August 29, 1925.
PRESTO
EEBURG
TYLE «L"
JESSE FRENCH & SONS'
EXPORT TRADE GROWS
offers about everything a prospective buyer of an
automatic instrument could want and, it is a fact that
the automatic field is becoming more attractive to
music merchants."
Export Manager for New Castle Piano Indus-
try Reports Highly Satisfactory Results from
Recent Convention of Exporters in Seattle.
EXPORTS OF INSTRUMENTS
FOR THE FISCAL YEAR
Considerable impetus to the export business of the
Jesse French & Sons Piano Co., New Castle, Ind.,
has been given by the exhibit of the company's
pianos and players during the National Foreign
Trade Convention held in June at the Olympic Hotel,
Seattle, Wash. Miss M. Boyd, export manager for
the Jesse French & Sons Piano Co., who recently
returned from a trip to the Pacific Coast and Can-
ada, extending over six weeks, says that considerable
interest in the New Castle productions, was evinced
by the fifteen hundred delegates attending. Australia,
the Pacific Islands, the Far East and South America,
were strongly represented at the gathering in Seattle.
The best expression of the delegates' interest in
the Jesse French & Sons pianos and players was in
the number of orders booked during the convention
and since. A beautiful burl walnut case on a player
particularly impressed the foreign delegates by the
beauty of the markings. Another case in polished
mahogany was an added merit for a Jesse French
& Sons player. The players in walnut and mahog-
any were sold to an Australian buyer the first day
of the convention.
It was a good beginning for Miss Boyd, who subse-
quently booked orders for other points in Australia,
and for Japan, New Zealand, the Portuguese and
Bahama Islands, Canary Islands, Italy, Mexico,
Dominican Republic, Costa Riga, Venezuela, Cuba,
Peru, Chile and Colombia.
Apart from the delights of the trip the results
were highly profitable according to Miss Boyd, who
said: "It considerably augmented our export busi-
ness in which the prospects are particularly bright."
In the Aggregate Shipments of Everything But
Phonographs and Sheet Music Show Increase.
The exports of musical instruments for the fiscal
year ended June 30 increased in value from $12,429,471
to $15,221,727, or 22 per cent. This gain was general
in nearly all classes of musical merchandise, and the
volume and values are shown in the following:
Playerpianos, 10,931; $3,412,006. Pianos, 6,737;
$1,622,442. Playerniano rolls, 531,068; $285,499. Or-
gans, 1,521; $138,942. Phonographs, 70,442; $2,749,-
787. Phonograph records, 3,383,278; $1,576,880. Band
instruments, 8,267; $290,302. String instruments,
37,289; $182,052. Playerpiano actions, 404,378 pounds;
$255,710. Other piano actions, 351,815 pounds; $171,-
885. Printed music, 611,412 pounds; $357,074. Other
instruments and parts, 2,572,810 pounds; $1,386,892.
GREAT OPERATIC ARTIST
WHO USES BALDWIN PIANO
Chaliapin, Famous Russian Singer, Shown
esting Group of Photographs in Various
These unusual photographs of Chaliapin,
most operatic star of this generation, show
in Inter-
Roles.
the fore-
the great
WESTERN ELECTRIC CO.
INCREASES CAPACITY
Growing Demand for Most of Its Styles Has
Kept Chicago Industry Unusually Busy
During Summer Months.
The KEY to
OSITIVE
ROFITS
The Western Electric Piano Co., 429 West Supe-
rior street, Chicago, makes a fine report of its busi-
ness, which has made a considerable expansion since
the June convention and the production of new mod-
els of automatic instruments.
The novel features of the Western Electric Co.'s
wide line have interested many enterprising mer-
chants who have taken them on to their satisfaction,
service and profit. B. C. Waters, vice-president, in
commenting on the condition of the automatic trade,
said:
"Our business has been excellent all during the
summer, and necessitated a steady production capac-
ity. The same production program will be continued
throughout the fall months, as we anticipate much
ordering from our dealers. The basic principles of
business are good, and there is no reason why there
should not be increased buying in the fall. Our line
Russian artist entertaining in his dressing room and
preparing his make-up for the part of Meh'stofele.
Chaliapin, who receives a fee for his operatic ap-
pearances of 50 per cent more than Caruso in his
prime, uses the Baldwin piano for all of his concert
appearances.
BUYS SOUTH BEND STOCK.
Wilbur Templin, of Elkhart, Ind., head of the
Wilbur Templin music stores, purchased the piano
stock of the Dependable Piano Store, Inc., of South
Bend. It has been moved to the Goshen store and
placed on sale there. The Dependable Piano store
went into a receivership a few weeks ago.
AMPICO EXHIBIT A MECCA FOR TUNERS
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
Left, Ampico Class Room; Center, Reception Room; Right, Grand Action Regulating Class Room.
The suite of rooms in the Hotel Statler, Detroit,
devoted to the Ampico exhibit and class rooms was
a mecca for tuners and repair men during the three
days of the convention.
About sixty students attended the eleven sessions
of the classes, and the instructors who were always in
attendance, were kept busy answering questions and
giving demonstrations to many other inquiring and
interested students.
General appreciation of the value and effectiveness
of the exhibit was expressed by the delegates to the
convention and many enrollments were made for
future sessions of the Ampico Traveling School.
The Ampico grands and uprights in the reception
room of the suite in which the classes and exhibit
were held were supplied by the J. L. Hudson Com-
pany and Janney Bowman, Inc., both firms active in
the sale of pianos and players there.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/