Presto
Issue: 1924 2004 - Page 13
December 20, 1924.
SOME SEASONABLE
WINDOW DISPLAYS
Chicago Music Store Windows Made Un-
usually Attractive for Holiday Period and
Suggestions for Christmas Gifts Im-
press Great Crowds of Shoppers.
A MUSICAL CHRISTMAS
Pianos, Radio, Phonographs, Records and Small In-
struments All Share in Fancies of the
Spending Throngs.
This week saw practically every music house in
the downtown and outlying districts of Chicago pre-
pared with elaborate holiday decorations with many
suggestions of the appropriateness of musical instru-
ments as Christmas gifts. Interior decorations as
well as window displays have given a touch of beauty
to the music stores which have shown real artistic
ability in the fine arrangement of merchandise and
which reflects on the progressiveness of the estab-
lishments.
Christmas displays by music dealers are not made
because it is conventional and appropriate to the occa-
sion, but in order to stimulate music in the home, and
to make Christmas a real musical Christmas by sug-
gesting and pushing sales of musical instruments
through window displays.
Christmas Decorations.
One who appreciates good music cannot conceive
of a finer gift than a piano or some other musical in-
strument suited to his or her taste. The well ar-
ranged Christmas window makes an appeal to every-
one in the variety of goods presented.
The cardinal principles in Christmas decorations
lie in the harmonious effect of seasonable colors and
the unique display which has the power to turn a
notion to purchase a musical instrument into a real
sale. The characteristic holiday colors of green and
red are predominate with music merchants and have
a tendency to beautify the instrument displayed as
no other colors could.
Cable Piano Co.'s Exhibit.
The leading instrument shown in the retail ware-
rooms are also featured in displays. At the Cable
Piano Co. three popular pianos are shown in the
windows.
The Cable Midget, which has long been a favorite
with people who need a small piano, is pictured as a
DECKER
mJ
13
PRESTO
EST. 1856 fit SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
gift to a little girl from her father. The inscription
on the card reads: "To a Good Little Girl, from
Dad." The instrument is of beautiful finish and is
invaluable a* an attraction to holiday shoppers.
The Mason & Hamlin, which is a leader in the
Cable retail department, is placed in a window of un-
usual artistic appeal. Its appearance suggests a most
valuable present to those who appreciate a fine piano.
The Haines Bros, instrument in the Ampico is also
featured in elaborate style, in which the reproductions
of great artists are pointed out as something not to
be missed during the holidays.
Lyon & Healy's Fine Display.
As usual, the windows af Lyon & Healy, Inc.,
Wabash and Jackson, are beautifully decorated dur-
ing the holidays, the fine line of merchandise being
arrayed in a fashion that appeals to the musical taste
of everyone. In the large corner window a Lyon &
Healy grand is set in a huge wreath of green and
red. The piano is on a platform and a good view is
obtainable by those who pass the busy corner. Other
instruments complete the beautiful window, all being
leaders of the big house. The famous Lyon & Healy
harp, Couturier band instruments, violins, phono-
graphs and radios receive their share of the unusually
big holiday display.
Show Story & Clark.
The Story & Clark line on display at 315 S. Wabash
avenue, is getting its share of the holiday trade, and
the effect of the fine Christmas display has been
noticeable. Two instruments in as many windows arc
shown to passers-by who are attracted by the artistic
windows from a distance. The lrvington grand is
recommended as the ideal gift, and also the
Hampton player. The two instruments shown are
of beautiful case design and finish.
Baldwin Holiday Window.
The large retail store of the Baldwin Piano Co.,
323 S. Wabash avenue, shows the holiday spirit
through its window in which is arranged a choice
line of merchandise. The Baldwin piano, which is
the official piano of the Chicago Civic Opera Com-
pany, and which is recognized throughout the coun-
try as an instrument possessing unusual musical
qualities, is prominently located in the window and
commands the attention of all on-lookers. Close by
is a large card showing the pictures of prominent
opera stars who have endorsed the Baldwin instru-
ment. Radios, phonographs and records are ar-
ranged with holiday decorations and as a whole the
window has a very attractive setting.
Impressive Displays.
Adam Schaaf, Inc., is featuring the Louis XV Art
Grand model in a very elaborate display. The instru-
ment is of mahogany finish and draped with holiday
colors. Other merchandise, including the late record
releases are suggested in the window as gifts that
will bring pleasure.
The corner window of the Steger & Sons Mfg. Co.,
Wabash and Jackson, is far above the ordinary in
the fact that in it is exhibited a line of merchandise
that is popular in the trade and the colorful setting
is artistic in detail. The display carries a strong
suggestion to holiday shoppers.
The W. W. Kimball Co. has centered its colors
and holiday wreaths about a beautiful reproducing
grand, which is elevated against a background of
silver.
