Presto
Issue: 1925 2038 - Page 10
10
August 15, 1925.
PRESTO
business. The piano has an assured place in the
scheme of things musical and incidents in their
adjustment should not depress the dealer. Radio
has brought problems just as the phonograph brought
them. The piano man, true t<> his job, will solve
them.
Enlightening object lessons are provided for the
A Look Backward Alarming to Some Piano timorous piano man in the encouraging experience
of piano merchants who have encountered the radio
Manufacturers at Advent of Phonograph,
frenzy by the adoption of more vigorous advertising
Provides Reminder for Those Dis-
and featuring methods than ever before for the piano,
player and reproducing piano. They realized the
couraged by Radio Craze.
foolishness of sitting still to let the prospects be
distracted by something new. The advantages of
the piano, player or reproducing piano in their de-
pendability, their possibilities for use at all times
were the more powerful where the prospects appealed
Energetic Music Merchants Prove That No Popular to had experienced the uncertainties of the receiving
set. But the greatest influence on prospects was
Distraction Can Seriously Interfere with Its
achieved by a plain statement of merit, not by any
Place in Scheme of Music.
comparative means.
By CARLETON J. HERRICK.
The half yearly reports of some of the leading
While "upward and onward" should be the slogan houses in the music trade ending last December and
of the man in the piano business a glance backward
again on June 30 told of a piano business as great
once in a while may have a salutary effect. Many and in some instances greater than ever before in
men whose inaction has realized a period of summer
the history of the houses. The achievements were
dullness, voice their dissatisfaction by anathematizing the results of vigorous sales methods. Everybody
radio, which may or may not have been an influence in the staffs of these houses were filled with the
in decreasing the interest of prospects in pianos. spirit to overcome any distractions that might be
Here is a good place for the disturbed piano dealers hurtful to the piano.
to take a keen look backward along the road of
Time. It is wonderful how memory can assuage the
IMPROVEMENT IN DES MOINES.
disturbed spirit.
The
Des Moines (Iowa) Music Company, 810
It seems only like yesterday when the piano man-
ufacturers, or some of them anyway, viewed with Walnut street, has begun the installation of a new
store front. H. W. Burnett, manager, said the pres-
alarm the phonograph entering upon its career of
popularity. Gloom encompassed the piano industry; ent side entrance will be done away with, and a cen-
timorous manufacturers feared the worst and fidgety ter entrance with a large show window on either
side will be installed. The windows will be plate
dealers, true to the piano exclusively, wrung their
hands in despair. Piano manufacturers and piano glass on three sides with French doors at the rear.
dealers saw themselves run out of business by the The base will be faced with marble and the panels
new machine that talked, sung and played music in will be walnut. The improvement will be completed
by September 1.
all forms.
Applying the Lesson.
PLATT GIBBS, PUBLISHER.
The piano dealers fuming at the supposed inter-
Platt
P.
Gibbs, youngest aged member of the Chi-
ference from radio today, remember what happened
when the talking machine had been accepted as a cago music trade, is still publishing the Leslie song
medium of music. It was allotted a place in the books and selling them, from his place of business
scheme of music selling. The talking machine in at 425 South Wabash avenue. He is getting out sing-
time stood beside the piano in the average home, and ing-school books, choir and author subscription books
where there was one source of music before, there and male quartette selections, but no longer takes out
patents on his Circus Grand piano.
were two.
If radio proves up and becomes a thing of assured
dependability, as it promises, there will be three
essentials for the home—the piano, talking machine
and radio. Radio is not going to take the place of
either the piano or the phonograph. It is going to
supplement them just as the phonograph supple-
PIANOS and PLAYER PIANOS
mented the piano in the pleasures of the owners
and in the opportunities of the music dealers. The
GRANDS and UPRIGHTS
phonograph did not supplant the piano, nor will the
Have no superiors in appearance, tone
radio supplant either the phonograph or the piano.
NEED
OF
PEP
FOR
SPENCER
TIMOROUS DEALERS
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First St. and First Ave.
OFFICES: 338 E&st 31st Street, New York N. Y.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd Si
NEW YORK
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Jacob Doll & Sons, Inc
Southern Boulevard, E. 138rd St.
E. 134th St. and Cyprew Ave.
NEW YORK
PIANO FIRM'S PLACE
Schumann
The Reasons Are Plain.
The reasons for these things are obvious to even
the most timorous music dealer fearful of the effects
of radio popularity. Music is more popular and more
appreciated today than it ever has been in the his-
tory of the American people. People today are
more discriminative about the choice of music not-
withstanding the reproaches about our jazzful ten-
dencies. The piano, the player-piano, the reproducing
piano, the phonograph have all been potent in their
effects to make the people more musical and more
refined in their musical desires. Now the radio is
furthering the great cause of music encouragement
and the effects will react to the benefit of all three—
the piano, the phonograph and radio.
There is nothing disloyal for the piano man to
associate the radio in his anticipations of future
QUALITY DECKER
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECIUAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
•USH & LANE PIANO CO.
HftHaixl, Mich.
mJ
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is caat
In the plat* and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Bfcware
of Imitations such as Schu-
mann & Company. Schu-
mann & Son, and also
Shuman,
as
all
stencil
shops, dealers and users of
pianos bearing a name In
Imitation
of
the
name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to Ui«
fullest extent of th« law.
N«w Catalogue on Request.
Schumann Piano Co.
W- N. VAN MATRE, President
Rockford, 111.
EST. 1856 & SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
WILLIAMS
PIANOS
The policy of the Williams House is and always
hats been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
Make" of Williams Pianos.
