January 17, 1925.
PRESTO
CHRISTMAN
"The First Touch Tells 9 9
PORTLAND STARTS
YEAR WITH CHANGES
New Stores, New Managers and Other Trans-
positions in the Affairs of Men of Music
in Some of the Prominent Piano
Centers.
PORTLAND'S SHAKE UP
Things Seem to Suggest that the Year Started Will
Be a Good One for Trade Almost Every-
where.
The Famous
Studio Grand
(only 5 ft. long)
Will be a Stronger Leader this year
than ever before. It has no success-
ful rival in the trade or with discrim-
inating piano buyers.
January 1 was a clay of changes in the Portland,
Ore., music trades. On that, date J. H. Dundore,
after being associated with Sherman, Clay & Co. for
nearly thirty years, the last thirteen of which were
in Portland as manager of the retail store, retired
and was succeeded by Frank M. Case, who has been
connected with the Wiley B. Allen Co. for sixteen
years, the past fourteen of which were as manager
of the Portland branch of the company.
B. R. Brassfield comes to Portland as the manager
of the Wiley B. Allen store. He was for ten years
the Pacific Coast representative of the Packard Piano
Co., and was the coast representative of the Ameri-
can Piano Co. for about a year, and the past year
has been in charge of the Wiley B. Allen coast
agencies.
W. K. Whitney, who has been with the Wiley B.
Allen company since 1888, has been made assistant
manager of the Portland store, and Frank Ray-
mond, for a number of years in charge of the piano
department of the G. F. Johnson Riano Company, of
Portland, has joined the Wiley B. Allen force and
will be in charge of the piano department of the
Portland store.
Visitors and Sales.
A recent visitor to Portland, Ore., was C. E. Gor-
ham, Pacific coast representative of the American
Piano company. Mr. Gorham while in the city
called upon the G. F. Johnson Piano company, the
representatives of the Chickering Ampico and the
Ampico in the Marshall & Wendell; the Wiley B.
Allen Co., who have the Ampico in the Mason &
Hamlin and the Haines, and the Reed, French Piano
company, who handle the Knabe Ampico and the
Ampico in the Fischer.
At the Wiley B, Allen company they received their
first shipment of the Ampico in the Mason & Ham-
lin and the instruments were not on the floor a day
before a delighted customer had purchased one of
the instruments, while at the Reed, French Piano Co.
Mr. H. G. Reed reported that they were sold out
entirely by the first of the year of all their Knabes,
including grands, Ampicos and uprights and the new
year found them with a Knabe Concert grand which
they have for furnishing the artists who come to
Portland for recitals.
B. R. Brassfield Made Manager.
B. R. Brassfield, general manager for the Wiley B.
Allen Co., for Portland, Ore., and the Pacific North-
west, will have the assistance of J. E. Whitney, and
his city sales manager for Portland will be Frank
Raymond. The choice of the management at head-
quarters in San Francisco of this trio of efficient
workers was made from the belief of their fitness
for the responsive positions. His experiences in-
clude conducting his own store in Kansas and from
successes in this field he passed to greater ones
selling at wholesale for the Packard Piano Co. ; j
The city sales in Portland have always befeh
considered a big factor in the success of the- company
and placing Frank Raymond at the head of the
city sales force is considered an assurance of a con-
tinuance of the big sales.
m
A New Enterprise.
J. F. Matthews, who for a number of years has
been connected with the piano department of the
Reed, French Piano Co., of Portlend, Ore., has en-
tered into partnership with H. H. Thompson of the
H. H. Thompson Piano Company, who are doing
business in the Seiberling Lucas establishment on
Fourth street.
The firm features the Gulbransen and the Kranich
& Bach pianos. Both gentlemen have many years'
experience in the piano game and while Mr. Thomp-
son has built up a splendid business, he anticipates a
great increase since Mr. Matthews has joined forces
with him.
Personal Items.
S. L. Wakefield, who for the past year has been
connected with the Reed, French Piano company of
Portland, Ore., has severed his connection with the
company and gone to California.
Among the visitors to Portland, Ore., during the
holiday season was Frank B. McCord of the Mc-
Cord Music Co. of Bend, Ore. Mr. McCord says
that business conditions in his district are excellent
due. to the activity in the lumber industry of which
Bend is the center of that territory.
NOVEL SHOW WINDOW EFFECT
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
THREE generations of Christmans
* have made the Christman Piano
what it is today—one of the world's
truly great pianos.
Many More Dealers Have
Arranged to Start the New-
Year with the Entire Line of
CHRISTMAN
Players and Pianos
"The First Touch Tells
9 9
Ret. U. S. Pit. Off.
Christman Piano Co.
597 East 137th St.
New York
The Butler Music Company, of Marion, Indiana,
can always be depended on to do something novel,
interesting and effective in the way of advertising.
The cut herewith shows one of their recent Gul-
bransen window displays. They got one of the Gul-
bransen 24-sheet posters, design No. 6, and held it
until their posters were on the boards. Then they
put it up as a window background and J. Edwin
Butler states that it attracted a surprising amount of
attention.
This was only part of the campaign, however, for
at the same time the Butler house ran 45-inch Gul-
bransen newspaper ads, thus making a triple tie-up—
newspapers, posters and window display.
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