Presto
Issue: 1925 2038 - Page 7
August 15, 1925.
PRESTO
EVERY DAY IS
GOOD PIANO DAY
EEBURG
There Are Peaks and Depressions in the Busi-
ness But the Way to Sales May Be
Made Smooth by Salesman
Energy.
AROUSE BUYING THOUGHT
TYLE'L"
A Potent Way to Sales of Music Goods Is in Sug-
gestion for Prospect in Printed
Advertisement.
By J. B. DILLON.
I dare say that there is no business that does not
have its peak and its slump, the slump coming re-
gardless of all efforts to frustrate, yet such slumps
are only temporary. The slump that means the
passing of all business is when we feel that we are
beaten and act the part.
No doubt some of us have heard of the fellow
who did not care for a home garden and was not at
all interested whether or not the farmers or anybody
continued to plant and cultivate vegetables. He was
perfectly satisfied to eat canned goods.
Reasoning along the same line, some folks are of
the opinion that the radio will land the selling of
musical instruments in bow-wow land. Forget it!
There is not a listener to any musical entertainment,
who has any children, who does not desire that his
or her child may soon be able to duplicate or sur-
pass the player of the moment. To accomplish this
the child must have a musical instrument and a
teacher, and right there is a sale for some dealer.
The KEY to
OSITIVE
ROFITS
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
The Opportunities.
Don't you realize that the angels' band is enlarged
from time to time and that splendid saxophonist that
you heard from PQG last Monday has joined the
celestial band and somebody has got to take his
place at PQG?
Wonderful as is the radio, there is a certain senti-
ment to music that the radio can never attain and
that is in the songs sung at home by the children,
father, mother and the neighbors listening. All of
these concerts call for the sale of musical instru-
ments.
Then again the violin with a piano accompaniment,
or the harmonica and guitar, etc., any number of
combinations might be mentioned. But are we men-
tioning them in an earnest manner? The various
newspaper advertisements that I see merely mention
that pianos are worth so much, and so on up and
down the line.
Put Life in Ad.
Why not put some suggestions in our advertise-
ments? How? Something like this:
A CHILD'S SONG.
Nothing is sweeter to parents than the
sing : ng of their own children. Think of the
joy to hear your child play and sing for you.
Our pianos are sold on easy terms and we
can help your child to become proficient if
he or she will follow our advice.
Come in and let's talk it over; you are
under no obligation.
Quite true everybody cannot be a Caruso or a
Patti, but almost any youngster with good articula-
tion and lungs, if he or she follows instructions, can
learn to sing, and regardless of the articulation they
can learn to play if not sing, and either accomplish-
ment is one that all non-performers would give much
to acquire. Then again:
THE RADIO IS WONDERFUL.
Everybody admits that, but to you parents
no performer at any broadcasting station
would give you the same joyous sensation as
to hear your own singing at Home, Sweet
Home.
The same statement applies to performing
on any of the musical instruments.
Why not start your children in a musical
course? Perhaps within a short time they, too,
will be broadcasting from some famous sta-
tion. Added joy to you.
We have all the musical instruments, our
rates are reasonable and our advice will help
you and yours to attain the end sought.
Some of you may be equipped so that you may
do the teaching with an additional fee if you will
only make these things known, and surely there is
no misstatement in the suggested advertisements.
Word them according to your own idea, but inject
some sentiment within your advertisements and you
will reap business from sources that you never would
get by merely saying that "Our Kid (irandee is worth
$600 but we will sell for $325," and there can be
sentimental advertisements struck for any of the
standard instruments, wind or string.
Try it anyway. You will not have to pay any
more for the space. In fact, you will use less space
and still be able to make the advertisement one that
is quickly seen and easily read.
PROFITABLE BRANCH OF
THE PIANO BUSINESS
Dealers May Increase Results and Help
Their Customers by Having Fine In-
struments Skillfully Rebuilt.
A part of the piano business which is not given
enough attention is that of helping owners of artistic
instruments in need of special repairs or even com-
plete rebuilding. There are fine pianos, almost every-
where, the owners of which would pay liberally to
have their treasures restored. But they do not know
how to go about it.
For many years there has been an expert piano
manufacturer in New York, at the head of a perfectly
equipped factory, who has made it a specialty to re-
spond to such calls as have been referred to. E.
Leins Co., 304 W. 42nd street, New York, is an in-
dustry which has restored to original beauty of tone
and appearance many of the most costly pianos ever
produced.
Instruments of rare quality have been shipped from
cities and towns far distant to the E. Leins Co. fac-
tory with the utmost safety and satisfaction to their
owners. Mr. Leins gives his personal attention to
the better class of instruments, and the same skilled
workmen who make the Leins pianos contribute to
the processes of rebuilding the ones sent in for that
purpose.
