Presto
Issue: 1925 2036 - Page 23
23
PRESTO
August 1, 1925.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
TREATING THE LUMBER
Forest Products Laboratory Report Advises
on Relief of Casehardening a Common
Occurrence in Piano Factory.
The term "casehardening" is sometimes used to
describe lumber which is very dry on the surface
and still moist in the center. But casehardening as
here used means that the lumber when uniformly dry
is stressed because the center is attempting to shrink
more than the surface, according to a report by the
Forest Products Laboratory, Madison, Wis., which
adds:
"When lumber dries, the surface becomes dry first
but cannot shrink fully because the center does not
shrink until later. The surface layers of the lumber
therefore become set in an* expanded condition and
when the center of the lumber does become dry and
tries to shrink fully, stresses are set up.
"Casehardening can be relieved by giving the lum-
ber a conditioning treatment at temperatures of 160
degrees F. or higher and at relative humidities which
will iron out the difference in moisture content be-
tween the center and the surface of each board.
As the moisture distribution in each board becomes
uniform, stresses due to difference in set are fully
developed. At the high temperature of the condi-
tioning treatment the wood becomes so plastic that
it yields to the stresses, thereby relieving them, and
the lumber is freed from casehardening. Treatments
for the relief of carehardening in dry 1-inch lumber
must be given for a period of 20 to 30 hours in
order to be effective to the center of the lumber.
Longer periods may be necessary if the caseharden-
ing is unusually severe. Thicker stock will require
longer treatments.
"Steaming at 100 per cent relative humidity for a
short time is often used to relieve casehardening, but
such practice is not recommended, for it produces
reverse casehardening, and the stock will still cup
and warp when resawed or worked into furniture.
Another effect of steaming at high humidities is to
reopen surface checks which had closed as the lum-
ber became dry.
"After any treatment to relieve casehardening a
high humidity should be maintained while the lumber
is cooling.
"Casehardening stresses are also reduced when
lumber is bulk-piled for some time, but they are re-
duced so slowly that when kiln-dried lumber is bulk-
piled for a period of two weeks to a month, the lum-
ber is still liable to cup and warp upon resawing.
Bulk-piling is beneficial, however, because it permits
the moisture distribution to become more uniform.
SMALL GOODS PUBLICITY
Every Form of Advertising for His Band
Goods and General Musical Merchandise
Stock Should Interest Dealer.
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
The advertising problem of the musical merchan-
dise dealer is easily solved—advertise. And the
printed means to publicity are not the only ones open
to the observant merchant who sees possible profits
in band instruments and small goods. The one who
is alert daily recognizes opportunities for making
his store, his goods and himself better known to the
prospective buyers of musical merchandise. As to
the sum to be set aside for the printed means to pub-
licity, one good authority recently named five per
cent of the total gross sales.
The musical merchandise advertisers' appropria-
tions are of two kinds—newspaper and direct. The
newspaper part needs no explanation but the direct
advertising is more comprehensive. It includes all
printed matter sent out by the dealer and for which
he himself pays. Quite a bit of printed matter is
supplied by the manufacturers and its usefulness de-
pends a good deal on the judiciousness in its distri-
bution. In the direct advertising costs the dealer
must also include the mailing and the distribution of
novelties of all kinds.
Xo matter how small the town may be the benefits
of advertising will be plain in the results in sales.
But the man in the small town must be as careful
as the big city merchant in the formation of a plan
of campaign. He should decide upon his space in the
local newspapers, prepare his changes of copy care-
fully, taking care to make it timely and to keep track
of community events that may co-operate with his
efforts to interest the public in this or that instrument
in his line. The dealer should tie up as inuch as pos-
sible with the national advertising for the instru-
ments in his stock.
Not only in spirit but in the actual word must
the ads be kept honest. He should never fall into
the rather common foolishness of attracting custom-
ers by advertising "values" that are not such. That
style of advertising is bad enough for the dealer in
a large city where the transient trade may be big
but it is ruinous to the dealer in a small community.
The musical merchandise advertising is rendered
more interesting by the use of cuts which are usually
obtainable from the manufacturers and jobbers.
Cuts of local prominent musicians are an extra bit of
expenditure but their advertising value repays 'the
cost.
A species of direct advertising is that procurable
from the dealer's interest in local activities where
music is a feature. Every activity in the town has
possibilities for the music dealer. lie should not
only identify himself with schemes of cultural or
recreational kind which involve the use of music, but
he should be always alert to see chances to originate
them.
