Presto
Issue: 1925 2020 - Page 5
PRESTO
April 11, 1925.
CHRISTMAN
"The First Touch Tells"
The Famous
Studio Grand
GEORGE P. SHAFFER
NEW LESTER TRAVELER
Seven Progressive Middle West States in Field
of Popular Piano Traveler Handling Line
of Philadelphia Industry.
The Lester Piano Co., Philadelphia, has appointed
George P. Shaffer its traveling representative in an
important section of the middle west. Illinois, In-
diana, Michigan, Ohio, Wisconsin, Kentucky and
Missouri are included in his interesting field of opera-
tions. Mr. Shaffer's headquarters will be in Fort
Wayne, Ind., where he has a home at 1030 Packard
avenue.
Both the Lester piano line and Mr. Shaffer have
hosts of friends in the states named, where the
(only 5 ft. long)
Remains the foremost of all the dainty
little pianos for Parlor and Music
Room. It has no superior in tone
quality, power or beauty of design.
\
AMERICAN PIANO EXPERT
LIKES LIFE IN PARIS
CHRISTMAN
Reproducing Grand
GEORGE P. SHAFFER.
growth of the Lester following is an assurance. The
pianos, players and reproducing pianos stand well
with the trade and the public. Dealers in that sec-
tion who handle the Lester line speak very warmly of
the merits of the instruments which are made upon
the most approved principles and possess improve-
ments of peculiar power in their appeal to both the
public and the trade.
R. A. BURKE TELLS OF
TORNADO EXPERIENCES
Popular Story & Clark Traveler Was at the
Morgan Music Co., Murphysboro, 111.,
When the Terrible Tornado Struck.
Equipped with
Action
Has advantages for any Dealer or
Salesman. It is a marvel of expressive
interpretation of all classes of compo-
sition, reproducing perfectly the per-
formances of the world's greatest
pianists.
CHRISTMAN
Players and Pianos
"The First Touch Tells"
IUg. U. S. Pmt. Off.
Christman Piano Co.
597 East 137th St.
New York
the farmer's house, by motor, about 2 p. m., and
shortly afterwards a huge black cloud appeared on
the western horizon and seemed to be approaching
at a terrific rate. The farmer suggested that the
piano men stay until the storm was over, but the
salesman from the Morgan Music Co. insisted on
motoring back to Murphysboro, as there were no
salesmen in the store and he expected customers
Soon after their departure from the farmer's house
Mr. Burke observed the cloud becoming more com-
pact and assuming much the form of a top. The
travelers were convinced that it was a tornado and
that they were directly in its path. A turn was made
onto a side road, a few minutes before it approached,
but the automobile in which they were riding was
picked up and hurled several feet into a ditch. The
tornado was accompanied with a huge roar, with
house tops, trees, vehicles and other articles soaring
by in the air. The car was completely demolished,
but fortunately no injury was done to either Mr.
Burke or his companion. Both gentlemen walked to
Murphysboro and gave their services to the relief
organization, extracting bodies from the debris. One
of Mr. Burke's experiences was finding a little girl
under the roof of a house, which had been destroyed,
and she died before the piano man could reach the •/»•
doctor.
The turn of fate that put the Story & Clark trav-
eler in Murphysboro on March 18, and his heart-
breaking experiences with the unfortunate citizens of
that town, did not stop Mr. Burke from completing
his trip, which had been planned prior to his departure
from headquarters. He has made several business
trips this year, and this, he reports, was in a business
sense the most successful of all. New representatives
for the Story & Clark line was established and hun-
dreds of insturments were sold. The principal cities
of the states of Indiana, Illinois, Missouri, Kansas,
Nebraska, South Dakota, North Dakota, Minnesota,
Wisconsin and Iowa were included in his itinerary.
R. A. Burke, general sales manager of the Story &
Clark Piano Co., 315 South Wabash avenue, Chi-
cago, returned late last week from a tour of the cen-
tral and northwest states, where he reports that con-
ditions in the piano trade are improving steadily.
Leaving Chicago about the middle of March, Mr.
Burke's first stop was at Indianapolis, after which he
proceeded to St. Louis and southern Illinois. He ar-
rived in Murphysboro, the center of the devastating
tornado, on the evening of the 17th, stopping at the
hotel and visiting the Morgan Music Co., which is
doing a thriving business with the Story & Clark
line in that locality.
The morning of the day the tornado struck the
Illinois city Mr. Burke was at leisure at the hotel,
waiting for a piano dealer to come in from Herrin,
111. The thought of purhasing some magazines and
returning to his room at the hotel occurred to Mr.
Burke about noon. But fortunately no magazines
could be found that he had not already read, so Mr.
Burke went to the store of the Morgan Music Co.
Had he remained at the hotel he would have been
killed, as the building was completely demolished
by the tornado an hour later. The fatalities in the
ruins of the hotel formed a tragic story in all news-
paper accounts of the catastrophe, few in the build-
ing escaping unhurt.
