Presto
Issue: 1925 2023 - Page 3
Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
10 cent.,-st.oo a r*«r
CHICAGO, SATURDAY, MAY 2, 1925
NEW DISPENSATION
OF BUSH & GERTS
Fine Old Piano Moving Forward Splendidly
Under Improved Conditions of the New
Ownership and Winning New Rep-
resentatives in the Trade.
E. W. FURBUSH SALES MANAGER
Any Talk Intended to Spread Misunderstanding as to
Conditions Is Discounted by Statements of Ex-
pert Who Has Direction of Distribution.
When individuals or industries of distinction come
to crossroads in their careers, interest in their
plans and purposes is general. When the fine old
Bush & Gerts piano passed to new ownership the
trade as well as piano loving people everywhere felt
concerned in the possible result of the change. Presto
for the purpose. It is, in fact, the old Bush & Gerts
piano as the trade already knows it, and the grand
is the same admirable instrument that won the trade
when it first appeared. There can be no successful
dispute on this point. Any talk to the effect that
there is any deterioration, or even that the Bush &
Gerts is not better now than before, largely because
of improved manufacturing conditions, may • be ac-
cepted as having no basis in truth.
Mr. Furbush is a piano man whose career gives
assurance that his word is so reliable that dealers
everywhere require no other proof of a piano's merits.
He has put a great deal of enthusiasm into the Bush
& Gerts piano, and it is his purpose to extend the
sale of that instrument as it has never before been
broadened. He knows just what the piano itself has
been, through the years, and he knows what it is
today, and what he may promise to the dealers who
represent it anywhere. From scale to fly-finishing
and fine tuning, it is the Bush & Gerts, and nothing
else. If it discloses any changes from the past, those
changes will have to do only with improvement and
such added attention to details as give the last
touch to the tone and the final luster to the case fin-
ish.
Authorized Statement,
This is said also upon Mr. Furbush's own responsi-
bility. He urges Presto to repeat it for his own satis-
faction as well as to refute the work of any "knocker"
who may have talked to the trade because of envious
competition, or because of a lack of information as
to the actual conditions. It is commonly understood
that it is the scale that gives individuality to a grand
piano. The Bush & Gerts grand scale is its own.
This is the central statement made by Sales Manager
E. W. Furbush. And he is in condition to know
exactly what he is talking about. And Mr. Fur-
bush's word is perfectly good, as no one of experi-
ence in the piano trade will need to be told.
M. SCHULZ DEALERS SEE
GOOD BUSINESS AHEAD
A. P. Griggs, Davenport, Iowa, and August
Korn, of Michigan City, Indiana, Are
Visitors This Week.
E. W. FURBUSH.
has received scores of letters asking the question and.
now that the famous piano is fixed in its new and
improved conditions, the answer is easy to make.
The Bush & Gerts piano will continue, as before, to
maintain its place among the distinctly fine instru-
ments. Especially the Bush & Gerts grands will
stand forth as types of the most ambitious and de-
serving the enthusiasm of the discriminating dealers
and their most critical customers. Of this we have
the assurance of the progressive manufacturers who
control the great factories where the Bush & Gerts
Piano Company will henceforth produce the instru-
ments which for a half-century have stood high in
the world of music.
Same as Ever.
It is only natural that when an old piano changes
from one control to another the common line of
"trade talk" begins. So with the Bush & Gerts. It
is said that some gossip of the variety known as
'"knocking" has been distributed in the trade. Gen-
eral Sales Manager E. W. Furbush, in whose skillful
direction the distribution of the Bush & Gerts now
rests, said to a Presto representative last week that,
as usual also in such cases, the envious talk has
the effect of giving zest to the new demand for the
Bush & Gerts piano largely because the attacks are
so obviously untrue that nothing is required to con-
vince any dealer that the instrument itself is the same
as heretofore, with some important reinforcements in
minor parts. The identical scale is used and the in-
strument is produced in a factory especially equipped
M. Schulz dealers everywhere are making gratify-
ing reports of better trade conditions, and no better
proof can be had than the quarterly report of the
M. Schulz Co, 711 Milwaukee avenue, Chicago,
which shows a material increase over the correspond-
ing months of last year.
