PRESTO
NEWS OF TRADE
IN SAN FRANCISCO
Spring Activities in State of California Gen-
erally Promise to Be Rewarded by an
Extent of Sales Exceeding Perform-
ances of Previous Years.
sales of pianos, players and reproducing pianos and
remains unresponsive to the inducements of the rep-
resentatives of the radio receiving sets. The firm
which began its activities upstairs at the same number
has augmented its ability to interest the buyers of
pianos of the finer kinds and reproducing pianos, and
purposes continuing as an exclusive piano house.
Charles Mauzy, manager of the phonograph and
radio departments of the Emporium, San Francisco,
is making plans for providing assistance to com-
petitors in the forthcoming music memory contest.
Mr. Mauzy performed a like service for the boys and
girls competing in the event last year, with consider-
able advertising and financial profit for his depart-
ment. Free recitals in the Concert Hall of the Em-
porium will include phonograph record numbers that
will be highly instructive to the listening students.
February 21, 1925.
PERCY TONK ON THE
PIANO'S SAVING GRACE
Commenting on Statements by W. Otto
Miessner, Maker of the Famous Tonk-
benches Commends Strongly.
All live piano men have read the admirable articles
by W. Otto Miessner, of Milwaukee, and manufac-
turer of the "Little Pianos With the Big Tone." Mr.
Miessner is a noted teacher and composer of music
who has made a specialty of school music. What
Mr. Tonk says in the February issue of Tonk
Topics is equally interesting, and is as follows:
Expansion and Improvements in Many Places Show
I wish every reader who has not already done so,
Hopeful and Active Feeling in Music
would read the article "Piano Lessons in Schools,"
Trade.
which appears in the January 10th issue of "Presto."
During the eighteenth convention and market week
It is an absolute and deplorable fact that the pro-
duction of pianos and playerpianos has not kept pace
of the San Francisco Furniture Exchange held in
the Furniture Exchange Building, San Francisco, a
Great Instrument, Under the Expert Fingers of with the increased population.
I do not agree with Mr. Otto Miessner, the author,
great number of furniture dealers carrying music
Charles Courboin, Proved Its Power.
entirely, when he states that we have become a na-
goods visited the offices and show rooms of the Starr
Piano Co., located iii the same building. Close to a
There is nothing surprising to members of the tion of passive listeners instead of active participants
thousand dealers from eleven western states, Canada trade and profession that the W. W. Kimball Com- in the enjoyment of music.
The musical instrument people have been putting
and Mexico, visited the Starr display rooms and
pany is producing pipe organs of such power and across
a campaign of increased interest in musical in-
many left good orders for Starr pianos, players and
multitudinous musical effects as to challenge any of struments.
.„-
Starr phonographs.
the most famous from the eastern industries. Not
Perhaps you have noticed that there are bands in"
even Boston has presented a finer specimen of the practically all the high schools nowadays. That didn't
The choice of the big furniture building at 180 New
Montgomery street by the Starr Piano Co. has re- oldest of music producing instruments in history than just happen. Have you seen the advertisements to
sulted in a great expansion of Starr trade to progres- the new Kimball organ which was dedicated on Tues- boys in the "Boy Scout Magazine," "American Boy,"
etc., about musical instruments?
day evening of this week.
sive furniture houses with a music section. Apart
from the big crowds of furniture men visiting the
Kimball Hall was well filled by a representative
When the children come to Dad and want some-
building during the annual market week in January, audience of critical people when Charles Courboin, a thing they generally get it.
Mr. Miessner's idea is a good one and may be
the trade in numbers visited the great display place
distinguished player from France, made his appear-
at all times throughout the year. The fact proves
ance. He at once proved his skill as an interpreter the salvation of the piano manufacturing business,
an excellent opportunity for J. W. Steinkemp, man- of the class of compositions best suited to test and for while the dealer may have an established busi-
ness in selling pianos, he has also phonographs and
. ager of the Starr Piano Co., in San Francisco.
prove the varied combinations and mechanical mar- radios that he can turn to in case it becomes too
Starr Is Featured.
vels of a great organ. And he found at his fingers' hard to create an interest in pianos, but the manu-
control an instrument capable of the effects possible facturer of pianos has his factory equipped for that
The H. Hauschildt Music Co., San Francisco, is
to a great organ only. It was a revealing perform- production entirely. It is he that will lose his entire
now spiritedly featuring the line of pianos of the
ance and the shades of coloring and degrees of musi- investment if the piano business wanes and dies,
Starr Piano Co. While awaiting the preparation of
cal storm and calm were enough to convince hearers and it is he who must figure out the way to create
permanent quarters in Oakland, the suburb across the
that Chicago has the source of production of the King interest.
bay, the company is showing the Starr line in a
There is no better way than through the child.
of Instruments as well as of the instruments of strings
temporary store.