At the music store Mr. Burke was told that a
farmer prospect, about three miles from Murphys-
boro, was undecided whether to buy a Story & Clark
piano or a radio. Being from the company's head-
quarters, Mr. Burke proposed to accompany the local
salesman and help close the deal. They arrived at
Charles Stanley Writes Warmly of His Ex-
perience with Famed Piano Factory
of Gaveau in Paris.
There may be no danger that one of America's
favorite piano experts is falling so deeply in love
with La Belle France as to cause him to transfer his
allegiance to that country. Nevertheless, it is evi-
dent that "Charlie" Stanley, who left the Story &
Clark factory in Grand Haven for temporary sojourn
in the industry of Gaveau in Paris is enamored of the
French capital. For in a late letter to Presto Mr.
Stanley*writes as follows:
"Things at the factory move very smoothly, and
we are making real progress. I can hardly realize
that it is three months since I landed in France, and
I can assure you that the time has not hung heavy
on my hands. A great deal has been done and they
seem very appreciative of any efforts that have been
put forth on my part. This country has great possi-
bilities for modern machinery and American methods,
from what I can gather, and an effort should be made
on the part of our manufacturers to profit by the
opening.
"I am sure that I will be back home again by the
first of August, when I shall have completed my
work. Mrs. Stanley and my daughter will join me
about July first when we hope to see a little of the
country before passing into England and home."
A NOVEL WINDOW STRIP.
The Gulbransen Company, Chicago, has issued a
new window strip featuring its Grand piano which
dealers will feature simultaneously, tying-up with the
April 18th advertisement in the Saturday Evening
Post, invitin gtheir local people to come in and try
the Gulbransen. The window strip is rather unusual
in its treatment, is much higher class than the ordi-
nary and tells, in fine bold letters, of a "Special Show-
ing Gulbransen Grand—Coming In!"
The window strips are furnished with stickers to
Gulbransen dealers who have Grands in stock.
REMODELS NEW WAREROOMS.
Russell & Rigg, 1006 Chestnut avenue, Altoona,
Pa., is remodeling the store space recently acquired.
In the future the basement will be utilized for the
display and demonstration of phonographs and radio
sets. Access to the basement has been made possible
by a stairway from the first floor.
OPENS IN LANCASTER, O.
The Huston Music Company, Lancaster, Ohio, has
leased one of the rooms in the new Blosser building
and opened a fine, up-to-date store, this week, carry-
ing a general line of music goods.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 11, 1925.
CHRISTMAN
"The First Touch Tells"
The Famous
Studio Grand
GEORGE P. SHAFFER
NEW LESTER TRAVELER
Seven Progressive Middle West States in Field
of Popular Piano Traveler Handling Line
of Philadelphia Industry.
The Lester Piano Co., Philadelphia, has appointed
George P. Shaffer its traveling representative in an
important section of the middle west. Illinois, In-
diana, Michigan, Ohio, Wisconsin, Kentucky and
Missouri are included in his interesting field of opera-
tions. Mr. Shaffer's headquarters will be in Fort
Wayne, Ind., where he has a home at 1030 Packard
avenue.
Both the Lester piano line and Mr. Shaffer have
hosts of friends in the states named, where the
(only 5 ft. long)
Remains the foremost of all the dainty
little pianos for Parlor and Music
Room. It has no superior in tone
quality, power or beauty of design.
\
AMERICAN PIANO EXPERT
LIKES LIFE IN PARIS
CHRISTMAN
Reproducing Grand
GEORGE P. SHAFFER.
growth of the Lester following is an assurance. The
pianos, players and reproducing pianos stand well
with the trade and the public. Dealers in that sec-
tion who handle the Lester line speak very warmly of
the merits of the instruments which are made upon
the most approved principles and possess improve-
ments of peculiar power in their appeal to both the
public and the trade.
R. A. BURKE TELLS OF
TORNADO EXPERIENCES
Popular Story & Clark Traveler Was at the
Morgan Music Co., Murphysboro, 111.,
When the Terrible Tornado Struck.
Equipped with
Action
Has advantages for any Dealer or
Salesman. It is a marvel of expressive
interpretation of all classes of compo-
sition, reproducing perfectly the per-
formances of the world's greatest
pianists.
CHRISTMAN
Players and Pianos
"The First Touch Tells"
IUg. U. S. Pmt. Off.
Christman Piano Co.
597 East 137th St.
New York
the farmer's house, by motor, about 2 p. m., and
shortly afterwards a huge black cloud appeared on
the western horizon and seemed to be approaching
at a terrific rate. The farmer suggested that the
piano men stay until the storm was over, but the
salesman from the Morgan Music Co. insisted on
motoring back to Murphysboro, as there were no
salesmen in the store and he expected customers
Soon after their departure from the farmer's house
Mr. Burke observed the cloud becoming more com-
pact and assuming much the form of a top. The
travelers were convinced that it was a tornado and
that they were directly in its path. A turn was made
onto a side road, a few minutes before it approached,
but the automobile in which they were riding was
picked up and hurled several feet into a ditch. The
tornado was accompanied with a huge roar, with
house tops, trees, vehicles and other articles soaring
by in the air. The car was completely demolished,
but fortunately no injury was done to either Mr.
