Presto
Issue: 1925 2014 - Page 9
February 28, 1925.
VALUE OF SHOW
WINDOWS TO TRADE
Increasing Desire of Music Merchants to Ex-
cel in Window Displays Shows a Realiz-
ation of the Effectiveness of This
Means of Publicity.
USES ARE WIDE
Pianos, Musical Merchandise and Playerpiano Rolls
All Stimulated in Sales by Constant Use of
Window Display Space.
The value of the show window display in promoting
interest in music goods that results in sales is well
attested by the progressive music houses favoring
that form of publicity. And as a form of publicity
potent for results the claims of the show window are
clear. Possibly no feature of the annual convention
of the National Association of Music Merchants in
New York last summer was of greater trade interest
than the window display contest promoted by the
Trade Service Bureau of the Music Industries Cham-
ber of Commerce in connection with Music Week.
The exhibit of photographs submitted for the con-
test at the convention deepened the interest in win-
dow arrangements, and, it is freely admitted, had a
direct effect in improving the character of displays in
music store windows since that time.
Opportunities This Year.
It is to be taken for granted that a similar contest
will be promoted by the Trade Service Bureau in con-
nection with the Music Week this year, resulting in
another educational feature for the gathering at the
Drake Hotel, Chicago, in June. Now is a good time
for the geniuses in the music stores to devise schemes
to make the committee of awards take notice of the
music week show window efforts. The original
thought is of great importance in the window dis-
play. The original design and arrangement catch the
eye more readily than the more or less commonplace
conceptions and there the first purpose of the show
window is accomplished. But the original display
also must evoke the thought of buying by impressing
the worth of the articles shown and their desirability
as means to musical pleasure.
Showing Music Rolls.
The efforts of dealers in many places in featuring
Q R S music rolls in window displays has been en-
couraged by the Q R S Music Co., Chicago, as a
most forceful way to music roll sales. The idea of
the notable window displays is to concentrate on the
ability of the displaying firms to supply the player
owners with the means towards perpetuating the
pleasures of their playerpiano. Presto has shown a
great number of cuts made from photographs of
window displays of Q R S music rolls for the past
year, and the increased attention to roll windows in
the trade, shows that the pictures in Presto have had
the desirable, effect of emulation.
Pianos in Display.
It has often been said that the piano does not lend
itself readily to window displays, but the contrary has
been proven by a great number of prominent houses
throughout the country. The window dressers wise-
ly do not depend on the esthetic forms of the instru-
ments but on the qualities the instruments possess
to provide the element of general interest that makes
the window show valuable. The winners of awards
in the contest last year did not get their trophies
and certificates for mere prettiness in arrangement
in the windows but rather in the piano and other
musical instrument facts, leading to the buying de-
sire, made plain in the displays.
Dealers' Activities.
The Packard Music House, Fort Wayne, Ind.,
winner last year of the first award, a silver trophy,
makes every week a special week for telling the
interesting show window story to the Fort Wayne
prospects. It's winning display at the 1924 contest
was characteristic of similar meritorious displays
made before and since that time. In San Francisco
the intersection of Kearney and Sutter streets is
daily made more interesting to wayfarers by the
beautiful show windows of Sherman, Clay & Co.,
Lyon & Healy, Chicago, every day of the year,
makes its show windows convey the most delightful
and convincing music goods propaganda; sales of
music goods in a wide section of Missouri are
forcibly encouraged by the show window lessons of
the Parks Music Co., Hannibal; daily downtown at-
tractions in Cleveland, O., that foster the music
spirit and increase the buying desire are the clever
displays of the Dreher Piano Co. and the thought
of cultured Boston is constantly more directed to
PRESTO
the means to the cultural end-music-by the notable
window displays of the Henry F. Miller Stores Co.
List Is Big.
Happily the list of progressive music stores where
the publicity advantages of the show window are
recognized is big. Presto within the year has repro-
duced in halftone cuts some excellent examples of
the abilities of window dressers and a long list of
dealers have provided the presentations. There is
no doubt that the desire to excel in window dress-
ing is widespread.
That is as it should be. There need be no argu-
ment used by the trade paper to show dealers that
the show window represents an available means to
the most effective publicity. The show window per-
haps, represents a definite investment and the oppor-
tunities it affords should be capitalized. Attractive
show windows in the music business are on the in-
crease because their effectiveness to create business
has been proved.
American institutions than any other three makes
pianos are better. More Kimballs are to be found in
combined. And why not! They are the result of
over half a century of painstaking effort to create a
musical instrument without peer in matters of tone,
beauty and lasting qualities. Kimball pianos give
these high qualities without the high price.