The most recent visitors to the busy Chicago firm
were A. P. Griggs, progressive dealer of Davenport,
la., and August Korn, who conducts a similar busi-
ness at Michigan City, Ind. Both gentlemen are
optimistic, having featured the extensive line of the
M. Schulz Co. for a considerable time and have
found it a consistent seller during all seasons.
KOHLER & CAMPBELL PIANO
VALUED FOR CHURCH WORK
Paster Rutherford H. Moore, of Cooper M. E.
Church, Thinks Instrument Indispensable.
The Cooper Memorial Methodist Episcopal Church
of Randolph, Vt., has recently acquired a Kohler &
Campbell piano. The instrument has on several occa-
sions been used in place of the church organ. De-
spite the size of the church, the volume of the piano
is more than sufficient.
The resonant singing tone and responsive action
of the Kohler & Campbell piano make it just the
instrument needed for such exacting service. The
pastor, Rutherford H. Moore, declares that he is
highly pleased with the performance of the Kohler
& Campbell and considers it quite indispensable.
R. A. BURKE IN SOUTHEAST.
R. A. Burke, Story & Clark traveler, is visiting
dealers in the states of Maryland, Virginia, and North
and South Carolina. Mr. Burke is well known to
dealers of that section and has expressed confidence
that the Story & Clark Co.'s line will be a strong
seller there.
ALLURING FOLDER
FROM LOS ANGELES
Invitation of Western Music Trades Associa-
tion to Attend Annual Convention in
Southern California City Also Con-
tains Attractive Program.
ASSURED OF SUCCESS
Promoters of Event in Los Angeles in May Point to
Convention Triumph at First Meeting in San
Francisco Last Year.
The invitation to attend the second annual conven-
tion of the Western Music Trades Association, June
23 to 26, in Los Angeles, is characteristic of the taste
and thoroughness of that section. It is a handsome
folder that gives every fact about the association and
the annual meeting.
The first convention of the Western Music Trades
Association held in San Francisco, July, 1924, was a
huge success from point of attendance at the business
sessions, at the three luncheons, at the banquets and
dances and at the golf tournament. Over four hun-
dred dealers registered, hailing from every part of
the Pacific slope. The first convention was also a
success from the standpoint of business benefit; those
attending received something worth while in the dis-
cussions on trade matters. The program was crowded
with live music trade topics of vital interest to every
Western music merchant. The first convention was
likewise a large success from the standpoint of enthu-
siasm, of good fellowship and of good times. The
ladies were welcome and they too had a good time
and enjoyed every minute of it. And lastly the first
convention was a notable success from the financial
standpoint. It paid for itself from the modest regis-
tration fees. All bills were paid, leaving a few dollars
in the treasury.
Appeals for Membership.
"Out of the first convention grew the Western
Music Trades Association, in which every music mer-
chant is cordially invited to become a member (fee
very nominal)/' says the invitation. "This associa-
tion has been functioning since July, 1924, through
its board of directors and now sponsors the second
annual convention, to which every music merchant is
invited to attend whether a member of the associa-
tion or not. Everybody and anybody connected with
the music business is welcome."
Convention headquarters will be maintained at the
Biltmore Hotel, where all sessions, luncheons, ban-
quets and dances will be held. The sessions proper
start promptly on Tuesday, June 23, at 9:30 a. m., and
will continue Wednesday and Thursday.
PROGRAM.
The program subjects group themselves into five
general divisions:
(1) Association matters—both coast and local.
(2) General business subjects, such as advertising,
freight rates, expense of doing business, etc.
(3) Pianos—particular stress will be laid on the
subjects of trade-ins and the playerpiano business.
(4) Talking machines—perhaps the question will
be answered, "What is the future of the talking
machine?"
(5) Radio—practically a whole day will be devoted
to this new field in music merchandising. A dozen
live subjects have been selected and radio will be han-
dled from the standpoint of the manufacturer, the
jobber, the dealer and the customer.
Each subject will be assigned to one or two dealers,
well known in the trade and particularly fitted to
handle the subject. Their papers or talks will be
limited to ten minutes and the balance of the period
will be thrown open to questions, answers and dis-
cussion.