Burke or his companion. Both gentlemen walked to
Murphysboro and gave their services to the relief
organization, extracting bodies from the debris. One
of Mr. Burke's experiences was finding a little girl
under the roof of a house, which had been destroyed,
and she died before the piano man could reach the •/»•
doctor.
The turn of fate that put the Story & Clark trav-
eler in Murphysboro on March 18, and his heart-
breaking experiences with the unfortunate citizens of
that town, did not stop Mr. Burke from completing
his trip, which had been planned prior to his departure
from headquarters. He has made several business
trips this year, and this, he reports, was in a business
sense the most successful of all. New representatives
for the Story & Clark line was established and hun-
dreds of insturments were sold. The principal cities
of the states of Indiana, Illinois, Missouri, Kansas,
Nebraska, South Dakota, North Dakota, Minnesota,
Wisconsin and Iowa were included in his itinerary.
R. A. Burke, general sales manager of the Story &
Clark Piano Co., 315 South Wabash avenue, Chi-
cago, returned late last week from a tour of the cen-
tral and northwest states, where he reports that con-
ditions in the piano trade are improving steadily.
Leaving Chicago about the middle of March, Mr.
Burke's first stop was at Indianapolis, after which he
proceeded to St. Louis and southern Illinois. He ar-
rived in Murphysboro, the center of the devastating
tornado, on the evening of the 17th, stopping at the
hotel and visiting the Morgan Music Co., which is
doing a thriving business with the Story & Clark
line in that locality.
The morning of the day the tornado struck the
Illinois city Mr. Burke was at leisure at the hotel,
waiting for a piano dealer to come in from Herrin,
111. The thought of purhasing some magazines and
returning to his room at the hotel occurred to Mr.
Burke about noon. But fortunately no magazines
could be found that he had not already read, so Mr.
Burke went to the store of the Morgan Music Co.
Had he remained at the hotel he would have been
killed, as the building was completely demolished
by the tornado an hour later. The fatalities in the
ruins of the hotel formed a tragic story in all news-
paper accounts of the catastrophe, few in the build-
ing escaping unhurt.
At the music store Mr. Burke was told that a
farmer prospect, about three miles from Murphys-
boro, was undecided whether to buy a Story & Clark
piano or a radio. Being from the company's head-
quarters, Mr. Burke proposed to accompany the local
salesman and help close the deal. They arrived at
Charles Stanley Writes Warmly of His Ex-
perience with Famed Piano Factory
of Gaveau in Paris.
There may be no danger that one of America's
favorite piano experts is falling so deeply in love
with La Belle France as to cause him to transfer his
allegiance to that country. Nevertheless, it is evi-
dent that "Charlie" Stanley, who left the Story &
Clark factory in Grand Haven for temporary sojourn
in the industry of Gaveau in Paris is enamored of the
French capital. For in a late letter to Presto Mr.
Stanley*writes as follows:
"Things at the factory move very smoothly, and
we are making real progress. I can hardly realize
that it is three months since I landed in France, and
I can assure you that the time has not hung heavy
on my hands. A great deal has been done and they
seem very appreciative of any efforts that have been
put forth on my part. This country has great possi-
bilities for modern machinery and American methods,
from what I can gather, and an effort should be made
on the part of our manufacturers to profit by the
opening.
"I am sure that I will be back home again by the
first of August, when I shall have completed my
work. Mrs. Stanley and my daughter will join me
about July first when we hope to see a little of the
country before passing into England and home."
A NOVEL WINDOW STRIP.
The Gulbransen Company, Chicago, has issued a
new window strip featuring its Grand piano which
dealers will feature simultaneously, tying-up with the
April 18th advertisement in the Saturday Evening
Post, invitin gtheir local people to come in and try
the Gulbransen. The window strip is rather unusual
in its treatment, is much higher class than the ordi-
nary and tells, in fine bold letters, of a "Special Show-
ing Gulbransen Grand—Coming In!"
The window strips are furnished with stickers to
Gulbransen dealers who have Grands in stock.
REMODELS NEW WAREROOMS.
Russell & Rigg, 1006 Chestnut avenue, Altoona,
Pa., is remodeling the store space recently acquired.
In the future the basement will be utilized for the
display and demonstration of phonographs and radio
sets. Access to the basement has been made possible
by a stairway from the first floor.
OPENS IN LANCASTER, O.
The Huston Music Company, Lancaster, Ohio, has
leased one of the rooms in the new Blosser building
and opened a fine, up-to-date store, this week, carry-
ing a general line of music goods.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).