June 6, 1925.
PRESTO
CLEVELAND AND
THE TRADE THERE
EEBURG
Prominent Members of the Business Ready for
Attendance at Chicago Convention, While
at Home the Stores Are Decked
in Special Attractiveness.
THE BRUCK FAILURE
TYLE"L"
The KEY to
OSITIVE
ROFITS
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
Next Meeting of the Cleveland Music Trades Asso-
ciation Will Hear a Talk on "Bait" Advertising,
and Dreher House Will Broadcast its Message.
The stock of pianos, phonographs and other equip-
ment of the H. B. Bruck & Sons Co. of Huron road
will be sold at public auction June IS by court order.
As has been fully told in Presto, the Bruck failure
was a bad one and several prominent western piano
manufacturers are among the larger creditors.
At least two Chicago industries are in the list and
one Ohio company and one Michigan industry, with
the customary variety of scattering concerns. The
Bruck failure has created considerable comment in
the trade both locally and in other cities as the house
had been considered a strong one.
Dreher Broadcasting.
The Dreher Piano Co. is going to let the people of
Cleveland and in other cities within the radius of a
few thousand miles know why they should own a
piano. It will broadcast a message through one of
Cleveland's biggest and most powerful stations,
WEAR, about June 18.
The name of the talk will be "Why You Should
Own a Piano." No makes of instruments will be
named and no particular style recommended. The
whole talk will stress the various reasons for owning
a piano.
Henry Dreher and other dealers from Cleveland
are preparing to attend the convention in Chicago
the coming week.
Wurlitzer Windows.
The Wurlitzer company can lay claim to having
the most unique pair of windows in Cleveland this
week. One is devoted to a showing of their Apol!o
grand. At the back and sides of the instrument
palms are banked, and just to the left of it is a wax
figure dressed in full bridal regalia.
Appropriate advertising calls attention to a piano
for the June bride. The same window also contains
a collection of old master violins, in charge of A,
Irving Tallis, the company's violin expert.
"Bait Advertising" Talks.
"Bait Advertising" is to be the subject of a talk
before the members of the Cleveland Music Trades
Association on June 16. The speaker is to be Dale
Brown, manager of the Cleveland Better Business
Commission.
Mr. Brown has done some very effective work in
suppressing misleading advertising in Cleveland and
elsewhere and his talk should be of particular interest
to all music merchants as this subject is attracting
a lot of attcation at present.
Great Radio Showroom.
What is characterized as one of the finest whole-
sale radio showrooms in this country was opened
last week by the Cleveland Ignition Co., distributors
for the Atwatcr Kcnt-Poo!ey radio and phonographs.
It is located at 22nd street and Chester avenue and
is superbly furnished.
Manager Ray Bechtol of the local company has
called a meeting of all dealers at the Hotel Statler,
June 17, at 1:30, and at that time will outline plans
for the coming season's aggressive merchandising
campaign.
TROPHIES FOR BIG
CONVENTION GOLF GAMES
Kenneth W. Curtis, Chairman of Golf Tourna-
ment Committee, Publishes Long List
of Those Who Donated Prizes.
Kenneth W. Curtis, chairman of the golf tourna-
ment to be held in connection with the music trades
convention, sends the names of the various members
of the trade who have been generous in donating
handsome trophies to be awarded as prizes during
the event.
Prizes donated and purchased by the committee
are in excess of $1,500 in value. There will be a prize
for every two entries into the tournament. The
interest shown and advance entries indicate a field of
over one hundred players.
M. J. Kennedy, Ilallet & Davis Piano Co., The
Aeolian Co., The Piano & Organ Supply Co., Auto
Pneumatic Action Co., American Piano Co., George
W. Stoneman & Co., W. W. Kimball Co. (E. B.
Bartlett), Schaff Piano String Co., The Q R S Co.,
The Continental Piano Co.
John H. Parnham (Cable-Nelson Piano Co.), The
O. S. Kelly Co., Autopiano Co., Richardson Piano
Case Co., Lyon & Healy, Inc., Music Trade Indicator,
United States Music Co., Standard Action Co., Harry
J. Sohmer (Sohmer & Co.), The Parker-Young Co.,
Milton Piano Co.
Perfection Piano Bench Mfg. Co., Wood-Mosaic
Co., Inc., Hammacher, Schlemmer & Co., Hoffman
Lumber Co., Brunswick-Balke-Collender Co., M.
Schulz Co., Glidden Co., Presto Publishing Co., and
James W. Bristol.
CONTINENTAL EXHIBIT
TO TRAVEL WEST
At Conclusion of Annual Convention in Chi-
cago, Fine Display of Continental Co.
Will Move to Los Angeles.
The entire exhibit of the Continental Piano Co.
at the Chicago convention will be shipped to Los
Angeles for the exhibit of the company at the Bilt-
more during the convention of the Western Music
Trades Association.
Roy C. Burgess of the Continental Piano Co. will
be in charge of the exhibit.
Western dealers will be especially interested in
the new styles of the Continental Piano Co. in the
4 ft., 4 ft. 4 in. and 4 ft. 6 in. sizes, as these new
styles have been designed to meet the popular de-
mand for smaller instruments and they will ade-
quately meet the requirements of the western dealers
for smaller pianos.
Frank A. Butler of the Continental Piano Co., 395
Boylston street, Boston, who has been visiting the
wholesale trade in the South, returned to the Boston
offices Monday, June 1. Mr. Butler is planning to
call on the western trade this week and Saturday
drop in to the convention in Chicago.
A. C. Clausen, general sales manager of the Henry
F. Miller Stores Co., 395 Boylston street, left last
Thursday, May 28, for the Detroit store of the com-
pany. Mr. Clausen will remain in Detroit until Sat-
urday and then go to Chicago to the convention.
THIRD PEP MEETING OF
CHICAGO PIANO CLUB
Gala Affair at Harvard-Yale-Princeton Club
Was a Great Success Enjoyed by
Largest Attendance on Record.
The third pep meeting of the Chicago Piano Club
was held at the Harvard-Yalc-Princeton Club, Tues-
day evening of this week. The party was staged
by Harry J. Lindeman, who is chairman of the *
reception committee, and was one of the livest, most
enthusiastic parties held by the piano club in many
years.
"The entire program was unusually good," said
Matt Kennedy, secretary of the National Association
of Music Merchants to a Presto reporter, "and if the
spirit manifested at the party prevails at the con-
vention next week, it will be the greatest conven-
tion we have ever had," continued Mr. Kennedy.
Members of different committees explained their
duties. Those on the reception committee made
plain their plans of meeting the different trains arriv-
ing with convention visitors.
The entertainment was of high order. Several
of the company of the "Student Prince" musical com-
edy were present and gave the piano men a live
show. George R. Brownell, of Lyon & Healy's,
introduced a number of radio stars, who also per-
formed for the amusement of those present.
FIFTEEN OF SEVENTEEN.
Speaking of piano selling at retail, here's a true
story that seems to fit the "dull" season. Lem Kline
recently closed a special sale for the Johnson Piano
House at Monmouth, 111. Things had been dull
there. Mr. Kline put on his speedometer and just
seventeen prospects came into the store during the
week of the sale. Of the seventeen he sold just
fifteen. Was that "dull"? Only shows that it "can
be done," even in small towns.
H. D. KUECK IN CHICAGO.
A visitor in Chicago this week is II. D. Kueck
of Stover, Mo. Mr. Kueck is spending several days
here and will drive back with a party of Missourians,
leisurely taking in the sights on the way.
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