Orian,
P i a n o s a a d
E p w o r t h
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 15, 1925.
PRESTO
business. The piano has an assured place in the
scheme of things musical and incidents in their
adjustment should not depress the dealer. Radio
has brought problems just as the phonograph brought
them. The piano man, true t<> his job, will solve
them.
Enlightening object lessons are provided for the
A Look Backward Alarming to Some Piano timorous piano man in the encouraging experience
of piano merchants who have encountered the radio
Manufacturers at Advent of Phonograph,
frenzy by the adoption of more vigorous advertising
Provides Reminder for Those Dis-
and featuring methods than ever before for the piano,
player and reproducing piano. They realized the
couraged by Radio Craze.
foolishness of sitting still to let the prospects be
distracted by something new. The advantages of
the piano, player or reproducing piano in their de-
pendability, their possibilities for use at all times
were the more powerful where the prospects appealed
Energetic Music Merchants Prove That No Popular to had experienced the uncertainties of the receiving
set. But the greatest influence on prospects was
Distraction Can Seriously Interfere with Its
achieved by a plain statement of merit, not by any
Place in Scheme of Music.
comparative means.
By CARLETON J. HERRICK.
The half yearly reports of some of the leading
While "upward and onward" should be the slogan houses in the music trade ending last December and
of the man in the piano business a glance backward
again on June 30 told of a piano business as great
once in a while may have a salutary effect. Many and in some instances greater than ever before in
men whose inaction has realized a period of summer
the history of the houses. The achievements were
dullness, voice their dissatisfaction by anathematizing the results of vigorous sales methods. Everybody
radio, which may or may not have been an influence in the staffs of these houses were filled with the
in decreasing the interest of prospects in pianos. spirit to overcome any distractions that might be
Here is a good place for the disturbed piano dealers hurtful to the piano.
to take a keen look backward along the road of
Time. It is wonderful how memory can assuage the
IMPROVEMENT IN DES MOINES.
disturbed spirit.
The
Des Moines (Iowa) Music Company, 810
It seems only like yesterday when the piano man-
ufacturers, or some of them anyway, viewed with Walnut street, has begun the installation of a new
store front. H. W. Burnett, manager, said the pres-
alarm the phonograph entering upon its career of
popularity. Gloom encompassed the piano industry; ent side entrance will be done away with, and a cen-
timorous manufacturers feared the worst and fidgety ter entrance with a large show window on either
side will be installed. The windows will be plate
dealers, true to the piano exclusively, wrung their
hands in despair. Piano manufacturers and piano glass on three sides with French doors at the rear.
dealers saw themselves run out of business by the The base will be faced with marble and the panels
new machine that talked, sung and played music in will be walnut. The improvement will be completed
by September 1.
all forms.
Applying the Lesson.
PLATT GIBBS, PUBLISHER.
The piano dealers fuming at the supposed inter-
Platt
P.
Gibbs, youngest aged member of the Chi-
ference from radio today, remember what happened
when the talking machine had been accepted as a cago music trade, is still publishing the Leslie song
medium of music. It was allotted a place in the books and selling them, from his place of business
scheme of music selling. The talking machine in at 425 South Wabash avenue. He is getting out sing-
time stood beside the piano in the average home, and ing-school books, choir and author subscription books
where there was one source of music before, there and male quartette selections, but no longer takes out
patents on his Circus Grand piano.
were two.
If radio proves up and becomes a thing of assured
dependability, as it promises, there will be three
essentials for the home—the piano, talking machine
and radio. Radio is not going to take the place of
either the piano or the phonograph. It is going to
supplement them just as the phonograph supple-
PIANOS and PLAYER PIANOS
mented the piano in the pleasures of the owners
and in the opportunities of the music dealers. The
GRANDS and UPRIGHTS
phonograph did not supplant the piano, nor will the
Have no superiors in appearance, tone
radio supplant either the phonograph or the piano.
NEED
OF
PEP
FOR
SPENCER
TIMOROUS DEALERS
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First St. and First Ave.
OFFICES: 338 E&st 31st Street, New York N. Y.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd Si
NEW YORK
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Jacob Doll & Sons, Inc
Southern Boulevard, E. 138rd St.
E. 134th St. and Cyprew Ave.
NEW YORK
PIANO FIRM'S PLACE
Schumann
The Reasons Are Plain.
The reasons for these things are obvious to even
the most timorous music dealer fearful of the effects
of radio popularity. Music is more popular and more
appreciated today than it ever has been in the his-
tory of the American people. People today are
more discriminative about the choice of music not-
withstanding the reproaches about our jazzful ten-
dencies. The piano, the player-piano, the reproducing
piano, the phonograph have all been potent in their
effects to make the people more musical and more
refined in their musical desires. Now the radio is
furthering the great cause of music encouragement
and the effects will react to the benefit of all three—
the piano, the phonograph and radio.
There is nothing disloyal for the piano man to
associate the radio in his anticipations of future
QUALITY DECKER
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECIUAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
•USH & LANE PIANO CO.
HftHaixl, Mich.
mJ
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is caat
In the plat* and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Bfcware
of Imitations such as Schu-
mann & Company. Schu-
mann & Son, and also
Shuman,
as
all
stencil
shops, dealers and users of
pianos bearing a name In
Imitation
of
the
name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to Ui«
fullest extent of th« law.
N«w Catalogue on Request.
Schumann Piano Co.
W- N. VAN MATRE, President
Rockford, 111.
EST. 1856 & SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
WILLIAMS
PIANOS
The policy of the Williams House is and always
hats been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
Make" of Williams Pianos.
Orian,
P i a n o s a a d
E p w o r t h
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).