Presto
Issue: 1925 2022 - Page 13
April 25, 1925.
13
P R E S T O
GEORGE CLEVELAND
FORMS VOSE PRESERVE
Energetic Salesman for Marcellus Roper Com-
pany, Worcester, Mass., Particularly Suc-
cessful in Sales of Famous Piano.
George Cleveland, an energetic salesman for the
fine old house of Marcellus Roper Company, Worces-
ter, Mass., is the hero of a story of progressive piano
selling which has just come to hand, but not through
Mr. Cleveland himself, who is as modest as he is
triumphant in the sales field.
If you know the Lenox section of Worcester you
will better appreciate the character of Mr. Cleveland's
selling ambitions. Lenox is to Worcester what Back
Bay is to Boston, Riverside Drive to New York and
the Gold Coast to Chicago—an exclusive region in-
habited by people of wealth and refinement to whom
fine pianos are among the absolute necessities.
The piano sales possibilities of Lenox have long
been clear to Mr. Cleveland and so far has realized
on them in a very satisfactory manner. Within the
past few months he has vigorously played his inter-
esting game of progressive piano selling and is still
playing it.
One day he sold a fine Vose piano to one of the
splendid homes of Lenox. Two days later he sold
another fine Vose piano to another family two houses
removed from there. The gap disturbed him. Three
of a kind always beats a pair when Mr. Lenox plays
a Vose hand. But he was distracted from his object
of filling the gap by two good tips from the latest
of his Lenox customers. Two families at the other
side of the street were promising. Vose prospects,
the customer informed him.
Inside of a few days he sold to one of the prospects
and, while calling after the piano had been installed,
he had the good luck of meeting the lady who occu-
pied the house he then alluded to as the "gap." She
had an old grand, of concert size, a fine instrument,
but for a long time she had experienced a craving
to replace it with a new baby grand. Mr. Cleveland
did what an alert salesman would do in such a for-
tunate circumstance. It was too easy! Within a
week the objectionable gap across the street was
filled with a Vose baby grand.
Four Vose sales in that fine section of Lenox in
something over a month was a heartening situation.
The pianos in place, too, were excellent talking points
and Mr. Cleveland made the most of them with his
fast increasing circle of prospects. And every customer
talked for him. It is a tribute to his diplomatic
sense that they were organized into a fund of Vose
propagandists without knowing it.
There was nothing dramatic in the fifth sale, or the
sixth, or in any sale up to the twelfth sale closed last
week within three blocks on either side of Lenox
avenue. He celebrated the closing of a round dozen
of Vose sales by absenting himself from his Vose
preserve for a day to visit the store of the Marcellus
Roper Co., where he enjoyed himself watching the
other fellows work while he just sat in an easy chair
t?king a rest.
F. P. BASSETT RETURNS
FROM BLUE RIDGE MTS.
M. Schulz Co. Official Spends Several Days
with Sons at Military Academy, Staunton,
Va., and visits North Carolina Dealer.
F. P. Bassett, secretary and treasurer of the M.
Schulz Co., 711 Milwaukee Ave., Chicago, returned
recently from a two weeks' visit to Virginia and
North Carolina, where he enjoyed himself immensely
in the cool, clear air of the Blue Ridge Mts. The
object, however, of Mr. Bassett's trip, was to see his
two sons who are students at the Staunton Military
Academy, Staunton, Va., and who are always anxious
see their dad from Chicago. After spending a few
Good Topic for Convention. Discussion Sug- to
days with the boys and viewing the forest fires rag-
gested by Percy Tonk in Interesting
ing in the Blue Ridge hills, Mr. Bassett set out for
North Carolina, visiting M. Schulz dealers in the
Little House Organ.
western section of that state.
A new phase of national advertising is suggested by
On the return trip Mr. Bassett called on the Otto
Tonk Topics, the interesting little periodical at the Grau Music Co., Cincinnati, Ohio, and found that
Tonk Manufacturing Co., Chicago. It alludes to the progressive firm to be doing a thriving business and
feat of the "less enterprising music merchants" about ve r y optimistic.
the competition from the automobile and radio, and
offers a suggestion.
PAUL J. HEALY'S ESTATE.
"If the industry were well announced to the possi-
Paul J. Healy, son of the founder of the music firm
bilities of both of these bugaboos as a medium for
spreading the gospel of music, this seeming distrac- of Lyon & Healy. Chicago, left his widow an estate
tion might be made the source of more and better valued at $540,000 in stocks and bonds, an inventory
business. What the industry needs is to have their filed last week by Mrs. Marie Alexander Healy, the
attention drawn to the salient necessity of music that widow, as an administratrix, showed. Mr. Healy
is born in the heart of the individual and can only died in January. The estate consisted largely of
find proper expression when one knows how to per- stock in the houses of Lyon & Healy.
form upon an instrument." This suggestion is made:
This fact told interestingly and frequently on the
radio would arouse in many persons the desire to
learn to play. Better still, if you can, make parents
realize the benefits that come to those who learn
to play while they arc young.