"Consider these facts: If you contemplate the pur-
chase of a piano now or in the future it will be well
to bear the above facts in mind. For the home there
are many styles in many sizes and finishes. During
our many years of piano merchandising in Spring-
field we have never sold a line of pianos that has so
satisfied all classes of purchasers. To see and to hear
Kimball is to appreciate its superiority."
NEWS OF THE WEEK
FROM CLEVELAND, OHIO
The Sebreu Music Co., 87 Patton avenue, Ashe-
ville, N. C, has purchased the business of Emmett E.
Galer at 97 Patton avenue, known as Ye Old Book
Shop. The two firms have been merged.
GULBRANSEN FOR BROADCASTING.
Radio Station WBBM, located in the Broadmoor
Hotel, Chicago, has been equipped with a Gulbransen
grand piano,- used in broadcasting.
H. B. Bruck & Sons Gets Representation of
Bush & Lane Line of Pianos and Phono-
graphs—Music Club and Other News.
H. B. Bruck & Sons Co., Cleveland, Ohio, has
taken on the wholesale and retail selling of pianos
and phonographs of the Bush & Lane Piano Co.,
Holland, Mich. The company has an elaborate win-
dow display of these instruments showing their con-
struction and other features. The company will
broadcast the music from these instruments for three
successive nights commencing March 1 and also plans
considerable newspaper advertising. The store is
right at Playhouse square, where most of the larger
piano companies are located. H. B. Bruck & Sons
has a very finely appointed showrooms and an
aggressive sales organization.
Edward Muldoon and the Loyal Order of Moose
at Youngstown, O., have asked dismissal of the suit
filed against them by Leo Feist, Inc., in which in-
fringement of copyright of "Doodle Doo Doo" was
charged. They deny the charges.
Cleveland School Board will be asked to authorize
letting contracts for ten pianos at its meeting this
week. Several high schools and eight grade schools
are without music, Director of Schools F. G. Hogan
says.
The first regular meeting of the Cleveland Music
Club was held on Monday, February 23, at 12 o'clock
at the Hotel Statler. An appetizing lunch was served
and there was a talk by Alice Keith of the Victor
Talking Machine Co. on "Development in Music
Education." There was a good attendance. It is
the purpose to hold meetings regularly from now on.
GULBRANSEN COMPANY'S
CHOICE OF ROLL MUSIC
Popular Song Hit Proves Perfectly Adapted to New
Type of Recording.
"All Alone," the popular song hit, will be one of
the first numbers to be recorded as a song, instead
of in dance time, in Gulbransen Registering Piano
Rolls by the Gulbransen Co., Chicago. A set of
twelve rolls including this number is in preparation
now.
Gulbransen dealers are eagerly awaiting the new
sets which the Gulbransen Company is planning to
issue. The news has gone out that such numbers as
"All Alone" have proved perfectly adapted to the
new type of recording. Set No. 1 of the new rolls
has been a distinct success, and further improvements
that will make them of greater value to dealers are
to be incorporated in subsequent selections.
Our Sales Plan
Gets Results!
Many dealers spend thousands of
dollars every year to get piano
prospects—and then have a hard
time getting good ones.
Our plan revolutionizes old meth-
ods of selling—brings parents to
your store, interests them quickly,
gets them to act.
Ask us to prove it. We will fur-
nish startling facts and figures.
Seven Big Markets
The Compact Miessner is a dis-
tinctive piano with 7 big markets.
Let us show you where they are—
how to capture them—how to make
more piano sales than you ever
thought possible. Our proposition
is different. Sure to interest you.
Get full information at once. Mail
the coupon now!
MIESSNER PIANO CO.
126 Reed Street
Milwaukee, Wis.
KIMBALL PIANOS FOR
SPRINGFIELD K. OF C. CLUB
New Home of Knights of Columbus in Illinois City
Equipped by the Bruce Co.
The Bruce Co, Springfield, recently supplied two
Kimball pianos, made by the W. W. Kimball Co.,
Chicago, to the new K. of C. Club in that city. The
firm had recently outfitted the Elks Club there with
pianos of the same well-known name. In comment-
ing on the recent sale to the K. of C. Club the Bruce
Co. said in a large display in the newspapers:
"The preference for Kimball pianos by several
thousand public American institutions, where they
must always withstand close scrutiny as well as hard
usage, is silent testimony of the fact that Kimball
THE LITTLE PJANO WITH THE BIG TONE
Sliessiier Piano Co.
12(5 Keed St., Milwaukee, Wis.
Gentlemen: Tell us all about the Miessner Sales
Plan ami send your booklet, "How to Get Business in
New and Untouched Fields with the Miessner Piano."
