Presto
Issue: 1924 1993 - Page 11
October 4, 1924.
11
PRESTO
THE CALIFORNIA
TRADE IS ACTIVE
Politics Injects No Distractions in the System-
atic Presentation of Pianos and Other
Music Goods in the Pre-Election
Weeks in San Francisco.
PLANNING FOR 1925 SHOW
New Phase in the Business of Music Merchants Ex-
pressed in the Interest in Next Year's
Radio Exposition.
Pre-election thrills do not distract the music goods
buyers or music goods sellers of California. The
new season is pleasantly marked by the activities of
the dealers in newspaper advertising and store dem-
onstrations and the desired response is a greater
interest on the part of the public towards music
goods generally. The San Francisco music mer-
chants are especially generous in their use of the
newspaper space and the grands and reproducing
pianos are being presented in all their allurements.
Faith in the piano as an instrument to continue its
claim on the American home despite the attractions
and novelties of newer things is expressed in the
activities of the piano dealers, of course, but a similar
faith is shown by others. It is considered a sig-
nificant fact that one of the biggest furniture firms
STRICH & ZEIDLER, Inc,
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
in the state, Bruener's, is adding a piano department
in all its stores, which are located- in Oakland, Sacra-
mento and Stockton. The house was established in
1858 and is conceded to be the oldest furniture house
in the state.
Plans for Next Show.
The music merchants are interested in the plans Dual Purpose of Selling the Rolls and Selling
for the Pacific Radio Exposition of 1925 which will
the Playerpianos Praised by New
be held in the San Francisco Exposition Auditorium.
Orleans Firm.
The recent exposition was considered such a success
that anticipations for a greater show next year were
The criticism of the dealer is appreciated by the
general. Even before the close of the recent big
manufacturer
when the efforts of the latter to co-
show over a hundred exhibitors, including ten music
houses, signed up for the same or increased space operate with the former are discussed. The earnest
man who retails the goods usually comments on
for next year's exposition.
methods in an instructive way welcome to the manu-
Another active music house of San Francisco which
facturer desirous to serve the trade. And when an
has added a radio department is the G. R. Leatherby experienced dealer, individually, or under the name
Co., 183 Golden Gate avenue, which hitherto has con- of his firm, utters words of praise, the fact is a
fined its attention to pianos and organs. The firm matter of congratulation for the manufacturer noted
is featuring a line of combined phonograph and radio. for efforts to increase the sales of the retailer.
Harold Pracht's New Duties.
The striking colored advertisements of the Q R S
Very important duties formerly performed by the Music Co., Chicago, prove as effective as handsome
late George R. Hughes in the Wiley B. Allen Co., and their dual purpose of selling the rolls and
San Francisco, have been assigned to Harold Pracht, selling the playerpianos is warmly appreciated by
the sales manager for the company. This is a the reasoning dealer.
feature of the promotional work which has to do
The following letter received by the Q R S Music
with the relations of the house with local and visit-
Co. from the Dwyer Piano Company, New Orleans,
ing artists. Few piano men in the country have
in regard to the four-color cover advertisement in the
such a wide acquaintance among the artists and the
Literary Digest of September 20th, and which also
musical folk generally of California. He was for- was a part of Presto of a recent date, is one of many
merly a professional musician himself and views the letters along these lines that shows the appreciation
artist's problems with a sympathetic feeling that of the music dealer of Q R S advertising which en-
reacts admirably for all concerned.
courages the purchase of playerpianos as well as
Recalls Pioneer Days.
music rolls:
The death recently of James E. Matthews, founder
"Gentlemen: We have your letter of the fifth
of Matthews Pioneer Piano House, Eureka, Cal., enclosing proof of your page advertisement. This is
recalled the old pioneer himself to many friends and
an attractive and forceful ad and should certainly
admirers throughout the state. When he opened maintain and increase the prestige of your goods.
his first store in 1851 he called it "The Little Store
"We are pleased to note that you are still con-
Around the Corner." At his death the business in
tinuing to urge the sale of playerpianos and you can
the Gross Building had grown to the standing of
be sure that the customers that this helps to bring
one of the big music businesses in the northern part
of the state with big stocks of pianos, talking ma- to us will know all about Q R S rolls and will get
chines, musical merchandise, sheet music and radio. that kind for their instruments.