Dealers should serve their customers in the preser-
vation of fine old pianos, with the same enthusiasm
that they exert in selling new ones. The factory of
E. Leins Co. is at 304 W. 42nd street, New York
City, and the house is one of the utmost reliability.
SEDGWICK & CASEY CO.
DIVIDENDS ANNOUNCED
W. C. Mallory, Chairman of Creditors' Com-
mittee, Reports 20 Per Cent Dividends
and Promises Further Payment.
"As chairman of the Creditors' Committee in charge
of the business of Sedgwick & Casey, Inc., of Hart-
ford, Conn., I am pleased to report that we paid a
cash dividend of twenty per cent on July 31st and ex-
pect to declare a further dividend of fifteen or
twenty per cent on or about September 15th," writes
W. C. Mallory, chairman of Creditor's Committee for
Sedgwick & Casey, Inc., Hartford, Conn., in a notice
to creditors.
"The sale, which we have been conducting, has
been quite successful, we having sold approximately
forty-five thousand ($45,000) dollars' worth of mer-
chandise since we took charge of the business, and
we expect to sell the entire remaining stock before
the first of September.
"W r e have enjoyed the active co-operation of all
the creditors and feel that we can safely say that all
creditors will receive one hundred cents on the
dollar."
BUYS PEARSON PIANO STORE.
Cecil Burton, local piano tuner, has bought the
Pearson Piano store at Columbus, Ind. Earl Elkins,
manager of the store, will remain with Mr. Burton
for a time. The store has been under the control
of the Pearson Piano Company for five years and at
first was located in the Masonic Building on Wash-
ington street. Mr. Burton plans to run the store on
much the same scale as it has hitherto been oper-
ated.
OLD FIRM CLOSES OUT.
The Woodford & Bill Piano Co., Menominee,
Mich., is holding a closing out sale preparatory to the
winding up of a music business which dates back to
1869, when it was established by G. A. Woodford.
In 1900 the Rev. A. W. Bill became his partner, and
the firm was incorporated as Woodford & Bill, which
has since been doing business in the Crawford block
on Sheridan road.
A sense of proportion makes for success—the suc-
cess of a proper relationship between quality of
material and workmanship and efficient, dependable
service.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
EVERY DAY IS
GOOD PIANO DAY
EEBURG
There Are Peaks and Depressions in the Busi-
ness But the Way to Sales May Be
Made Smooth by Salesman
Energy.
AROUSE BUYING THOUGHT
TYLE'L"
A Potent Way to Sales of Music Goods Is in Sug-
gestion for Prospect in Printed
Advertisement.
By J. B. DILLON.
I dare say that there is no business that does not
have its peak and its slump, the slump coming re-
gardless of all efforts to frustrate, yet such slumps
are only temporary. The slump that means the
passing of all business is when we feel that we are
beaten and act the part.
No doubt some of us have heard of the fellow
who did not care for a home garden and was not at
all interested whether or not the farmers or anybody
continued to plant and cultivate vegetables. He was
perfectly satisfied to eat canned goods.
Reasoning along the same line, some folks are of
the opinion that the radio will land the selling of
musical instruments in bow-wow land. Forget it!
There is not a listener to any musical entertainment,
who has any children, who does not desire that his
or her child may soon be able to duplicate or sur-
pass the player of the moment. To accomplish this
the child must have a musical instrument and a
teacher, and right there is a sale for some dealer.
The KEY to
OSITIVE
ROFITS
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
The Opportunities.
Don't you realize that the angels' band is enlarged
from time to time and that splendid saxophonist that
you heard from PQG last Monday has joined the
celestial band and somebody has got to take his
place at PQG?
Wonderful as is the radio, there is a certain senti-
ment to music that the radio can never attain and
that is in the songs sung at home by the children,
father, mother and the neighbors listening. All of
these concerts call for the sale of musical instru-
ments.
Then again the violin with a piano accompaniment,
or the harmonica and guitar, etc., any number of
combinations might be mentioned. But are we men-
tioning them in an earnest manner? The various
newspaper advertisements that I see merely mention
that pianos are worth so much, and so on up and
down the line.
Put Life in Ad.
Why not put some suggestions in our advertise-
ments? How? Something like this:
A CHILD'S SONG.
Nothing is sweeter to parents than the
sing : ng of their own children. Think of the
joy to hear your child play and sing for you.
Our pianos are sold on easy terms and we
can help your child to become proficient if
he or she will follow our advice.
Come in and let's talk it over; you are
under no obligation.
