Presto
Issue: 1925 2016 - Page 15
r
March 14, 1925.
MUSIC GOODS IN
SHOW WINDOWS
Considerable Attention to Effects on the Pub-
lic Now Given to Interior as Well as
Exterior Exhibiting of the
Instruments.
TRIUMPHS EVERYWHERE
A Number of Cities Now Famed for the Beauty and
Sales Promoting Quality of Music Store
Displays.
The realization that store displays—and particu-
larly window displays—are necessary steps in the
career of every successful merchant of today, is not
confined to department stores. In the stores de-
voted to the sale of music goods alone the value of
the window display and the appropriate arrangement
of the showrooms is understood. In every large city
you can see music goods displays that are notable in
a day of remarkable window effects.
Even in the smaller cities and the country towns
the necessity for the show window attraction is rec-
ognized. And to meet the exigency there are men
who make good incomes going from town to town
instructing merchants and their aids in the essentials
of store window and interior decoration. He is a
lucky country music store owner who has a salesman
interested in the subtleties of modern window shows.
An index of the strength of the new mercantile am-
bitions is afforded by the fact that actual schools for
wiiwlow decorators exist. And also that many pros-
perous houses for the manufacture and sale of con-
trivances for effective displays of merchandise are to
be found.
Stimulating Interest.
In fact, anything that stimulates interest in a store
and the commodities the store contains is added by
the merchant with a keen eye to the main purpose.
In many music goods stores throughout the country
the ticket department is considered a splendid adver-
tiser. In some of them you can buy a seat for a
musical comedy show or a steamer berth to Honolulu
with equal ease. The ticket department is a place to
ask questions. The pleasant young lady behind the
counter can tell you offhand the date of the next auto
BRINKERHOFF
Grands - Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
15
PRESTO
CHICAGO
rise Hepp.- Marcellus and Edouard Jules PiaOA
manufactured by the
HEPPE PIANO COMPANY
are he only pianos In the world with
Three Sounding Boards.
?acented In the United States, Great BritalBi
France, Germany and Canada.
L'beral arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA PA.
show; who is the announcer at Station BBYX, Be-
delia, Mo.; if Irene Pawloska is a Russian dancer or
a grand opera star; can tell you the author or com-
poser of every stage production from "Fixing Sister"
to "Le Jongleur de Notre Dame" and everything.
Times have changed since the music goods mer-
chant threw a few fiddles and concertinas and pieces
of music and such into the store window and let it
go at that. Today we get a shock when we see a
jungle of things in the display place. Now, in the
tasteful showing of a few things indirect selling re-
sults are attained. In picture windows it is admitted
that the section of the country from Pittsburgh to
San Francisco is more persistently successful than the
East in the matter. It is said by a Chicago traveler
that the Chicago big music goods stores have the
most interesting displays in the music field, although
this is disputed by two other roadmen, one giving San
Francisco the honor and one giving New York the
coveted place. It is only natural that the fact should
have an influence on the music goods stores in all
other cities.
The dignity and appropriateness of the Wabash
avenue piano window displays have been remarked
by out-of-town piano men many a time. Even where
the window space is small an artistic background for
the pianos has been achieved by the architects and
decorators.
Attention to Detail.
In one big Chicago store famous for its window
displays, a line of radio was added some time ago.
Of course, the manager of the department claims his
share of the window spaces and he gets it, too. Re-
cently a receiving set in a William-and-Mary cabinet
was made the center object in a display. In that
store the head window decorator's chief ambition is
to display each article in the setting for which it is
destined. He entrusted this window to a clever
assistant whom he trusted. The result was a wonder
to the ordinary beholder among the cultured people
the store appeals to. It was a bit of realism that
took many hundreds of dollars to effect. Seemingly
every detail was true to.*he period.
But the head man of the window decorating staff
threw an artistic fit when he cast his appraising eye
over the work of his understudy. His young friend
hung a portrait in a recocco frame over the William-
and-Mary cabinet enclosing the radio set.
