Presto
Issue: 1924 1999 - Page 5
PRESTO
November 15, 1924.
CHRISTMAN
The First Touch Tells i 9
CHRISTMAS SALES
ARE STIMULATING
Clubs and Special Sales with a Seasonable
Purpose Again Proving the Efficacy of
Holiday Appeal by Alert Music
Merchants in All Sections.
PLAYER CLUBS WIN
Forehanded Dealers and Salesmen Now Realizing
on Hard and Effective Work Performed in the
Languorous Summer Days.
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
i . U
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
<(
The First Touch Tells f t
Reg. U S. Pat. Off
Christman Piano Co.
597 East 137th St.
New York
The holiday business is the important consideration •
with music merchants everywhere and even if little
of novelty in methods has been evolved in the stimu-
lation of sales, a very marked enthusiasm to sell the
holiday customer is evident in the trade. The dis-
tractions of the pre-election weeks minimized the
force of the music dealers' advertising pleas and re-
minders in the larger cities but the piano dealers any-
way are making up for the comparatively quiet days
caused by the inattention of the prospects. Choosing
a president and other governmental personages
makes the public rather unmindful of the claims of
the pianos and players.
The old-time Christmas Club is in great use in all
the cities and the piano trade is not alone in testing
its effectiveness as a means to sales. The phonograph,
musical merchandise and even the radio dealers are
relying on the efficacy of the Christmas Club to in-
crease the number of sales during the gladsome days
before Christmas.
Appeal Is Seasonable.
In the advertising for the holiday trade the season-
able appeal is more stressed than the arguments for
the instruments. Or rather the affections of the
prospective buyers are aroused and they are directed
to the best way of expressing them. Then the piano
or player is put forward as the most desirable gift
for the great day.
Efforts in the West.
Christmas and music goods were closely associated
in the Sherman Clay & Co.'s exhibit at the California
Industries Exposition which was opened last week
in the Civic Auditorium, San Francisco. "Musical
Instruments Make Appropriate Christmas Gifts," was
the reminder on the sign which will be viewed by
over a million people before the close of the show.
And the array of goods shows that Sherman, Clay &
Co. can satisfy the most varied tastes in musical in-
struments for Christmas presents.
The East Responds.
Frank K. Amreihn, general manager of the eastern
division of the P. A. Starck Piano Co., is a believer
in the power of the Christmas clubs and other sea-
sonable activities to increase the holiday sales. At
the three stores under his supervision, in New York,
Brooklyn and Philadelphia, good business is being
made better by well organized Christmas clubs.
While manager of the Starck branch in Detroit Mr.
Amreihn brought about wonderful results by means
of his pre-Christmas activities in the way of clubs
and special sales.
Active Story & Clark Dealers.
What is expected to be an unprecedented call for
pianos and players is keeping every department busy
in the factory of the Story & Clark Piano Co., at
Grand Haven, Mich. At the offices in Chicago this
week the great business in goods for holiday pur-
poses now being accomplished by Story & Clark
dealers was commented upon by Secretary E. M.
Love last week.
"The big sales of pianos and players by Story &
Clark dealers is the result of a system which takes
time by the forelock, so to speak," said Mr. Love.
"In fact, the dealers in a great many instances are
only realizing on sales work actually performed
months ago. Christmas sales are sought for in the
summer by the forehanded dealers and salesmen, who
believe that when the Fourth comes Christmas is not
far away."
Effects in Buffalo.
Christmas orders from dealers are keeping every
department busy in the factories of the C. Kurtzmann
Co., Buffalo, N. Y., and the indications of a record
holiday trade are convincing to J. J. Hackenheimer,
president of the company.
"Kurtzmann dealers have helped the circumstances
which caused a return to a prosperous piano business,"
said Mr. Hackenheimer. 'From early in the fall they
have been encouraging the growth of the holiday spirit
and creating the interest in pianos and players that
leads to sales. The effect of the energetic work of
Kurtzmann dealers is today visible in the factory."