"Assuring you of our fullest co-operation, we are,
The business is now managed by a clever daughter,
who has changed the title of the firm to "The Mat- with best wishes and kindest regards."
thews Music House."
Kohler & Chase, San Francisco, has rented a store-
room in the Minetti Block, Ukiah, and installed a
stock of pianos, with George David in charge. The
THE
line includes phonographs. Ukiah is a prosperous
city of Mendocino County.
Sherman, Clay & Co., San Francisco, has installed
radio departments in the Fresno, Stockton and Sacra-
mento branches. Radio is already installed in the
Oakland branch.
DEALERS APPRECIATE
Q R S ADVERTISING
W. P. HAINES & COMPANY
PIANOS
Becker Bros.
Manufacturers
SOME LATE DOINGS IN
THE RETAIL TRADE
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
767-769 Tenth Avenue, New York
Items of General News Value from
Throughout the Country.
the Field
The O. K. Electric & Music Co., Diamond and
Commercial streets, Redondo Beach, Cal., was re-
cently opened by Osborn Keown. It will carry
musical instruments and radio.
The McLogan-Pearse Music Co. has moved its
stock from the Keckonen Building to the Fromholtz
Block, 315 Fifth street, Hancock, Mich.
The new store of the Finley Music Co., 13 Broad-
way, Salem, Ohio, was formally occupied recently.
The company is the successor to the Perkins Music
Co., formerly operated by R. O. Perkins on Main
street.
The M. L. Howard Piano Co. is now settled in
new quarters at 515 Moody street, Waltham, Mass.
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton AT*.
N«w York City
The True Test
Compare the new Jesse French & Sons Piano
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage oi
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Jesse French & Sons Style BB
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today fa catalog and prices
"They are the one best buy on the market"
Fot information milt
PaIbto in Jltano Companp
Jncorporated
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
8T. LOUIS
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE'
INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
11
PRESTO
THE CALIFORNIA
TRADE IS ACTIVE
Politics Injects No Distractions in the System-
atic Presentation of Pianos and Other
Music Goods in the Pre-Election
Weeks in San Francisco.
PLANNING FOR 1925 SHOW
New Phase in the Business of Music Merchants Ex-
pressed in the Interest in Next Year's
Radio Exposition.
Pre-election thrills do not distract the music goods
buyers or music goods sellers of California. The
new season is pleasantly marked by the activities of
the dealers in newspaper advertising and store dem-
onstrations and the desired response is a greater
interest on the part of the public towards music
goods generally. The San Francisco music mer-
chants are especially generous in their use of the
newspaper space and the grands and reproducing
pianos are being presented in all their allurements.
Faith in the piano as an instrument to continue its
claim on the American home despite the attractions
and novelties of newer things is expressed in the
activities of the piano dealers, of course, but a similar
faith is shown by others. It is considered a sig-
nificant fact that one of the biggest furniture firms
STRICH & ZEIDLER, Inc,
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
in the state, Bruener's, is adding a piano department
in all its stores, which are located- in Oakland, Sacra-
mento and Stockton. The house was established in
1858 and is conceded to be the oldest furniture house
in the state.
Plans for Next Show.
The music merchants are interested in the plans Dual Purpose of Selling the Rolls and Selling
for the Pacific Radio Exposition of 1925 which will
the Playerpianos Praised by New
be held in the San Francisco Exposition Auditorium.
Orleans Firm.
The recent exposition was considered such a success
that anticipations for a greater show next year were
The criticism of the dealer is appreciated by the
general. Even before the close of the recent big
manufacturer
when the efforts of the latter to co-
show over a hundred exhibitors, including ten music
houses, signed up for the same or increased space operate with the former are discussed. The earnest
man who retails the goods usually comments on
for next year's exposition.
methods in an instructive way welcome to the manu-
Another active music house of San Francisco which
facturer desirous to serve the trade. And when an
has added a radio department is the G. R. Leatherby experienced dealer, individually, or under the name
Co., 183 Golden Gate avenue, which hitherto has con- of his firm, utters words of praise, the fact is a
fined its attention to pianos and organs. The firm matter of congratulation for the manufacturer noted
is featuring a line of combined phonograph and radio. for efforts to increase the sales of the retailer.