An Error in Selection.
But the decorators in big music goods stores are
sticklers for correct environment. No calendar holi-
day passes without an appropriate association of
music goods with the event. Washington's Birthday,
Lincoln's Birthday, Easter, Decoration Day, St.
Patrick's Day, St. Valentine's Day, and of course
Christmas, evoke special displays that are admired in
the windows. Last summer an "outing" window
with a fishing camp, real trees, real running water and
real fishes swimming therein was an allurement in
the Lyon & Healy store in Chicago, and therein were
shown all the musical aids to enjoyment while
camping.
In the piano and general music goods store the spe-
cial displays have a definite purpose. The displays
are charts to the possibilities for musical pleasures the
stock contains.
STRICTLY PERSONAL
TO TRADE PUSHERS
What Some Members of Trade Are Doing, Where
They Are Doing It, and With the When and Why.
Kurt Wesseling, recently appointed chief salesman
for the radio department of the Kieselhorst Piano
Co., St. Louis, was formerly a member of the sales
staff of the company, but pianos were the things that
interested him in his previous connection with the
store.
A. C. Clausen, general sales manager of the Henry
F. Miller Stores Company, Boston, has established his
headquarters at 214 South Wabash avenue, Chicago,
where he will be more closely in touch with the west-
ern stores.
Herbert E. Young, formerly sales executive of the
Sonora Phonograph Company, is now in charge of
the company's distribution activities in New England.
YV. H. Saladin and L. V. Felger, in the Saladin
Music Store, Santa Maria, Cal., have dissolved part-
nership, and the business is being continued by the
former.
Lee T. Lewis and Carl C. Greenho, furniture
dealers of Canton, Ohio, have opened a new retail
store at North Canton, in which there is a music
section. This department is located on the main floor
of the store.
Fred T. Cahill, Milford, Mass., has taken possession
of his new location in the Washington block, Milford.
He has been located in the Hayward block, Milford,
for twelve years, but requires larger quarters to allow
for expansion of various departments of the store.
CHAS. STANLEY LIKES
NEW SURROUNDINGS
Settled in the Great French Factory of
Gaveau, the Widely Known American
Expert Finds the Change Interesting.
Charles Stanley, than whom but few in the piano
industry are more widely known, is settled in his new
duties in the great French factory of Paris and Brus-
sells. In a letter to Presto, written shortly after he
arrived at the scene of his new responsibilities, Mr.
Stanley said:
"My first visit to the factory satisfied me that not
many instruments equal those of Gaveau—on this
side the pond at least. While they are distinctly
French, they are not only beautiful but thoroughly
well constructed.
"And such wonderful wareroonis and concert halls
as these are so rare that, it seems to me, they can
not anywhere find comparison. I certainly have never
before known anything so fine. There is an air of
richness and musical refinement that, I confess, sur-
prised me. Many of the large concerts are given in
the two halls of this house, and the performances are
almost continuous during the season.
(t
I expect to call upon Mr. Herrburger, the emi-
nent action manufacturer, within a few days and
there, too, 1 expect to find much of interest, even
education, to even a veteran like myself. It may
be too soon for me to tell how much I find of delight
in the French piano factory, and in the congenial and
peculiarly affable Messrs. Gaveau themselves. But I
already like them. I was also more than commonly
pleased to receive an especially cordial letter from
Mr. Frank Story, the other day. It seemed like a call
at the Wabash avenue headquarters."
Mr. Stanley asked Presto to extend greetings to all
of his friends at home.
OPENS IN NEW HAVEN, CONN.
A complete line of musical merchandise and talk-
ing machines as well as music rolls, records and sheet
music is carried by the Dixwell Music Shop, New
Haven, Conn., which held the formal opening of its
new quarters recently. The new store is located at
856 Dixwell avenue.
Onduring
fflanlman
The 3^/ardman dZine
is a complete line
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found thatin-
builtdurability that characterizes
all Hardman-madeinstruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March 14, 1925.