In the retail department of the company in Buffalo
an effective holiday character has been added to the
music classes recently inaugurated in the store by Man-
ager J. A. Owenhouse. The lessons are given by the
"Melody Way" and are under the direction of teachers
from the Miessner Institute in Milwaukee. The music
classes according to Mr, Owenhouse are considered a
helpful phase of the holiday activities and arc result-
ing in numerous sales.
Rolls in Christmas Trade.
The power of Q R S music rolls to interest the
Christmas buyer will be effectively tested by John L.
Cotter, who is presenting the line of the Hallett &
Davis Piano Co., at 661 Boylston street, Boston. Mr.
Cotter had the purpose in view when he made arrange-
ments to carry the line with Horace Jones, then Eng-
land manager for the Q R S Music Co.
NEW HAVEN REPRESENTATIVES
OF MASON & HAMLIN PIANO
Fine Line from Boston Placed with the A. B. Clinton
Co. in Connecticut City.
The A. B. Clinton Company of New Haven, Conn ,
have just been appointed representatives of the Ma-
son & Hamlin pianofortes and of the Mason & Ham-
lin pianofortes with the Ampico. President Henry L.
Mason, of the Maso.i & Hamlin Co., visited New
Haven and later H. W. Clinton visited Mr. Mason in
Boston.
Arrangements were made covering every detail and
an order was left for Mason & Hamlin pianos and
Mason & Hamlin p.ianos with the Ampico, which are
being forthwith shipped. The Mason & Hamlin is
one of the favorites throughout New England, as it is
in other sections of the country where it is sold and
both the New Haven house and the Boston industry
may be congratulated upon the arrangement here
noted. The Mason & Hamlin pianos are steadily
gaining as leaders in the highest class of trade
wherever they have established representatives.
NEW INCORPORATIONS
IN MUSIC OOOOS TRADfc
New and Old Concerns Secure Charters in Various
Places.
Conn Kansas City Co., Kansas City, Mo., $40,000;
F. D. Streep, Fred W. Lewis, Ralph F. Lane, all of
Kansas City.
The Platophone Banjo Co., Inc., Cambridge, Mass.,
$25,000; Samuel Hirchberg, Milton Vilick and Israel
Ruby, all of Boston.
The Porbola Radio Co., Wilmington, Del., $20,000;
to manufacture radio cabinets.
A. J. Cunningham, Inc., South Orange, N. J., $10,-
000; to handle musical instruments and radio. Walter
J. Hall, New York City, and others.
Clinton Piano Delivery Co., Manhattan, $10,000; F.
Fein, M. Trashansky, J| Nishman.
(Attorney, A.
Mann, 51 Chambers street, New York.)
Knox Electric and Radio Co., Schenectady, 200
shares preferred stock, $100 each; 500 common, no par
value; J. E. and E. H. Knox, G. M. D'Wen. (Attor-
ney, C. CG. Burns, Clinton, New York.)
Terafone Radio Corp., Manhattan, 1,000 shares com-
mon stock, no par value; C. W. Williamson, F. L. R.
Satterlee, A. J. Ford. (Attorney, Truesdale, Nichof,
Falk & Gale, New York.)
NEW LOS ANGELES STORE.
The Barks Music Co. was recently formed in Los
Angeles, Cal., to represent the Wiley B. Allen Co., and
the lines carried in the new warerooms at Wilton ave-
nue and Forty-eighth stret are being well advertised
in the local newspapers. Mr. Barks, who has had many
years' experience as manager of music stores in Seattle,
Tacoma and Portland, personally supervised the ar-
rangement of the warerooms and selected the modern
equipment.
ANNUAL ELECTION HELD.
The annual meeting of the Chicago Piano & Or-
gan Association and election of officers for the year
1925 was held at the Great Northern Hotel on Thurs-
day, November 13.
LEFT FOR THE WEST.
R. K. Maynard, Pacific Coast representative of the
M. Schulz Co., Chicago, had intended to leave for
the West last Saturday night, but was detained until
Tuesday last when he boarded the Overland Limited
for 'Frisco.
