March 14, 1925.
17
PRESTO
SAN FRANCISCO
PLANS FESTIVAL
Musical Dealers Prominent in Extensive Prep-
arations for Second Spring Music Festival
Considered Potent Aid for Stimulation
of Music Goods Sales.
ART SPIRIT SEEN
Special Efforts of San Francisco Music Houses to
Make Showrooms More Attractive Considered
Highly Significant.
Music dealers of San Francisco are naturally inter-
ested in the success of the Spring Music Festival to
be held in the Exposition Auditorium from April 18
to 25 inclusive. It is the second event of the kind and
the intention is to make it worthy of the musical
spirit of the city. It will focus the attention of the
public generally on high class music and the pro-
moters mean to make it a powerful means towards
the encouragement of music in all its phases.
The choral features will include singing by a choir
of 600 voices appearing with the San Francisco Sym-
phony Orchestra under Alfred Hertz. Rehearsals
for the great chorus numbers are now being con-
ducted under Dr. Hans Leschke, former chorus
director of the Charlottenberg Opera in Berlin. Many
members of the music trade are prominent in the
promotion of the great festival.
For Artistic Effects.
The great value of art in store operation is being
exemplified in all the progressive houses in San
Francisco. Not only in the goods themselves, artis-
tic grands, beautiful cabinets and other attractive
commodities, but in the manner' of presenting them,
are the evidences of the artistic feeling exhibited.
The Wiley B. Allen Co. maintains a regular depart-
ment under the management of an expert. Miss Anne
J. Baggs, and the pleasant duties of this clever young
lady are to provide the proper atmosphere in the
various showrooms and the stores of the company
everywhere along the Pacific Coast. In the San
Francisco store the show windows have been remod-
eled under the direction of Miss Baggs and during
a recent sojourn in Portland she planned the decora-
tions for two Ampico rooms for the local branch of
the company. Decorations and suitable arrange-
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
ments for an Ampico room in the Sacramento branch
and a recital hall in the Oakland branch are at pres-
ent getting Miss Baggs' artistic attentions.
But the Wiley B. Allen Co. is not alone in the
efforts to augment the artistic character of the music
goods with artistic surroundings. Visitors from the
eastern centers are always loud in their admiration of
the San Francisco music stores. The show windows
of the larger stores are noted examples of the desire
of the management of each establishment to impress
the observers with the artistic and cultural character
of the goods carried.
Change of Managers.
A change of managers is announced by Kohler &
Chase, San Francisco. H. L. Stoner, who has been
head of the Ampico department for several years,
has tendered his resignation to take effect this month
and M. A. Hill has been appointed to fill the vacancy.
Mr. Hill is now reorganizing the department and
making plans for a spirited campaign for Ampico
sales.
Musicians Surprised.
The San Francisco Board of Education has voted
for an expenditure of $7,000 for musical instruments
for the high school bands and the sum is only con-
sidered a beginning of a generous encouragement of
music in the schools. Everything in the brass, reed
and string variety of band and orchestra instruments
is included in the provision to purchase, except the
saxophone, and the whyso of the discrimination is
disturbing the music trade, the musicians and the
high school pupils.
Saxophones are not specifically forbidden in the
bands and orchestras but no sum of money in the
seven thousand dollars voted by the board is avail-
able for the purchase of a saxophone. Should a boy
elect to play a saxophone in a band he is granted the
privilege of spending his own money for its pur-
chase.
RADIO STUDIO OPENED
BY HARDMAN, PECK & CO.
Dedicatory Event on Tuesday of This Week Fol-
lowed by Dinner at Hotel McAlpin.
Hardman, Peck & Co., New York, opened its
broadcasting studio in the warerooms at 433 Fifth
avenue this week. The studio is connected by relay
with Station WMCA at the McAlpin Hotel. A
"Hardman Hour" program will be given each Tues-
day evening between 8 and 9 o'clock.