MUSIC GOODS IN
SHOW WINDOWS
Considerable Attention to Effects on the Pub-
lic Now Given to Interior as Well as
Exterior Exhibiting of the
Instruments.
TRIUMPHS EVERYWHERE
A Number of Cities Now Famed for the Beauty and
Sales Promoting Quality of Music Store
Displays.
The realization that store displays—and particu-
larly window displays—are necessary steps in the
career of every successful merchant of today, is not
confined to department stores. In the stores de-
voted to the sale of music goods alone the value of
the window display and the appropriate arrangement
of the showrooms is understood. In every large city
you can see music goods displays that are notable in
a day of remarkable window effects.
Even in the smaller cities and the country towns
the necessity for the show window attraction is rec-
ognized. And to meet the exigency there are men
who make good incomes going from town to town
instructing merchants and their aids in the essentials
of store window and interior decoration. He is a
lucky country music store owner who has a salesman
interested in the subtleties of modern window shows.
An index of the strength of the new mercantile am-
bitions is afforded by the fact that actual schools for
wiiwlow decorators exist. And also that many pros-
perous houses for the manufacture and sale of con-
trivances for effective displays of merchandise are to
be found.
Stimulating Interest.
In fact, anything that stimulates interest in a store
and the commodities the store contains is added by
the merchant with a keen eye to the main purpose.
In many music goods stores throughout the country
the ticket department is considered a splendid adver-
tiser. In some of them you can buy a seat for a
musical comedy show or a steamer berth to Honolulu
with equal ease. The ticket department is a place to
ask questions. The pleasant young lady behind the
counter can tell you offhand the date of the next auto
BRINKERHOFF
Grands - Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
15
PRESTO
CHICAGO
rise Hepp.- Marcellus and Edouard Jules PiaOA
manufactured by the
HEPPE PIANO COMPANY
are he only pianos In the world with
Three Sounding Boards.
?acented In the United States, Great BritalBi
France, Germany and Canada.
L'beral arrangements to responsible agents only*
Main Office, 1117 Chestnut St.
PHILADELPHIA PA.
show; who is the announcer at Station BBYX, Be-
delia, Mo.; if Irene Pawloska is a Russian dancer or
a grand opera star; can tell you the author or com-
poser of every stage production from "Fixing Sister"
to "Le Jongleur de Notre Dame" and everything.
Times have changed since the music goods mer-
chant threw a few fiddles and concertinas and pieces
of music and such into the store window and let it
go at that. Today we get a shock when we see a
jungle of things in the display place. Now, in the
tasteful showing of a few things indirect selling re-
sults are attained. In picture windows it is admitted
that the section of the country from Pittsburgh to
San Francisco is more persistently successful than the
East in the matter. It is said by a Chicago traveler
that the Chicago big music goods stores have the
most interesting displays in the music field, although
this is disputed by two other roadmen, one giving San
Francisco the honor and one giving New York the
coveted place. It is only natural that the fact should
have an influence on the music goods stores in all
other cities.
The dignity and appropriateness of the Wabash
avenue piano window displays have been remarked
by out-of-town piano men many a time. Even where
the window space is small an artistic background for
the pianos has been achieved by the architects and
decorators.
Attention to Detail.
In one big Chicago store famous for its window
displays, a line of radio was added some time ago.
Of course, the manager of the department claims his
share of the window spaces and he gets it, too. Re-
cently a receiving set in a William-and-Mary cabinet
was made the center object in a display. In that
store the head window decorator's chief ambition is
to display each article in the setting for which it is
destined. He entrusted this window to a clever
assistant whom he trusted. The result was a wonder
to the ordinary beholder among the cultured people
the store appeals to. It was a bit of realism that
took many hundreds of dollars to effect. Seemingly
every detail was true to.*he period.
But the head man of the window decorating staff
threw an artistic fit when he cast his appraising eye
over the work of his understudy. His young friend
hung a portrait in a recocco frame over the William-
and-Mary cabinet enclosing the radio set.