JUMP IN RUBBER PRICES
Tubing for Playerpiano Manufacturers Affected by
British Restrictions Upcn Crude Rubber Exports.
The British government does not intend to do any-
thing towards removing the restriction upon the rub-
ber output in the empire under the so-called Steven-
son scheme, which has sent rubber prices rocketing
and evoked protests from American manufacturers
using rubber in their products. The circumstances
naturally affect prices of pneumatic tubing.
Under this scheme the export of crude rubber from
Malay and Ceylon is restricted. Colonial Secretary
E. S. Amery, answering a question in the House of
Commons, said any sudden interference with the
Stevenson scheme would involve an injustice to large
numbers of individuals who had entered into con-
tracts assuming that the scheme would be continued.
If conditions warranted a progressive increase in the
amount exportable at the minimum duty on August
1, and at the succeeding quarterly intervals, the Brit-
ish soon would be exporting to full capacity, he
added.
ANNOUNCING VICTOR CUT
Newspaper Advertisements Throughout the Country
Acquaint the Public with Drastic Cut in Victrolas.
The trade from one end of the country to the other
has acquainted the public with the cut in prices of
practically all types of Victrolas, made in accordance
with the recommendation of the Victor Talking
Machine Co. to its jobbers sent out recently. The
result was reflected in the drop in market quotations
of Victor Company stock. Many dealers also must
share in the loss. The new prices at a third to one-
half off list are expected to stimulate sales every-
where. The instruction to the trade was to clear out
present types to make room for the complete new
Victor line to be offered to the public in the fall.
Nothing definite about the new Victor line is forth-
coming, but it is understood in the wholesale trade
that a display of the new products will be made at
the meeting of wholesalers in Camden, N. J., next
week. The announcement to the public about the
new line will be made early in August.
MANAGER BUYS STORE.
William G. Bode has purchased the Eagle Rock
Music Co., 2144 Colorado boulevard, Glendale, Calif.,
and plans to expand the business of which he has
been manager for the past four years. In addition
to a complete line of musical merchandise he will
carrv a line of radio.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS.
PNEUMATIC ACTIONS
Sknple ui construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Wabwt Are.
New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
August 1, 1925.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
TREATING THE LUMBER
Forest Products Laboratory Report Advises
on Relief of Casehardening a Common
Occurrence in Piano Factory.
The term "casehardening" is sometimes used to
describe lumber which is very dry on the surface
and still moist in the center. But casehardening as
here used means that the lumber when uniformly dry
is stressed because the center is attempting to shrink
more than the surface, according to a report by the
Forest Products Laboratory, Madison, Wis., which
adds:
"When lumber dries, the surface becomes dry first
but cannot shrink fully because the center does not
shrink until later. The surface layers of the lumber
therefore become set in an* expanded condition and
when the center of the lumber does become dry and
tries to shrink fully, stresses are set up.
"Casehardening can be relieved by giving the lum-
ber a conditioning treatment at temperatures of 160
degrees F. or higher and at relative humidities which
will iron out the difference in moisture content be-
tween the center and the surface of each board.
As the moisture distribution in each board becomes
uniform, stresses due to difference in set are fully
developed. At the high temperature of the condi-
tioning treatment the wood becomes so plastic that
it yields to the stresses, thereby relieving them, and
the lumber is freed from casehardening. Treatments
for the relief of carehardening in dry 1-inch lumber
must be given for a period of 20 to 30 hours in
order to be effective to the center of the lumber.
Longer periods may be necessary if the caseharden-
ing is unusually severe. Thicker stock will require
longer treatments.
"Steaming at 100 per cent relative humidity for a
short time is often used to relieve casehardening, but
such practice is not recommended, for it produces
reverse casehardening, and the stock will still cup
and warp when resawed or worked into furniture.
Another effect of steaming at high humidities is to
reopen surface checks which had closed as the lum-
ber became dry.
"After any treatment to relieve casehardening a
high humidity should be maintained while the lumber
is cooling.
"Casehardening stresses are also reduced when
lumber is bulk-piled for some time, but they are re-
duced so slowly that when kiln-dried lumber is bulk-
piled for a period of two weeks to a month, the lum-
ber is still liable to cup and warp upon resawing.
Bulk-piling is beneficial, however, because it permits
the moisture distribution to become more uniform.