The dedicatory address was delivered on Tuesday
evening of this week by Calvin T. Purdy, retail sales
manager for Hardman, Peck & Co., and Stephen
Czukor arranged the program.
At the conclusion of the "Hardman Hour" the
artists on the opening program, the officials and
salesmen of Hardman, Peck & Co. were entertained
at dinner at the Hotel McAlpin. Among the artists
were Carmclo Ponselle, operatic star; Louise Bave,
coloratura soprano; John Carroll, American baritone,
and Benar Barzelay, Polish violinist; Dorothy Hig-
gins, accompanist and Edward Squires, who officially
opened the studio.
NEW ILLINOIS STORE.
The Radio and Music Shop which will be con-
ducted by Phillip Henderson at 115 Washington
street, Beardstown, 111., was opened last week. The
store carries a line of radios, small musical instru-
ments, phonographs and pianos. Radio repairing is
also specialized in. Mr. Henderson, the proprietor,
is a former resident of Beardstown. He left here
two and one-half years ago for Chicago where he
worked until he returned to Beardstown to open this
shop.
PASTOR TELLS HOW
KRAKAUER WAS CHOSEN
Letter to Yahrling-Rayner Music Co., Youngs-
town, O., Relates Incident in Choice
of Piano for Church.
Every week adds to the list of colleges, schools,
church organizations and fraternal bodies which have
purchased a Krakauer Bros, piano and every notifica-
tion of a purchase also brings a warm testimonial of
the customer's satisfaction in the purchase and
pleasure in the use of the piano.
The letters from the buyers of the pianos are par-
ticularly pleasing to Krakauer Bros., New York, be-
cause a recognition of the Krakauer piano tone qual-
ity and durability of construction are expressed
therein. The piano represents consistent effort of the
company for fifty-six years to produce pianos of
tone and design to evoke the approval of the most
critical.
A recent addition to the Krakauer Bros, piano
owners is the Presbyterian Church, New Galilee, Pa.,
whose pastor wrote as follows to the Krakauer Bros,
representative in Youngstown, O.:
New Galilee, Pa.
Yahrling-Rayner Music Co.,
Youngstown, Ohio.
My Dear Mr. Christian:
After investigating the merits of more than a dozen
different makes of pianos, we selected a "Krakauer,"
which we purchased of the Yahrling-Rayner Music
Co., of Youngstown, Ohio. After several months
trial we by no means regret the choice.
J. F. KIRK BRIDE,
Pastor Presbyterian Church.
OPENS IN WASHINGTON, D. C.
Foy, Inc., is now doing business in the new Trans-
portation Building, Seventeenth and H streets, Wash-
ington, D. C. Edward T. Foy is proprietor and
manager. The house features phonographs and rec-
ords and has the agency for radio products, including
the Brunsvvick-Radiola combination. The location is
in a fine business section, one block from the White
House and the State, War and Navy Departments.
THIRD FRENCH SALON.
The third Salon de la Musique will be held in con-
nection with the Paris Fair from May 9 to 24 this
year. The space at the disposition of participants
amounts to 2,400 square metres. This compares with
1,800 square metres at the second salon, and 1,000
square metres at the first.
CHANGES IN BUTTE, MONT.
N. L. Julian, the new manager of the A. W-. Hunt
Music Co., Butte, Mont., is widely known in the
music trade of the section of the west. Another
change in the sales arrangement is the appointment
of Mrs. Agnes Tower as manager of the sheet music
department, which is of high importance in the store.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
SELLS LAFAYETTE BUSINESS.
Style 32—4 ft. 4 in.
WESER
Rev. George W. Switzer has disposed of his inter-
ests in the Claypool-Miller Co. music house at La-
fayette, Ind., and the business is now in the hands of
C. W. Hickman. A trade deal of residence property
is said to have figured in the transfer.
Pianos and Players
W. P. Haines & Co.
Sell Readily—Stay Sold
Manufacturers of
BRADBURY, WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OITTHRRN BRANCH: 730 Gander Hd*. ATLANTA. GA
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