Quite true everybody cannot be a Caruso or a
Patti, but almost any youngster with good articula-
tion and lungs, if he or she follows instructions, can
learn to sing, and regardless of the articulation they
can learn to play if not sing, and either accomplish-
ment is one that all non-performers would give much
to acquire. Then again:
THE RADIO IS WONDERFUL.
Everybody admits that, but to you parents
no performer at any broadcasting station
would give you the same joyous sensation as
to hear your own singing at Home, Sweet
Home.
The same statement applies to performing
on any of the musical instruments.
Why not start your children in a musical
course? Perhaps within a short time they, too,
will be broadcasting from some famous sta-
tion. Added joy to you.
We have all the musical instruments, our
rates are reasonable and our advice will help
you and yours to attain the end sought.
Some of you may be equipped so that you may
do the teaching with an additional fee if you will
only make these things known, and surely there is
no misstatement in the suggested advertisements.
Word them according to your own idea, but inject
some sentiment within your advertisements and you
will reap business from sources that you never would
get by merely saying that "Our Kid (irandee is worth
$600 but we will sell for $325," and there can be
sentimental advertisements struck for any of the
standard instruments, wind or string.
Try it anyway. You will not have to pay any
more for the space. In fact, you will use less space
and still be able to make the advertisement one that
is quickly seen and easily read.
PROFITABLE BRANCH OF
THE PIANO BUSINESS
Dealers May Increase Results and Help
Their Customers by Having Fine In-
struments Skillfully Rebuilt.
A part of the piano business which is not given
enough attention is that of helping owners of artistic
instruments in need of special repairs or even com-
plete rebuilding. There are fine pianos, almost every-
where, the owners of which would pay liberally to
have their treasures restored. But they do not know
how to go about it.
For many years there has been an expert piano
manufacturer in New York, at the head of a perfectly
equipped factory, who has made it a specialty to re-
spond to such calls as have been referred to. E.
Leins Co., 304 W. 42nd street, New York, is an in-
dustry which has restored to original beauty of tone
and appearance many of the most costly pianos ever
produced.
Instruments of rare quality have been shipped from
cities and towns far distant to the E. Leins Co. fac-
tory with the utmost safety and satisfaction to their
owners. Mr. Leins gives his personal attention to
the better class of instruments, and the same skilled
workmen who make the Leins pianos contribute to
the processes of rebuilding the ones sent in for that
purpose.
Dealers should serve their customers in the preser-
vation of fine old pianos, with the same enthusiasm
that they exert in selling new ones. The factory of
E. Leins Co. is at 304 W. 42nd street, New York
City, and the house is one of the utmost reliability.
SEDGWICK & CASEY CO.
DIVIDENDS ANNOUNCED
W. C. Mallory, Chairman of Creditors' Com-
mittee, Reports 20 Per Cent Dividends
and Promises Further Payment.
"As chairman of the Creditors' Committee in charge
of the business of Sedgwick & Casey, Inc., of Hart-
ford, Conn., I am pleased to report that we paid a
cash dividend of twenty per cent on July 31st and ex-
pect to declare a further dividend of fifteen or
twenty per cent on or about September 15th," writes
W. C. Mallory, chairman of Creditor's Committee for
Sedgwick & Casey, Inc., Hartford, Conn., in a notice
to creditors.
"The sale, which we have been conducting, has
been quite successful, we having sold approximately
forty-five thousand ($45,000) dollars' worth of mer-
chandise since we took charge of the business, and
we expect to sell the entire remaining stock before
the first of September.
"W r e have enjoyed the active co-operation of all
the creditors and feel that we can safely say that all
creditors will receive one hundred cents on the
dollar."
BUYS PEARSON PIANO STORE.
Cecil Burton, local piano tuner, has bought the
Pearson Piano store at Columbus, Ind. Earl Elkins,
manager of the store, will remain with Mr. Burton
for a time. The store has been under the control
of the Pearson Piano Company for five years and at
first was located in the Masonic Building on Wash-
ington street. Mr. Burton plans to run the store on
much the same scale as it has hitherto been oper-
ated.
OLD FIRM CLOSES OUT.
The Woodford & Bill Piano Co., Menominee,
Mich., is holding a closing out sale preparatory to the
winding up of a music business which dates back to
1869, when it was established by G. A. Woodford.
In 1900 the Rev. A. W. Bill became his partner, and
the firm was incorporated as Woodford & Bill, which
has since been doing business in the Crawford block
on Sheridan road.
A sense of proportion makes for success—the suc-
cess of a proper relationship between quality of
material and workmanship and efficient, dependable
service.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).