14
November 15. 1924.
P R E S T O
GREAT SELLING POWER
IN YORK BOOKLET
Powerful Aid for Dealers and Salesmen in
Handsome New Catalog Issued by
Weaver Piano Co., Inc.
The new booklet telling about the York piano
made by the Weaver Piano Co,, Inc., York, 1'a., per-
forms the job of selling on every page. This book-
let is handsome, beautifully printed and illustrated,
but it differs from other handsome booklets in the
endeavor of the makers to render it highly useful as
a salesman's aid as well. Every page is a sales talk
that impresses readers with the claims for the York
piano.
When the prospective piano buyer reads the new
booklet he or she knows that the York piano has all
the characteristics of a fine instrument, charming
tone, responsive touch, durability and artistic appear-
ance. The reader learns how the admirable tone is
produced, why the touch is light and elastic and real-
izes that the claim for durability is based on the
tests over a period of years.
The important part of the York piano in the Ameri-
can home and its standing as a school piano is well
attested by prominent school heads whose letters are
reproduced. Forceful testimony about the York in
the field.of musical education is printed in the book-
let.
The illustrations also tell a very convincing story
about the York pianos and players. Pictures of the
factory at various periods from 1882 to the present
day show the proofs of progressiveness. Three styles
DECKER
M>J
EST. 1856
5L SON
Grand, Upright
and
Welte-Mignon
(Licensee)
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
New York
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHRRN BRANCH: 730 Candler Bldg., ATLANTA. GA
AN
ARTISTIC
PIANO DEALERS BUY
TRUCKS FOR BUSY SEASON
IN EVERT
DETAIL
Variety of Valuable Devices Made by the Self-Lift-
ing Piano Truck Co.
The busier the piano dealer gets the more lie needs
and appreciates the devices that save labor. Every-
thing that makes the work of handling the pianos and
talking machines simpler effects an economy of time
that represents money. Every decrease in the over-
head adds to the amount of the profits of the music
store.
It is the valuable element of labor savings that so
highly recommends the trucks made by the Self-
Lifting Piano Truck Co., Findlay, O. They arc ap-
preciated by the active dealers because their use
means a bigger day's work for the store force. The
equipment of the dealer who would be progressive
is not complete unless the trucks of the Findlay com-
pany are numbered among his aids to better service.
The Self-Lifting Piano Truck Co. makes sill trucks
and end trucks for pianos that simplify the work of
handling the instruments. The company also makes
the Lea Talking Machine Truck by the aid of which
one man can handle the heaviest make of machine
from showroom to any apartment. A good prepara-
tion for the holiday business of the piano or talking
machine dealer is the ordering of one or more trucks
of the kind suitable for his business.
TWELVE HAMILTON PIANOS
FOR MINNEAPOLIS SCHOOLS
Fourth Order from School Board Brings Total Now
in Use Up to 132.
Reproducing
699-703 East 135th Street
of upright pianos, one style baby grand and one style
playerpiano are shown.
"More than seventeen years ago the first York
Piano of the present scale was built. During these
seventeen years its makers have concentrated on this
one scale; building it better and better with each
passing year; improving, refining and perfecting it;
bringing it to a higher and ever higher state of lead-
ership among high grade pianos, and approaching
the artistic Weaver in quality," says the -booklet.
"And time meanwhile has been telling a wonderful
story of the York.
"You never hear of a York being worn out. YCM
almost never sec a used York advertised or offered
for sale. Most of those built are rendering satisfac-
tory service to their original purchasers."
The widespread popularity of the style 216 Hamil-
ton School Special Piano is conclusively shown by
;\n additional unsolicited order for 12 of these in-
struments received by the Baldwin Piano Company
from the board of education of Minneapolis for the
Minneapolis public schools. This instrument, built
in the Hamilton factories in Chicago, finds i's most
enthusiastic endorsers among the people where it
lias been in use for some time.
The original order was for 75 style 216 Hamilton
School Specials. This was followed by a second
order for 20 additional instruments and a third order
of 25 more to be shipped from the Hamilton factories.
This fourth order of 12 instruments makes a total
of 132 pianos of the same style purchased for the
use in the schools of one city.
This deserved popularity is a complete endorse-
ment of the Hamilton principles of construction
which insure that the rich and resonant tone in Ham-
ilton pianos will last throughout the years.
ACTIVE LINCOLN, ILLINOIS FIRM.
Hanger Bros.. Lincoln, 111., is doing very effective
advertising for the Gulbransen Registering Piano
and the result is daily seen in sales in the handsome
store at 108 Kickapoo street. The company prints a
good argument when it says: "How few are the
homes today in which there is anyone who can play
the piano, really well—by hand! Yet good piano
music is getting more popular every day. And in
more and more homes. For, every day, more and
more music hungry men and women are discover-
ing the possibilities of Gulbransen! Piano, music of
the highest type, available to all—with none of the
hardships of learning! Even though you have never
been able to play by hand, you'll be quick'y im-
pressed with the expression and feeling you can put
into your Gulbransen playing. Other folks, once able
to play, but out of practice, will find that all the'r old-
time ability to express themselves musically, has
come again in double measure, in the flexible, re-
sponsive, easy-to-play, Gulbransen!
The Seranton Talking Machine Co. is now located
in larger quarters at 305 Lackawanna avenue, Scran-
ton, Pa.
HADDORFF PIANO CO.
ROCKPORD,ILL.
Wholesale Office*:
N.« Twk Git
150 W. fcnJ5'
MO S. MMnt>n A».
San Fvanciau
SI 1 CiM«mb Si
Schaff Bros.
Players s nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
giving you the
Unequaled Grand
at
Unequaled Price
Already being sold by leading dealers
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with p ompt and efficient service.
Columbian Grand Piano Mfg. Co.
400 W. Erie St.
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