Presto
Issue: 1924 2001 - Page 5
November 29, 1924.
PRESTO
CHRISTMAN
"The First Touch Tells
9 y
HOLIDAY BUSINESS
HAS STARTED WELL
Efforts of Dealers to Stimulate Sales Is Every-
where in Evidence and Reports to
Presto Give Assurances of
Excellent Results.
ACTIVITY WIDESPREAD
No State Has Advantage of the Others in the Hope-
ful Quest of the Christmas Buyers of
the Goods.
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
Many More Dealers Have
Arranged to Start the New
Year with the Entire Line of
CHRISTMAN
Players and Pianos
"The First Touch Tells"
Ret- U S. Pat Off
Christman Piano Co.
597 East 137th St.
New York
Musical instrument sales have taken a decided spurt
all over the country. Music dealers feel that sales
have been aided rather than checked by the public
interest in radio broadcasting which they say has
given thousands of people an interest in and a knowl-
edge of music which they never had before. The in-
clination of some music dealers to blame a natural
dullness in the piano department to the distractions
of radio is not so marked, and prominent music trade
merchants who had held contrary beliefs now see
their jus'.ification in the returned liveliness in the
piano department.
There are twenty-two shopping days before
Christmas, and music merchants everywhere seem
determined to make every one of them count. They
expect to do an enormous business during the holiday
season. The Christmas savings clubs will distribute
a larger sum by a good many millions than ever be-
fore, and the Christmas piano clubs will help to dis-
tribute a greater number of pianos than has been
sold by this means for several years. Employment
is general. Wages are at a high level, the farmers
have money.
Cash Not Lacking.
Cash is not lacking, but what merchants, including
those of the music trade, need to give the initial
stimulus to buying, is cold weather. The first things
the dry goods and clothing and millinery merchants
look at each morning are the thermometer and the
weather forecast, but they" are going ahead with their
efforts to sell goods nevertheless.
The music trade is advertising in a generous way
in all sections of the country. It is the same in Ore-
gon as it is in Texas and the advertising efforts in
New York state are as lively as those of California.
Now that election is over the music industry as a
whole can look forward to an increased volume of
sales due to reflection from prosperity in other lines
and increased farmers' buying power and the increas-
ing desire of persons 1o increase their musical joys.
The Middle West.
Milwaukee, Wis., is typical of the middle-west in
spiritedly resuming activities more or less interrupted
by the election, and the distractions of the weeks
preceding it. The keynote was struck by the Mil-
waukee Association of Commerce which on Nov. 15
inaugurated a "Do Your Christmas Shopping Early"
campaign. The pace was set by an active music
house, the Kesselman-O'Driscoll Co., which helped
out the scheme with a series of window displays
highly stimulative to the musical instrument buying
idea.
A reward for the action of the Kesselman-O'Dris-
coll Co. is the lively playerpiano business which Leo
Munroe, the sales manager, attributes to the firm's
part in the "Do Your Christmas Shopping Early"
campaign. In addition to the actual sales, the pros-
pects for a big holiday business in playerpianos and
straight pianos are very encouraging.
Provides New Record.
There is no doubt about the extent of the holiday
business in pianos, players and reproducing pianos
in the mind of Leslie C. Parker, president and man-
ager of the Carberry-Parker Co., Milwaukee, that
November will provide a record in the sale of repro-
ducing pianos. A considerable impetus to sales and
stimulation in the interesting fine instruments of the
reproducing kind was the appearance of Phillip
Gordon, at the Carberry-Parker Co., following his
publicity concert for the Ampico at the Layton Art
Gallery.
In Kansas City.
The special sales in Kansas City music houses
which ushered in November have nearly all been
concluded and the serious business of impressing the
public with the importance of pianos and other
musical instruments on the Christmas buyers, now
demands the energies of the sales manager.