N'ame
Name of Store
Street and Number
City
State
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
VALUE OF SHOW
WINDOWS TO TRADE
Increasing Desire of Music Merchants to Ex-
cel in Window Displays Shows a Realiz-
ation of the Effectiveness of This
Means of Publicity.
USES ARE WIDE
Pianos, Musical Merchandise and Playerpiano Rolls
All Stimulated in Sales by Constant Use of
Window Display Space.
The value of the show window display in promoting
interest in music goods that results in sales is well
attested by the progressive music houses favoring
that form of publicity. And as a form of publicity
potent for results the claims of the show window are
clear. Possibly no feature of the annual convention
of the National Association of Music Merchants in
New York last summer was of greater trade interest
than the window display contest promoted by the
Trade Service Bureau of the Music Industries Cham-
ber of Commerce in connection with Music Week.
The exhibit of photographs submitted for the con-
test at the convention deepened the interest in win-
dow arrangements, and, it is freely admitted, had a
direct effect in improving the character of displays in
music store windows since that time.
Opportunities This Year.
It is to be taken for granted that a similar contest
will be promoted by the Trade Service Bureau in con-
nection with the Music Week this year, resulting in
another educational feature for the gathering at the
Drake Hotel, Chicago, in June. Now is a good time
for the geniuses in the music stores to devise schemes
to make the committee of awards take notice of the
music week show window efforts. The original
thought is of great importance in the window dis-
play. The original design and arrangement catch the
eye more readily than the more or less commonplace
conceptions and there the first purpose of the show
window is accomplished. But the original display
also must evoke the thought of buying by impressing
the worth of the articles shown and their desirability
as means to musical pleasure.
Showing Music Rolls.
The efforts of dealers in many places in featuring
Q R S music rolls in window displays has been en-
couraged by the Q R S Music Co., Chicago, as a
most forceful way to music roll sales. The idea of
the notable window displays is to concentrate on the
ability of the displaying firms to supply the player
owners with the means towards perpetuating the
pleasures of their playerpiano. Presto has shown a
great number of cuts made from photographs of
window displays of Q R S music rolls for the past
year, and the increased attention to roll windows in
the trade, shows that the pictures in Presto have had
the desirable, effect of emulation.
Pianos in Display.
It has often been said that the piano does not lend
itself readily to window displays, but the contrary has
been proven by a great number of prominent houses
throughout the country. The window dressers wise-
ly do not depend on the esthetic forms of the instru-
ments but on the qualities the instruments possess
to provide the element of general interest that makes
the window show valuable. The winners of awards
in the contest last year did not get their trophies
and certificates for mere prettiness in arrangement
in the windows but rather in the piano and other
musical instrument facts, leading to the buying de-
sire, made plain in the displays.
Dealers' Activities.
The Packard Music House, Fort Wayne, Ind.,
winner last year of the first award, a silver trophy,
makes every week a special week for telling the
interesting show window story to the Fort Wayne
prospects. It's winning display at the 1924 contest
was characteristic of similar meritorious displays
made before and since that time. In San Francisco
the intersection of Kearney and Sutter streets is
daily made more interesting to wayfarers by the
beautiful show windows of Sherman, Clay & Co.,
Lyon & Healy, Chicago, every day of the year,
makes its show windows convey the most delightful
and convincing music goods propaganda; sales of
music goods in a wide section of Missouri are
forcibly encouraged by the show window lessons of
the Parks Music Co., Hannibal; daily downtown at-
tractions in Cleveland, O., that foster the music
spirit and increase the buying desire are the clever
displays of the Dreher Piano Co. and the thought
of cultured Boston is constantly more directed to
PRESTO
the means to the cultural end-music-by the notable
window displays of the Henry F. Miller Stores Co.
List Is Big.
Happily the list of progressive music stores where
the publicity advantages of the show window are
recognized is big. Presto within the year has repro-
duced in halftone cuts some excellent examples of
the abilities of window dressers and a long list of
dealers have provided the presentations. There is
no doubt that the desire to excel in window dress-
ing is widespread.
That is as it should be. There need be no argu-
ment used by the trade paper to show dealers that
the show window represents an available means to
the most effective publicity. The show window per-
haps, represents a definite investment and the oppor-
tunities it affords should be capitalized. Attractive
show windows in the music business are on the in-
crease because their effectiveness to create business
has been proved.
American institutions than any other three makes
pianos are better. More Kimballs are to be found in
combined. And why not! They are the result of
over half a century of painstaking effort to create a
musical instrument without peer in matters of tone,
beauty and lasting qualities. Kimball pianos give
these high qualities without the high price.