An Error in Selection.
But the decorators in big music goods stores are
sticklers for correct environment. No calendar holi-
day passes without an appropriate association of
music goods with the event. Washington's Birthday,
Lincoln's Birthday, Easter, Decoration Day, St.
Patrick's Day, St. Valentine's Day, and of course
Christmas, evoke special displays that are admired in
the windows. Last summer an "outing" window
with a fishing camp, real trees, real running water and
real fishes swimming therein was an allurement in
the Lyon & Healy store in Chicago, and therein were
shown all the musical aids to enjoyment while
camping.
In the piano and general music goods store the spe-
cial displays have a definite purpose. The displays
are charts to the possibilities for musical pleasures the
stock contains.
STRICTLY PERSONAL
TO TRADE PUSHERS
What Some Members of Trade Are Doing, Where
They Are Doing It, and With the When and Why.
Kurt Wesseling, recently appointed chief salesman
for the radio department of the Kieselhorst Piano
Co., St. Louis, was formerly a member of the sales
staff of the company, but pianos were the things that
interested him in his previous connection with the
store.
A. C. Clausen, general sales manager of the Henry
F. Miller Stores Company, Boston, has established his
headquarters at 214 South Wabash avenue, Chicago,
where he will be more closely in touch with the west-
ern stores.
Herbert E. Young, formerly sales executive of the
Sonora Phonograph Company, is now in charge of
the company's distribution activities in New England.
YV. H. Saladin and L. V. Felger, in the Saladin
Music Store, Santa Maria, Cal., have dissolved part-
nership, and the business is being continued by the
former.
Lee T. Lewis and Carl C. Greenho, furniture
dealers of Canton, Ohio, have opened a new retail
store at North Canton, in which there is a music
section. This department is located on the main floor
of the store.
Fred T. Cahill, Milford, Mass., has taken possession
of his new location in the Washington block, Milford.
He has been located in the Hayward block, Milford,
for twelve years, but requires larger quarters to allow
for expansion of various departments of the store.
CHAS. STANLEY LIKES
NEW SURROUNDINGS
Settled in the Great French Factory of
Gaveau, the Widely Known American
Expert Finds the Change Interesting.
Charles Stanley, than whom but few in the piano
industry are more widely known, is settled in his new
duties in the great French factory of Paris and Brus-
sells. In a letter to Presto, written shortly after he
arrived at the scene of his new responsibilities, Mr.
Stanley said:
"My first visit to the factory satisfied me that not
many instruments equal those of Gaveau—on this
side the pond at least. While they are distinctly
French, they are not only beautiful but thoroughly
well constructed.
"And such wonderful wareroonis and concert halls
as these are so rare that, it seems to me, they can
not anywhere find comparison. I certainly have never
before known anything so fine. There is an air of
richness and musical refinement that, I confess, sur-
prised me. Many of the large concerts are given in
the two halls of this house, and the performances are
almost continuous during the season.
(t
I expect to call upon Mr. Herrburger, the emi-
nent action manufacturer, within a few days and
there, too, 1 expect to find much of interest, even
education, to even a veteran like myself. It may
be too soon for me to tell how much I find of delight
in the French piano factory, and in the congenial and
peculiarly affable Messrs. Gaveau themselves. But I
already like them. I was also more than commonly
pleased to receive an especially cordial letter from
Mr. Frank Story, the other day. It seemed like a call
at the Wabash avenue headquarters."
Mr. Stanley asked Presto to extend greetings to all
of his friends at home.
OPENS IN NEW HAVEN, CONN.
A complete line of musical merchandise and talk-
ing machines as well as music rolls, records and sheet
music is carried by the Dixwell Music Shop, New
Haven, Conn., which held the formal opening of its
new quarters recently. The new store is located at
856 Dixwell avenue.
Onduring
fflanlman
The 3^/ardman dZine
is a complete line
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found thatin-
builtdurability that characterizes
all Hardman-madeinstruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).