Windows of Aggressive Dealers.
Bissel-Weisert, 26 S. Michigan, is displaying two
leaders in the trade in the Chickering with the
Ampico and the Brunswick-Radiola. Wade-Twichell,
S. Wabash avenue, is giving attention to radio, phono-
graphs and pianos in a display above the ordinary.
Poole Is Featured.
1 he Schultz Piano Co., 2255 W. Madison street,
Chicago, is showing the Poole piano along with an
excellent line of radio, including the Zenith, Radiola
and Marathon. The Brunswnck phonograph is also
represented.
TRADE PRACTICES AND
PATENT RIGHT PROTECTION
Proposed Plans for Regulating International Busi-
ness Customs and Policies Applicable for all
Countries.
International measures for the safeguarding of pat-
ents and trademarks and the prevention of unfair
trade practices are being considered by the American
Section of the International Chamber of Commerce
in anticipation of the meeting of the full committee
on the Protection of Industrial Property, which is to
be held in Paris soon, and the discussion of the sub-
ject by the Economic Section of the League of Na-
tions.
The American Section has announced the appoint-
ment to membership on its committee of Edward S.
Rogers, of Chicago, chairman of a similar committee
of the American Bar Association dealing with the
same question. Mr. Rogers has returns from Europe
where he consulted a number of business men and
public officials on the feasibility of the adoption of an
international policy.
The question is of particular interest to the United
States in view of the fact that this country is not a
signatory to the Madrid convention which provides,
through an international agency established at Berne,
Switzerland, for the International registration of pat-
ents and trademarks.
It is expected that the International Chamber will
formulate a policy approved by the business interests
of the countries represented in its membership which
will eventually be submitted to the League and to
non-member governments for approval and adoption.
CHANGE IN ONTARIO.
The Sherlock, Manning Piano & Organ Co., Lon-
don, Out., recently purchased the business of the
Karn Piano Co., of Woodstock. This is the fifth
music firm to be absorbed by the progressive London
industry.
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
New York
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Factories, 816 DIX ST., Chicago, HI.
jfi.tabli.hed 1870
A QUALITY PROOUCT
FOR OVER
QUARTER OF A CENTURY
I tSt. IOV.5
Kinder & Coins
Pianos
520-524 W. 48th S
NEWYORK
When In Doubt See Presto Buyers* Guide
POOLE
^BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
SOME SEASONABLE
WINDOW DISPLAYS
Chicago Music Store Windows Made Un-
usually Attractive for Holiday Period and
Suggestions for Christmas Gifts Im-
press Great Crowds of Shoppers.
A MUSICAL CHRISTMAS
Pianos, Radio, Phonographs, Records and Small In-
struments All Share in Fancies of the
Spending Throngs.
This week saw practically every music house in
the downtown and outlying districts of Chicago pre-
pared with elaborate holiday decorations with many
suggestions of the appropriateness of musical instru-
ments as Christmas gifts. Interior decorations as
well as window displays have given a touch of beauty
to the music stores which have shown real artistic
ability in the fine arrangement of merchandise and
which reflects on the progressiveness of the estab-
lishments.
Christmas displays by music dealers are not made
because it is conventional and appropriate to the occa-
sion, but in order to stimulate music in the home, and
to make Christmas a real musical Christmas by sug-
gesting and pushing sales of musical instruments
through window displays.
Christmas Decorations.
One who appreciates good music cannot conceive
of a finer gift than a piano or some other musical in-
strument suited to his or her taste. The well ar-
ranged Christmas window makes an appeal to every-
one in the variety of goods presented.
The cardinal principles in Christmas decorations
lie in the harmonious effect of seasonable colors and
the unique display which has the power to turn a
notion to purchase a musical instrument into a real
sale. The characteristic holiday colors of green and
red are predominate with music merchants and have
a tendency to beautify the instrument displayed as
no other colors could.
Cable Piano Co.'s Exhibit.
The leading instrument shown in the retail ware-
rooms are also featured in displays. At the Cable
Piano Co. three popular pianos are shown in the
windows.
The Cable Midget, which has long been a favorite
with people who need a small piano, is pictured as a
DECKER
mJ
13
PRESTO
EST. 1856 fit SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
gift to a little girl from her father. The inscription
on the card reads: "To a Good Little Girl, from
Dad." The instrument is of beautiful finish and is
invaluable a* an attraction to holiday shoppers.
The Mason & Hamlin, which is a leader in the
Cable retail department, is placed in a window of un-
usual artistic appeal. Its appearance suggests a most
valuable present to those who appreciate a fine piano.
The Haines Bros, instrument in the Ampico is also
featured in elaborate style, in which the reproductions
of great artists are pointed out as something not to
be missed during the holidays.
