September 5, 1925.
PRESTO
DIAMOND JUBILEE
IN SAN FRANCISCO
EEBURG
Music Trade and Musical Associations Promi-
nent in Making Fiftieth Anniversary of
State's Admission to Union a Cele-
bration of Great Attraction.
THE KOHLER & CHASE PART
TYLE "L"
Prominent Old Music House to Celebrate Its Own
Diamond Jubilee with a Special Joyous
Program.
Beginning Monday, September 7, the celebration
of California's Diamond Jubilee will commence, to
continue for a week, with programs in all the princi-
pal cities, in which the music trade will take an active
part. The anniversary of the admission of the state
into the Union will be observed with particularly im-
pressive events in San Francisco in which music is to
be a leading feature. The local musical associations,
fraternal organizations, trade bodies and business
houses will all take a part in making the occasion
one to be remembered.
The music dealers are foremost in planning attrac-
tive show window and store displays to commemo-
rate the event Many foreign governments have offi-
cially recognized the celebration and there is every
indication that record crowds will tax the ability of
San Francisco in the matter of entertaining.
A Trade Event.
Besides observing the celebration of the historic
event which honored California, Kohler & Chase will
have a celebration of its own which will distinguish
that fine old music house from its younger fellows
in the trade. Kohler & Chase will celebrate the dia-
mond jubilee of its own founding in the week be-
ginning September 7, and it has arranged a program
of events to commemorate the historic date. Fifty
years ago the firm of Kohler & Chase, already estab-
lished in San Francisco, took part in the celebration
of California's honor-admittance to the Union with-
out any preparatory period as a territory.
The KEY to
OSITIVE
Big Drum Business.
The musical instrument dealers have found trade
stimulation in the preparations by the various bodies
for the great parade on Admission Day, Sept. 9. It
will be a long succession of allegorical displays in
which bands and drum corns will be an enlivening
element. The business in drums in San Francisco
and elsewhere throughout the state has been amaz-
ing for the past month.
An artistic musical event arranged by the city of
San Francisco will be the presentation of Haydn's
"Creation," at the Exposition Auditorium on Septem-
ber 11 under the direction of Dr. Hans Leschke,
director of the San Francisco Municipal Chorus.
The chorus of 300 mixed voices will be assisted by
three soloists of international fame and ait orchestra
of sixty-live pieces.
Preparing for Sales.
Of course the expectation of immense crowds of
visitors has stimulated the music dealers to prepare
for possible sale opportunities. Special mailed litera-
ture, special window and store displays, alluring dem-
onstrations, are among the activities to make the
jubilee profitable as well as interesting.
O. R. Bowman, formerly sales manager for Kohler
& Chase, has been made sales manager of the Mara-
thon Radio Corporation, 133 First street, San Fran-
cisco. Mr. Bowman has had decided views about the
selling methods for radio since its recognition as a
saleable commodity, and has always expressed an
opinion that radio should be sold in the music stores.
But he also has been firm in a demand for protec-
tion for the dealer and an exclusive franchise in his
territory.
BRINKERHOFF PIANO CO.'S
ADVERTISING CAMPAIGN
Series of Mats of Reproducing Grand Now
Ready for Dealers' Use in Local News-
papers Is Announced.
Brinkerhoff dealers who are preparing for an active
fall campaign may avail themselves of advertising
material from the headquarters of the Brinkerhoff
Piano Co., 209 South State street, Chicago, is the
announcement made this week.
The Brinkerhoff line which is a proven seller and
which is experiencing one of its best years in sales,
will be further increased in that measure by an effec-
tive advertising campaign in local newspapers by
dealers throughout the country.
In co-operating with their representatives in this
event, the Chicago firm has prepared a series of mats
of the reproducing grand, a leader of the line, and
will furnish them to dealers for advertising pur-
poses.
The reports from dealers of the Brinkerhoff Piano
Company in various sections of the country show
that a steady demand is accorded the Brinkerhoff
line, and especially the reproducing grand.
CABLE-NELSON PERSONALS.
J. H. Parnham, president of the Cab!e-Nelson
Piano Co., returned to his office at South Haven,
Mich., a few days ago from a fishing trip in upper
Wisconsin, and on Monday of this week Jas. L.
Barron, the vice-president of the Muskegon corpora-
tion, accompanied by Mrs. Barron, started on a
motor tour to extend through some of the eastern
and New England states.
IN WISCONSIN WILDS.
Charles F. Overtoil, secretary of the Overtoil Com-
pany, the great piano bench industry at South Haven,
Mich., was enjoying the wilds of Wisconsin on a
hunting and fishing vacation trip last week. The fac-
tory of the Overtoil Company is a steadily busy place.
TEXAN WITH SELLING RECORD
ROFITS
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
T. IT. BAXTEK.
The man located in a small town who has a record
of having made six sales a month for four years is
doing pretty well, it will be admitted. Such a record
is one held by T. H. Baxter, of Sherman, Texas, who
is employed by the James T. Couch Music House of
McKinney, Texas, and he sells nothing but Gulbran-
sen Registering pianos. Mr. Couch himself has this
to say of Mr. Baxter:
"Mr. Baxter has been associated with me for the
past five years and is the most successful and the
moit enthusiastic Gulbransen salesman that I have
known within our nation. Not excepting any of the
big guns from the head of the Gulbransen upward
or downward."
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