Presto
Issue: 1924 1995 - Page 5
October 18, 1924.
PRESTO
CHRISTMAN
"The First Touch Tells"
The
CHRISTMAN
Reproducing Grand
has attained to a place preeminent be-
cause cf its absolute dependability,
precise reproduction of the playing of
the world's artists and beauty of con-
struction.
NEW BOOKLET DESCRIBES
THE FULL WERNER LINE
Details of Construction of Pianos, Players and
Reproducing Pianos Provide Talking
Point for Salesmen.
The Werner Piano Co., Chicago, has issued an
artistic catalog of upright and grand pianos and up-
right and grand players. Two popular upright styles
and Werner Petite Salon Grand are illustrated, and
the Werner upright players, Style Twenty-two and
Twenty-six, and Werner Reproducing Grand are also
shown in admirable halftone cuts.
Some interesting details of Werner construction
add to the value of the book for dealers and salesmen,
who wiil find many convincing talking points in the
facts set forth.
The Werner player has claims on the attention of
all dealers keen to represent dependable instruments.
"The player action, being designed for and adapted
to our scales, is adjusted to the responsive and sen-
sitive operation of piano keys and actions. It is in-
stalled to bring out the full musical possibility of the
piano as cne might do playing manually. Thus, one
is assured of having a perfect means of entertainment
and musical instruction with a Werner playerpiano.
The many outstanding patented features offer means
of unusual charm in the phrasing and interpretation
of music. No player piano is so equipped to express
music in the simp'e and responsive manner as is the
Werner. Its resourcefulness makes it possible to
accent, or bring into relief any phase of the melody,"
says the booklet, which gives in detail the Werner
patented player features.
Two pages in the new booklet are given to pic-
turing and describing the Aria Divina Werner, the
n*'"' rjpioducing instrument of the Werner Piano Co,
which is built in its entirety by the technicians who
developed the Werner player action.
"The piano itself is the Petite Salon Grand, altered
and strengthened sufficiently to receive the Aria
Divina. The double trusses harmonize beautifully
and -lend added dignity to the design. The playing
mechanism is ingeniously fitted under the grand.
Though invisible, no posts are removed nor is the
rim weakened. The mechanism is covered with a
canvas curtain," says the booklet.
The new booklet shows the achievements in piano
building of the Werner Piano Company, which was
organized over twenty years ago by a group of men
who had been engaged in the manufacture of musical
instruments for a quarter of a century. They be-
lieved that the new methods of manufacture, which
were meeting with such signal success in other fields
of industry, might be applied to piano-making; and,
with extensive use of capital, set about to improve
the methods of piano construction. Its success has
been beyond all expectation, and testifies both to the
popularity of the purpose and the excellence to which
it was held.
The Werner organization has remained under the
leadership of its original executives. Its personnel
includes many of the skilled craftsmen who were
builders of the original instruments, and has been
increased and strengthened by the addition of ap-
prentices trained.to Werner standards.
The playerpiano, the small grand, and the Aria
Divina Reproducing Grand have been added in the
years following the incorporation. They represent
a comp'ete line shown in the new catalog.
NEW GENERAL MUSIC STORE
OPENED IN PRATT, KAN.
Carl Miltner and W. W. Cunningham, Both Well
Known There, Are Owners.
A new music store at 314 South Main street, Pratt,
Kans., is owned by Carl Miltner and W. W. Cun-
ningham, both of Wichita.
Both of these men have been engaged in business
for the Eberhardt-Hays Music Company, of Wichita,
making Pratt and this vicinity their territory for sev-
eral years. Last week they began a special sale of
musical instruments to inaugurate the opening event.
"Although we shall handle only pianos and talking
machines for a time, we plan to add the whole line of
mus"cal .merchandise for Pratt music lovers within
a short time," Mr. Miltner, manager, said this week.
IOWA ANTICIPATIONS.
In anticipation of a big fall and winter business the
Guhck-McFarland Company, Burlington, Iowa, has
enlarged its music department and augmented the
stock which is now complete in every detail, ranging
from band instruments to playerpianos, phonographs
and radios. A. H. Groves is head of the music de-
partment of Guiick-McFarland's and personally
supervised the preparations. He has just returned
from a buying trip.
C. McLallen, formerly connected with the Bush &
Gerts Piano Co., of Texas, in Houston, has returned
to Birmingham, Ala., and joined the staff of the E. E.
Forbes & Sons Piano Co.
EN ROUTE WITH Q R S ARTISTS
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
cf design and tone quality it remains
the favorite w i t h discriminating
customers.
GRANDS, UPRIGHTS
PLAYERS
"The First Touch Tells"
Reg U S. Pat Off
Christ man Piano Co.
597 East 137th St.
New York
Q R S ARTISTS IN MASSBY PIANO CO.'S STORK.
The accompanying view of the Massey Piano Com-
pany's store in Des Moines, Iowa, depicts just a part
of the audience at one of the Russell Robinson-Al
Bernard concerts given between broadcasting hours
on their tour for the Q R S Music Company, Chicago.
Robinson and Bernard are seen up in front fol-
lowed in order'by R. W. Elam, general manager;
Miss Leming, Miss Van Chef, of the roll and record
department, and O. A. Lowell, sales manager. The
rest are audience and the place was packed to over-
flowing all during the concert hours. The Masses-
Piano Company reports that the concert returns
showed quite an increase in Q R S music roll sales.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
CHRISTMAN
"The First Touch Tells"
The
CHRISTMAN
Reproducing Grand
has attained to a place preeminent be-
cause cf its absolute dependability,
precise reproduction of the playing of
the world's artists and beauty of con-
struction.
