November 15. 1924.
19
P R E S T O
SMALL GOODS AND SUPPLIES
piano owners nn' i1 the sound of the tunes are abhor-
rent.
The latter condition is largely the fault of the
dealers who neglect a very important service to the
Dealers in Many Places Repeating Vigorous player owners, to the roll manufacturers and to them- Dependability of the Line and Promptness in
selves by neglect of the consistent and persistent
Shipping Orders Characterize the American
Methods Which Resulted in Unusually
pursuit of the roll sale. By encouraging the greater
Piano Supply Co.
Large Sales in Previous Years.
use of the playerpianos already in use the dealer
stimulates the sale of new players. The sale of the The number of things that go towards the making
Music roll manufacturers are anticipating a big rolls is the aid to sales of players that may be easily
of a piano or player piano is big and care in pro-
holiday business in rolls of all kinds and the beliefs of
applied by the dealer.
curing the best is a foremost motive with the piano
the manufacturers are based on the assurances of the
manufacturer. Next to dependability as to the char-
retailers, which assurances are expressed by liberal
acter of the supplies is that of reliance on the service
orders and unusually hopeful preparations for the
of the supply house in the minds of the piano manu-
holiday trade.
facturers, repair men, tuners and others. Where
Previous years have proved to the dealers that the Philadelphia Firm in New Quarters Expands Its orders are shipped promptly by a house which enjoys
the reputation of carrying dependable goods the most
music roll, of itself, is of great importance in the
Line to Include Musical Merchandise.
important requirements of the customers are fulfilled.
sales about Christmas. The music roll has been suc-
The (j. W. Huver Co., Philadelphia, which recently
cessfully presented as a desirable Christmas gift and
"Where Supply Always Meets the Demand" is a
many ambitious and energetic dealers made use of moved to a more commodious store at 1013 Chestnut slogan of The American Piano Supply Co.. 112 East
street,
is
now
qualified
to
claim
the
title
of
general
13th street, New York, that voices an admirable char-
special coupons for the convenience of gift givers, a
music store. The new quarters were remodeled to fultill
plan •long in use in glove departments in dry goods the purposes of a varied musical merchandise stock now acteristic of the progressive supply house. Prompt-
ness in filling orders is the consistent purpose of the
stores. The gifts of music rolls are rendered more handled by the company.
house that is appreciated by every buyer of piano
acceptable when the recipients are permitted to
The increased space, made available by proper ar- supply goods.
choose their own rolls.
rangement, permits an effective showing of band in-
The repairmen and tuners are piano trade folk par-
Incidentally the improved roll sales perform a serv- struments, string instruments, drums and small goods
and accessories. The section is under the management ticularly interested in the dual qualities of depend-
ice for the playerpiano and the fact is not forgotten
by the piano dealers. A fact noted in the sales within of J. L. Martin of the talking machine department. The ability as to the goods, promptness in making ship-
store has been modernized and redecorated providing an ments that distinguish the American Piano Supply
recent months is the increasing favor for the roll of
attractive home for the company on one of the main Co. Much often depends on the quick response to
better quality both as to selections and recording. It
urgent orders. The company naturally is proud of
is a phase of the roll business that means much for thoroughfares of the central shopping district.
its reputation for excellence and variety in its line.
the playerpiano. And of course its good effects will
Everything in hardware, felts, cloths, hammers and
be apparent in the roll departments. A most potent
BUSY IN SAN FRANCISCO.
help to. roll sales is a better appreciation of the Kohler. & Chase, San Francisco, is featuring in a other things for pianos, organs and talking machines
is included in the immense stock.
playerpiano and the music produced therewith.
very prominent manner its line of combination pho-
The efforts of the enterprising dealers in many nographs and radio receiving sets of the Sonora line.
C H. FLINT RETURNS.
places for an increase in their roll business during The department on the tenth floor of the Kohler &
the holidays will have the effect of awakening many Chase building is now well prepared for a vigorous
C. H. Flint, who is now devoting his entire energies
playerpianos silent from cause. Every silent player- campaign. A competent staff of salesmen has been to the promotion of Washburn stringed instruments
piano in the home is detrimental to playerpiano organized and a big drive on the holiday prospects and Lyon & Healy Couturier band instruments, as
sales. Sometimes, of course, the silent players are has been inaugurated.
manager of the factory sales division of Lyon &
out of order, a condition that the dealer with an alert
Healy. Chicago, has tecently returned from a very
service department could cure. But very often the
Claim's Music Shop, Palo Alto, Cal., handling pho- successful Eastern trip. Various New England cities
playerpiano is allowed to be silent because the rolls nographs and records, was recently removed from Lid- as well as New York, Boston, and Philadelphia were
in the cabinet are stale; have palled upon the player- dicoat's Market to Brown' 379 University avenue.
visi'.ed.
BIG HOLIDAY ROLL SALES
PIANO SUPPLY FIELD
NOW CARRIES GENERAL STOCK
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
MCW
45th St., 10th Are. &W 48th l ^ I - « • »
YORlf
I VylXlV
Street
Comstock, Cheney & Co.
TRUCKS
That Are Labor Savers
Your equipment is not complete without our TRUCKS for handling
Pianos and Talking Machines.
Sill Trucks and End Trucks
for Pianos
With the LEA TALKING MACHINE TRUCK, one man can
handle the Edison Chippendale, Victor No. 17, Cheney No. 6 Queen
Anne, and other large makes, from show-room to any apartmeni
floor.
Atk tor CUcula
Ivory Cutters and Manufacturers
MADE ONLY BY
Piano Keys, Actions and Hammers
SELF-LIFTING PIANO TRUCK CO.
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
The only Company Furnishing the Keys, Actions, Hammers and Brackets Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
THE! O S. KELLY CO.
Manufacturers
of
High
-
Manufacturers of
-
OHIO
and
Tupper Lake
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
Grade
PIANO PLATES
SPRINGFIELD
BRECKWOLDT & SON, ING.
CENTRAL STEEL & WIRE CO.,
119-127 N. Peorla Street,
J. BRECKWOLDT. Pres.
Chicago, 111.
W. A. BRECKWOLDT. Sec. & Tress.
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