November 15, 1924.
23
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
"SUPERIOR" PIANO PLATES
Character of a Product, Well Sustained by the Supe-
rior Foundry Co. of Cleveland.
The numerous successes in the industries prove
that Shakespeare thought in reverse English when
he wrote: "There's nothing in a name." But the
great dramatist himself wrote other lines that show
that the names of people had much to do in elevating
them to the position of personages. The naming of
a cause has often created the proper incentive to its
promoters; the title of a manufacturing industry is
often the effective urge to big performances.
The Superior Piano Foundry, Cleveland, for in-
stance, was provided with a name for the company
and the product that is a constant inspiration to
achieve the best. "Superior" is a slogan in a word.
It prompts the company to make its piano plates
more and more excellent, surpassing, and to place
itself in a paramount and predominant position
among piano plate manufacturers.
The Superior Foundry Co. has made good on the
name which, to the piano manufacturer, suggests
ability to give him the best in piano plates. The
word "Superior," taken as a motto by the company,
suggests manufacturing repute already achieved and
is an assurance of the continuation of the superior
quality in its piano plates.
Style C-2
LYON & HEALY ADDS CHENEY
FROM THE BIGGEST
ORCHESTRION
Four Complete Lines of Talking Machines Now
Handled by Big Chicago House.
Announced by full-page advertisements in Chicago
newspapers, a Cheney Department has been added by
Lyon & Healy, Chicago, and adds new interest to
the famous second floor phonograph sales division.
Special display rooms are devoted to this instru-
ment. There also are several rooms in which phono-
graphs of various makes are placed side by side for
comparative purposes. Lyon & Healy now has com-
plete displays of Victrolas, Brunswicks, Cheneys and
Fdisons.
MAKE THE WINDOW TALK
In This Section When the Holiday Shopper Is Abroad
the Musical Merchandise Show Is in Order.
The holiday season gives the dealer in musical mer-
chandise an opportunity to show his ability for window
display. The wise small goods dealer should resolve
to pay more attention to his windows during the holi-
day season if he hopes to be materially rewarded in the
way of larger returns. The displays will bring people
into the store and give salesmen the opportunity to
display their talents at sales.
The show window is one of the best available means
for directing the attention of the public to the dealer's
stock of musical merchandise. The importance of win-
dow displays is made plain by the efforts of the big
manufacturers to impress dealers with the power of the
attractive window show.
C. G. Conn, Ltd., Elkhart, Ind., and other manufac-
turers are offering their dealers co-operation in the way
of making their windows more effective. The hand-
some two-page ad in colors which Conn's ran in a
recent issue of the Saturday Evening Post has been
printed on a large sized poster and furnished to Conn
dealers with stickers for pasting in the windows.
Big music stores in the larger cities spend great sums
of money to decorate their windows in the most at-
tractive manner possible. Their windows represent big
rental values and they must be made to pay. Their
experience shows the music merchant in the smaller
places that he with less expense can arrange his win-
dows in such a way to lead the customer into the
hands of the waiting salesman.
It would be interesting to compute the selling power
of the musical merchandise windows of Lyon & Healy,
Chicago. These windows are unusually large and a
great deal of beauty is introduced into the decorative
scheme. There are a great many other'music dealers
throughout the country that also show small goods in a
manner calculated to catch sales and stamp the houses
as leading music stores.
NOVEMBER ROLLS BIO SELLERS
Capitol Roll & Record Co., Chicago, Reports Satis-
factory. Demands for New Numbers.
The Capitol Roll & Record Company, 721 N.
Kedzie avenue, Chicago, reports a big demand for
the new word roll numbers in its November bulletin.
The following fox-trots are big sellers with dealers:
I Never Had a Mammy (from "Topsy & Eva"),
Billy Fitch; Bobbed Head, Dave Gwin; Let Me Be
the First to Kiss You Good Morning, Florence San-
ger; My Papa Doesn't Two Time No Time, Florence
Sanger; Pickin' 'Em Up and Layin' 'Em Down,
James Blythe; Blue Eyed Sally, Billy Fitch; Drift-
wood, Clarence Johnson; Temper'mental Papa, James
Blythe; Why Live a Lie, Dave Gwin; Sing a Little
Song, Harry Geise; Step Henrietta-, Carl Westbank;
Oriental Love Dreams, Dave Gwin; I Can't Get the
One I Want, Billy Fitch; Red Hot Mamma, Everett
kobbins; Pleasure Mad, Dave Gwin.
The waltzes in the November list that are in good
demand are: In Shadowland, Dave Gwin; Old Plan-
tation Melody, Everett Robbins; Dreamy Delaware,
Billy Fitch; 'Neath Hawaiian Stars, Marie Sare
Waltz, with ukulele effects: I'm Just a Little Blue,
Drobegg and Love Marimba Waltz; Honolulu Lul-
laby, Marie Sare Marimba Waltz.
These are the salable one-steps in the November
list: Mrs. Schlagenhauer, Paul Jones Comedy; You
Know Me Alabam', Everett Robbins; Red Nose
Pete, Dave Gwin Comedy; The Grass Is Always
Greener in the Other Fellow's Yard, Dave Gwin
Corned v.
IOWA FIDDLERS KNOW HIM.
Violinists and plain fiddlers all over Iowa know about
James Fuller, whose music store and repair shop is at
222 -W. Fifteenth street, Davenport. For twenty
years Mr. Fuller has been busy as a maker and
mender of violins and he now enjoys the patronage of
every fiddle owner careful of the condition of his in-
strument. He has been building violins patterned after
the Stradivarius and Guarnerius for a score of years
and many of his first violins are still in use by local
musicians.
INDIANA DEALER'S REWARD.
The value to the music dealer of displays at county
and state fairs is warmly upheld by Joseph C. Smith,
who conducts the successful piano player and phono-
graph shop at 1013 Lincoln Way, LaPorte, Ind. Mr.
Smith recently had a most successful exhibit at the
seventy-second annual LaPorte County fair held in La
Porte, from which he is now realizing on his activities
during fair week.
ADDS NEW DEVELOPMENTS.
The Strand Temple of Music, 121 North Pearl street,
Albany, N. Y., recently added radio, musical merchan-
dise and sheet music sections to its successful talking
machine department. The new departments are well
managed and leaders in each held are being carried.
Advertisements in the local newspapers keep the public
acquainted with the opportunities afforded by the new
section.
The Thornton Music Shop is the name of a new-
store at 1932 Filmore Street, San Francisco, Cal.
"SUPERIOR" PIANO PLATES
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Manufactured
SUPERIOR FOUNDRY CO.
by
Cleveland, Ohio
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