Lyon & Healy's Fine Display.
As usual, the windows af Lyon & Healy, Inc.,
Wabash and Jackson, are beautifully decorated dur-
ing the holidays, the fine line of merchandise being
arrayed in a fashion that appeals to the musical taste
of everyone. In the large corner window a Lyon &
Healy grand is set in a huge wreath of green and
red. The piano is on a platform and a good view is
obtainable by those who pass the busy corner. Other
instruments complete the beautiful window, all being
leaders of the big house. The famous Lyon & Healy
harp, Couturier band instruments, violins, phono-
graphs and radios receive their share of the unusually
big holiday display.
Show Story & Clark.
The Story & Clark line on display at 315 S. Wabash
avenue, is getting its share of the holiday trade, and
the effect of the fine Christmas display has been
noticeable. Two instruments in as many windows arc
shown to passers-by who are attracted by the artistic
windows from a distance. The lrvington grand is
recommended as the ideal gift, and also the
Hampton player. The two instruments shown are
of beautiful case design and finish.
Baldwin Holiday Window.
The large retail store of the Baldwin Piano Co.,
323 S. Wabash avenue, shows the holiday spirit
through its window in which is arranged a choice
line of merchandise. The Baldwin piano, which is
the official piano of the Chicago Civic Opera Com-
pany, and which is recognized throughout the coun-
try as an instrument possessing unusual musical
qualities, is prominently located in the window and
commands the attention of all on-lookers. Close by
is a large card showing the pictures of prominent
opera stars who have endorsed the Baldwin instru-
ment. Radios, phonographs and records are ar-
ranged with holiday decorations and as a whole the
window has a very attractive setting.
Impressive Displays.
Adam Schaaf, Inc., is featuring the Louis XV Art
Grand model in a very elaborate display. The instru-
ment is of mahogany finish and draped with holiday
colors. Other merchandise, including the late record
releases are suggested in the window as gifts that
will bring pleasure.
The corner window of the Steger & Sons Mfg. Co.,
Wabash and Jackson, is far above the ordinary in
the fact that in it is exhibited a line of merchandise
that is popular in the trade and the colorful setting
is artistic in detail. The display carries a strong
suggestion to holiday shoppers.
The W. W. Kimball Co. has centered its colors
and holiday wreaths about a beautiful reproducing
grand, which is elevated against a background of
silver.
Windows of Aggressive Dealers.
Bissel-Weisert, 26 S. Michigan, is displaying two
leaders in the trade in the Chickering with the
Ampico and the Brunswick-Radiola. Wade-Twichell,
S. Wabash avenue, is giving attention to radio, phono-
graphs and pianos in a display above the ordinary.
Poole Is Featured.
1 he Schultz Piano Co., 2255 W. Madison street,
Chicago, is showing the Poole piano along with an
excellent line of radio, including the Zenith, Radiola
and Marathon. The Brunswnck phonograph is also
represented.
TRADE PRACTICES AND
PATENT RIGHT PROTECTION
Proposed Plans for Regulating International Busi-
ness Customs and Policies Applicable for all
Countries.
International measures for the safeguarding of pat-
ents and trademarks and the prevention of unfair
trade practices are being considered by the American
Section of the International Chamber of Commerce
in anticipation of the meeting of the full committee
on the Protection of Industrial Property, which is to
be held in Paris soon, and the discussion of the sub-
ject by the Economic Section of the League of Na-
tions.
The American Section has announced the appoint-
ment to membership on its committee of Edward S.
Rogers, of Chicago, chairman of a similar committee
of the American Bar Association dealing with the
same question. Mr. Rogers has returns from Europe
where he consulted a number of business men and
public officials on the feasibility of the adoption of an
international policy.
The question is of particular interest to the United
States in view of the fact that this country is not a
signatory to the Madrid convention which provides,
through an international agency established at Berne,
Switzerland, for the International registration of pat-
ents and trademarks.
It is expected that the International Chamber will
formulate a policy approved by the business interests
of the countries represented in its membership which
will eventually be submitted to the League and to
non-member governments for approval and adoption.
CHANGE IN ONTARIO.
The Sherlock, Manning Piano & Organ Co., Lon-
don, Out., recently purchased the business of the
Karn Piano Co., of Woodstock. This is the fifth
music firm to be absorbed by the progressive London
industry.
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
New York
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Factories, 816 DIX ST., Chicago, HI.
jfi.tabli.hed 1870
A QUALITY PROOUCT
FOR OVER
QUARTER OF A CENTURY
I tSt. IOV.5
Kinder & Coins
Pianos
520-524 W. 48th S
NEWYORK
When In Doubt See Presto Buyers* Guide
POOLE
^BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).