At the Starr Piano Co.'s store in Kansas City,
Mo., nothing remains to do in the business of the
recent lively special :-ale but to make some delayed
deliveries. A nice fresh Christmas stock occupies
the floor and the manager is planning suitable decora-
tions to impart the seasonable atmosphere. The small
grand line is being featured in response to a marked
interest in that type of piano by the public. The
Starr "Minum," the smallest in the line, has been a
great favorite in sales this fall and promises to be a
big seller for the holiday trade.
The J. W. Jenkins Sons' Music Co., in Kansas City,
Mo., which also has terminated a special sale, is em-
ploying the well known Jenkins energy to achieve big
piano player and reproducing piano sales for Christ-
mas. The clever advertising of the company has the
desirable Christmas flavor and the pianos are allur-
ingly associated with the observation of the festive
occasion.
Busy in Toledo, O.
In Toledo, O., an exhibit of the Goosman Piano
Co. is, in a way, an event to excite the Christmas
buying prompting in the public. Apart from the sea-
sonable feature, the display is a noteworthy presen-
tation of the grand piano. The Goosman Piano Co.
being in the business in Toledo for thirty-five years,
is competent to judge the inclinations of the piano
buyers, so that the show of grands may be considered
a good suggestion of the trend of piano buyers' de-
sires.
A very pleasing feature of the sales at this time,
noted by the Cable Piano Co., Toledo, is the number
of purchases of the higher-priced instruments. It
is considered an anticipation of the Christmas busi-
ness in which the better grades are the most sought.
But it may be only i brisk response to the bright
advertising of the company in which the fine piano
is commended to the attention of the Christmas gift
giver.
SUMMERS MUSIC HOUSE OPENS
BRANCH IN ASHLAND, KY.
Six Stores Now Represent Line of Progressive Firm
Established Fifty-Four Years Ago.
The seventh store of the Summers Piano House
with headquarters at Chillicothe, O., was opened last
week in Ashland, Ky. Carl Summers is owner of
the company. The new branch will be in charge of
H. O. Lewis. The Summers Piano House is an old
firm, having been in business some fifty-four years,
and its entry into Ashland is the result of an inves-
tigation into the opportunities offered in that city for
its particular line of business. Mr. Summers stated
that Ashland "looks good" to him and that he ex-
pects great developments in that city.
In an announcement in the newspapers, the firm
said: "We wish to announce to the music loving
people of Ashland and vicinity that we have just
opened a complete music store at 630 East Win-
chester avenue, between Twenty-first and Twenty-
second streets, handling a high-grade line of pianos,
players, reproducing pianos, grands, small musical
instruments, records, rolls, and sheet music. We in-
vite you to come and see our wonderful display.
You are always welcome. The company has stores
at Portsmouth, Chillicothe, Jackson, Wellston, Mc-
Arthur and Washington, C. H., Ohio."
SCHULZ CO. EXPECTS
BIG HOLIDAY BUSINESS
Upward Trend of the Wholesale Trade Causes Much
Optimism at Headquarters in Chicago.
The wholesale department of the M. Schulz Co.,
711 Milwaukee avenue, Chicago, has been getting
busier every day as the holidays approach and dealers
everywhere are starling their holiday sales cam-
paign. Reports from dealers relative to the future
aspect of the piano trade have been responsible for
the optimism prevalent at the M. Schulz Co.'s offices
and factory. Along with these reports came con-
vincing orders which exemplifies aggressiveness of
the M. Schulz representatives.
The M. Schulz factory is in fine shape and will be
able to supply the requirements of the busy season.
The steady producing capacity has been maintained
throughout the fall season and has given excellent
service in supplying dealers with their wants when
most needed. A fact that the M. Schulz Company
wishes to stress upon its dealers is that production is
never rushed, regardless of the magnitude of orders
received. Each instrument is of the same careful
construction and the tone has the same qualities
which are features of the wide line. The production
facilities have made this possible and this fact is
appreciated by established representatives of the
Chicago firm.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
CHRISTMAN
"The First Touch Tells
9 y
HOLIDAY BUSINESS
HAS STARTED WELL
Efforts of Dealers to Stimulate Sales Is Every-
where in Evidence and Reports to
Presto Give Assurances of
Excellent Results.