"Consider these facts: If you contemplate the pur-
chase of a piano now or in the future it will be well
to bear the above facts in mind. For the home there
are many styles in many sizes and finishes. During
our many years of piano merchandising in Spring-
field we have never sold a line of pianos that has so
satisfied all classes of purchasers. To see and to hear
Kimball is to appreciate its superiority."
NEWS OF THE WEEK
FROM CLEVELAND, OHIO
The Sebreu Music Co., 87 Patton avenue, Ashe-
ville, N. C, has purchased the business of Emmett E.
Galer at 97 Patton avenue, known as Ye Old Book
Shop. The two firms have been merged.
GULBRANSEN FOR BROADCASTING.
Radio Station WBBM, located in the Broadmoor
Hotel, Chicago, has been equipped with a Gulbransen
grand piano,- used in broadcasting.
H. B. Bruck & Sons Gets Representation of
Bush & Lane Line of Pianos and Phono-
graphs—Music Club and Other News.
H. B. Bruck & Sons Co., Cleveland, Ohio, has
taken on the wholesale and retail selling of pianos
and phonographs of the Bush & Lane Piano Co.,
Holland, Mich. The company has an elaborate win-
dow display of these instruments showing their con-
struction and other features. The company will
broadcast the music from these instruments for three
successive nights commencing March 1 and also plans
considerable newspaper advertising. The store is
right at Playhouse square, where most of the larger
piano companies are located. H. B. Bruck & Sons
has a very finely appointed showrooms and an
aggressive sales organization.
Edward Muldoon and the Loyal Order of Moose
at Youngstown, O., have asked dismissal of the suit
filed against them by Leo Feist, Inc., in which in-
fringement of copyright of "Doodle Doo Doo" was
charged. They deny the charges.
Cleveland School Board will be asked to authorize
letting contracts for ten pianos at its meeting this
week. Several high schools and eight grade schools
are without music, Director of Schools F. G. Hogan
says.
The first regular meeting of the Cleveland Music
Club was held on Monday, February 23, at 12 o'clock
at the Hotel Statler. An appetizing lunch was served
and there was a talk by Alice Keith of the Victor
Talking Machine Co. on "Development in Music
Education." There was a good attendance. It is
the purpose to hold meetings regularly from now on.
GULBRANSEN COMPANY'S
CHOICE OF ROLL MUSIC
Popular Song Hit Proves Perfectly Adapted to New
Type of Recording.
"All Alone," the popular song hit, will be one of
the first numbers to be recorded as a song, instead
of in dance time, in Gulbransen Registering Piano
Rolls by the Gulbransen Co., Chicago. A set of
twelve rolls including this number is in preparation
now.
Gulbransen dealers are eagerly awaiting the new
sets which the Gulbransen Company is planning to
issue. The news has gone out that such numbers as
"All Alone" have proved perfectly adapted to the
new type of recording. Set No. 1 of the new rolls
has been a distinct success, and further improvements
that will make them of greater value to dealers are
to be incorporated in subsequent selections.
Our Sales Plan
Gets Results!
Many dealers spend thousands of
dollars every year to get piano
prospects—and then have a hard
time getting good ones.
Our plan revolutionizes old meth-
ods of selling—brings parents to
your store, interests them quickly,
gets them to act.
Ask us to prove it. We will fur-
nish startling facts and figures.
Seven Big Markets
The Compact Miessner is a dis-
tinctive piano with 7 big markets.
Let us show you where they are—
how to capture them—how to make
more piano sales than you ever
thought possible. Our proposition
is different. Sure to interest you.
Get full information at once. Mail
the coupon now!
MIESSNER PIANO CO.
126 Reed Street
Milwaukee, Wis.
KIMBALL PIANOS FOR
SPRINGFIELD K. OF C. CLUB
New Home of Knights of Columbus in Illinois City
Equipped by the Bruce Co.
The Bruce Co, Springfield, recently supplied two
Kimball pianos, made by the W. W. Kimball Co.,
Chicago, to the new K. of C. Club in that city. The
firm had recently outfitted the Elks Club there with
pianos of the same well-known name. In comment-
ing on the recent sale to the K. of C. Club the Bruce
Co. said in a large display in the newspapers:
"The preference for Kimball pianos by several
thousand public American institutions, where they
must always withstand close scrutiny as well as hard
usage, is silent testimony of the fact that Kimball
THE LITTLE PJANO WITH THE BIG TONE
Sliessiier Piano Co.
12(5 Keed St., Milwaukee, Wis.
Gentlemen: Tell us all about the Miessner Sales
Plan ami send your booklet, "How to Get Business in
New and Untouched Fields with the Miessner Piano."
N'ame
Name of Store
Street and Number
City
State
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).