Wallace & Jones are successors to Skee & Wallace
at Healdsburg, Cal.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 15, 1924.
CHRISTMAN
The First Touch Tells i 9
CHRISTMAS SALES
ARE STIMULATING
Clubs and Special Sales with a Seasonable
Purpose Again Proving the Efficacy of
Holiday Appeal by Alert Music
Merchants in All Sections.
PLAYER CLUBS WIN
Forehanded Dealers and Salesmen Now Realizing
on Hard and Effective Work Performed in the
Languorous Summer Days.
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
i . U
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
<(
The First Touch Tells f t
Reg. U S. Pat. Off
Christman Piano Co.
597 East 137th St.
New York
The holiday business is the important consideration •
with music merchants everywhere and even if little
of novelty in methods has been evolved in the stimu-
lation of sales, a very marked enthusiasm to sell the
holiday customer is evident in the trade. The dis-
tractions of the pre-election weeks minimized the
force of the music dealers' advertising pleas and re-
minders in the larger cities but the piano dealers any-
way are making up for the comparatively quiet days
caused by the inattention of the prospects. Choosing
a president and other governmental personages
makes the public rather unmindful of the claims of
the pianos and players.
The old-time Christmas Club is in great use in all
the cities and the piano trade is not alone in testing
its effectiveness as a means to sales. The phonograph,
musical merchandise and even the radio dealers are
relying on the efficacy of the Christmas Club to in-
crease the number of sales during the gladsome days
before Christmas.
Appeal Is Seasonable.
In the advertising for the holiday trade the season-
able appeal is more stressed than the arguments for
the instruments. Or rather the affections of the
prospective buyers are aroused and they are directed
to the best way of expressing them. Then the piano
or player is put forward as the most desirable gift
for the great day.
Efforts in the West.
Christmas and music goods were closely associated
in the Sherman Clay & Co.'s exhibit at the California
Industries Exposition which was opened last week
in the Civic Auditorium, San Francisco. "Musical
Instruments Make Appropriate Christmas Gifts," was
the reminder on the sign which will be viewed by
over a million people before the close of the show.
And the array of goods shows that Sherman, Clay &
Co. can satisfy the most varied tastes in musical in-
struments for Christmas presents.
The East Responds.
Frank K. Amreihn, general manager of the eastern
division of the P. A. Starck Piano Co., is a believer
in the power of the Christmas clubs and other sea-
sonable activities to increase the holiday sales. At
the three stores under his supervision, in New York,
Brooklyn and Philadelphia, good business is being
made better by well organized Christmas clubs.
While manager of the Starck branch in Detroit Mr.
Amreihn brought about wonderful results by means
of his pre-Christmas activities in the way of clubs
and special sales.
Active Story & Clark Dealers.
What is expected to be an unprecedented call for
pianos and players is keeping every department busy
in the factory of the Story & Clark Piano Co., at
Grand Haven, Mich. At the offices in Chicago this
week the great business in goods for holiday pur-
poses now being accomplished by Story & Clark
dealers was commented upon by Secretary E. M.
Love last week.
"The big sales of pianos and players by Story &
Clark dealers is the result of a system which takes
time by the forelock, so to speak," said Mr. Love.
"In fact, the dealers in a great many instances are
only realizing on sales work actually performed
months ago. Christmas sales are sought for in the
summer by the forehanded dealers and salesmen, who
believe that when the Fourth comes Christmas is not
far away."
Effects in Buffalo.
Christmas orders from dealers are keeping every
department busy in the factories of the C. Kurtzmann
Co., Buffalo, N. Y., and the indications of a record
holiday trade are convincing to J. J. Hackenheimer,
president of the company.
"Kurtzmann dealers have helped the circumstances
which caused a return to a prosperous piano business,"
said Mr. Hackenheimer. 'From early in the fall they
have been encouraging the growth of the holiday spirit
and creating the interest in pianos and players that
leads to sales. The effect of the energetic work of
Kurtzmann dealers is today visible in the factory."