It would pay big benefits to the entire musical
world in general, and to piano manufacturers in
particular, if on every highway, in plain view from
passing automobiles, great billboards not too far
apart, would proclaim the advantages of knowing
how to play the piano, the foundation instrument
of musical training.
No matter what musical instrument one intends
and
to specialize on, it is better to first learn to play
the piano.
Why not get together on a real advertising pol-
icy? The music industry as a whole could easily
(Licensee)
afford to have the romance of music and its in-
numerable benefits broadcasted almost nightly over
Reproducing
all the radio broadcasting stations. There are thou-
(Electric)
sands of fascinating stories the telling of which
would arouse the desire to learn to play a musical
instrument in the hearts of every child and many
adults.
of Recognized
The oft repeated statement: "Learn to play the
piano while your are young and everybody will
Artistic
Character
love you when you get old," emblazoned in great
Made by a Decker Since 1856
letters from beautifully illustrated billboards will
create a demand for pianos in the home that will
699-703 East 135th Street New York
pay the cos* many times over.
Why can't this be done?
HOW TO OVERCOME
TRADE DISTRACTIONS
DECKER
MJ
EST. 1856 & SON
Grand, Upright
Welte-Mignon
Pianos and Players
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
A QUALITY PRODUCT
FOR OVER
QUARTER OF A CENTURY
||E St. 1893 HHP
NEW LOCATION FOR
STARR IN CHICAGO
B u i l d e r s o r Incomparable
[PIANOS, PLAYERS-vREPRODUCING PIANOS
Preparations Are Made for Occupying of the
New and Improved Quarters at
234 S. Wabash Avenue.
The Chicago store of the Starr Piano Co., Rich-
mond, Ind., announces the removal this week to its
new location at 234 S. Wabash avenue, in the heart
at Chicago's "Piano Row."
"The decision to occupy the quarters we have now
obtained, came rather suddenly," said Mr. Hunt,
manager of the store to a Presto reporter early this
week. "We are to occupy the fourth floor of the
Davidson Talking Machine Shop at 234 S. Wabash
avenue, which company will represent the Starr piano
in a retail capacity. Our time will be devoted to the
wholesale business, for which plans for expansion
will be carried out.
"Gennett records will continue to be retailed on the
fourth floor, where a fine record department is now
being established," continued Mr. Hunt.
POOLE
-BOSTON-
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
CINCINNATI
INDIANAPOLIS
LOUISVILLE
INCORPORATED
CHICAGO
DALLAS
ST. LOUIS
DENVER
NEW YORK
SAN FRANCISCO
GRAND AND UPRIGHT PIANOS •
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
P R E S T O
GEORGE CLEVELAND
FORMS VOSE PRESERVE
Energetic Salesman for Marcellus Roper Com-
pany, Worcester, Mass., Particularly Suc-
cessful in Sales of Famous Piano.
George Cleveland, an energetic salesman for the
fine old house of Marcellus Roper Company, Worces-
ter, Mass., is the hero of a story of progressive piano
selling which has just come to hand, but not through
Mr. Cleveland himself, who is as modest as he is
triumphant in the sales field.
If you know the Lenox section of Worcester you
will better appreciate the character of Mr. Cleveland's
selling ambitions. Lenox is to Worcester what Back
Bay is to Boston, Riverside Drive to New York and
the Gold Coast to Chicago—an exclusive region in-
habited by people of wealth and refinement to whom
fine pianos are among the absolute necessities.
The piano sales possibilities of Lenox have long
been clear to Mr. Cleveland and so far has realized
on them in a very satisfactory manner. Within the
past few months he has vigorously played his inter-
esting game of progressive piano selling and is still
playing it.
One day he sold a fine Vose piano to one of the
splendid homes of Lenox. Two days later he sold
another fine Vose piano to another family two houses
removed from there. The gap disturbed him. Three
of a kind always beats a pair when Mr. Lenox plays
a Vose hand. But he was distracted from his object
of filling the gap by two good tips from the latest
of his Lenox customers. Two families at the other
side of the street were promising. Vose prospects,
the customer informed him.
Inside of a few days he sold to one of the prospects
and, while calling after the piano had been installed,
he had the good luck of meeting the lady who occu-
pied the house he then alluded to as the "gap." She
had an old grand, of concert size, a fine instrument,
but for a long time she had experienced a craving
to replace it with a new baby grand. Mr. Cleveland
did what an alert salesman would do in such a for-
tunate circumstance. It was too easy! Within a
week the objectionable gap across the street was
filled with a Vose baby grand.
Four Vose sales in that fine section of Lenox in
something over a month was a heartening situation.
The pianos in place, too, were excellent talking points
and Mr. Cleveland made the most of them with his
fast increasing circle of prospects. And every customer
talked for him. It is a tribute to his diplomatic
sense that they were organized into a fund of Vose
propagandists without knowing it.
There was nothing dramatic in the fifth sale, or the
sixth, or in any sale up to the twelfth sale closed last
week within three blocks on either side of Lenox
avenue. He celebrated the closing of a round dozen
of Vose sales by absenting himself from his Vose
preserve for a day to visit the store of the Marcellus
Roper Co., where he enjoyed himself watching the
other fellows work while he just sat in an easy chair
t?king a rest.