It will be the aim of the chairman to adjourn busi-
ness sessions as near 3:30 o'clock as possible, so that
the merchants attending may visit the special dis-
plays of pianos, talking machines, radio, musical mer-
chandise, benches and cabinets, which will be main-
(Continued on Page 10.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
10 cent.,-st.oo a r*«r
CHICAGO, SATURDAY, MAY 2, 1925
NEW DISPENSATION
OF BUSH & GERTS
Fine Old Piano Moving Forward Splendidly
Under Improved Conditions of the New
Ownership and Winning New Rep-
resentatives in the Trade.
E. W. FURBUSH SALES MANAGER
Any Talk Intended to Spread Misunderstanding as to
Conditions Is Discounted by Statements of Ex-
pert Who Has Direction of Distribution.
When individuals or industries of distinction come
to crossroads in their careers, interest in their
plans and purposes is general. When the fine old
Bush & Gerts piano passed to new ownership the
trade as well as piano loving people everywhere felt
concerned in the possible result of the change. Presto
for the purpose. It is, in fact, the old Bush & Gerts
piano as the trade already knows it, and the grand
is the same admirable instrument that won the trade
when it first appeared. There can be no successful
dispute on this point. Any talk to the effect that
there is any deterioration, or even that the Bush &
Gerts is not better now than before, largely because
of improved manufacturing conditions, may • be ac-
cepted as having no basis in truth.
Mr. Furbush is a piano man whose career gives
assurance that his word is so reliable that dealers
everywhere require no other proof of a piano's merits.
He has put a great deal of enthusiasm into the Bush
& Gerts piano, and it is his purpose to extend the
sale of that instrument as it has never before been
broadened. He knows just what the piano itself has
been, through the years, and he knows what it is
today, and what he may promise to the dealers who
represent it anywhere. From scale to fly-finishing
and fine tuning, it is the Bush & Gerts, and nothing
else. If it discloses any changes from the past, those
changes will have to do only with improvement and
such added attention to details as give the last
touch to the tone and the final luster to the case fin-
ish.
Authorized Statement,
This is said also upon Mr. Furbush's own responsi-
bility. He urges Presto to repeat it for his own satis-
faction as well as to refute the work of any "knocker"
who may have talked to the trade because of envious
competition, or because of a lack of information as
to the actual conditions. It is commonly understood
that it is the scale that gives individuality to a grand
piano. The Bush & Gerts grand scale is its own.
This is the central statement made by Sales Manager
E. W. Furbush. And he is in condition to know
exactly what he is talking about. And Mr. Fur-
bush's word is perfectly good, as no one of experi-
ence in the piano trade will need to be told.
M. SCHULZ DEALERS SEE
GOOD BUSINESS AHEAD
A. P. Griggs, Davenport, Iowa, and August
Korn, of Michigan City, Indiana, Are
Visitors This Week.
E. W. FURBUSH.
has received scores of letters asking the question and.
now that the famous piano is fixed in its new and
improved conditions, the answer is easy to make.
The Bush & Gerts piano will continue, as before, to
maintain its place among the distinctly fine instru-
ments. Especially the Bush & Gerts grands will
stand forth as types of the most ambitious and de-
serving the enthusiasm of the discriminating dealers
and their most critical customers. Of this we have
the assurance of the progressive manufacturers who
control the great factories where the Bush & Gerts
Piano Company will henceforth produce the instru-
ments which for a half-century have stood high in
the world of music.
Same as Ever.
It is only natural that when an old piano changes
from one control to another the common line of
"trade talk" begins. So with the Bush & Gerts. It
is said that some gossip of the variety known as
'"knocking" has been distributed in the trade. Gen-
eral Sales Manager E. W. Furbush, in whose skillful
direction the distribution of the Bush & Gerts now
rests, said to a Presto representative last week that,
as usual also in such cases, the envious talk has
the effect of giving zest to the new demand for the
Bush & Gerts piano largely because the attacks are
so obviously untrue that nothing is required to con-
vince any dealer that the instrument itself is the same
as heretofore, with some important reinforcements in
minor parts. The identical scale is used and the in-
strument is produced in a factory especially equipped
M. Schulz dealers everywhere are making gratify-
ing reports of better trade conditions, and no better
proof can be had than the quarterly report of the
M. Schulz Co, 711 Milwaukee avenue, Chicago,
which shows a material increase over the correspond-
ing months of last year.