In the retail department of the company in Buffalo
an effective holiday character has been added to the
music classes recently inaugurated in the store by Man-
ager J. A. Owenhouse. The lessons are given by the
"Melody Way" and are under the direction of teachers
from the Miessner Institute in Milwaukee. The music
classes according to Mr, Owenhouse are considered a
helpful phase of the holiday activities and arc result-
ing in numerous sales.
Rolls in Christmas Trade.
The power of Q R S music rolls to interest the
Christmas buyer will be effectively tested by John L.
Cotter, who is presenting the line of the Hallett &
Davis Piano Co., at 661 Boylston street, Boston. Mr.
Cotter had the purpose in view when he made arrange-
ments to carry the line with Horace Jones, then Eng-
land manager for the Q R S Music Co.
NEW HAVEN REPRESENTATIVES
OF MASON & HAMLIN PIANO
Fine Line from Boston Placed with the A. B. Clinton
Co. in Connecticut City.
The A. B. Clinton Company of New Haven, Conn ,
have just been appointed representatives of the Ma-
son & Hamlin pianofortes and of the Mason & Ham-
lin pianofortes with the Ampico. President Henry L.
Mason, of the Maso.i & Hamlin Co., visited New
Haven and later H. W. Clinton visited Mr. Mason in
Boston.
Arrangements were made covering every detail and
an order was left for Mason & Hamlin pianos and
Mason & Hamlin p.ianos with the Ampico, which are
being forthwith shipped. The Mason & Hamlin is
one of the favorites throughout New England, as it is
in other sections of the country where it is sold and
both the New Haven house and the Boston industry
may be congratulated upon the arrangement here
noted. The Mason & Hamlin pianos are steadily
gaining as leaders in the highest class of trade
wherever they have established representatives.
NEW INCORPORATIONS
IN MUSIC OOOOS TRADfc
New and Old Concerns Secure Charters in Various
Places.
Conn Kansas City Co., Kansas City, Mo., $40,000;
F. D. Streep, Fred W. Lewis, Ralph F. Lane, all of
Kansas City.
The Platophone Banjo Co., Inc., Cambridge, Mass.,
$25,000; Samuel Hirchberg, Milton Vilick and Israel
Ruby, all of Boston.
The Porbola Radio Co., Wilmington, Del., $20,000;
to manufacture radio cabinets.
A. J. Cunningham, Inc., South Orange, N. J., $10,-
000; to handle musical instruments and radio. Walter
J. Hall, New York City, and others.
Clinton Piano Delivery Co., Manhattan, $10,000; F.
Fein, M. Trashansky, J| Nishman.
(Attorney, A.
Mann, 51 Chambers street, New York.)
Knox Electric and Radio Co., Schenectady, 200
shares preferred stock, $100 each; 500 common, no par
value; J. E. and E. H. Knox, G. M. D'Wen. (Attor-
ney, C. CG. Burns, Clinton, New York.)
Terafone Radio Corp., Manhattan, 1,000 shares com-
mon stock, no par value; C. W. Williamson, F. L. R.
Satterlee, A. J. Ford. (Attorney, Truesdale, Nichof,
Falk & Gale, New York.)
NEW LOS ANGELES STORE.
The Barks Music Co. was recently formed in Los
Angeles, Cal., to represent the Wiley B. Allen Co., and
the lines carried in the new warerooms at Wilton ave-
nue and Forty-eighth stret are being well advertised
in the local newspapers. Mr. Barks, who has had many
years' experience as manager of music stores in Seattle,
Tacoma and Portland, personally supervised the ar-
rangement of the warerooms and selected the modern
equipment.
ANNUAL ELECTION HELD.
The annual meeting of the Chicago Piano & Or-
gan Association and election of officers for the year
1925 was held at the Great Northern Hotel on Thurs-
day, November 13.
LEFT FOR THE WEST.
R. K. Maynard, Pacific Coast representative of the
M. Schulz Co., Chicago, had intended to leave for
the West last Saturday night, but was detained until
Tuesday last when he boarded the Overland Limited
for 'Frisco.
Wallace & Jones are successors to Skee & Wallace
at Healdsburg, Cal.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).