NEW BOOKLET DESCRIBES
THE FULL WERNER LINE
Details of Construction of Pianos, Players and
Reproducing Pianos Provide Talking
Point for Salesmen.
The Werner Piano Co., Chicago, has issued an
artistic catalog of upright and grand pianos and up-
right and grand players. Two popular upright styles
and Werner Petite Salon Grand are illustrated, and
the Werner upright players, Style Twenty-two and
Twenty-six, and Werner Reproducing Grand are also
shown in admirable halftone cuts.
Some interesting details of Werner construction
add to the value of the book for dealers and salesmen,
who wiil find many convincing talking points in the
facts set forth.
The Werner player has claims on the attention of
all dealers keen to represent dependable instruments.
"The player action, being designed for and adapted
to our scales, is adjusted to the responsive and sen-
sitive operation of piano keys and actions. It is in-
stalled to bring out the full musical possibility of the
piano as cne might do playing manually. Thus, one
is assured of having a perfect means of entertainment
and musical instruction with a Werner playerpiano.
The many outstanding patented features offer means
of unusual charm in the phrasing and interpretation
of music. No player piano is so equipped to express
music in the simp'e and responsive manner as is the
Werner. Its resourcefulness makes it possible to
accent, or bring into relief any phase of the melody,"
says the booklet, which gives in detail the Werner
patented player features.
Two pages in the new booklet are given to pic-
turing and describing the Aria Divina Werner, the
n*'"' rjpioducing instrument of the Werner Piano Co,
which is built in its entirety by the technicians who
developed the Werner player action.
"The piano itself is the Petite Salon Grand, altered
and strengthened sufficiently to receive the Aria
Divina. The double trusses harmonize beautifully
and -lend added dignity to the design. The playing
mechanism is ingeniously fitted under the grand.
Though invisible, no posts are removed nor is the
rim weakened. The mechanism is covered with a
canvas curtain," says the booklet.
The new booklet shows the achievements in piano
building of the Werner Piano Company, which was
organized over twenty years ago by a group of men
who had been engaged in the manufacture of musical
instruments for a quarter of a century. They be-
lieved that the new methods of manufacture, which
were meeting with such signal success in other fields
of industry, might be applied to piano-making; and,
with extensive use of capital, set about to improve
the methods of piano construction. Its success has
been beyond all expectation, and testifies both to the
popularity of the purpose and the excellence to which
it was held.
The Werner organization has remained under the
leadership of its original executives. Its personnel
includes many of the skilled craftsmen who were
builders of the original instruments, and has been
increased and strengthened by the addition of ap-
prentices trained.to Werner standards.
The playerpiano, the small grand, and the Aria
Divina Reproducing Grand have been added in the
years following the incorporation. They represent
a comp'ete line shown in the new catalog.
NEW GENERAL MUSIC STORE
OPENED IN PRATT, KAN.
Carl Miltner and W. W. Cunningham, Both Well
Known There, Are Owners.
A new music store at 314 South Main street, Pratt,
Kans., is owned by Carl Miltner and W. W. Cun-
ningham, both of Wichita.
Both of these men have been engaged in business
for the Eberhardt-Hays Music Company, of Wichita,
making Pratt and this vicinity their territory for sev-
eral years. Last week they began a special sale of
musical instruments to inaugurate the opening event.
"Although we shall handle only pianos and talking
machines for a time, we plan to add the whole line of
mus"cal .merchandise for Pratt music lovers within
a short time," Mr. Miltner, manager, said this week.
IOWA ANTICIPATIONS.
In anticipation of a big fall and winter business the
Guhck-McFarland Company, Burlington, Iowa, has
enlarged its music department and augmented the
stock which is now complete in every detail, ranging
from band instruments to playerpianos, phonographs
and radios. A. H. Groves is head of the music de-
partment of Guiick-McFarland's and personally
supervised the preparations. He has just returned
from a buying trip.
C. McLallen, formerly connected with the Bush &
Gerts Piano Co., of Texas, in Houston, has returned
to Birmingham, Ala., and joined the staff of the E. E.
Forbes & Sons Piano Co.
EN ROUTE WITH Q R S ARTISTS
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
cf design and tone quality it remains
the favorite w i t h discriminating
customers.
GRANDS, UPRIGHTS
PLAYERS
"The First Touch Tells"
Reg U S. Pat Off
Christ man Piano Co.
597 East 137th St.
New York
Q R S ARTISTS IN MASSBY PIANO CO.'S STORK.
The accompanying view of the Massey Piano Com-
pany's store in Des Moines, Iowa, depicts just a part
of the audience at one of the Russell Robinson-Al
Bernard concerts given between broadcasting hours
on their tour for the Q R S Music Company, Chicago.
Robinson and Bernard are seen up in front fol-
lowed in order'by R. W. Elam, general manager;
Miss Leming, Miss Van Chef, of the roll and record
department, and O. A. Lowell, sales manager. The
rest are audience and the place was packed to over-
flowing all during the concert hours. The Masses-
Piano Company reports that the concert returns
showed quite an increase in Q R S music roll sales.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).