ACTIVITY WIDESPREAD
No State Has Advantage of the Others in the Hope-
ful Quest of the Christmas Buyers of
the Goods.
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
Many More Dealers Have
Arranged to Start the New
Year with the Entire Line of
CHRISTMAN
Players and Pianos
"The First Touch Tells"
Ret- U S. Pat Off
Christman Piano Co.
597 East 137th St.
New York
Musical instrument sales have taken a decided spurt
all over the country. Music dealers feel that sales
have been aided rather than checked by the public
interest in radio broadcasting which they say has
given thousands of people an interest in and a knowl-
edge of music which they never had before. The in-
clination of some music dealers to blame a natural
dullness in the piano department to the distractions
of radio is not so marked, and prominent music trade
merchants who had held contrary beliefs now see
their jus'.ification in the returned liveliness in the
piano department.
There are twenty-two shopping days before
Christmas, and music merchants everywhere seem
determined to make every one of them count. They
expect to do an enormous business during the holiday
season. The Christmas savings clubs will distribute
a larger sum by a good many millions than ever be-
fore, and the Christmas piano clubs will help to dis-
tribute a greater number of pianos than has been
sold by this means for several years. Employment
is general. Wages are at a high level, the farmers
have money.
Cash Not Lacking.
Cash is not lacking, but what merchants, including
those of the music trade, need to give the initial
stimulus to buying, is cold weather. The first things
the dry goods and clothing and millinery merchants
look at each morning are the thermometer and the
weather forecast, but they" are going ahead with their
efforts to sell goods nevertheless.
The music trade is advertising in a generous way
in all sections of the country. It is the same in Ore-
gon as it is in Texas and the advertising efforts in
New York state are as lively as those of California.
Now that election is over the music industry as a
whole can look forward to an increased volume of
sales due to reflection from prosperity in other lines
and increased farmers' buying power and the increas-
ing desire of persons 1o increase their musical joys.
The Middle West.
Milwaukee, Wis., is typical of the middle-west in
spiritedly resuming activities more or less interrupted
by the election, and the distractions of the weeks
preceding it. The keynote was struck by the Mil-
waukee Association of Commerce which on Nov. 15
inaugurated a "Do Your Christmas Shopping Early"
campaign. The pace was set by an active music
house, the Kesselman-O'Driscoll Co., which helped
out the scheme with a series of window displays
highly stimulative to the musical instrument buying
idea.
A reward for the action of the Kesselman-O'Dris-
coll Co. is the lively playerpiano business which Leo
Munroe, the sales manager, attributes to the firm's
part in the "Do Your Christmas Shopping Early"
campaign. In addition to the actual sales, the pros-
pects for a big holiday business in playerpianos and
straight pianos are very encouraging.
Provides New Record.
There is no doubt about the extent of the holiday
business in pianos, players and reproducing pianos
in the mind of Leslie C. Parker, president and man-
ager of the Carberry-Parker Co., Milwaukee, that
November will provide a record in the sale of repro-
ducing pianos. A considerable impetus to sales and
stimulation in the interesting fine instruments of the
reproducing kind was the appearance of Phillip
Gordon, at the Carberry-Parker Co., following his
publicity concert for the Ampico at the Layton Art
Gallery.
In Kansas City.
The special sales in Kansas City music houses
which ushered in November have nearly all been
concluded and the serious business of impressing the
public with the importance of pianos and other
musical instruments on the Christmas buyers, now
demands the energies of the sales manager.