Harold Pracht's New Duties.
The striking colored advertisements of the Q R S
Very important duties formerly performed by the Music Co., Chicago, prove as effective as handsome
late George R. Hughes in the Wiley B. Allen Co., and their dual purpose of selling the rolls and
San Francisco, have been assigned to Harold Pracht, selling the playerpianos is warmly appreciated by
the sales manager for the company. This is a the reasoning dealer.
feature of the promotional work which has to do
The following letter received by the Q R S Music
with the relations of the house with local and visit-
Co. from the Dwyer Piano Company, New Orleans,
ing artists. Few piano men in the country have
in regard to the four-color cover advertisement in the
such a wide acquaintance among the artists and the
Literary Digest of September 20th, and which also
musical folk generally of California. He was for- was a part of Presto of a recent date, is one of many
merly a professional musician himself and views the letters along these lines that shows the appreciation
artist's problems with a sympathetic feeling that of the music dealer of Q R S advertising which en-
reacts admirably for all concerned.
courages the purchase of playerpianos as well as
Recalls Pioneer Days.
music rolls:
The death recently of James E. Matthews, founder
"Gentlemen: We have your letter of the fifth
of Matthews Pioneer Piano House, Eureka, Cal., enclosing proof of your page advertisement. This is
recalled the old pioneer himself to many friends and
an attractive and forceful ad and should certainly
admirers throughout the state. When he opened maintain and increase the prestige of your goods.
his first store in 1851 he called it "The Little Store
"We are pleased to note that you are still con-
Around the Corner." At his death the business in
tinuing to urge the sale of playerpianos and you can
the Gross Building had grown to the standing of
be sure that the customers that this helps to bring
one of the big music businesses in the northern part
of the state with big stocks of pianos, talking ma- to us will know all about Q R S rolls and will get
chines, musical merchandise, sheet music and radio. that kind for their instruments.
"Assuring you of our fullest co-operation, we are,
The business is now managed by a clever daughter,
who has changed the title of the firm to "The Mat- with best wishes and kindest regards."
thews Music House."
Kohler & Chase, San Francisco, has rented a store-
room in the Minetti Block, Ukiah, and installed a
stock of pianos, with George David in charge. The
THE
line includes phonographs. Ukiah is a prosperous
city of Mendocino County.
Sherman, Clay & Co., San Francisco, has installed
radio departments in the Fresno, Stockton and Sacra-
mento branches. Radio is already installed in the
Oakland branch.
DEALERS APPRECIATE
Q R S ADVERTISING
W. P. HAINES & COMPANY
PIANOS
Becker Bros.
Manufacturers
SOME LATE DOINGS IN
THE RETAIL TRADE
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
767-769 Tenth Avenue, New York
Items of General News Value from
Throughout the Country.
the Field
The O. K. Electric & Music Co., Diamond and
Commercial streets, Redondo Beach, Cal., was re-
cently opened by Osborn Keown. It will carry
musical instruments and radio.
The McLogan-Pearse Music Co. has moved its
stock from the Keckonen Building to the Fromholtz
Block, 315 Fifth street, Hancock, Mich.
The new store of the Finley Music Co., 13 Broad-
way, Salem, Ohio, was formally occupied recently.
The company is the successor to the Perkins Music
Co., formerly operated by R. O. Perkins on Main
street.
The M. L. Howard Piano Co. is now settled in
new quarters at 515 Moody street, Waltham, Mass.
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton AT*.
N«w York City
The True Test
Compare the new Jesse French & Sons Piano
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage oi
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Jesse French & Sons Style BB
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today fa catalog and prices
"They are the one best buy on the market"
Fot information milt
PaIbto in Jltano Companp
Jncorporated
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
8T. LOUIS
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE'
INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).