F. P. BASSETT RETURNS
FROM BLUE RIDGE MTS.
M. Schulz Co. Official Spends Several Days
with Sons at Military Academy, Staunton,
Va., and visits North Carolina Dealer.
F. P. Bassett, secretary and treasurer of the M.
Schulz Co., 711 Milwaukee Ave., Chicago, returned
recently from a two weeks' visit to Virginia and
North Carolina, where he enjoyed himself immensely
in the cool, clear air of the Blue Ridge Mts. The
object, however, of Mr. Bassett's trip, was to see his
two sons who are students at the Staunton Military
Academy, Staunton, Va., and who are always anxious
see their dad from Chicago. After spending a few
Good Topic for Convention. Discussion Sug- to
days with the boys and viewing the forest fires rag-
gested by Percy Tonk in Interesting
ing in the Blue Ridge hills, Mr. Bassett set out for
North Carolina, visiting M. Schulz dealers in the
Little House Organ.
western section of that state.
A new phase of national advertising is suggested by
On the return trip Mr. Bassett called on the Otto
Tonk Topics, the interesting little periodical at the Grau Music Co., Cincinnati, Ohio, and found that
Tonk Manufacturing Co., Chicago. It alludes to the progressive firm to be doing a thriving business and
feat of the "less enterprising music merchants" about ve r y optimistic.
the competition from the automobile and radio, and
offers a suggestion.
PAUL J. HEALY'S ESTATE.
"If the industry were well announced to the possi-
Paul J. Healy, son of the founder of the music firm
bilities of both of these bugaboos as a medium for
spreading the gospel of music, this seeming distrac- of Lyon & Healy. Chicago, left his widow an estate
tion might be made the source of more and better valued at $540,000 in stocks and bonds, an inventory
business. What the industry needs is to have their filed last week by Mrs. Marie Alexander Healy, the
attention drawn to the salient necessity of music that widow, as an administratrix, showed. Mr. Healy
is born in the heart of the individual and can only died in January. The estate consisted largely of
find proper expression when one knows how to per- stock in the houses of Lyon & Healy.
form upon an instrument." This suggestion is made:
This fact told interestingly and frequently on the
radio would arouse in many persons the desire to
learn to play. Better still, if you can, make parents
realize the benefits that come to those who learn
to play while they arc young.
It would pay big benefits to the entire musical
world in general, and to piano manufacturers in
particular, if on every highway, in plain view from
passing automobiles, great billboards not too far
apart, would proclaim the advantages of knowing
how to play the piano, the foundation instrument
of musical training.
No matter what musical instrument one intends
and
to specialize on, it is better to first learn to play
the piano.
Why not get together on a real advertising pol-
icy? The music industry as a whole could easily
(Licensee)
afford to have the romance of music and its in-
numerable benefits broadcasted almost nightly over
Reproducing
all the radio broadcasting stations. There are thou-
(Electric)
sands of fascinating stories the telling of which
would arouse the desire to learn to play a musical
instrument in the hearts of every child and many
adults.
of Recognized
The oft repeated statement: "Learn to play the
piano while your are young and everybody will
Artistic
Character
love you when you get old," emblazoned in great
Made by a Decker Since 1856
letters from beautifully illustrated billboards will
create a demand for pianos in the home that will
699-703 East 135th Street New York
pay the cos* many times over.
Why can't this be done?
HOW TO OVERCOME
TRADE DISTRACTIONS
DECKER
MJ
EST. 1856 & SON
Grand, Upright
Welte-Mignon
Pianos and Players
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
A QUALITY PRODUCT
FOR OVER
QUARTER OF A CENTURY
||E St. 1893 HHP
NEW LOCATION FOR
STARR IN CHICAGO
B u i l d e r s o r Incomparable
[PIANOS, PLAYERS-vREPRODUCING PIANOS
Preparations Are Made for Occupying of the
New and Improved Quarters at
234 S. Wabash Avenue.
The Chicago store of the Starr Piano Co., Rich-
mond, Ind., announces the removal this week to its
new location at 234 S. Wabash avenue, in the heart
at Chicago's "Piano Row."
"The decision to occupy the quarters we have now
obtained, came rather suddenly," said Mr. Hunt,
manager of the store to a Presto reporter early this
week. "We are to occupy the fourth floor of the
Davidson Talking Machine Shop at 234 S. Wabash
avenue, which company will represent the Starr piano
in a retail capacity. Our time will be devoted to the
wholesale business, for which plans for expansion
will be carried out.
"Gennett records will continue to be retailed on the
fourth floor, where a fine record department is now
being established," continued Mr. Hunt.
POOLE
-BOSTON-
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
CINCINNATI
INDIANAPOLIS
LOUISVILLE
INCORPORATED
CHICAGO
DALLAS
ST. LOUIS
DENVER
NEW YORK
SAN FRANCISCO
GRAND AND UPRIGHT PIANOS •
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).