At the Starr Piano Co.'s store in Kansas City,
Mo., nothing remains to do in the business of the
recent lively special :-ale but to make some delayed
deliveries. A nice fresh Christmas stock occupies
the floor and the manager is planning suitable decora-
tions to impart the seasonable atmosphere. The small
grand line is being featured in response to a marked
interest in that type of piano by the public. The
Starr "Minum," the smallest in the line, has been a
great favorite in sales this fall and promises to be a
big seller for the holiday trade.
The J. W. Jenkins Sons' Music Co., in Kansas City,
Mo., which also has terminated a special sale, is em-
ploying the well known Jenkins energy to achieve big
piano player and reproducing piano sales for Christ-
mas. The clever advertising of the company has the
desirable Christmas flavor and the pianos are allur-
ingly associated with the observation of the festive
occasion.
Busy in Toledo, O.
In Toledo, O., an exhibit of the Goosman Piano
Co. is, in a way, an event to excite the Christmas
buying prompting in the public. Apart from the sea-
sonable feature, the display is a noteworthy presen-
tation of the grand piano. The Goosman Piano Co.
being in the business in Toledo for thirty-five years,
is competent to judge the inclinations of the piano
buyers, so that the show of grands may be considered
a good suggestion of the trend of piano buyers' de-
sires.
A very pleasing feature of the sales at this time,
noted by the Cable Piano Co., Toledo, is the number
of purchases of the higher-priced instruments. It
is considered an anticipation of the Christmas busi-
ness in which the better grades are the most sought.
But it may be only i brisk response to the bright
advertising of the company in which the fine piano
is commended to the attention of the Christmas gift
giver.
SUMMERS MUSIC HOUSE OPENS
BRANCH IN ASHLAND, KY.
Six Stores Now Represent Line of Progressive Firm
Established Fifty-Four Years Ago.
The seventh store of the Summers Piano House
with headquarters at Chillicothe, O., was opened last
week in Ashland, Ky. Carl Summers is owner of
the company. The new branch will be in charge of
H. O. Lewis. The Summers Piano House is an old
firm, having been in business some fifty-four years,
and its entry into Ashland is the result of an inves-
tigation into the opportunities offered in that city for
its particular line of business. Mr. Summers stated
that Ashland "looks good" to him and that he ex-
pects great developments in that city.
In an announcement in the newspapers, the firm
said: "We wish to announce to the music loving
people of Ashland and vicinity that we have just
opened a complete music store at 630 East Win-
chester avenue, between Twenty-first and Twenty-
second streets, handling a high-grade line of pianos,
players, reproducing pianos, grands, small musical
instruments, records, rolls, and sheet music. We in-
vite you to come and see our wonderful display.
You are always welcome. The company has stores
at Portsmouth, Chillicothe, Jackson, Wellston, Mc-
Arthur and Washington, C. H., Ohio."
SCHULZ CO. EXPECTS
BIG HOLIDAY BUSINESS
Upward Trend of the Wholesale Trade Causes Much
Optimism at Headquarters in Chicago.
The wholesale department of the M. Schulz Co.,
711 Milwaukee avenue, Chicago, has been getting
busier every day as the holidays approach and dealers
everywhere are starling their holiday sales cam-
paign. Reports from dealers relative to the future
aspect of the piano trade have been responsible for
the optimism prevalent at the M. Schulz Co.'s offices
and factory. Along with these reports came con-
vincing orders which exemplifies aggressiveness of
the M. Schulz representatives.
The M. Schulz factory is in fine shape and will be
able to supply the requirements of the busy season.
The steady producing capacity has been maintained
throughout the fall season and has given excellent
service in supplying dealers with their wants when
most needed. A fact that the M. Schulz Company
wishes to stress upon its dealers is that production is
never rushed, regardless of the magnitude of orders
received. Each instrument is of the same careful
construction and the tone has the same qualities
which are features of the wide line. The production
facilities have made this possible and this fact is
appreciated by established representatives of the
Chicago firm.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).