The most recent visitors to the busy Chicago firm
were A. P. Griggs, progressive dealer of Davenport,
la., and August Korn, who conducts a similar busi-
ness at Michigan City, Ind. Both gentlemen are
optimistic, having featured the extensive line of the
M. Schulz Co. for a considerable time and have
found it a consistent seller during all seasons.
KOHLER & CAMPBELL PIANO
VALUED FOR CHURCH WORK
Paster Rutherford H. Moore, of Cooper M. E.
Church, Thinks Instrument Indispensable.
The Cooper Memorial Methodist Episcopal Church
of Randolph, Vt., has recently acquired a Kohler &
Campbell piano. The instrument has on several occa-
sions been used in place of the church organ. De-
spite the size of the church, the volume of the piano
is more than sufficient.
The resonant singing tone and responsive action
of the Kohler & Campbell piano make it just the
instrument needed for such exacting service. The
pastor, Rutherford H. Moore, declares that he is
highly pleased with the performance of the Kohler
& Campbell and considers it quite indispensable.
R. A. BURKE IN SOUTHEAST.
R. A. Burke, Story & Clark traveler, is visiting
dealers in the states of Maryland, Virginia, and North
and South Carolina. Mr. Burke is well known to
dealers of that section and has expressed confidence
that the Story & Clark Co.'s line will be a strong
seller there.
ALLURING FOLDER
FROM LOS ANGELES
Invitation of Western Music Trades Associa-
tion to Attend Annual Convention in
Southern California City Also Con-
tains Attractive Program.
ASSURED OF SUCCESS
Promoters of Event in Los Angeles in May Point to
Convention Triumph at First Meeting in San
Francisco Last Year.
The invitation to attend the second annual conven-
tion of the Western Music Trades Association, June
23 to 26, in Los Angeles, is characteristic of the taste
and thoroughness of that section. It is a handsome
folder that gives every fact about the association and
the annual meeting.
The first convention of the Western Music Trades
Association held in San Francisco, July, 1924, was a
huge success from point of attendance at the business
sessions, at the three luncheons, at the banquets and
dances and at the golf tournament. Over four hun-
dred dealers registered, hailing from every part of
the Pacific slope. The first convention was also a
success from the standpoint of business benefit; those
attending received something worth while in the dis-
cussions on trade matters. The program was crowded
with live music trade topics of vital interest to every
Western music merchant. The first convention was
likewise a large success from the standpoint of enthu-
siasm, of good fellowship and of good times. The
ladies were welcome and they too had a good time
and enjoyed every minute of it. And lastly the first
convention was a notable success from the financial
standpoint. It paid for itself from the modest regis-
tration fees. All bills were paid, leaving a few dollars
in the treasury.
Appeals for Membership.
"Out of the first convention grew the Western
Music Trades Association, in which every music mer-
chant is cordially invited to become a member (fee
very nominal)/' says the invitation. "This associa-
tion has been functioning since July, 1924, through
its board of directors and now sponsors the second
annual convention, to which every music merchant is
invited to attend whether a member of the associa-
tion or not. Everybody and anybody connected with
the music business is welcome."
Convention headquarters will be maintained at the
Biltmore Hotel, where all sessions, luncheons, ban-
quets and dances will be held. The sessions proper
start promptly on Tuesday, June 23, at 9:30 a. m., and
will continue Wednesday and Thursday.
PROGRAM.
The program subjects group themselves into five
general divisions:
(1) Association matters—both coast and local.
(2) General business subjects, such as advertising,
freight rates, expense of doing business, etc.
(3) Pianos—particular stress will be laid on the
subjects of trade-ins and the playerpiano business.
(4) Talking machines—perhaps the question will
be answered, "What is the future of the talking
machine?"
(5) Radio—practically a whole day will be devoted
to this new field in music merchandising. A dozen
live subjects have been selected and radio will be han-
dled from the standpoint of the manufacturer, the
jobber, the dealer and the customer.
Each subject will be assigned to one or two dealers,
well known in the trade and particularly fitted to
handle the subject. Their papers or talks will be
limited to ten minutes and the balance of the period
will be thrown open to questions, answers and dis-
cussion.
It will be the aim of the chairman to adjourn busi-
ness sessions as near 3:30 o'clock as possible, so that
the merchants attending may visit the special dis-
plays of pianos, talking machines, radio, musical mer-
chandise, benches and cabinets, which will be main-
(Continued on Page 10.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).