
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to tn«
fullest extent of th« law.
New Catalogue on Bequest.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, wm the
hearty approval and support of a very desirable
and substantial patronage.
WIIMAMS Maker, of William. Piano.,
WILLlftlTIJ Epworth Pi.no. and Organ.
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