What parent, if they have the means at all to buy
for
which
its
wealth
of
industries
has
become
famous.
The enlargement of the floor space in the piano
an instrument, can withstand the demand or the de-
department of Sherman, Clay & Co., San Francisco,
The new Kimball Hall organ is a fine one, and it
sire of the child when they find that they have
is one of the most cheering proofs of the improve-
will attract even greater attention to the famous learned to play an instrument at school.
The article is so good that we wish that we could
ment of the piano business of the house. During the
Wabash avenue music center than before.
publish it in Tonk Topics. At any rate we shall
recent months the necessities for additional show
certainly have more to say on the subject in our
room space had become more insistent with the ap-
JESSE FRENCH IMPROVES.
future numbers.
proach of spring. The space formerly occupied by
Jesse French, Sr., head of Jesse French & Sons
Competition between the many distractions of the
the "headquarters division now in the Mission street
Piano Co., of New Castle, Ind., who has been quite present day has had its effect on the piano industry
building, is being remodeled into spacious piano
ill for many weeks past is reported as well along and we who are in the business or associated with
rooms and the sixth and eighth floors are also being
toward a complete recovery. He is able to walk out it should awaken to the fact. The saving grace of
changed in the room allotment for the display of
each day. No member of the piano industry stands the piano is that it is fundamental and an absolute
The piano will live and continue to give
pianos and players.
higher in the esteem of the world of music and Mr. necessity.
happiness to the human race for many generations
French
is
always
a
personality
of
interest
among
Organ Business Expands.
to come, but why let the business lag?
piano men. Usually rugged and energetic, no doubt
"Learn to play the piano while you are young and
William D. Wood, manager of the organ depart-
Mr. French will quickly return again to that happy everybody will love you when you get old."—That
ment of Sherman, Clay & Co., San Francisco, is mak-
condition.
thought thoroughly impressed on the consciousness
ing big plans to enlarge the scope of the organ busi-
of parents will work wonders, help to spread it. Get
ness. He sees a bigger business in organs for the-
busy now and see what can be done to have piano
REICHARDT STORE TO RE-OPEN.
aters, churches, colleges and public buildings as well
lessons made a part of every child's education.
President
Oscar
Weissenborn
of
the
Reichardt
as for residences. Besides the Foto Player and
Piano
company,
6421-23
So.
Halsted
street,
Chicago,
Robert Morton organ the company is representative
MASON & HAMLIN FOR CLUB.
of the Aeolian Duo-Art pipe organs in California, which was badly damaged by fire a short time back,
says he has placed his orders for a fine new stock
A Mason & Hamlin Grand piano, style "AA," was
Oregon and Washington.
of pianos, phonographs, records and radios and will recently sold to the Wauwatosa Woman's Club by
Featuring Pianos.
reopen with a flourish in a very short time. The the J. B. Bradford Co., Milwaukee, Wis. The instru-
building was badly damaged but is being put into ment will be placed in the beautiful new club build-
The Gibson, McConnell Co., 315 Sutter street, San
better shape than before.
ing which will be opened and dedicated March 1.
Francisco, continues to confine its energies to the
CHEERING INCIDENTS
OPENING OF THE NEW
KIMBALL HALL ORGAN
THE BOWEN LOADER
makes of the Ford Roadster the Ideal piano truck,—most Convenient, most Economical and most Efficient.—Goes anywhere, over any
kind of roads, and distance makes no difference.
It will greatly assist any energetic Salesman, City or Country, but is indispensable for successful country work.
It's the best outfit for making collections and repossessions.
Our latest model is fool-proof and indestructible, and the price has been reduced to $95.00 including an extra good water-proof
moving cover. Satisfaction guaranteed or money refunded.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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