SMALL GOODS PUBLICITY
Every Form of Advertising for His Band
Goods and General Musical Merchandise
Stock Should Interest Dealer.
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
The advertising problem of the musical merchan-
dise dealer is easily solved—advertise. And the
printed means to publicity are not the only ones open
to the observant merchant who sees possible profits
in band instruments and small goods. The one who
is alert daily recognizes opportunities for making
his store, his goods and himself better known to the
prospective buyers of musical merchandise. As to
the sum to be set aside for the printed means to pub-
licity, one good authority recently named five per
cent of the total gross sales.
The musical merchandise advertisers' appropria-
tions are of two kinds—newspaper and direct. The
newspaper part needs no explanation but the direct
advertising is more comprehensive. It includes all
printed matter sent out by the dealer and for which
he himself pays. Quite a bit of printed matter is
supplied by the manufacturers and its usefulness de-
pends a good deal on the judiciousness in its distri-
bution. In the direct advertising costs the dealer
must also include the mailing and the distribution of
novelties of all kinds.
Xo matter how small the town may be the benefits
of advertising will be plain in the results in sales.
But the man in the small town must be as careful
as the big city merchant in the formation of a plan
of campaign. He should decide upon his space in the
local newspapers, prepare his changes of copy care-
fully, taking care to make it timely and to keep track
of community events that may co-operate with his
efforts to interest the public in this or that instrument
in his line. The dealer should tie up as inuch as pos-
sible with the national advertising for the instru-
ments in his stock.
Not only in spirit but in the actual word must
the ads be kept honest. He should never fall into
the rather common foolishness of attracting custom-
ers by advertising "values" that are not such. That
style of advertising is bad enough for the dealer in
a large city where the transient trade may be big
but it is ruinous to the dealer in a small community.
The musical merchandise advertising is rendered
more interesting by the use of cuts which are usually
obtainable from the manufacturers and jobbers.
Cuts of local prominent musicians are an extra bit of
expenditure but their advertising value repays 'the
cost.
A species of direct advertising is that procurable
from the dealer's interest in local activities where
music is a feature. Every activity in the town has
possibilities for the music dealer. lie should not
only identify himself with schemes of cultural or
recreational kind which involve the use of music, but
he should be always alert to see chances to originate
them.
JUMP IN RUBBER PRICES
Tubing for Playerpiano Manufacturers Affected by
British Restrictions Upcn Crude Rubber Exports.
The British government does not intend to do any-
thing towards removing the restriction upon the rub-
ber output in the empire under the so-called Steven-
son scheme, which has sent rubber prices rocketing
and evoked protests from American manufacturers
using rubber in their products. The circumstances
naturally affect prices of pneumatic tubing.
Under this scheme the export of crude rubber from
Malay and Ceylon is restricted. Colonial Secretary
E. S. Amery, answering a question in the House of
Commons, said any sudden interference with the
Stevenson scheme would involve an injustice to large
numbers of individuals who had entered into con-
tracts assuming that the scheme would be continued.
If conditions warranted a progressive increase in the
amount exportable at the minimum duty on August
1, and at the succeeding quarterly intervals, the Brit-
ish soon would be exporting to full capacity, he
added.
ANNOUNCING VICTOR CUT
Newspaper Advertisements Throughout the Country
Acquaint the Public with Drastic Cut in Victrolas.
The trade from one end of the country to the other
has acquainted the public with the cut in prices of
practically all types of Victrolas, made in accordance
with the recommendation of the Victor Talking
Machine Co. to its jobbers sent out recently. The
result was reflected in the drop in market quotations
of Victor Company stock. Many dealers also must
share in the loss. The new prices at a third to one-
half off list are expected to stimulate sales every-
where. The instruction to the trade was to clear out
present types to make room for the complete new
Victor line to be offered to the public in the fall.
Nothing definite about the new Victor line is forth-
coming, but it is understood in the wholesale trade
that a display of the new products will be made at
the meeting of wholesalers in Camden, N. J., next
week. The announcement to the public about the
new line will be made early in August.
MANAGER BUYS STORE.
William G. Bode has purchased the Eagle Rock
Music Co., 2144 Colorado boulevard, Glendale, Calif.,
and plans to expand the business of which he has
been manager for the past four years. In addition
to a complete line of musical merchandise he will
carrv a line of radio.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS.
PNEUMATIC ACTIONS
Sknple ui construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Wabwt Are.
New York City
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).